• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.38
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• pp.377-408
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• 2008

Globalization of R&D activities of multinational firms is becoming important in compared with the past, because of increasing globalization of world economy. So, every country tries to attract foreign investment including R&D activities. In this paper, effects of several factors, which determine the scale of foreign subsidiary's R&D activities in local market, are analyzed. Through the review of previous literature, I found that three groups of determinant factors. The first one is the factor which is related to characteristics of local market, such as competitive situation of local market, accessability to research institutions, etc. The second group is the factor which is related to relationship between foreign subsidiary and its mother company. The dominant factors of this group are operation strategy of foreign subsidiary, competitiveness of mother firm, and equity structure of foreign subsidiary. Finally the characteristics of industry affect to the scale of foreign subsidiary's R&D activities. Among these factors, 6 factors are chosen to investigate empirically. For the empirical investigation, 107 foreign subsidiaries among KOITA(Korea Industrial Technology Association)'s list are chosen. Each subsidiary has more than 50% of foreign equity and implement R&D activities in Korea. The results show that sales volume of foreign subsidiary is dominant influencing factor in determining scale of R&D activities in Korean market. And also I found that currently established firms are implementing more R&D activities than old established firms. This is quite interesting finding. However, R&D activities of foreign subsidiary are not vitalized in Korean market. It probably means that Korean government and Korean business partners have to make effort to enhance foreign firms/ R&D activities, because it could contribute technological and economic development of Korean market.

• International Commerce and Information Review
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• v.14 no.3
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• pp.351-379
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• 2012

Understanding the cultures of other countries is not as fast as the speed of internationalization. As globalization advances, interest and research on the characteristics of national culture differences have been increasing. One of the important challenges for business leaders is the ability to understand and deal with cross-cultural management. But there is a lack of research on cross-cultural management and suitable type of leadership. In order to achieve this objective, this study, adopts Hofstede cultural dimensions, and finds the impact of these kinds of leadership on organizational performance. Feminism, collectivism, power distance, and uncertainty avoidance were classified into four factors of cultural orientation that affect the selection of initiating structure and consideration leadership. In this research, among virtue factors of leadership, structure initiation and leadership consideration are focused on how to affect organizational effectiveness of the result factor by national culture. This research has concentrated on how leadership-styles among national-cultures have influence on organizational-effectiveness.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.55-62
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• 2007

The game industry of the Republic of Korea is being firmly located with great benefit and value. As internet developing quickly, the online game of the Republic of Korea boosted up to the level of the best in the world. Online Game has been developed with various types to make the user satisfy. Among those, MMORPG(Massively Multiplayer Online Role Playing Game) is the most popular game type. MMORPG games have getting more popularity in many foreign market but some have failed. Therefore this essay analyzes the MMORPG which has most popular through out the 4 kinds dividing in "Play and Human" by Roger Caillois. Moreover I try to analyze and experiment. Also through out the accomplishing Quest from the Goonzu which is developed and serviced in China, it experimented and it analyzed. With the help of information technology.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.950-958
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• 2014

According to the rapid spreading of smart phone, the use of social network service(SNS) is also increasing rapidly. Social network service(SNS) which plays an important role in customer relationship management and brand management is becoming more important. This study aims to find out if differences exist in the perceptions of service quality and the consumer behaviors between Korean and Chinese consumers using SNS. In order to achieve the objectives of the study, the literatures of service quality and consumer behavior theory is reviewed. And based on the literature reviews, dimensions related to service quality and consumer behavior are derived and T-test is used to identify the differences. According to the analysis, significant differences exist in the perceptions of service quality and consumer behaviors between Korean and Chinese consumers using SNS. The results not only provide theoretical evidences for further SNS study but also provide practical evidences for companies in their overseas expansion.

• International Commerce and Information Review
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• v.11 no.2
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• pp.149-172
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• 2009

Service industries nowadays have become the subject of a scientific research. However, unlike research on manufacturing, there has not yet been a broader presentation of important aspects theoretically and methodologically. The importance of service sector in both national and global economies has grown significantly. An active participation of service industries in the internationalization process, notably by licensing and FDI, has occurred over time. But a few sub-sectors still dominate on this process, for example, financial institutions such as banks, securities, and insurance as well as producer services in advertising and accounting. On the other hand, personal services that are owned by small- and medium- sized firm have limited capabilities in their transnational transfer. This paper attempts to examine various factors influencing decisions for these small- and medium- sized Korean beauty firms in entering to the foreign markets. Determining factors for these firms in the engagement of internationalization depends largely on competitive advantages in both domestic and host countries, and they may be different from those in the sub-sectors mentioned above. Based on previous researches, i identified three categories of independent variables(characteristics of firms, managers, and competition) that can influence decisions to enter to the foreign markets. Seven hypotheses have been tested by using a sample of beauty firms in Daegu city and Kyungbuk province. The results show that the intention of these firms to enter to the foreign markets is significantly influenced by the factors of the innovative character of CEO's, the competitiveness of firms, and size of firms.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.516-524
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• 2012

K-pop has gained its popularity all over the world, and its popularity is mostly concentrated in Asian countries. Korean wave which has started from Korean dramas has expanded its horizon to K-pop, which centers around idol singers since 2005. The K-pop's popularity is evident from fans imitating singers' dance moves, makeup, appearance, and even trying to learn Korean. This study tries to explore consuming behaviors of Asian K-pop consumers from China, Japan, Thailand and Vietnam, and the main reasons Asian consumers prefer K-pop over their own countries' pop. The study also analyzes on how K-pop influences K-pop consumers to build positive feeling toward Korea and give them intention to visit Korea. The results showed the differences among K-pop consuming behaviors, relationship among attributes of K-pop, positive feeling toward Korea, and intention to visit Korea among four Asian countries. Findings would be the stepping stone that could support K-pop to expand its market to other foreign countries.

