• Title/Summary/Keyword: 행동성향

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The Effects of Skin Recognition on the Purchasing behavior and Propensity to buy Facial Cleanser (피부인식이 세안제 구매행동 및 구매성향에 미치는 영향)

  • Han, Yu-Ree;Kim, Min-Kyoung;Li, Shun-Hua
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.465-477
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    • 2018
  • The purpose of this study is how it affect them what the effect of skin recognition on the purchasing behavior and propensity to buy facial cleanser in 311 women in their 20s and 50s. This study analyzed by importance, interest, and satisfaction of skin recognition, and type of impulse buying, type of depending on brand, type of planning buying. The group with high interest in skin recognition had a long time to clean. As they got a purchasing information the group with low knowledge had the information from nearby, and the group with high knowledge got information from internet. At the view of purchasing propensity the women who are highly interested in the skin have a tendency of type of impulse buying and type of planning buying, and the women with high skin importance are less inclined to type of impulse buying. In conclusion, Skin recognition uses purchasing behavior and propensity to buy facial cleanser.

A Study on the Effects of One's Blood Type on Cognitive Function and Emotional Character - for the Elder- (노인들의 혈액형과 인지 기능및 행동 성향과의 관계연구)

  • Bak, Ki-Ja
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.550-553
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    • 2009
  • 이 연구는 노인들의 혈액형이 인지 기능및 행동성향과 상관 관계가 있는지를 개인이 지닌 뇌신경 생리학적 지표인 뇌파 측정을 이용하여 비교 하여보았다.. 대상자는 2008년 9월에서 2009년6월까지 한국정신과학연구소에 뇌파측정 의뢰한 노인(60세 이상)을 기준으로 선정한 자료이다. 노인 여자 311명 노인 남자명451명 총762 명이다. 노인 혈액형 분포는 A형이 남 289명(64%), 여 111명(36%), B형이 남 78명 (17%), 여 64명(20%), O형이 남 57명(13%), 여 100명(32%), AB형이 남 27영(6%), 여 36명(12%)로 A>B>O>AB형 순이었다. 분석 결과 노인들의 혈액형과 행동성향과 상관관계에서 여자노인에서는 무관하였고 남자노인에서는 유의미한 차이가 있었다. B형과 O형의 남자노인에서 부정성향이 높다고 본다. 인지기능과의 상관관계에서는 정서지수(p=.001)와 활성지수(우)(p=.040)에서 유의미한 차이를 보였다.. 정서지수에서는 A형이 가장 높았고 활성지수에서는 AB형이 가장 높았다. 이 연구 결과 몇 개의 범주에서 혈액형과 의의있는 상관 관계를 보여 주었으며 미치는 영향이나 유전적인 역할이 어떻게 영향을 주는지의 작용기전을 규명하는 연구가 필요하다고 사료된다.

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A Fitness between CEO Characteristics and Management Control (CEO특성과 경영통제간의 적합성에 관한 연구)

  • Jung, Jae-Jin
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.457-467
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    • 2014
  • In order to improve organization performance by CEO's leadership, the control systems have to be designed in accordance with CEO's strategic orientation. A management control systems (MCS) is a system which gathers and uses information to evaluate the performance of different organizational resources like human, physical, financial and also the organization as a whole considering the organizational strategies. The current study is conducted with the objective to explore the effects of CEO's Characteristics (Risk-taking tendency, and Achievement motivation) and control types (Behavioral control, and Result control) on organization performance. The characteristics of ceo - behavior control and risk-taking propensity - results in significantly positive effect on management control. On the other hand, risk-taking propensity has influence negatively on behavior control. The behavioral control is received negative influence from risk-taking propensity. and it received positive influence from motivation. and then it has effect on organization performance(indirct effect). To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

An Investigation into the Effect of Passenger's perceived time pressure on the Purchasing behavior and the Behavior intention after purchase at Incheon International Airport (공항면세점 이용객의 인지된 시간압박이 구매행동 및 구매 후 행동의도에 미치는 영향에 대한 연구)

