• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.2
• /
• pp.914-922
• /
• 2014

This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.

• Journal of Consumption Culture
• /
• v.15 no.3
• /
• pp.67-90
• /
• 2012

When consumers choose healthy foods, they base their buying decisions on health-related food labeling and quality assessment of taste, health, and price. Moreover, both purchase experience and opinions of family and friends affect consumer choices. Focusing on these points, this study examined the effects of health-related food labeling on consumer choices by adding two variables-quality assessment of taste, health, and price and purchase experience-to the model of the theory of planned behavior. We also used structural equation modeling to test our hypotheses. In the study, health-related food labeling includes organic labeling, nutrient claims, and food additive labeling. We conducted a mail survey among 300 married women who buy cheese slices for their children more than once a month. It was discovered that health-related food labeling positively affected the level of quality assessment of taste, health, and price, and consequently led to positive attitudes and purchase intentions. Particularly, health-related food labeling positively influenced attitude toward using products without assessing the quality of taste, health, and price. The level of quality assessment of price positively affected attitude toward using and purchasing products, and purchase experience positively affected attitude toward using and purchasing products, and purchase intentions. The relationship between attitude to purchasing products and purchase intentions was the most positive, and the relationship between perceived behavioral control and purchase intentions was not significant. Overall, this study essentially contributes to the development of a theoretical framework of food labeling and consumer choices, which includes quality assessment of taste, health, and price and purchase experience, by using the theory of planned behavior.

• The Journal of the Korea Contents Association
• /
• v.4 no.3
• /
• pp.41-51
• /
• 2004

The objectives of this study is to suggest marketing strategies directed of retroactive-socialized parents who have environmental-educated children at school. For this purpose, this study based on the consumer socialization agent such as family and demographic variables were studied. The scope of this study includes attitudes toward price and advertising, and interests related to environmental problems and environmental-products preference. As a result, The parents of environmental-educated children get much more environmental information and show favorable buying behaviors for environmental-products. Most of parents who get environmental information from children educated at school show favorable attitude towards the advertising and also show more preference to environmental-products and more frequent communication among family members. Parents who have environmental-educated children were insensitive to price, more consciousness about environmental problem and flexible to change in their buying behaviors. In conclusion, This study shows that behaviors of children had a significant influence on buying behavior of parents.

• Korean Journal of Social Welfare
• /
• v.56 no.4
• /
• pp.215-238
• /
• 2004

The purpose of this paper is to examine the impact of conflict and nurturing factors for the divorced parent on the behavioral adaptation of their children. The participants in this study include 216 children in divorced families nationwide. Structural Equation Modeling with LISREL8 was used for statistical method. In order to achieve the purpose, researchers firstly tried to test a construct validity of conceptual variables(parental conflict, negative attitude of parental nurturing, child's belief about parental divorce, child's aggression and child's delinquence) by employing exploratory factor analysis(EFA) and confirmatory factor analysis(CFA). Result showed that all the five conceptual variables were discriminated. It was identified as the fit index of path structure was good(CFI=.955, NNFI=.947, RMSEA=.046). The specific result were as follows: 1. the parental conflict(${\xi}1$) was directly related to the negative attitude of parental nurturing(${\eta}1$) and the child's belief about parental divorce(${\eta}2$). 2. the parental conflict(${\xi}1$) was indirectly related to child's belief about parental divorce(${\eta}2$), the child's aggression(${\eta}3$) and delinquence(${\eta}4$). 3. the negative attitude of parental nurturing(${\eta}1$) was directly related to the child's belief about parental divorce(${\eta}2$). 4. the negative attitude of parental nurturing(${\eta}1$) was indirectly related to the child's aggression(${\eta}3$) and delinquence(${\eta}4$). Lastly, and, the child's belief about parental divorce(${\eta}2$) was directly related to the child's aggression(${\eta}3$) and delinquence(${\eta}4$). Researchers also identified the mediating effect of the parental nurturing between parental conflict and child's belief about parental divorce. On the basis of these results, this article provided some suggestions for promoting of children welfare.

• Asia Marketing Journal
• /
• v.2 no.1
• /
• pp.99-117
• /
• 2000

서비스는 고객과 종업원간의 상호접촉을 통해 전달되기 때문에 고객접점 직원의 태도와 행동은 고객의 서비스 품질 평가와 만족수준에 매우 큰 영향을 미치며, 우수한 품질의 서비스를 제공하기 위해서는 고객접점 직원들의 관리가 서비스업의 성공에 매우 중한 요인이 된다. 본 연구는 서비스제공에 있어서의 조직의 서비스지향성과 종업원외 직무만족이 서비스 제공 시 종업원들의 태도와 행동에 영향을 미치는가를 밝히기 위해 다중회귀분석을 실시하였다. 그 결과 조직의 서비스 지향성과 종업원의 직무만족이 종업원들의 서비스 지향적인 태도와 행동에 유의하게 영향을 미치고 있음이 확인되었으며, 서비스품질의 각 차원별로 종업원의 서비스지향성율 측정하고 영향 요인들을 비교한 결과, 각 차원들 간에 주요 영향 변수들이 차이가 있음이 밝혀졌다.

• Journal of Convergence for Information Technology
• /
• v.10 no.5
• /
• pp.83-91
• /
• 2020

This study was conducted in order to identify the level of dietary behavior and investigate factors that influence dietary behavior in nursing students. This study was a descriptive survey including 304 students in D city. Data were analyzed using descriptive statistics, t-test, ANOVA, pearson's correlation coefficient and stepwise multiple regression with SPSS 18. The average score of the subject's dietary behavior was 2.72. In the correlation of dietary behavior, there was a significant positive correlation with health concern and dietary attitude, and there was no correlation with nutrition knowledge. Models including the variables, health concern, perceived health status, exercise, dietary attitude and residential type explained 24.4% of the variance for dietary behavior. Health concern was the most influential factor. A practical intervention program which includes these significant variables of subjects is essential to improve of good dietary behavior.

• Proceedings of KHEA Conference
• /
• 2004.04a
• /
• pp.187-187
• /
• 2004

• Korean Journal of Family Social Work
• /
• no.54
• /
• pp.7-39
• /
• 2016

This study aimed at examining the effects of the environmental aspects of work-family role conflict on child-rearing attitudes of working mothers. To accomplish study purpose, 267 working mothers were asked to fill out the survey questionnaires. The research results were as follows. First with regards to the effects of both direction of work-family role conflict on child-rearing attitudes of working mothers: the work interference with family conflict was negatively related to affectionate child-rearing attitudes of working mothers; the work interference with family conflict was positively related to rejection child-rearing attitudes and control child-rearing attitudes of working mothers; and the family interference with work conflict was negatively related to autonomic child-rearing attitudes of working mothers. Second, in terms of the effects of the three types of work-family role conflict on child-rearing attitudes of working mothers: the work family strain-based conflict was negatively related to affectionate child-rearing attitudes of working mothers; the work family strain-based conflict was positively related to rejection child-rearing attitudes and control child-rearing attitudes of working mothers; and the family work strain-based conflict was negatively related to affectionate child-rearing attitudes and autonomic child-rearing attitudes of working mothers. Based on these results, suggestions and implications were provided.

• Journal of Service Research and Studies
• /
• v.14 no.3
• /
• pp.46-59
• /
• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Culinary science and hospitality research
• /
• v.22 no.2
• /
• pp.189-205
• /
• 2016

The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.