• Journal of Korea Entertainment Industry Association
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• 제14권1호
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• pp.1-16
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• 2020

Busking culture which is a element of Urban Amenities is spreading rapidly in the field of public art culture with the change of media environment. However, the lack of a proper institution and policy to manage the negative aspects of it continue to lower urban amenities and make the conflict among stakeholders. The study aims to increase the advantages from the domestic busking culture and derives suggestions to develop the institution and policy for the soft landing of the busking culture. Applied methods to achieve the research objectives are an in-depth interview and overseas case analysis. The result of analysis is as follows. Stakeholders related to the busking culture in South Korea has presented very strongly and concretely in aspect of policy or institutional improvement. In addition, based on the analysis of oversea cases, the researchers have proposed three ways for settling down a proper busking culture: the busking permit system, the management system for professional buskers, and the civil complaint management system through time and noise restrictions.

• Journal of Digital Convergence
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• 제18권11호
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• pp.195-205
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• 2020

As the use of the Internet has become more common worldwide, digital marketing has gained a great weight as an advertising medium. Low cost and effective digital marketing tools include websites, eyes, blogs, search advertisements, online banners, mailings, YouTube, etc., which most companies around the world use one or more of them for digital marketing. I have. In this environment, global companies with more than one overseas subsidiary have become very interested in how to establish and implement digital marketing strategies. However, many studies have been conducted on the necessity of digital marketing and its implementation strategy, but there are no studies on specific implementation methods that can be applied in practice. Therefore, in this study, we intend to define digital marketing suitable for global SMEs, establish a promotion strategy model, and present a specific implementation strategy establishment planl. Through this, we intend to contribute to establishing a general-purpose SME global digital marketing strategy.

• Journal of Digital Convergence
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• 제11권10호
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• pp.71-77
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• 2013

Broadcaster and production studio inevitably take the risk in Korea because the outsourced drama is contracted before produced. However, it is important for both parties to share risk and reward. This study seeks to assess the fairness of the copyright contract between broadcaster and production studio by examining whether they both have the balanced risk and reward structure. For the study, revenue and cost elements with their amounts are identified, which come from TV commercials, oversea sales, the secondary windows, sponsorship, and product placement. Next, the revenue and COGS (Cost of goods sold) of broadcaster and studio are estimated for both cases of when drama becomes successful or not. The analysis reveals that the current copyright agreement allows broadcaster hold low risk but high reward whilst production studio takes high risk low reward. However, the result doesn't imply that government intervention is justified because demand and supply determine the negotiation power in a free economy.

• Journal of Digital Convergence
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• 제18권11호
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• pp.501-513
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• 2020

Femvertising campaigns are more easily observed in oversea rather than in Korea. Most recently, not only global companies but local consumer goods companies launched several femvertising campaigns. However, no research was done on effects of femvertising in Korea. Thus, this study will explore Korean college students' understanding of, attitude toward, and effects of femvertising through focus group interviews. Study results found that college students have low level of understanding on the concept of femvertising. However, they are somewhat familiar with contents of femvertising. Femvertising is believed to have positive impacts on gender equality and female empowerment whereas there are growing concerns over commercializing feminism. Study participants, regardless of gender, suggest that femvertising could influence consumers' attitude toward advertising and brand, but they are skeptical of purchase intention. Lastly, female participants suggest that femvertising, compared to traditional advertising, will enhance attitude toward ads and brand, and even have a positive impact on feminism. However, male participants suggest that femvertising may exacerbate the gender conflict between males and females which is called as 'misandry' or 'misogyny'.

• International Commerce and Information Review
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• 제2권1호
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• pp.149-158
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• 2000

