• Title/Summary/Keyword: 해외건설 진출전략

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Partnering Strategy for Bidding Success in World Bank's Vietnam Consulting Project (ODA 컨설팅 사업 낙찰을 위한 기업의 협업 전략 도출 - 세계은행의 베트남 사업을 중심으로 -)

  • Lee, Jiseop;Lee, Jeonghun;Han, Seung Heon;Kang, Sin Young
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.38 no.6
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    • pp.1021-1028
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    • 2018
  • As entering the international construction market became more difficult than the past, ODA projects can be a breakthrough for domestic engineering companies to enter the international market. However, since many companies compete for limited projects, it is necessary to reinforce the competitiveness of bidding success. The competitiveness is the result of accumulating experience, reputation, and networking through partnering. Therefore, depending on which partnering strategy has been taken over a long period, the bidding success is decided. The objective of this study is to identify the effective partnering strategy for bidding success. For this, the World Bank bid results, focusing on consulting projects in Vietnam, are collected. Using the bid results, inter-firm network representing the partnering relationship is constructed and the Social Network Analysis is conducted. After then, by conducting the Logistic Regression Analysis, effective partnering strategies are suggested. The result shows that the diversification strategy is advantageous for transportation and city development projects and the concentration strategy is advantageous for water projects. The partnering strategy for the consulting project proposed in this study will be used as a reference for the domestic engineering companies to enter the Vietnam construction market in the future.

Direction of Establishing Oversea's Market Entry Strategy for Construction Supervision Industry (건설감리업계 해외진출 전략 수립 방향)

  • Oh, Eun-Ho;Park, Hwan-Pyo;Han, Jae-Goo;Chin, Kyung-Ho
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.87-88
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    • 2011
  • Construction projects that should be under the construction supervision regulation were decreased in 2008 and new supervision projects in 2010 were significantly reduced by 60% comparing to the ones as of 2009. On the contrast, the volume of world construction projects including Middle·South Asia and Africa is forecasting to be increased by 46% in 2018. However, although the needs of oversea expansion of domestic construction supervision firms are appeared more and more, their preparations to the strategically important areas in the world are insufficient. Thus, this paper aims to suggest directions of strategics and plans for domestic construction supervision industry to expand the market to the world through questionnaire surveys and expert investigation.

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Dynamic Relationship between Domestic Construction Market Condition and Overseas Construction Business (국내 건설경기 변화와 해외건설수주 간의 관계성 분석)

  • Jang, Sewoong
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.5
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    • pp.22-30
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    • 2014
  • This study undertakes a comparative analysis of the correlation between the condition of the domestic construction market and the expansion of overseas projects within construction companies, based on the vector error correction model. The analysis results verified that, in the post-IMF crisis period, domestic construction companies took on more overseas projects only when the residential construction market slowed down. Compared to the pre-crisis period, construction companies grew more responsive to the condition of the domestic market for residential construction, and they took on more overseas construction projects when the domestic market slumped. This is because the business portfolios of Korean construction companies' render them highly vulnerable to the condition of the residential construction market. When the domestic residential market slows down, the business condition of construction companies quickly takes a turn for the worse, and to cope with this, they turn to overseas projects to compensate for the slowing of the domestic market. As the analysis shows, expanding overseas construction projects as a way to turn around business condition amid a slow residential construction market actually undermines the management of the companies even further. In other words, shifting business focus toward an overseas market during a hard time might be useful for securing cash flow, but might not help to restore profitability. Thus, construction companies need to carefully manage their level of business diversification to ensure strategic flexibility.

A Study on the Overseas Expansion Strategy of u-City based on BIM/GIS (BIM/GIS 기반 u-City 해외진출 전략 연구)

  • Na, Joon Yeop;Lee, Woo Sik;Hong, Chang Hee;Hwang, Jung Rae
    • Spatial Information Research
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    • v.20 no.6
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    • pp.119-127
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    • 2012
  • u-City is next generation city which can innovate functions of city. It can realize increase of convenience, improvement of life quality and safety guarantee by convergence of information technologies and ubiquitous service with urban space. Market of u-City is in range of rapid growth and u-City can make enormous synergy effects by accompanying construction technologies with spatial information, sensor technologies, communications network and related equipments. In this study, we analyzed the domestic/abroad status, researches and element technologies involved in u-City. And, we suggested overseas expansion strategy of u-City such as selection and analysis of target nations, packaging method of u-City service models and application of BIM/GIS connection technologies in terms of u-City construction and operation.

