• Asia Marketing Journal
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• v.3 no.3
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• pp.1-24
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• 2001

본 연구는 자원의존이론, 거래비용이론, 관계계약이론 등의 선행연구를 검토하여 관계지향성의 원인과 성과를 밝히고자 하였다. 먼저 구매기업과 공급기업간의 행동적 관계지향요인과 관계지향성 분석을 실시하였다. 행동적 관계지향요인으로는 정보교환, 조화노력, 행동적 규범, 업무결속을 들고, 관계지향성 분석을 위해 군집분석을 실시하였다. 연구표본에는 C지역의 전문건설업체를 대상으로 500부의 설문지를 배포, 그 중 185부를 회수하여, 적합한 설문 140부가 사용되었다. 군집분석결과 관계지향성 집단은 정보교환, 조화 노력, 협동규범 수용, 업무결속이 모두 높게 나타났고, 비관계지향성 집단은 정보교환, 조화노력, 협동규범 수용, 업무결속이 모두 낮게 나타나 기업간의 관계지향성을 의미있는 2개의 집단으로 나눌 수 있었다. 둘째, 기업간 관계지향성의 영향요인으로 환경의 역동성, 대안의 이용가능성, 공급의 중요성, 상호호혜전략, 신뢰성을 검토하였다. 본 연구에서 선정한 관계지향성에 대한 영향요인들이 관계지향집단과 비관계지향집단으로 분류하는데 얼마나 유용하게 이용될 수 있는가를 알아보기 위해 판별분석을 실시하였다. 관계지향집단과 비관계지향집단의 분류에 환경의 역동성, 대안의 이용가능성, 공급의 중요성은 영향이 없는 것으로 나타났으며, 호혜전략, 신뢰성은 의미가 있는 것으로 나타났다. 셋째, 기업간 관계지향성의 성과로서 실현경쟁우위와 관계유지의도를 검토하였다. 관계지향성이 성과에 어떠한 영향을 미치는가를 검증하기 위해 MANOVA(multivariatee analysis of variance)분석을 실시하였다. 실증 결과, 관계 정도가 높은 집단이 관계 정도가 낮은 집단보다 실현 경쟁우위수준을 높게 지각하고 관계를 유지하려는 의도가 높은 것으로 나타났다.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.133-151
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• 1999

소매업이 영속기업 으로서 생존하고 지속적으로 성장하기 위해서는 무엇보다도 경쟁상대와의 사이에서 차별화가 가능한 경쟁 업태전략의 전개가 필요하다. 왜냐하면 소매업의 역사는 소매업의 혁신에 의한 경쟁과 구조의 변화과정이라고 볼 수 있는데 그 과정 속에는 소매업 그 자신이 제공하는 제품 서비스의 특징과 소비자의 구매행동과 의식의 변화가 있었기 때문이다. 연구는 주로 소매업에 있어서의 소비자와 경쟁이라는 2가지 요인을 줌심으로 이론 검토를 행함과 동시에 소비자의 소매업태 선택행동에 관한 질문표 조사연구를 실시함으로서 소매전략의 전개 방향성을 제시하려 하였으며 그 예로서 업태개발 전환을 포함하는 소비자 지향의 새로운 소매전략의 전개와 점포로열티 강화전략을 들고있다.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.5
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• pp.113-128
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• 2017

This Study Examined the Effects of Disgruntled Customers' Behaviors on the Emotional Dissonance of Service Workers, the Effects of Emotional Dissonance on Emotional Exhaustion, and the Effects of Emotional Dissonance on Turnover Intention and Customer Orientation. In Addition, this Study Examined the Moderating Effects of Emotional Labor Strategies(both surface acting and deep acting), in the Relationship Between Customers' Disgruntled Behaviors and Emotional Dissonance. A Survey was Conducted on Hospital Workers and Drew the Following Results. First, Disgruntled Behavior had a Positively Significant Effect on Emotional Dissonance. Second, Emotional Dissonance had a Positively Significant Effect on Emotional Exhaustion. Third, Emotional Exhaustion had a Positively Significant Effect on Turnover Intention but Negatively Significant Effect on Customer Orientation. Finally, According to a Hierarchical Regression Analysis, Disgruntled Behavior and a Moderating Variable, Surface Acting had a Significant Interaction Effect on Dependent Variable, Emotional Dissonance, but Disgruntled Behavior and a Moderating Variable, Deep Acting did not.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.55-69
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• 2022

