• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.574-586
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• 2019

This study was conducted to obtain meaningful information about job management of child care center teachers, who take charge of child care policy at the front line, social meaning of which is being greatly highlighted these days. Especially, the research was designed with causal relationships in mind, in which certain job-related thoughts or consciousness forms attitudes, thus leading to behavior. In this light, the present study selected the following variables for analysis: job attitudes including job calling, job engagement, and job burnout; and job behavior such as creative behavior, active behavior, and ethical behavior. Data collected from 209 child care center teachers' response to structured questionnaires was analyzed, using t-test, one-way analysis of variance (one-way ANOVA), and hierarchical regression analysis. The results indicate that job burnout increased at a statistically significant level as extra workhours increased, and that only job engagement, among job attitude variables, and creative behavior and active behaviors, among job behavior variables, had significant effects. Moreover, job engagement was the only variable that was found to work as a mediator in relationships between job calling and active behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.628-639
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• 2017

The purpose of this study was to examine the effects of children's daily stress and employed mothers' nurturing attitude on children's problem behavior, as well as the mediating role of employed mothers' nurturing attitude. 160 children (aged 3-6, in city "D") and their mothers participated in this study. The SPSS 18.0 program was used to conduct a regression analysis to examine the correlation between the children's daily stress, their problem behavior and the employed mothers' nurturing attitude, depending on the gender of the children. The results were as follows : First, in the case of the boys, their aggression and attention have effects on their coercive attitude, and their anxiety and depression have effects of decreasing magnitude on their logical attitude, blaming / offensive stress and pride-hurt stress in that order. Secondly, in the case of the girls, their aggression has effects on their coercive attitude, and their attention has effects of decreasing magnitude on their anxiety / frustration stress and coercive logical attitude in that order. On the other hand, their anxiety / depression have effects of decreasing magnitude on their accused/offensive stress and coercive attitude in that order. Third, the employed mothers' nurturing attitude had mediating effects between the children's daily stress and their problem behavior. However, no such mediating effects were observed in the case of the boys. Therefore, the mothers tend to foster complementary and logical parenting, rather than coercive or negligent parenting. It is thought that children need to reduce their stress levels in everyday life (in order to?) reduce their problems.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.378-389
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• 2011

This study scrutinizes the similarity difference between parent brand product and extended brand product of franchise business and its effect on the attitude toward extended brand product. Results showed that the similarity difference is appeared according to product extended. The cognitive attitude and the behavioral attitude toward similarity difference are also appeared to be different as high in product similarity leads to high in both cognitive and behavioral attitude. The result also showed that the food similarity compare to the technological similarity has higher impact on attitude. These study results provided a significant insights in brand extension strategy of franchise business.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.79-98
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• 2019

In this paper, the security behaviors and attitudes related with the personal information of teenagers were investigated using empirical data based on rational behavior theory and protection motivation theory. An experiment for teenagers was conducted on Excel and the statistical packages (i.e., SPSS 21.0 and SmartPLS2.0.M3) to see how self-efficiency, security attitude, security intention and individual innovation affect their security behaviors. The experimental results showed that the security behaviors and attitudes of teenagers between internet and information devices are closely related, and the social influences can affect personal self-efficacy and security attitudes. Finally, we can know that teenagers should recognize the importance of security and protect their personal information safely through continuous education and training so that they can be linked to security behaviors.

• Smart Media Journal
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• v.12 no.8
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• pp.60-68
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• 2023

After COVID-19, hotel industry is rapidly experiencing changes in the business environment, and under the influence of the Fourth Industrial Revolution, hotel industry is striving to secure competitive advantages through differentiation, including the use of big data and the IoT in service provision, as well as the introduction of artificial intelligence(AI) robot services. This study analyzed the perceived value of AI robot services and their impact on usage attitudes and behavioral intentions of customers who have used hotels that have introduced AI robot services. The results of the study showed that the value of robot services perceived by customers who have used robot services in hotels is categorized into three dimensions: social, experiential, and functional, and all of them have a positive effect on usage attitudes, with social, functional, and experiential values having a positive effect on usage attitudes in that order. Attitude toward use was also analyzed to have a positive effect on behavioral intention, which is consistent with the value-attitude-behavior model. Therefore, it is necessary for hotels to improve the satisfaction of hotel guests through diversified services of AI robot service.