[ $\Box$ ]무역업계는 인터넷의 발전에 따라 급속히 사이버화 하고 있는 무역환경에 적극적으로 대응하기 위해 사이버무역의 도입과 활성화를 위한 움직임을 급속히 확대하고 있는 것으로 나타났다. - 조사대상업체의 절반이 넘는(51.8%) 업체들이 자사제품 홍보, 거래선 발굴, 오퍼 및 거래협상 둥 각종 무역업무에 인터넷을 이용하고 있는 것으로 나타났다. - 그러나 무역업계의 사이버무역 활용은 아직 초기단계 수준으로, 이용업체의 절반이상(57.3%)은 작년(1999년) 이후에 처음으로 사이버무역을 시작하였으며 사이버무역에 의한 수출비중도 10% 미만(1999년: 8.8%)의 낮은 수준인 것으로 조사되었다. - 반면, 향후 무역업계의 사이버무역 도입 확대와 수출비중 증가는 가속화될 것으로 나타나, 2000년에는 사이버무역 비중이 전년보다 두 배 이상 늘어난 18.7%에 달할 것으로 예상되었으며, 특히 중소기업의 경우 사이버무역 비중이 상대적으로 대기업보다 커질 것으로 전망되었다. $\Box$ 무역업계가 사이버무역을 도입하는 이유로는 "해외시장 개척효과" 때문이라는 응답이 가장 많았으며, 다음으로 "수출업무 신속화률 통한 인건비 절감"과 "광고비의 절약" 등의 효과를 염두에 두고 있는 것으로 나타났다. - 따라서 여러 수출단계 중에서도 "해외거래선 발굴"， "해외시장정보의 수집", "자사 제품의 해외 홍보" 등 주로 시장개척과 마케팅단계에서 사이버무역이 가장 많이 활용되고 성과도 큰 것으로 나타났다. - 시장개척과 마케팅을 위하여 약 40%의 무역업체가 무역거래 알선 사이트를 이용하고 있으며 특히 중소기업의 활용이 두드러진 것으로 파악되었다. - 반면, 사이버무역 활동이 애로를 겪고 있는 수출단계로는 "대금결제, 물류 유통", "신용조회", "거래계약 체결" 등의 순으로 조사되었는데, 이는 국제적 인증제도의 미비, 신용조사에 대한 공신력 부족 둥이 주된 요인인 것으로 분석되었다. $\Box$ 한편, 무역업계는 사이버무역의 필요성과 활용성과에 대해 긍정적인 인식을 갖고 있으나, 사이버무역을 활성화하는데 필요한 인프라로서 사이버 무역 전문인력이나 인터넷 통신환경 등은 아직 만족할 만한 수준이 못 되는 것으로 조사되었다. - 사이버인력 부문에서는 무역업무 종사자 중 인터넷 활용직원의 비율이 50%가 되지 않는 업체가 전체의 절반을 넘고 있으며, 특히 중소기업의 인터넷 활용 직원의 비율이 대기업에 비해 낮은 것으로 나타났다. - 향후 무역업체가 10명의 무역인력을 채용한다고 가정할 경우, 평균 4.5명을 사이버무역 전문인력으로 채용할 계획이라고 밝히고 있으며, 중소기업(4.7명)이 대기업(3.4명)보다 사이버무역 전문인력에 대한 수요가 더 큰 것으로 나타나 이에 대한 대책이 시급한 것으로 파악되었다. - 인터넷 전용선 설치비율도 전체적으로 40%대에 그치고 있으며, 특히 중소기업의 경우 전용선 이용비율(38.5%)이 대기업(80%)의 절반에도 못미치는 열악한 수준에 있어 중소기업의 사이버 무역이용에 하나의 걸림돌이 되고 있는 것으로 조사되었다. $\Box$ 사이버 무역활성화를 위해 가장 시급한 과제로는 "사이버무역 전문인력 확충을 위한 체계적 교육 및 훈련제공"과 "사이버무역 관련법규 및 제도의 마련"으로 나타나, - 정부나 유관기관이 앞장서서 사이버무역 관련 교육프로그램의 개발, 자격시험제도의 도입 등과 아울러 대외무역법 둥 관련법률 및 제도를 정비해 줄 것을 무역업계에서 기대하는 것으로 지적되었다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• 제19권4호
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• pp.151-160
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• 2019

EPC companies to continue operating overseas, it is increasingly becoming apparent that risk is no longer something to be avoided but a subject to be managed. During the bidding stage, the requirements, specifications and project line items within the bid package must be studied in details to analyze the various risk factors in order to avoid cost overruns. However, reviewing vast quantities of bidding documents is time consuming and labor intensive and is not an easy task and this is where automated information technology can help. For this study, I have constructed an ITB analysis model based on Watson AI that can analyze and apply vast amount of documents more effectively in a short time. Configuration of the Watson Explorer AI architecture for AI-based ITB risk management model research, the selection of learning procedures and analysis subjects, and the performance evaluation criteria were defined, and a test bed was constructed to conduct a pilot research. Consequently, I verified the effectiveness of the analytical time reduction and the quality of its results and VOC operations by professionals.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2022년도 춘계학술대회
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• pp.211-214
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• 2022