The purpose of this study is to verify whether there is a mediating effect of self-efficacy in the relationship between self-leadership and organizational commitment, self-leadership and job satisfaction. Specifically, hypotheses were established and a research model was established that behavior-focused strategies, natural reward strategies, and constructive thought pattern strategies have a significant positive (+) effect on organizational commitment, self-efficacy among these variables. In order to analyze this, 239 copies of survey data were collected from general domestic companies and analyzed through SPSS 25.0. The mediating analysis was conducted in the manner proposed by Baron & Kenny(1986). As a result, among the sub-factors of self-leadership, behavior-focused strategies and natural reward strategies had a significant positive (+) effect on organizational commitment, but constructive thought pattern strategies had no causal relationship with organizational commitment. In addition, in the relationship between these variables, self-efficacy showed a partial mediating effect. On the other hand, in the relationship between self-leadership and job satisfaction, only the natural reward strategies among the sub-factors of self-leadership showed a significant positive (+) effect, and behavior-focused strategies and constructive thought pattern strategies showed no causal relationship. Among these variables, self-efficacy was found to show partial mediation. Details and implications of the analysis results were dealt with in the conclusions and discussions of the study.

• (The) Korean Journal of Educational Psychology
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• v.31 no.3
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• pp.563-587
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• 2017

The purpose of this study was to understand the ways to enhance academic help-seeking by analyzing the structural relations among individual(achievement goal orientation) and contextural (teacher behaviors and classroom climate) factors known to affect help-seeking, one of the effective self-regulated learning strategies, for upper elementary students. More specifically, it explored the mediational roles of general classroom climate and student achievement goal orientation in the relation between supportive teacher behaviors and student academic help-seeking. A survey was administered to 315 fifth- or sixth-grade students in three elementary schools and the data from the survey was analyzed. Main results are as follows. First, supportive and learning-oriented teacher behaviors with high expectation related to more cohesive and positive classroom climate and more adaptive achievement goal such as mastery goal. Positive classroom climate played an important role in improving student mastery goal, and only mastery goal among different types of achievement goal orientation had a positive prediction of student help-seeking. Second, teacher behaviors significantly predicted student help-seeking through a double mediation of classroom climate and student mastery goal, which showed that classroom contextual factors and student individual factors interacted for help-seeking. These results suggest that the role of teachers as well as the mastery goal of students are important for enhancing students' help-seeking behavior as an adaptive learning strategy.

• Korean Journal of Environment and Ecology
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• v.13 no.2
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• pp.167-175
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• 1999

본 연구의 목적은 자연지향적 집단의 생태관광 행동특성을 파악하는 데 있다. 이를 위해 서울지역의 5개 지역 지향적 집단을 중심으로 설문조사를 실시하였다. 설문조사는 여행객의 행동특성, 행동특성에 미치는 영향요소들, 그리고 행동특성에 영향을 주는 변수와의 차이를 분석하는데 중점을 두었는데, 이를 위해서 행동특성에 대한 요인분석과 독립변수들과의 차이를 알아보기 위해 일원배치 분산분석을 실시하였다. 연구결과 절대환경론자 및 정태형 생활양식을 가진 사람들은 계절과 방문빈도에 민감했으며 조화론자 및 모험형의 사람들은 동기부여에 영향을 주는 요소들과 장애요소들에 민감하게 반응하는 것으로 나타났다. 본 연구의 결과는 국내의 잠재적인 생태관광 시장의 효과적인 홍보 및 마케팅 전략수립에 기초적인 자료로서 제공할 수 있을 것으로 판단되며, 자료의 이용효율성 증대를 위해서는 생활양식적 차이와 다양성 요구에 의한 심리적 유형의 차이 및 개인의 환경관 등이 행동에 작용하는 범주와 영향의 구체적 원인에 대한 세부적인 연구가 향후 계속 되어야 할 것으로 판단된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1632-1643
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• 2004

