• Title/Summary/Keyword: 행동유형 분류

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Data-driven Persona Analysis for Understanding Web Novel Users: Focusing on Quantitative Behavioral Pattern Data (웹소설 사용자 이해를 위한 데이터 기반 페르소나 분석: 정량적 행동 패턴 데이터 중심으로)

  • Ha, Sangjip;Park, Do-Hyung
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.259-284
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    • 2022
  • In order to help the understanding of web novel users, this study was intended to quantitatively verify the user's behavioral types according to the characteristics of web novels. For this purpose, the direction of the study proceeded as follows. First, the motives of web novel users were investigated by referring to the motives of other digital content users. In addition, specific behavioral types of users were also collected. As a result, the motivation for using web novels was found to be 'interpersonal relationships and information acquisition with others', 'leisure activities', and 'escape from reality/relieve tension'. After that, the groups were classified as to whether there was a difference between groups according to the motives of use. As a result, the 'hobbies' type, a group with a particularly high motivation for using leisure activities, the 'stress relief' type, a group with very high escapism and tension relief characteristics, and a group with high interpersonal relationships and information acquisition with others The 'communication' type was classified as a 'multipurpose' type with high overall motivation characteristics. Then, in order to find out the specific characteristics between the types, personas were constructed based on the different behavior type data. Through this, the theoretical contribution of this study is meaningful in that it revealed the motives of web novel users. As a practical contribution, the persona was formed by combining the users' motives and behavioral patterns and visualized to be close to the actual representative users. These results are expected to help improve the web novel service by providing useful indicators for actual writers, platform managers, and users.

Apparel Store Patronage Behaviors on Store Types (의류점포 유형별 점포애고행동에 관한 연구 -부산지역을 중심으로-)

  • Park, Eun-Joo;An, Hee-Kyung
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.89-110
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    • 2001
  • The purpose of this study were to examine the types of apparel store, to investigate consumer characteristics related to the apparel store patronage behaviors, and to find out the differences of casual relationships on apparel store patronage behaviors in store types. Data were collected from 451 consumers living in Pusan and analysed by factor analysis, ANOVA and path analysis. The results were as followings : First, the types of apparel store recognized by consumers were composed by five factors such as Casual-wear store, Traditional market store, Neighboring store, Department store, and Small-sized department store. Second, apparel store patronage behaviors have significant differences recreational and economic shopping orientations, Fashionability in store evaluative creteria, social psychologic risks in perceived risks, and observation store information source. Third, there were differences in casual relationships an apparel store patronage behaviors across store types. Casual-wear store patronage behaviors were directly influenced by the information source, and traditional market store patronage behaviors did by the perceived risk. Apparel shopping orientations directly influenced Neighboring store, and department store patronage behaviors. Evaluative creteria of store directly did small-sized department store. That is, consumer characteristics directly influencing to patronage behaviors were different across apparel store types. Therefore, the marketers of apparel store should understand consumer characteristics related to patronage behaviors and affecting variable and then try to encourage consumer's store patronage behavior.

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Classification of Daily Routine Types in Child Care Center and Teacher Behaviors Based on Daily Routine Types (어린이집 유아반의 일과 유형분류 및 일과 유형별 교사행동에 관한 연구)

  • Kwon, Yeon Hee;Choi, Mock Wha;Park, Chan Hwa
    • Korean Journal of Human Ecology
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    • v.21 no.5
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    • pp.837-848
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    • 2012
  • This study evaluated the types of daily routines that occurred in child care centers based on four general categorizations: time spent on indoor free choice activities, outdoor activities, group activities and special activities. In addition, resulting child care teacher behaviors were examined based on daily routine types. A total 23 classes' activity times and teacher behaviors were observed. The collected data were analyzed using descriptive statistics, hierarchical cluster, and Mann-Whitney U. Results indicated that there were 2 principle daily routine, 'indoor/outdoor activity time oriented' and 'group activity time oriented'. Analysis showed that teachers who belonged to the 'indoor/outdoor activity time oriented' type showed more positive affect, positive guidance, neural guidance, and less non-involved behavior. Results suggest the importance of time spent on free choice activities in the context of daily routine for quality childcare.