  • Lee, kang-yeol;Choi, yu-jin;Kim, Mun Hwan
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.245-246
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    • 2015
  • 공항면세점 이용객은 항공기 탑승시간으로 인한 제한된 시간으로 인하여 이용객이 느끼는 시간압박과 추가 구매를 유도할 수 있는 충동구매 성향과 이에 따른 영향을 분석하기 위하여 인천국제공항 면세점에서 면세품을 구입한 후 항공기 탑승을 위해 대기중인 이용객 211명을 대상으로 설문조사를 실시하고 이를 분석하였다. 분석결과 충동구매 성향이 낮은 경우 시간압박은 충동구매 행동 및 재구매 의도에 정(+)의 영향을 미치고, 충동구매 성향과 관계없이 만족도는 재 구매 의도에 정(+)의 영향을 미치는 것으로 분석되었다. 본 연구는 시간압박 및 충동구매 성향을 고려한 면세점 운영전략 수립에 반영할 수 있을 것이다.

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Relationship research among maternal propensity for perfection and child misbehavior (어머니의 완벽주의 성향과 유아의 문제행동과의 관계 연구)

  • Byun, Sang-Hae;Yoo, Young-Soon;Jung, Jung-Soon;Yoon, Yeon-Jeong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.4 no.2
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    • pp.73-88
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    • 2009
  • This research is to observe the misbehavior of child, and identify relevance maternal propensity for perfection - one of parents factors that affect the misbehavior of child - to the misbehavior of child. The objects of this study 274 children of 3-5 years who were attending nursery schools and kindergartens in Gyeonggi province and Busan City as well as their mothers of the same number. The result of the research provides the fundamental data about the mother and child relationship with the parent's factor which gives an effect to child's misbehavior and reveals mother's psychological nature of the functional parts of a perfectionism and the disfunction as part of this.

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A Study on the Effect of Adult Female's Personality Type on Health Control Behavior and Obesity Stress (성인여성의 성격유형이 건강통제행동 및 비만스트레스에 미치는 영향)

  • Han, In-Kyung
    • Journal of Nutrition and Health
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    • v.42 no.4
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    • pp.358-365
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    • 2009
  • The study was performed for investigation with 257 female adults to find out the factors affecting health control behavior and obesity stress by personality type. First of all, BMIs of the respondents showed 30 low weight (11.7%), 170 normal weight (66.1%), 33 overweight (12.8%) and 24 obese respondents (9.4%). Comparing with low weight or normal weight, overweight or obesity could be seen as strong with diet control behaviors, from which obesity stress showed the tendency to be high accordingly. Second, the result of the investigation showed that for the open personality, which was featured as strongly desired to accomplish, very sincere and sensitive, they were more eager to control through health or diet. Third, the result of the investigation showed that for the more nervous, which is featured as emotionally unstable, bad at self control of impetus and clumsy to handle stress, the obesity stress was escalating.

An Analysis on the Factors Affecting Green Product Purchasing Behavior with Regard to State-Action Orientation(SAO): - Focus on Chinese Urban Consumers - (소비자의 state-action orientation(SAO)에 따른 녹색제품 구매행동 영향요인 분석 - 중국 도시 소비자를 대상으로 -)

  • You, Yang;Hwang, Yun-Seop
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.331-355
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    • 2014
  • With the rapid growth of Chinese economy, environmental issues also became a serious problem that public and private sector have to take under consideration. For the sustainable growth of Chinese economy scholars and policy makers agree to the stronger regulation for protection of natural environment, but at the same time worry about its negative effect on economic growth. This paper primarily focus on the relationship between the factors that have the effect on green product purchasing intention and purchasing behavior. Purchasing intention was considered as mediating variable in our model and state-action orientation - as moderating variable. We set 8 hypotheses and tested with structural equation modeling. The result shows that governmental regulation and subsidy, social environment related with green product purchase, and consumer perception on the benefit of green product have positive relationship with purchasing intention, but environmental concern does not show relationship with it. We also proved that state-action orientation has moderating effect between purchasing intention and purchasing behavior. Purchasing intention with action orientation show positive and statistically significant effect on purchasing behavior. This result supports the hypothesis that the attitude of customers has the effect on ones purchasing behavior.

