• Journal of Digital Convergence
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• v.17 no.11
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• pp.213-223
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• 2019

This study aims to prove the relationship between a TPB(theory of planned behavior) variables (subjective norms, attitudes, and self-efficacy), need to belong and personal growth initiatives to explain the reasons for users' shared behavior. 959 participants who had shared online video were collected as a sample through an online survey and the collected data were analyzed through structural equation modeling. The study found that need to belong affected attitudes to online video sharing and subjective norms, and that personal growth initiative also affected attitudes to online video sharing and self-efficacy. In addition, all three variables of TPB were affect the intend of online video sharing, and attitudes to online video sharing were affecting subjective norms and self-efficacy. This study is meaningful in that it demonstrated the user's intention to share online video through variables of TPB along with their need to belong and personal growth initiatives.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.22-35
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• 2021

The unprecedented pandemic caused by the COVID-19 has led to a massive global public health campaign to slow the spread of the virus. Thus, this study examines the importance of individual's prevention behavior intention by adapting health belief model(HBM). In addition, we added social variables to understand the prevention behavior better considering the situation in which collective behaviors are important. The online survey results(N=298) showed that higher level of perceived severity, perceived susceptibility, perceived benefits, perceived peril, perceived social norms and lower level of perceived responsibility led to higher prevention behavior intention. Peril was the most influential factor among all the variables. In addition, perceived severity and social norms followed after that. Additional analysis also implied that socio-HBM model we proposed better explained the prevention behavior intention than traditional HBM.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.381-391
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• 2020

The purpose of this study is to investigate the relationship between meal kit product selection attributes, purchasing behavior, and satisfaction. The sampling of the study was conducted for 1 month for customers who have experience in using meal kit products recently launched by a restaurant company, and 287 copies of the questionnaire were used for analysis. For the hypothesis verification, regression analysis was performed using SPSS 20.0 package. As a result of analysis, first, the meal kit product selection attributes and purchase behavior of Hypothesis 1 have a significant effect on diversity (β = .026) and quality (β = .927). Hypothesis 2, meal kit product selection attributes and satisfaction have a significant effect on convenience (β = .503) and price (β = .121). Third, in the purchasing behavior of Hypothesis 3, the purchasing behavior (β = .561) has a significant effect on satisfaction. Lastly, this study is expected to provide basic data for researchers performing meal kit product related research, and to provide a rationale for suggesting direction for product development in a food service company and using marketing strategies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7648-7655
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• 2015

Nursing service quality can vary depending on the work attitude and behavior of nurses. Nursing attitude and behavior that can be described as voluntary and proactive organizational citizenship behavior(OCB). OCB affects the work performance of nurses in clinical practice is very important and organizational justice is an important influencing factors of OCB. The purpose of this study was to determine the influential factors of organizational justice on OCB of nurses. The descriptive-correlational method was applied. The study was carried out less than a 500-bed hospital. Participants of the study included 230 nurses working in secondary hospitals. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient and multiple regression with the 18.0 SPSS/Window program. Considering the components of organizational justice, there was a significant positive correlation(r=.172~.540, p=.000) between OCB and distributive, procedural and interactional justice. Also, Total organizational justice explained 29.1% of total OCB with influencing factor (${\beta}$=.540) and was statistically significant(F=93.777, p=.000). The influencing factors to OCB were distributive justice(${\beta}$=.283) and interactional justice(${\beta}$=.249) except procedural justice. The findings suggest that strategies of nursing management are needed to focus on distributive justice for compensation and interactional justice for social relationship in order to induce nurses' organizational citizenship behavior.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.138-145
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• 2021

The purpose of this study was to investigate the mediating effects of academic procrastination behavior on the relationship between academic stress and dropout intention. The research questions are First, does the academic stress of college students influence the intention to drop out? Second, does academic procrastination behavior the relationship between academic stress and dropout intention? A survey was conducted on 218 college students about academic stress, dropout intention, and academic procrastination behavior. Correlation analysis was conducted to find out the relationship between academic stress, dropout, and academic procrastination behavior, and Multiple regression analysis was performed to determine the moderating effect of academic procrastination behavior. The mediating effect was verified using Baron and Kenny's procedure, and the significance was verified by Sobel verification. The results are as follows: First, academic stress, dropout intention, and academic delay behavior showed significant positive correlations.. Second, Academic stress showed 15% of explanatory power as an influential factor on dropout intention, and 5% of explanatory power was an influential factor on academic procrastination behavior. Third, the through mediation analysis, there was partial mediated effects of academic procrastination behavior between academic stress and dropout intention. Our findings suggest that to improve the dropout intention among college students, educators should carefully design and develop an education program

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.297-307
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• 2020

