• Title/Summary/Keyword: 항만서비스품질

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A Study on Logistics Service Quality of Ports in the Yellow Sea Region (환황해권 항만의 물류서비스 품질에 관한 연구)

  • Kim, Byung-Il;Yoo, Hong-Sung
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.07a
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    • pp.373-389
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    • 2007
  • 본 논문은 인천항과 청도항, 천진항, 대련항을 대상으로 항만별 서비스품질 구성요인들 각각이 고객만족에 미치는 영향정도가 어떻게 다른지와 항만별 서비스품질 차원 및 만족도에 대한 고객의 지각 수준을 비교하였다. 연구결과 항만서비스의 품질차원은 '내적품질', '외적환경품질', '상호작용품질'로 구분됨을 확인하였고, 이들 항만서비스 품질 3차원은 대련항의 '외적환경품질'을 제외하곤 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 또한 항만간 서비스품질 차원에 대한 고객의 지각 수준을 그룹비교를 통해 살펴 본 결과 인천항은 '내적품질'에서 청도항, 천진항, 대련항에 비해 낮게 평가되었으며, '외적환경품질'의 경우도 청도항, 천진항에 비해 낮았지만, '상호작용품질'은 천진항과 대련항에 비해 높게 평가되었다. 그러나 항만에 대한 고객의 만족은 인천항이 청도항, 천진항, 대련항에 비해 부족한 것으로 나타났다.

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An Empirical Study on the Impact of Strategic Orientation of Port Logistics Service Quality;Focused on Busan Port and Gwangyang Port (전략지향성이 항만물류 서비스품질에 미치는 영향에 관한 실증연구;부산항 ${\cdot}$ 광양항을 중심으로)

  • Jeong, Gyeong-Mi;Chu, Gyo-Wan;Park, Yeong-Geun
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.10a
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    • pp.175-197
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    • 2007
  • 컨테이너 선박의 대형화, 항만의 중심항과 주변항으로 체제 변화 등과 같은 항만 환경의 변하는 항만간의 경쟁을 심화시키고 있다. 선행연구에서 항만경쟁력 요인 분석을 통해 항만물류 서비스품질 또한 한 요인임을 밝혔다. 기존의 항만물류 서비스품질에 대한 연구에서 항만물류 서비스품질을 통한 고객만족에 관한 연구는 많지만, 항만물류 서비스품질의 선행변수에 대한 연구는 미비했다. 따라서 본 연구에서는 항만물류 서비스품질이 선행변수로 전략지향성의 요인인 혁신지향성, 고객지향성, 경쟁자지향성을 선정하여 이들의 관계를 규명하고자 하였다.

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The Impact of Service Quality in the Port Logistics on Customer Satisfaction, Port Image and Relation Continuity Intention: Focused on Busan Port (항만의 서비스품질이 고객만족과 항만이미지 및 관계지속의도에 미치는 영향에 관한 연구 - 부산항을 중심으로 -)

  • KIm, Ga-Hyun;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.41 no.6
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    • pp.423-436
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    • 2017
  • This study examines the level of port service quality based on $Gr{\ddot{o}}nroos$(1984)'s Two-Dimensional Model: we investigated service-environment quality and service-delivery quality, and added service-product quality as a process quality. This study focused on a service user like a llner, forwarder, shipper, or a logistics firm using port service in the Port of Busan. We investigated relationships among the following vairables: service quality, customer satisfaction and port image; we also analyzed the path coefficients using Smart-PLS 3.0. The results and suggestions of this study are summarized as follows. First, all of the service quality variables influenced customer satisfaction but service-delivery quality didn't have an impact on port image. Secondly, there is correlation between customer satisfaction and port image; customer satisfaction had a positive effect with port image. Lastly, customer satisfaction and port image influenced the Relation Continuity Intention.

An Analysis of Price Competition between Two Ports using Game Model (게임모형을 이용한 두 항만간 가격경쟁에 관한 연구)

  • Kim, Tae-Gi;Park, Gyei-Kark
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.251-268
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    • 2009
  • This study analyzes price competition between two ports theoretically using a game model. We considered two cases: in Case I, consignors are located in a given position, and in Case II, consignors are distributed uniformally between two ports. The results are as follows. In Case I, the higher consignors' preferences for quality are, the more two ports' prices increase. As the locations of consignors are closer to Port H, the price of Port H increases and that of the low quality port(Port L) decreases. In addition, when transportation cost increases, the price of Port L decreases and the price of Port H tends to increase. If the quality of Port H improves, the price of the port H increases but the price of Port L is not clearly determined. In Case II, the higher consignors' preferences for quality are, the more two ports' prices increase. As transportation cost increases, the prices of both ports decrease but the price of Port L decreases twice as fast as that of Port H. In addition, if the quality of Port H improves, the price of Port H increases but the price of Port L decreases when transportation cost is high.