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The Analysis of the Differences of Driving Behaviors According to Drivers' Personal Characteristics and the Causal Relationship between Personal Characteristics and the Number of Traffic Violations (운전자의 개인적 특성에 따른 운전행동의 차이 및 법규위반횟수에 대한 인과관계 분석)

  • Lee, Hyeon-Ju
    • Journal of Korean Society of Transportation
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    • v.25 no.2 s.95
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    • pp.39-50
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    • 2007
  • This study investigated how drivers' cognitive characteristics, such as perception-motor skills and safety-seeking motivation; personal characteristics, such as sensation-seeking disposition coping with physical and social dangers; their self-perceived driving ability; and their normal driving behaviors influence the number of driving violations. 352 drivers participated in the study. MANOVA was performed in order to test the differences in their driving behaviors according to their level of sensation-seeking disposition and driving ability, and Structural Equation Modeling was used to examine the causal relationships among their demographic characteristics, sensation-seeking dispositions, driving ability, driving behaviors and the number of violations. The results indicated that drivers who had higher perception-motor skills seemed to be careful with pedestrians. From the results, drivers who had somewhat higher safety-seeking motivation tended to violate fewer traffic regulations intentionally or accidentally and showed more positive driving behaviors. Furthermore, drivers who had higher perception-motor skills, higher sensation-seeking disposition, and lower safety-seeking motivation had a tendency to violate intentionally more traffic regulations. The older drivers showed driving behaviors that were careful of pedestrians. The drivers who had higher sensation-seeking disposition and longer driving careers violated more traffic regulations, both intentionally and accidentally. Results from LISREL indicated that the predictive variables directly or indirectly influenced on drivers' violation numbers ($x^2$=341.62(p=.00), GFI=.94. RMR=.10).

Performance Patterns in Percussion Improvisation of Adolescents with Behavior Problems (청소년의 문제 행동 특성에 따른 타악기 즉흥연주 패턴 연구)

  • Kang, Hye Sook
    • Journal of Music and Human Behavior
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    • v.11 no.2
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    • pp.1-18
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    • 2014
  • This study investigated the performance patterns in percussion improvisation of adolescents with behavior problems. A total of 40 middle school students participated in this study. Based on prescreening test results, the participants were assigned to either the impulsive tendency or depressive tendency groups. Both groups received two 45-minute group percussion improvisation. During the improvisation, all playing behaviors were recorded and analyzed in terms of rhythm pattern, instrument selection, intensity, and tempo of performance and performance duration. The results showed that while they were differences in improvised rhythm patterns between the two groups, the groups showed a similar tendencies in their instrument selection. With regard to performance parameters, the two groups showed significant difference in the tempo and duration of performance, but no significant difference was found in terms of intensity. This indicates that adolescents who exhibit behavior problems may be different in their playing patterns depending on their behavioral tendencies. Based on the results, music therapists can have a better understanding of how musical features expressed by this population relate to their inherent emotional and behavioral traits and how therapists should facilitate musical expression of these adolescents to address their needs.

How sensation seeking affects burnout: A moderated mediation model of Type A driving behavior and meaning of work (직업운전자의 자극추구성향이 직무소진에 미치는 영향: A형 운전행동 패턴과 일의 의미의 조절된 매개효과)

  • Yonguk Park;Eun-Kyoung Chung;Hyunjin Koo;Young Woo Sohn
    • Korean Journal of Culture and Social Issue
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    • v.22 no.1
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    • pp.19-39
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    • 2016
  • Though research has shown that public transportation drivers experience greater burnout than other drivers, the sources of their burnout and possible mediators remain largely unknown. In response, in this study we investigate the relationships among sensation seeking, Type A driving behavior, and meaning of work to elucidate the burnout experienced by bus drivers in Gyeonggi-do, South Korea. To collect data regarding these relationships, 188 bus drivers answered a questionnaire involving the sensation seeking scale, burnout scale, and meaning of work scale. Results showed that Type A driving behavior mediated the relationship between sensation seeking and burnout, while meaning of work moderated the mediated model. These findings demonstrate that sensation-seeking bus drivers tend to experience greater burnout given their tendency to exhibit Type A driving behavior, and this relationship depends on perceived meaning of work. This study therefore contributes meaningful information and outlines significant implications in understanding drivers' burnout.

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