This study focused on the problem behavior after drinking, and examined the effects of temperament of adult drinker on offensive behavior and analyzed the sequential mediating effects of aggression and drinking behavior. To this purpose, 299 subjects were assessed through the Temperament and Character Inventory(TCI)-for adults, Korean Aggression Questionnaire, and Korean Alcohol Use Disorder diagnosis. As the results, 'Novelty seeking' had the highest level of explanation for aggression. In the relationship between 'Novelty seeking' and offensive behavior, mediating effect of aggression and drinking behavior were significant. In its course, sequential mediating effect of both was shown as complete mediation. This result implies that the aggression and drinking behavior were the factors of connecting 'Novelty seeking' and offensive behavior, and the characteristic of 'Novelty seeking' does not have direct influence on offensive behavior but only through aggression and offensive behavior that it has such effect.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.183-191
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• 2013

The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.244-253
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• 2013

This research explores the impacts on the recognition of organizational justice for public employees organizational citizenship behavior during the public-sector reformation. Research results are summarized as follows. The first, the job satisfaction and organizational citizenship behavior of public employees relate with procedural justice, interactional justice. but distributive justice not impact. The second interactional justice relations impact organizational citizenship behavior. The third, job satisfaction does the intermediate role between the organizational justice and organizational citizenship behavior of public employees. These result contribute to the explanation of how public employees organizational citizenship behavior work in the public sector reform process.

• Journal of Technology Innovation
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• v.3 no.1
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• pp.185-212
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• 1995

전통적인 산업조직이론에서 널리 사용되는 시장구조-행동-성과 분석 도구 (The SCP Paradigm)는 시장성과가 가격정책, 기술개발투자(R&D), 광고투자, 생산설비 변경 등 시장행동의 함수라는 암묵적 가정에 근거한다. 최근 시장행동 중에서 기업의 관심이 크게 높아진 R&D 및 광고투자가 시장성과에 미치는 영향이 크게 부각되었으며, 시장성과를 구성하는 주요요인으로 주목받고 있다. R&D 및 광고 투자의 성격과 행태, 그리고 시장성과에 미치는 영향이 상호 유사함에도 불구하고 두 가지 변수를 동시에 다룬 연구는 매우 드물다. 몇 안 되는 연구들도 기업의 행태를 실증적으로 설명하는데 치중함으로써 이론적 근거를 소홀히 하는 경향을 보이고 있다. 즉, 논리의 전개상 이론적인 근거를 바탕으로 수리모형이 먼저 제시된 후에야 이를 검증하는 방법으로 통계모형을 사용하는 것이 옳을 것이다. 이 논문은 기존의 SCP 분석방법을 사용하여 기업이 한정된 재원을 어떤 원칙아래 R&D 및 광고에 분산 투자하는 가를 설명하기 위해 수리모형을 설정한 후, 정태와 동학, 확실성과 불확실성, 단발성과 균등투자전략의 개념을 도입하여 다양한 분석을 시도하였다. 또 R&D 및 광고투자 함수를 이론적 근거에 의해 도입하되, 각 모형에 균형이 존재하는가를 검증하였다. 수리모형을 이용해 분석한 결과 (1) 기업의 투자는 R&D 및 광고투자간에 한계원리(Marginal Principle)가 지켜지도록 분배할 때에 효율적임이 판명되었고, (2) 동학모형이 정학모형을 포함하는 일반모형의 성격을 가지고 있었으며, (3) 투자는 확실성이 높을수록, 분산시킬수록 투자효과가 큰 것으로 나타났다. 한국을 대상으로 한 실증적 모형추정은 앞의 수리모형 및 그 결과에 근거를 두었으며, 한국기업에 적절한 R&D 및 광고투자함수를 추정한 뒤 이를 이용해 업종, 기업규모, 상품유형별로 적합한 모델(Fixed Effects Model)을 결정하고, 각각에 해당하는 통계모형을 구축하였다. 이 결과 (1) 업종 및 기업규모별로 그룹간에 유의한 특성이 발견되었으며, (2) R&D 및 광고투자는 기업의 시장성과를 설명하는 중요한 변수이나, (3) R&D 투자의 경우는 광고에 비해 불확실성이 존재하는 것으로 나타났고, (4) 수리모형에서 도출된 한계원리가 통계모형에서도 유효한 것으로 드러났다.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.181-191
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• 2020

The purpose of this study was to compare the difference between the adaptive and internalizing/externalizing maladaptive behaviors of the sensory processing problemtic group classified from non-disabled preschoolers and to confirms the effects of sensory processing sub-factors on adaptive and maladaptive behaviors. This study participated in 335, 3-6 years typical preschoolers, carried out Short sensory profile, Vineland-II adaptive behavior scales. The study result in the sensory processing showed a significant positive correlation with the adaptive behavior, and a significant negative correlations were found in the internalizing/externalizing maladaptive behaviors. In the t-test, the problemtic group had lower adaptive behavior scores than the typical group. This study confirmed that atypical sensory processing affected not only adaptive behavior, but also internalizing/externalizing maladaptive problems, that sensory processing difficulties were more related to emotional and behavioral issues.