OTT 플랫폼의 발달로 다른 나라의 미디어를 쉽게 소비할 수 있게 되면서 국경이 더욱 모호해졌다. 이러한 배경에서 본 연구는 각국의 미디어 콘텐츠가 세계적으로 어떻게 소비되고 있는지 알아보는 것을 목적으로 한다. 그리고 이러한 미디어 흐름에 영향을 미치는 요인을 알아보고자 한다. 이를 위해 미디어 콘텐츠의 국제적 흐름 이론을 바탕으로 TV 콘텐츠의 국제적 흐름과 관련된 경제적 요인과 문화적 요인을 고찰한다. 연구 데이터로 2021년 1월 1일부터 2021년 6월 20일까지 80개국 넷플릭스에서 매일 가장 많이 본 TV 프로그램 10개 중 13만6800개의 결과를 수집하였다. 첫 번째 분석 결과, 미국 TV 콘텐츠는 여전히 OTT 환경(일명 글로벌 중심국)에서 전 세계적으로 가장 많이 소비되는 콘텐츠였지만, 한국, 영국, 멕시코/콜롬비아(일명 준중심국)를 중심으로 새로운 3개 생산-소비자 그룹이 식별되었다. 두 번째 분석 결과, 경제적 요인(생산국의 GDP와 소비국의 TV 콘텐츠 자급률)과 문화적 요인(언어적 근접성, 지리적 거리, 문화적 거리)로 OTT 환경에서 TV 콘텐츠의 국제적 흐름을 설명할 수 있었다. 마지막 분석결과, 지리적 거리와 언어적 유사성이 세계 중심 국가보다 준중심 국가가 제작하는 TV 콘텐츠의 국제적 흐름을 설명하는 데 더 중요한 요소로 드러났다.

• Science of Emotion and Sensibility
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• 제17권4호
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• pp.101-108
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• 2014

The study of loss aversion has progressed. Specifically, Brenner et al. (2007) distinguished between possession loss aversion (PLA) and valence loss aversion (VLA) and explained PLA is the loss of cash or spot goods (money, apartment) and that VLA is the loss of tentative value (opportunity of oversea study, coupon). Also, they explored how the tendency of loss aversion was different between when possession loss was salience and when valence loss was outstanding. But, in our everyday life, it is more common that people face some economic situation where the gain and loss between possession and valence are competing. And, in this situation, they usually choose a better option based on their ordinary mind-set or self-focus rather than on which option has more benefit. Therefore, present research is that whether the tendency of loss aversion is different based on one's ordinary self-focus. Concretely, after priming promotion focus vs. prevention focus, participants should decide whether present occupation changes or not when gain and loss between possession and valence compete (income increase but oversea study chance decrease or income decrease but oversea study chance increase). As a result, there are more rate of changing job in promotion focusing condition than prevention focusing condition based on positive change irrespective of possession or valence. This result can have implication for marketing, consumer and advertisement psychology.

• The Journal of the Convergence on Culture Technology
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• 제10권1호
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• pp.165-170
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• 2024

'K-contents' is in the spotlight worldwide. As the prefix 'K' became popular, interest in K-food(Korean food) also increased. Various studies on K-contents are being conducted, but research on K-food is still very limited. References and articles about K-food are mainly limited to the overseas expansion, marketing status, and sales of domestic brands, and a few research papers deal with only cases of a specific brand's overseas expansion. This paper aims to analyze how K-food is represented in TV unscripted shows and TV series produced in Korea and what their effects are through empirical works. Among the unscripted shows based on food, they are estimated that the point of competitiveness as K contents deal with foreigners' Korean food experiences. Representative examples here are the way foreigners who visit Korea experience Korean food as part of their Korean culture experience, or the type of temporarily setting up a restaurant overseas to sell Korean food to local people. However, the problem with such shows are that it lacks long-term appeal because it is based on the 'Gukbbong(a slang term for 'extreme nationalism')' sentiment. The exposure of K-food in K-contents creates a tremendous advertising effect. It is judged that the current status and analysis of K-contents based on K-food can help establish the direction of future program production and the identity of K-food.

• Journal of Korea Entertainment Industry Association
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• 제14권4호
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• pp.31-45
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• 2020

The objective of this study was to understand the characteristics of Chinese cultural industry shown in the analysis of a successful IP martial arts stage play 'Seongeomg ihyeopjeon' that applied martial arts as Chinese traditional culture. The cultural industry of Chin a has modified the relevant legislation since China's reform and opening up in 1979, and the term 'intellectual property rights(IP)' was used in the Chinese laws for the first time in 2008. Thus, transcending the instrumental scope for maintaining the regime in the past, the culture was regarded as an economic profit industry and a representative industry for strengthening the soft power of traditional culture. The results of analysis on the stage play are as follows. First, the Chinese cultural industry has been developed by support policies for strengthening the soft power of Chinese-characteristic traditional culture and overseas expansion through the state-led modification of relevant legislation. Second, the Chinese cultural industry is including its unique traditional cultural factors, and the succe ssful marke ting results could be obtained only when the high awareness and many fans are secured. Third, for the inflow of audiences through the work advertising, it would be preferentially needed to analyze various opinions of fans through active SNS communications with them instead of the existing advertising such as TV, radio, and newspaper, and also to reflect the national cultural industry policies and producers' opinions.