The Different Influence of the Types of Perceived Brand Image on the Brand Preference and Behavioral Intentions (지각된 브랜드 이미지 유형이 브랜드 선호도 및 행동의도에 미치는 영향력 차이에 관한 연구 -박카스 '나를 아끼자' 광고캠페인을 중심으로-)

  • Kim, Shinyoup;Kwon, Seungkyung
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.548-558
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    • 2017
  • The purpose of this study is to investigate how the types of perceived brand image related to the main concept building brand equity affect 'brand preference' and 'behavioral intentions'. The perceived brand image is set as the brand image type perceived by the consumer from the image pursued by the corporate brand, while in addition to brand preference, behavioral intentions are set as purchase intention and recommendation intention for the result variables. The result shows that the types of perceived brand image were extracted as 'factor 1(challenge spirit)' and factor 2(reliability) and through the cluster analysis 3 groups under each type were identified. Also, a significant difference between the influence of each type of perceived brand image on 'brand preference', 'purchase intention' and 'recommend intention' was indicated. In addition, the differences of perceived brand image types were found to be higher in order of 'challenge spirit type', 'reliability type', 'integrated type'. The empirical implementation of this study lies in the fact that it classifies the concept of brand image not as a broad theoretical model, but as a model directly related to real consumer perception, and that it gives practical suggestion for brand image management related to advertising.

Early Childhood Teachers' Awareness of Gender and Interaction Style with Young Children (남아와 여아에 대한 유아교사의 인식 및 상호작용)

  • Son, Won Kyoung
    • Korean Journal of Childcare and Education
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    • v.7 no.1
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    • pp.121-148
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    • 2011
  • This Study aimed to ascertain early childhood teachers' awareness of gender differences in young children and interaction style with young children. 50 teachers answered Q sort questionnaires, 7 teachers were interviewed, 2 classrooms were observed. Results showed 3 types of teacher perception of boys and 4 types of teacher perception of girls. Early childhood teachers more interact with boys than girls. Especially negative interaction showed much more frequently with boys than girls. These finding are discussed in terms of equity and equality in both gender.

An Activity-Based Analysis of Contextual Information of Activity Patterns and Profiles (활동기반 접근법에 의한 활동패턴의 맥락적 정보분석과 프로파일)

  • Jo, Chang-Hyeon
    • Journal of Korean Society of Transportation
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    • v.25 no.6
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    • pp.171-183
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    • 2007
  • Urban transport demand is derived from activity participation. A variety of individual daily activities based on the decisions on activity participation result in collective spatial behavior. The travel derived from the effort to overcome the spatially distributed locations of adjacent activities represents the detailed structural relationships among activities. An activity-based approach provides an important framework of analyzing contemporary urban daily life in the sense that it studies the interaction between individuals' daily decision making and social practice in time and space, on the one hand, and socio-spatial environment on the other. The current study identifies representative patterns of urban daily activity implementations and analyzes the correlation between representative patterns and individuals' characteristics and contextual characteristics. The study shows that urban daily activity patterns can be grouped in a limited number of representative patterns, which are systematically correlated with socio-spatial characteristics. The results provide related transportation policy implications.