• Korean Journal of Culture and Social Issue
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• v.11 no.1
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• pp.25-42
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• 2005

The present research examined the proposition that once people violate traffic regulations, they would experience cognitive dissonance and subsequently engage in changing their attitudes toward the law negatively in order to reduce the dissonance. In an experiment, participants were presented with three scenarios in which a person violated traffic laws, and they were asked to imagine themselves as the person of the scenarios and write statements supporting the unlawful behaviors. Participants' attitudes toward the general traffic law and the regulations related to the violations were measured 8 weeks before and right after the experimental treatment. The results, as expected, showed that their attitudes toward the general traffic law and the specific regulations in the scenarios changed negatively after writing the statements. In each secnarios, the participants who chose to wrote statements supporting the unlawful behaviors showed great attitude changes that those who did not write the statements. Furthermore, attitudes toward the regulations that were not directly related to the scenarios did not change significantly, and participants who were expected to experience stronger dissonance arousal (e.g.., supported more unlawful behaviors or had have more positive attitudes toward the law before the experiment) showed greater attitude changes. These results support the effects of trivial unlawful behaviors on attitudes toward the law and strongly suggest the role of cognitive dissonance underlying the effects.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.203-213
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• 2021

In this study, we consider the relationship between boundaryless career attitudes and career success and the mediating effect of networking behavior. Boundaryless career attitude refers to career attitude in which career paths can gain experience in various environments beyond the fence of a single employment situation. Based on a prior research review, research hypotheses were established for the relationship between boundaryless career attitudes and subjective·objective career success. In addition, three networking behaviors, one of the social capital, were set as mediators between the two variables. Verifying the research hypothesis shows that the boundaryless career attitude and subjective career success are in a significant positive relationship and that the relationship is completely mediated by contact maintaining, friendship, and task networking behaviors. The boundaryless career attitude is a significant positibe effect with objective career success, and this relationship has been shown to be completely mediated by friendship and task networking behavior. Based on the above research results, interpretations, implications, and future research directions were presented.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.449-466
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• 2017

This research is to find structural relationships among psychological anxiety, appearance-oriented attitude, and self-esteem of youth and investigates how the structural relationships show by genders and different school classes. For the investigation, a collected data for the research of 'adolescent's misbehaviors and tendency of their young average age and political subject' were used from SPSS 22.0 program and AMOS 22 statistical program provided by Korea youth and children's data archive. First of all, the research determines as the psychological anxiety gets higher, youth have lower self-esteem level and more behavior problems. In addition, when adolescents show stronger appearance-oriented attitude they have higher self-esteem level and more behavior problem. The study also indicates that as youths have higher self-esteem their behavior problem levels are reduced. Secondly, by examining the relationships of youth's psychological anxiety and appearance-oriented attitude based on their self-esteem, the self-esteem gives a positive mediated effect on psychological anxiety and behavior problem whereas the self-esteem affects as negative mediated effect on the appearance-oriented attitude and behavior problem. Lastly, the study indicates there is a causal interaction between youth's appearance-oriented attitude and behavior problem which differs by genders and different school classes. Based on the results of the research, the theoretical and practical applications were suggested to prevent and relax the adolescent's behavior problems.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.125-129
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• 2008

Lying has been such a wrong act in human society, but at the same time we are perpetrating lying surprisingly often in the interpersonal situation. Like this, between what we think and what we do about telling lie is pretty different, and these differences are came from ambivalent attitudes stemmed from different sources which is divided into the implicit and the explicit attitude. We find manipulative liars by simulated racing task by using virtual environment. Implicit Association Test was applied to them to see implicit beliefs, and used self-reported questionnaires to identify explicit attitude about lying. As a result they could manipulate the explicit measures but could not maneuver their own implicit attraction to lie Liars' deceptive behaviors usually occur in subtle and covert way so that it has been hard to notice and to know what lead them to lie. However, as we know those spontaneous process is linked with deception, triggering them lie, it became no more veiled, unpredictable actions.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.239-251
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• 2022

This study investigated the purchase intention of TikTok Live Commerce users by applying the Decomposed Theory of Planned Behavior(DTPB). This study conducted a survey of 512 users with experience in purchasing TikTok Live Commerce in China. Result of the analysis, first, it was found that attitudes, subjective norms, and perceived behavioral control all had effect on the purchase intention of TikTok live commerce. Second, it was found that perceived usefulness, interactivity, and perceived enjoyment had a positive effect on attitudes, but perceived ease did not have a statistically significant effect. The third,friend was found to have an effect on subjective norms. It was found that self-efficacy had a significant effect on perceived behavior control, but the facilitating condition did not significantly affect perceived behavior control.