• The Journal of Bigdata
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• v.3 no.1
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• pp.21-32
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• 2018

Currently, Webtoon Industry is promising as high potential market from it's high growth trend. The best advantage webtoon propose is that webtoon can provide appropriate service to customers with various needs. For this feature, webtoon industry is expanding throughout the world. This situation may give a great chance for authors and webtoon service corporation to export webtoon contents. Also, this situation could be an opportunity for webtoon to become a new "Korean Wave" contents. For successful advance to market, a close analysis for customers of exporting countries. In this research, we collected the data from Naver Webtoon and analyzed the features of webtoons and webtoon subscribers according to countries. With this research, it would be possible to find out specific methods and variables which affect the preference of webtoon subscribers.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.227-235
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• 2020

This study found the following results through the comparative analysis of the history and development process of the Korean·U.S. women's soccer. First, the Korean women's soccer has a long history compared to U.S. soccer. However, the environmental factors such as the Korean war made the long years of gap. Second, to vitalize the women's soccer team in school, the legal and financial base are needed. School Sports Promotion Acts needs to be revised based on the Title IX in U.S. Third, in terms of professional soccer, many women's soccer players play abroad and are recognized. However, women's professional soccer players treatment is not enough compared to men's soccer. Therefore, corporate's financial support and the proper distribution of budget from the Korea football association are required.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.26 no.1
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• pp.9-16
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• 2008

Korea's GIS market has been proliferating since the 1990s, but still its scale and the structure require overall rearrangements. Recently as the needs and initiatives from central and local governments go stronger to drive 'u-City(ubiquitous City)' developments, there are much more demand of spatial information from sectors like city management, construction, environment and so on. Through the merge between GIS and the advanced Information and Telecommunication Technology, the introduction of new Ubiquitous IT is swiftly changing GIS market environments, so the GIS industry is to be prepared for this trend. The pioneering developments of Ubiquitous-related GIS technologies are expected to highly boost spatial data and related industries, and the pre-occupancy of those technologies in the world would enable the expansion of overseas export market. In the context of these epoch-making chances, by looking into the actual status of GIS industry, this study is to investigate the actual accomplishments to foster the GIS industry through Korea's National GIS Master Plan. Thereby, impending issues will be discussed to provide useful problem-solving suggestions.

• Proceedings of the Korea Water Resources Association Conference
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• 2015.05a
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• pp.265-265
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• 2015

기후변화에 대비하여 한정된 수자원을 효율적으로 사용하기 위한 제도적 규제는 앞으로 기업의 제품 생산에서 발생하는 오염까지 확대될 전망이다. 기관투자가 등이 지원하는 영국의 NPO인 탄소정보공개프로젝트(CDP)는 2010년부터 온실가스배출량과 함께 물 사용 상황을 공개할 것을 전 세계 기업에 요구했다. 이에 따라 전 세계에서 탄소발자국과 물발자국에 대한 연구가 활발하게 진행 중에 있다. 우선 본 연구는 선진국을 중심으로 진행되고 있는 물발자국 개념의 활용현황을 분석하였다. 호주와 미국을 비롯한 일부 국가에서는 물발자국의 라벨 제도를 도입하여 기업의 제품에 대한 등급을 구분하고 있다. 라벨의 부착은 인증기관의 검토를 통하여 기존 제품보다 물 사용 효율이 높다는 것을 의미하며, 물발자국 라벨제도는 제품 생산의 전 과정 환경성 평가를 통하여 기업이나 제품의 물발자국 관련 영향을 줄이는 것을 목표로 하고 있다. 또한 스페인에서는 물발자국을 물의 효율적인 분배와 사용을 위한 정책적 요소로 도입하였다. 이상의 분석을 바탕으로 물발자국의 기술적 활용 및 효과를 도출하기 위하여 법과 제도적 측면, 기술적 측면에서 살펴보았으며, 우리나라의 현황과 비교를 진행하였다. 이와 관련하여 분야별 기술 사업에 대한 목표와 최종성과물, 활용방안을 정리하여 해당 개념의 주요쟁점사항에 대해 기술적, 정책적으로 타당한지를 지표를 설정하여 분석하였다. 물발자국의 활용에서 기술적 타당성에 대한 지표는 적절성, 성공가능성, 우수성, 경제성 측면에서 제시가 되었으며, 정책적 타당성은 해당계획 및 기업 및 지자체의 추진의지, 위험요인, 특수평가 항목을 통해 개업 및 지자체의 물발자국 활용 타당성을 분석하였다. 이상을 바탕으로 본 연구에서는, 물발자국 도입을 위한 종합평가로서 AHP 분석을 실시하여 물발자국 도입을 위한 중요도와 종합목적 및 위기상황에 따른 대체안을 설정할 수 있도록 우선순위를 도출하였다. 현재 우리나라는 본격적인 정책적 도입에 앞서 개념의 정의, 정책 공감대의 확대, 한국형 데이터베이스를 구축하는 시범단계에 있다. 물 산업의 확대와 우리 기업들의 해외진출은 가상수와 물발자국의 데이터베이스의 구축이 시급하다는 것을 보여준다. 따라서 본 연구는 앞으로 우리나라의 물발자국 도입을 위한 방향을 설정할 수 있는 기초연구로서 큰 의미를 지니며, 기업의 물산업 전략을 수립을 위한 지표 설정에 있어서도 기초자료를 제공할 수 있을 것으로 기대된다.