The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.411-420
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• 2019

This study analyzed the effective message strategy for the TB prevention campaign. This study examined the differences in the perceived susceptibility, perceived severity, and behavior intention according to the message orientation(individual-social) and the message presentation style(statistical-narrative). The results showed that individual message is more effective than social message in terms of perceived susceptibility and perceived severity. There was no significant difference between statistical and narrative messages. Finally, in the case of individual message, narrative messages were more effective than statistical messages; and in the case of social message, social messages were more effective than narrative messages. Based on these results, theoretical implications were discussed and a practical strategy for TB prevention campaign were proposed.

• Industry Promotion Research
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• v.8 no.2
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• pp.67-80
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• 2023

This study analysis the effects of the relationship between LMX and affiliation-OCB, challenge-OCB which is voluntary behavior of organizational members. For this study, the effect of LMX on AOCB and COCB, as well as the mediating effect of AOCB behavior, the moderating role of toxic leadership, were analyzed. The results of studies are as follows. First, LMX had a positive effect on AOCB and COCB, respectively. Second, AOCB has a mediating-effect between LMX and COCB. and Third, toxic leadership confirmed the moderating-effect between LMX and AOCB, and finally the moderated-mediating-effect through AOCB in the relationship between LMX and COCB. Therefore, it was analyzed that the quality of the relationship between leader and member in the organization is an important factor in expanding the positive and voluntary behavior of members in the organization. In addition, since toxic leadership weakens positive and voluntary civic behavior for organizational members, it suggests the need for strategy to overcome toxic leadership for an efficient organization management.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.91-110
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• 2024

In this study, we compared and analyzed the influence of self-leadership on innovative behavior and the mediating effect of job satisfaction among R&D practitioners in manufacturing and information communication technology (ICT) industries. To accomplish this, we conducted an online survey using random sampling methods and collected data from 209 respondents. We employed exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and mediation analysis using SPSS 20.0 software to analyze the data and to compare differences between the manufacturing and ICT sectors. The research findings are as follows: Firstly, both in manufacturing and ICT sectors, self-leadership showed significant positive correlations with job satisfaction and innovative behavior. Secondly, in the analysis of the impact of self-leadership on innovative behavior, in the manufacturing sector, only natural reward strategy and constructive thought strategy showed significant positive effects, while in the ICT sector, behavioral-oriented strategy, natural reward strategy, and constructive thought strategy all showed significant positive effects. Thirdly, in the analysis of the impact of self-leadership on job satisfaction, in the manufacturing sector, only natural reward strategy and constructive thought strategy showed significant positive effects, while in the ICT sector, behavioral-oriented strategy and natural reward strategy showed significant positive effects. Fourthly, in the analysis of the impact of job satisfaction on innovative behavior, significant positive effects were observed in both manufacturing and ICT sectors, with manufacturing sector having relatively greater impact than ICT sector. Lastly, the results of the analysis on the mediating effect of job satisfaction indicate that in the manufacturing sector, only a constructive thinking strategy significantly influences, showing partial mediating effects. However, in the ICT sector, no mediating effects of job satisfaction were observed for any sub-factors of self-leadership. These research findings highlight differences in the mechanisms of action of self-leadership on innovative behavior and its mediating effects between the manufacturing and ICT sectors. Furthermore, the results suggest the importance of improving organizational strategies and culture towards promoting leadership, job design, and job satisfaction, considering the characteristics of each industry and research and development organization.