• Asia Marketing Journal
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• v.2 no.2
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• pp.39-62
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• 2000

많은 소비자 행동은 목표 지향적 행동으로 볼 수 있다. 이처럼 목표가 소비행동에서 차지하는 비중이 높다보니 최근 들어 목표자체에 대한 연구와, 목표의 추구와 성취에 있어 태도의 역할에 대한 연구에 상당한 관심이 집중되고 있다. 그런데 지금까지의 태도연구는 주로 이성적인 행동에 그 초점이 맞추어져 왔으며 그 대표적 모델은 Fishbein과 Ajzen의 이성적 행동이론이다. 이성적 행동이론이 소비행동을 설명하는데 많은 기여를 했으나 목표지향적 행동을 설명하는데는 어느 정도 한계가 있다고 지적된다. 이 논문에서는 이성적 행동과 목표지향적 행동과의 차이점들을 살펴보고 목표지향적 행동을 설명하는 새로운 연구모형으로서 시도이론을 소개하였다. 또한 시도이론에 대한 실증 분석의 결과들을 제시하고 있다.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.730-744
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• 2016

This study attempt to test not only the impact of leadership(second-level supervisor's ethical leadership, immediate supervisor's transformational leadership) on followers' proactive behavior, but also the effect second-level supervisor's ethical leadership on leader's transformational leadership(i.e. TL). In particular, immediate supervisor's TL is explored as a mediating variable in the relationship between second-level supervisor's ethical leadership and followers' proactive behavior. The summary of the hierarchical regression analyses results was as follows: First, the paper showed that second-level supervisor's moral behavior was positively related to immediate supervisor's TL. But behavioral integrity and consistency across contexts was not found to play a unique role in predicting immediate supervisor's TL. Second, second-level supervisor's moral behavior was a positive impact on employee' taking charge behavior and helping behavior. and behavioral integrity was a positive impact on employee' taking charge behavior. But consistency across contexts was not found to play a unique role in predicting proactive behavior. Third, immediate supervisor's TL was a positive impact on employee' taking charge behavior and helping behavior. Finally, the effects of second-level supervisor's moral behavior on employee' proactive behavior were mediated by immediate supervisor's TL. Theoretical and practical implications of our findings as well as directions for future research are provided.

• Korean Journal of School Psychology
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• v.8 no.3
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• pp.263-285
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• 2011

The present study was designed to evaluate the effects of staff training in PBS on the behaviors of staff and children with developmental disabilities in an inpatient unit. The perceived significance of children's problem behavior and staff's caring stress significantly decreased with the intervention. A satisfaction survey reported staff's high satisfaction with the process and results of staff training. This study suggests that PBS is a socially valid and positive intervention with problem behavior of children with developmental disabilities. The implications and limitations of this study, with directions for future research, are also discussed.

• Journal of Korean Home Economics Education Association
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• v.15 no.4
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• pp.133-146
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• 2003

The purpose of this study was to investigate pro-environmental consumer behavior according to adolescent´s environmental education experience and peer group´s pro-environmental consumer behavior. The subjects of study were general high school students in Daegu, and the method was by the analysis of 610 questionnaires obtained from them. The main findings of this study were as follows : First, there was no meaningful difference in adolescent´s pro-environmental consumer behavior according to the degree of environment-related education experience in school, and were meaningful differences in adolescent´s pro-environmental disposal behavior according to the degree of participating-experience in environment-related events in school. Second, there were meaningful differences in adolescent´s pro-environmental purchase, use and disposal behavior according to the degree of environmental education experience at home. Third, there were meaningful differences in adolescent´s pro-environmental purchase and disposal behavior according to the degree of environmental education experience in society. Fourth, there were meaningful differences in adolescent´s pro-environmental consumer behavior according to peer group´s pro-environmental consumer behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.11
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• pp.402-415
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• 2019

This study explores the effect that unresearched organizational conduct has on employee engagement (job immersion) as a cause variable and the results from it. Major results identified in an empirical analysis are as follows. First, the main causes of organizational citizenship behavior (such as altruism, conscientious behavior, moral behavior, participatory behavior, and fair play) are shown to not affect job immersion. In other words, conscientious, participatory, and fair behavior affects job immersion, with participatory behavior having the greatest impact. Second, employees' concentration in an organization was only affected by participatory behavior and fair play behavior from among the factors of organizational citizenship behavior, only more so. That is, it has been shown that some of the causes of organizational citizenship behavior, including participatory behavior and fair play behavior, affect employee inter-behavior, and some of them are more influential than others. Third, the only factor that influences the intention to switch jobs among the organizational citizenship behavior is participatory behavior. In other words, altruism, conscientiousness, politeness, and fair play behavior do not affect the way people move from job to job. Participation in organizational citizenship behavior and fair play may affect employee inter-behavior, and the more influential participatory behavior may also affect the intention to relocate.

• Journal of Families and Better Life
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• v.13 no.3
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• pp.134-143
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• 1995

본 연구는 부채농가의 재정향상을 위한 경제적 대처행동의 양상과 그 관련요인을 규명하고자 하였다. 이를 위해 충남지역 농촌가계들을 대상으로 수집한 자료를 이용하였는데 대처행동을 파악하기 위해서 요인분석을 대처행동에 대한 부채관련변수의 관련성을 보기 위해서 분산분석을, 관련변수들의 독립적인 영향력을 검증하기 위해서는 중회귀분석을 시행하였다. 주요 연구결과는 다음과 같다. (1) 농촌가계의 경제적 대처행동은 6개 속성으로 분류되 었으며 '소극적 노력', '절약 및 노동력활용', '적극적노력', '재정관리', '의존적 행동', '한계적 행동'의 순으로 자주 수행하는 것으로 밝혀졌다. (2) 부채관련변수 중에서 총부채액, 부채부담, 부채부담감은 각 대처행동에 대해서 다소 다른 관계를 보였다. 소득대비 부채상환액과 소득 대비 부채상환요구액으로 측정한 부채부담은 대처행동에 대해서 그 효과가 서로 다르게 나타났다. (3) 대처행동에 대한 독립적인 영향요인으로 밝혀진 부채관련변수와 소득 및 자산관련변수, 인구통계적 특성변수, 환경적 특성변수들은 각 행동에 대해 그 영향력이 다르게 나타났다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.04c
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• pp.473-475
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• 2003