A Study on Characteristics of Chinese Consumer Type & Fashion Consumption according to G sensibility (G감성척도에 의한 중국소비자 유형특성 및 패션소비 연구)

  • Shim, Young-Wan;Geum, Key-Sook
    • Science of Emotion and Sensibility
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    • v.16 no.3
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    • pp.351-362
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    • 2013
  • This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

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A Study of User-Oriented Storytelling Based on Enneagram (에니어그램을 활용한 사용자 중심 스토리텔링에 관한 연구)

  • Kang, Jeong-Hwa;Oh, Gyu-Hwan;Lee, Yun-Jin;Suk, Hae-Jung
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.34-48
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    • 2017
  • The narratives of the digital age have attempted interactions, and the interactive storytelling represented by the Branch Narratives has a problem of the expensive production cost of many optional implementations and poor narrative compared to linear story. As an alternative to this, this study proposes a user-oriented storytelling using user's personality traits. Using the Enneagram, a model of human psyche, and the Actantial model of the semiotician Greimas, when stories and characters are the same, the story could be reconstructed by deriving different topics from the same story according to the user's Enneagram personality type. The theme is determined by defining the axis of the desire of the Actantial model by respectively setting the character with the user's Enneagram type as the subject and the core value in the type as the object. The axis of Power could be defined by the stress and security points in Enneagram. In this way, we can derive the themes of 9 Enneagram types and the corresponding Actantial model and make plots. The users will appreciate one of these reconstructed plots in different perspectives and themes, depending on their personality type. In this study, we applied the above methodology to the story of the pansori novel "Tokkijeon". User-centered storytelling is a new attempt to predict user's choice and reconstruct the story based on the user's personality and perspective.

Assessing Risks and Categorizing Root Causes of Demolition Construction using the QFD-FMEA Approach (QFD-FMEA를 이용한 해체공사의 위험평가와 근본원인의 분류 방법)

  • Yoo, Donguk;Lim, Nam-Gi;Chun, Jae-Youl;Cho, Jaeho
    • Journal of the Korea Institute of Building Construction
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    • v.23 no.4
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    • pp.417-428
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    • 2023
  • The demolition of domestic infrastructures mirrors other significant construction initiatives in presenting a markedly high accident rate. A comprehensive investigation into the origins of such accidents is crucial for the prevention of future incidents. Upon detailed inspection, the causes of demolition construction accidents are multifarious, encompassing unsafe worker behavior, hazardous conditions, psychological and physical states, and site management deficiencies. While statistics relating to demolition construction accidents are consistently collated and reported, there exists an exigent need for a more foundational cause categorization system based on accident type. Drawing from Heinrich's Domino Theory, this study classifies the origins of accidents(unsafe behavior, unsafe conditions) and human errors(human factors) as per the type of accidents experienced during demolition construction. In this study, a three-step model of QFD-FMEA(Quality Function Deployment - Failure Mode Effect Analysis) is employed to systematically categorize accident causes according to the types of accidents that occur during demolition construction. The QFD-FMEA method offers a technique for cause classification at each stage of the demolition process, including direct causes(unsafe behavior, unsafe environment), and human errors(human factors) through a tri-stage process. The results of this accident cause classification can serve as safety knowledge and reference checklists for accident prevention efforts.

A Study on Developing Facets for Subject Headings in Korea (한국 주제명 표목의 패싯 유형 개발에 관한 연구)

  • Choi, Yoon Kyung;Chung, Yeon-Kyoung
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.4
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    • pp.179-201
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    • 2015
  • The subject heading is an elaborate access tool for subject browsing and searching in information retrieval environment. The purpose of this study is to suggest the applicable facets to subject headings in Korea. First, the concepts of subject and the definitions of facets were investigated in the literature review. Second, six cases including OCLC's FAST, PRECIS, "Thesaurus construction and use", CC $7^{th}$ edition, BC $2^{nd}$ Edition, and UDC $3^{rd}$ Edition were analyzed to focus on configuration of facets as case studies. Based on the results, twenty-two facets were proposed including Topical, Event, Geography, Chronology, Personal and Corporate Name, Title, Form, Genre, Language, and Person facets as 11 top facets. Also, Topical-Thing/Entity and Topical-Action/Status, Part, Kind, Property, Whole, Material, Patient, Product, By-Product and Agent facets as sub-facets of Topical facet.