A Study on the Water Strategy for European Water Market Entry (유럽 물시장 진입 전략 연구)

  • Jin Suhk Suh;Shang Moon Kim
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.75-75
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    • 2023
  • 글로벌 물시장 동향을 살펴보면 ① 첨단 기술기반의 글로벌, ② 운영관리 시장의 확대, ③ 물기업의 토털 솔류션화(제조+건설+엔지니어링+운영관리), ④ 기후변화 대비 신규시장 형성 등 글로벌 물산업의 트렌드가 전환되고 있다. 특히 4차산업 혁명 기술과 코비드19의 영향으로 이러한 변화는 물산업 선도국가 및 선도기업의 정책·전략에 있어 지역별 특성과 분야별 물시장의 특성을 반영한 전략목표 재설정 및 재수립이 요구되고 있다. 한편 국내 물시장은 2020년 기준 상·하수도 보급률, 각각 98.7%, 94.5% 수준을 달성했음에도 불구하고. 해외시장 진출에 있어서는 미미한 수준에 머물고 있다. 따라서 국내 물산업의 지속적 발전을 위해서는 포화된 국내 시장을 벗어난 신시장 발굴이 필요한 상황이며, 국가별 상황에 대한 실태조사와 목표 시장별 분석을 통해 국가별, 분야별 맞춤 진출전략을 수립해야 한다. 본 연구에서는 국내 물기업의 유럽지역(프랑스/스페인) 진출 활성화를 위해 각 국가별 상황에 부합하는 목표 시장별 차별적 전략 도출을 위해 국가별 물시장 동향 및 전망, 진출목표 분야를 분석함으로써 국내 물기업의 프랑스/스페인 물시장 진입전략 방안을 제시하고자 한다.

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An Analysis of Core Competence of Pre-construction Service of the Making Inroads into Oversea Construction Market (*for the Entry in the International Construction Business) (해외건설시장 진출을 위한 건설사의 Pre-construction Service 핵심역량 분석)

  • Byun, Il-Woo;Kim, Ye-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.2
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    • pp.80-90
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    • 2012
  • In 2011, the overall construction markets in KOREA are highly depressed due to decreases in orders of domestic construction markets in both private and public field. Also, we are losing competitive advantages over Chinese and Indian companies owing to the market shares on plant construction projects excessively. It is recognizable, under the circumstances that we are in interior position on high value technique to other advanced countries, that the orders of mega building and plant construction projects tend to be placed through the" Pre-construction Service", the importance of which has been emphasized domestically and internationally in recent time. However, current domestic construction companies show scarcity in understanding the general idea of the Pre-construction Service and fail in building proper structure of it. It is obvious that they cannot have any competent strategy to deal with Pre-construction Service. The Purpose of this paper is to analyze the core competence throughout preconstruction phase and, and make up for the weakness in the current pre-construction service process.

Risk-based Profit Prediction Model for International Construction Projects (해외건설공사의 리스크 분석에 기초한 수익성 예측모델에 관한 연구)

  • Han, Seung-Heon;Kim, Du-Yon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.4D
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    • pp.635-647
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    • 2006
  • Korean construction companies first advanced to the international markets in 1960's and so far have brought more than 4,900 projects which account for 193 billion dollars approximately. With the large increase of national employment and income being followed by the achievement, Korea's construction industry has made an enormous contribution to the improvement of domestic economy for the last 40 years. However, recently the increased risk in international markets as well as the sharpening competition with foreign companies promising in terms of advanced technologies and low labor cost have been driving Korean construction away from the market shares. According to ENR (Engineering News Record, 1994~2003), it is revealed that 15.1% of top 225 global contractors are suffering from loss in international construction markets. This phenomenon is largely due to the highly uncertain characteristics of international projects, which are inherently exposed to various and complicated risky situations. Furthermore, especially for Korean construction companies, it is often the case that the failure in an international construction project cannot be offset by even a sufficient number of successful domestic achievements. Therefore, not only the selective screening among the nominated projects which have strong possibility of collapse but the systematic strategies for controlling potential risk factors are also considered indispensable in international construction portfolio management. The purpose of this study is to first analyze the causal relationships of the profit-influencing variables and the project success, and develop the profitability forecasting model in international construction projects.

