• Journal of Korea Port Economic Association
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• v.25 no.4
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• pp.45-62
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• 2009

The purpose of this study is to analyze the components and to verify the relationship among internal marketing, job satisfaction, organizational commitment and turnover intention in international logistics firm. In order to achieve the purpose of this study, literature survey related to internal marketing, job satisfaction, organizational commitment and turnover intention was carried out and took an empirical analysis by the use of questionnaire method for employees in international logistics firm. The final results and conclusions are as follows; Internal marketing of international logistics firm was positively related to job satisfaction and organizational commitment. Internal marketing, Job satisfaction and organizational were negatively related to turnover intention. Through this results, to increase job satisfaction and organizational commitment, and to decrease turnover intention, it is necessary to concentrate on improving internal marketing strategy.

• Journal of Korea Port Economic Association
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• v.23 no.4
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• pp.1-22
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• 2007

The present study examined the effects of the factors of port service quality on customer satisfaction and surveyed customers' perception on service quality and their satisfaction with port services by comparing Incheon Port with Qingdo Port, Tianjin Port and Dalian Port. According to the results, the quality of port services can be divided into three levels-inner quality, external environment quality and interaction quality, and except the external environment quality of the Dalian Port, the three levels of service quality were found to have significant effects on customer satisfaction. In addition, according to the results of comparing customers' perception on the three levels of service quality among the ports, the Incheon Port was inferior to the Qingdo Port, the Tianjin Port and the Dalian Port in inner quality, and to the Qingdo Port and the Tianjin Port in external environment quality, but superior to the Tianjin Port and the Dalian Port in interaction quality. However, customers' satisfaction with the Incheon Port was lower than that with the Qingdo Port and the Tianjin Port.

• Journal of Korea Port Economic Association
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• v.25 no.4
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• pp.63-82
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• 2009

The purpose of this study is to construct the logistics infrastructure for the exploitation of Saemangeum New Port that will be constructed in near future. To accomplish the purpose, this paper grasp the change of port logistics circumstances firstly. find out the project of the new port and construct the logistics infrastructure for the new port with the basic facts of the port competitiveness. The construction of the logistics infrastructure for the exploitation of Saemangeum New Port will be conducted as follows ; (1) Construction of logistics environment (2) Planning the port marketing for the extension a logistic market share (3) Construction of logistics chain and IT Network and finally (4) Construction of logistics community.

• Journal of Korea Port Economic Association
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• v.24 no.4
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• pp.385-406
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• 2008

This study aims to contribute regional economic development by means of searching port logistics industry activation scheme of Gangwon province which has locational advantage around the East Sea Region. Thus, this thesis was provided the port logistics industry activation schemes of that region in the point of local and government view. In the local government level, this study was provided the selection of a key port and its intensive development, establishment of port networking among major port and e-port system of this region, and enlargement of the FTA etc. Also this study was required the relative industry invitation and upbringing, and intensive port logistics marketing activity. On the other hand, in the government level, it needs larger SOC investment for enlargement of direct accessibility and connection to the Gangwon-do ports, and required the intensive and efficient support. Finally, it was proposed the establishment of the total logistics expert education system.

• Journal of Navigation and Port Research
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• v.28 no.8
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• pp.679-685
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• 2004

Logistics needs in Asia are surprisingly increasing due to rapid growth of China Therefore, each country is trying to develop ports in order to attract logistics needs. Korea, also, begins to perform active port marketing policy, centering around Busan port and Kwangyang port, in order to become a logistics hub in Northeast Asia Recently, competitiveness of Japan has decreased due to increase in the inland transport costs, so Japanese is deliberating various counter plans. While Japan is stagnant, Korea has an opportunity for activating Busan port and Kwangyang port. This study estimates logistics costs by classifying types of delivery routes of Japanese imports and exports containers; that is, by dividing the case of using main ports in Japan, or Busan port and Kwangyang port. As a result, logistics costs are greatly reduced when the containers go by way of Busan port and Kwangyang port social and logistics costs.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.10a
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• pp.210-212
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• 2014