최근 빠른 시간에 행동을 표현할 수 있는 장점을 가진 반응형 시스템과 최적화된 시퀀스를 생성할 수 있는 계획에 기반만 시스템을 통합하기 위한 하이브리드 시스템의 연구가 활발히 진행되고 있다. 행동 네트워크 구조는 센서와 목적에 대한 외부연결과 행동들 사이의 내부연결을 통해 수동적으로 설계되지만. 자동적으로 행동을 생성할 수 있고 복잡한 문제에 적용할 수 있는 장점이 있다. 본 논문에서는 이동 에이전트의 행동을 생성하기 위한 최적화된 방법을 찾는 문제에 대해 이 행동 네트워크에 계획 기능을 부가함으로 행동 시퀀스를 최적화하는 방법을 제안한다. 행동 네트워크는 입력된 정보와 목적 정보를 가지고 다음에 수행할 행동을 선택하여 각 상황에 가장 높은 우선순위를 가지는 행동만을 선택한다. 이 행동 네트워크에서 선택된 모든 행동들을 몇 단계 앞서 수행시켜 가장 좋은 결과를 가져올 행동으로 다음의 행동을 선택하는 방법을 통하여 복잡하고 불확실한 환경에서 주어진 목표를 달성하기 위한 전체적인 최적 행동 시퀀스를 생성할 수 있다. Khepera 이동 로봇을 이용한 실험을 통해 제안한 행동 네트워크에 계획을 이용한 방법이 행동 네트워크 구조에서보다 더 적은 행동 시퀀스로 목적을 달성함을 알 수 있었다.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.162-180
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• 2019

This study examined the effects of value-in-behavior toward pro-social consumption behavior on consumers' pro-social practices and the moderating effects of consumer's social capital based on trust and reciprocity that enhances collective actions to seek socially common values. The result showed that the value-in-behavior toward pro-social consumption was positive in general, and altruistic value was the highest, followed by emotional value, social value, and functional value. The pro-social behaviors of age groups were significantly different. In all pro-social behaviors, the older group was more active, except for the rejection of the unfair business. The result also showed that the functional value and emotional value have significant effects on consumer's pro-social practices. The interaction effects between trust and emotional value and between reciprocity and functional value were significant. Based on these results, the theoretical and practical implications for facilitating the transition to the direction of consumer's role in making positive social impacts.

• Korean Journal of Childcare and Education
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• v.6 no.1
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• pp.137-155
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• 2010

This study investigates the relationships among adult attachment, satisfaction with life and affection-rejection parenting in preschoolers' mothers. The participants were 339 preschoolers' mothers in Daegu or Gyeongbok Province. The collected data were analyzed by single and multiple regressions, using SPSS PC(15.0 version). The results are as follows. (1) Adult attachment and satisfaction with life was positively associated with affection parenting in preschoolers' mothers. Adult attachment and satisfaction with life was negatively associated with rejection parenting In preschoolers' mothers. (2) The influence of adult attachment on affection-rejection parenting was rather higher than satisfaction with life in preschoolers' mothers. (3) The explanation power adult attachment on rejection parenting was rather higher than on affection parenting in preschoolers' mothers.

• Korean Security Journal
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• no.13
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• pp.471-485
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• 2007

This study is performed to find out what type instructions are produced to players by coaches and what effects are resulted in cooperative spirit of the concerned group. Furthermore the study has its aims at advancing instructors' skills by using finding of it. The study used 'SPSS 11.0 FOR WINDOW - Statistical Package' to analyze the collected samples and dealt with data of 174 individuals. Statistical analysis of the research for hypothesis verification was about frequency, trust level, mutual relationship, variables, and T-verification. The meaningful level for any result was ranged within 95%(p< .05), 99%(p<.01). The finding are as follows. Effects on pleasure, one of elements of team spirits taken by instructor's training style are analyzed as follows. It was proved to be meaningful in relation with a series of activities like training, democratic, social, compensatory aspects and showed also considerable relation with power based behaviors. That says, players are found to enjoy high pleasure when social and bureaucratic behaviors of instructors are very energetic. In addition to that, training, democratic, and compensatory activities didn't show any meaningful effect. Team spirit was found to play a main role between instructor's behaviors and training, democratic, social rewarding activities. Democratic and social acts influence on team spirit. Looking into the detailed aspects, team spirit was resulted very high in the individuals with low democratic mind and was shown high group spirit by groups with high sociable activities. Teamworks was found to be affected by relation between instructor's acts and training, democratic, social and compensatory aspects and it showed meaningful relations with training, social, bureaucratic behaviors. Low degree of training and bureaucratic activities are found to prefer for power team spirit, and high social activities led a strong teamworks. Group binding spirit was influenced by training, democratic, social compensatory, bureaucratic behaviors and it showed to give effects on democratic, social, and bureaucratic activities of instructors. Low degree of democratic and bureaucratic behaviors are found to produce strong team spirit. In contrast with that, strong social activities was found to be motive of powerful team spirit. Value of team spirit was found to play a main role between instructor's behaviors and training, democratic, social, rewarding activities. It didn't show any meaningful effect on behavior of instructors.