Trend Analysis and Market Expansion Strategies for Overseas Civil and Architectural Projects (해외건설 토목 ${\cdot}$ 건축분야 수주패턴 분석 및 시장확대 전략에 관한 연구)

  • Choe, Seok-Jin;Kim, Du-Yeon;Han, Seung-Heon;Kim, Hyeong-Gwan
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.408-413
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    • 2006
  • Recently, the economic trend of internal enterprises toward the world market appears to exceedingly associate with industrial plants. Such circumstance would limit the diversity of project items and cause various issues of extreme disproportion of overseas construction market at the same time. Consequently, it seems essential to inspect the present state of bookings in the civil engineering and construction fields including the service corps, regarding the former period (from the year 1990 to 1996), the depressed period (from 1997 to 2000), and the latter period of monetary crisis (from 2001 to July 2006), based on the critical situation in foreign exchange occurred in the late 1990's; also important to look into the shifts of the representative items in such fields by regional groups of principal nations throughout the world. Therefore, the current situation of bookings in overseas construction companies should be clarified, and ultimately, appropriate measures should be established.

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Analysis of Influence Factors and Current Conditions for Korean Railway Export (철도산업 해외진출 영향요인과 여건 분석)

  • Mun, Jinsu
    • Journal of the Korean Society for Railway
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    • v.19 no.3
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    • pp.363-372
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    • 2016
  • This study identifies influence factors for Korean railway export and analyzes the importance and competitiveness of the factors. This study also suggests policy directions for each factor and analyzes the current situation of the Korean railway industry. All influence factors identified in this study turned out to have high levels of importance. Influence factors with higher importance levels for each field are as follows: man-power/experience and skill/technology in the engineering field; price, information and man-power/experience in the construction field; and information, technology, and price in the manufacturing field. However, the level of competitiveness of the factors turned out to be low. This study also suggested policy directions for each influence factor: overall, they turned out to have high levels of importance. Policy directions with high importance for each field are as follows: strengthening overseas' human network, training/educating experts for overseas projects, and accumulating experiences through Official Development Assistance projects in the fields of engineering and construction; and cost reduction and strategical cooperation with foreign companies in the manufacturing field. However, interviewees' satisfaction levels for each policy area turned out to be low. Finally, policy measures for Korean railway export for each influence factor were suggested.

Analysis of Perception Difference between Domestic and International Engineering Firms -Focusing on the Competitiveness of International PMC Market- (해외 PMC 시장 경쟁력에 대한 국내외의 인식차이 분석 - 한국 엔지니어링 기업을 중심으로 -)

  • Jang, Woosik;Lee, Baul;Kim, Yeonsoo;Han, Seung Heon
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.6
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    • pp.3-12
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    • 2017
  • In recent years, Project Management Consultant(PMC) project has been emerging as a high-value-added engineering project. However, domestic engineering firms have difficulties in entering the overseas PMC market because of poor project performance and lack of PMC capabilities. To overcome these limitations, this study analyzes the key competitiveness factors for successfully performing the global PMC projects. PMC competency factors based on Porter's double diamond theory were extracted, and a questionnaire survey was conducted on domestic and overseas engineering firms. In addition, the important PMC competency factors were derived through paired t-test and IPA matrix analysis. As a result, the PMC competitiveness of domestic engineering firms was analyzed as around 60% compared to that of global engineering firms. Furthermore, 'PMC track records' and 'project management/owner response skills' were identified as top priority competency factors which are the most necessary factors for present domestic engineering firms. This study is expected to support to establish the international PMC market entry strategies by providing priorities of key competitiveness factors.