현재 국내 어항은 순수한 수산업 생산지로서의 한계에 도달했고, 국가어항 프로젝트를 통해 새로운 가능성을 모색하고 있다. 어항과 고유자원을 활용해 관광을 위한 개발로 방향을 잡고 있으며, 이에 부응하는 다기능 플로팅데크의 출현도 기대가 가능한 상황이다. 구체적으로 (1) 어항의 원기능을 담는 생활공간으로서의 작업용 데크, (2) 관광수요에 대응하여 휴식공간을 제공하는 레저용 데크, (3) 해상재해 시 안전공간으로서 이용되는 구조용 데크 등 세 가지 기능으로의 전환되는 플로팅 데크의 설계를 위해 기본 개념 정의와 조사를 진행하고자 한다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.127-128
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• 2019

After the financial crisis in 2008, Korean ship-parts manufacturing companies faced the survival of companies due to the difficulty in securing the volume of orders by sharp dropping in orders from big-three Korean shipbuilders. In ship-parts industry, product diversification and overseas market entry are important targets. Based on the expert Delphi survey and SWOT analysis, this study analyzes the key factors of overseas advancement by the growth stage of ship-parts companies and suggests a systematic and efficient overseas marketing strategy. Also, we propose a systematic and efficient advancement into overseas market by suggesting the traditional offline marketing strategy of exporting materials, marketing and marketing, and suggesting the need to build an integrated online and offline platform.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.161-162
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• 2020

Major advanced ports around the world are preparing for environmental regulations such as increased efficiency of ports and low emission of pollutants in ports by utilizing fourth industrial technologies and ICT technologies such as AI, big data, self-driving cars and connected cars. It is also investing in developing fully unmanned terminals to solve the problem of workforce reduction caused by avoidance of 3D industries. However, the introduction of advanced technology is being delayed in domestic ports, which has led to a drop in port efficiency. In addition, port safety accidents have also occurred frequently, seriously affecting port marketing. Thus, the characteristics and types of each container terminal in Korea were analyzed and the factors for introducing autonomous cooperative driving were classified into five section factors and 15 division factors. Hierarchically classified factors will be surveyed on workers working in shipping lines, port construction, container terminals and related ministries.

• Journal of Korea Port Economic Association
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• v.32 no.3
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• pp.139-154
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• 2016

The port incentive scheme currently implemented in various Korean ports is used as a marketing tool to increase price competitiveness. Typically, ports implement piecemeal imitation strategies to enhance their competitiveness, rather than a precisely designed system. A precise analysis of the effectiveness of a port's system and scheme redesign are lacking because budget allocation is done without input from customers and freight groups. This study models the incentives faced by ports using a linear programming model. We use the Gwangyang port as the base case. Our analysis of the Gwangyang port reveals that there are insufficient incentives implemented when a traditional qualitative analysis is used. We also identify any excess, deficiency, or absence of the incentive effect for each type of customer and freight group. We find the overall budget of the incentive scheme to be more rational when ports allocate funds to minimize port mileage, and allocate 61.77 percent and 38.23 percent of the budget on existing and new (or increased) cargo inventory, respectively. Future studies can build on our work by further considering basic inputs, and by adding a system to estimate the input data of our model to identify constraints and thus provide a more accurate incentive scheme.

• Journal of Korea Port Economic Association
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• v.24 no.4
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• pp.1-23
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• 2008

In order for Busan New Port to secure more trading volumes than the competing ports at home and abroad, an alternative plan for the new port management policy needs to be sought. By the way, aiming to minimize trial and error while maximizing effect in establishing and driving the new port management policy, there is necessity of referring to the developmental strategies of the advanced ports such as Singapore and Hong Kong that are possessing the globally leading position as well as maximizing the substantial value added and the employment-creation effect even qualitatively. Accordingly, the purpose of this study is to propose for a reasonable development strategy for Busan New Port in line with conditions and characteristics of Busan New Port by comparing and analyzing conditions and characteristics of these two advanced ports and by comparative analysis on the developmental strategy according to this.