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QFD Analysis combining the Service Quality and Process of Container Ports (컨테이너항의 서비스품질과 프로세스를 결합한 품질기능전개(QFD) 분석)

  • Shin, Chang-Hoon;Choi, Min-Seung;Lee, Ji-Won;Yang, Yun-Ok
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.243-251
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    • 2011
  • The container ports have been increasingly changed according to the industry structure and differentiated customer's needs. So it seems to need the differentiated service strategies to have their competitiveness. To assess the customer requirements objectively, this paper associated the service process of container ports with the service quality scale by using the Quality Function Development(QFD). This paper analysed the service process of Busan port and then compared it with those of Shanghai port and Tokyo port which are the typical port of the northeast asia. Also, after drawing the importance of the service process as well as its priorities by representing the relation between service quality scale and processes of the container ports, this paper proposed the House of Quality(HOQ) for service quality improvements.

The Relative Effects of Three Dimensions of Service Quality of Ports in the Yellow Sea Region (환황해권 항만의 서비스 품질 각 차원이 고객만족에 미치는 상대적 영향에 관한 연구)

  • Kim, Byung-Il;Yu, Hong-Seong
    • Journal of Korea Port Economic Association
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    • v.23 no.4
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    • pp.1-22
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    • 2007
  • The present study examined the effects of the factors of port service quality on customer satisfaction and surveyed customers' perception on service quality and their satisfaction with port services by comparing Incheon Port with Qingdo Port, Tianjin Port and Dalian Port. According to the results, the quality of port services can be divided into three levels-inner quality, external environment quality and interaction quality, and except the external environment quality of the Dalian Port, the three levels of service quality were found to have significant effects on customer satisfaction. In addition, according to the results of comparing customers' perception on the three levels of service quality among the ports, the Incheon Port was inferior to the Qingdo Port, the Tianjin Port and the Dalian Port in inner quality, and to the Qingdo Port and the Tianjin Port in external environment quality, but superior to the Tianjin Port and the Dalian Port in interaction quality. However, customers' satisfaction with the Incheon Port was lower than that with the Qingdo Port and the Tianjin Port.

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A Study on the Effects of the Interdependent Partnership between Liner Shipping Companies and Port-related Service Firms on the Service Quality and Transaction Performance (해운선사와 항만 관련 서비스업체 간의 파트너십이 서비스 품질 및 거래성과에 미치는 영향)

  • Kim, Yong-Pyo;Shin, Yong-John;Kim, Dug-Sup
    • Journal of Korea Port Economic Association
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    • v.29 no.3
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    • pp.175-207
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    • 2013
  • The purpose of this study is to examine the effects of the interdependent partnership between liner shipping companies and port-related service firms on the service quality and transaction performance. The empirical analysis found that sharing information and mutual trust of partnership factor positively affected service quality of the port-related service firms, but the communication had negative effects on it. The interdependence had the interaction effect between the partnership and the service quality. Also, the service quality affected satisfaction of transaction and re-purchasing of the shipping companies. This study shows that the partnership to be formed mutual dependent relationship between shipping companies and the port-related firms improve the service quality of shipping service network and enhance transactional satisfaction of both parties.

A Study on Structural Relationships among Port Service Quality, Satisfaction, Trust and Loyalty of the Busan New Port -Based on the Moderating Effect of Switching Barrier (부산항 신항의 항만서비스품질.만족.신뢰 및 충성도 간의 구조적 관계: 전환장벽의 조절효과를 중심으로)

  • Kang, Dug-Chool;Jeon, Oi-Sul
    • Journal of Korea Port Economic Association
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    • v.28 no.1
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    • pp.203-227
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    • 2012
  • Based on the review of the existing studies, this study built the conceptual framework describing the structural relationships among port service quality dimensions(port internal service quality, external service quality, interaction quality), customer satisfaction, customer trust and customer loyalty. In specific, switching barrier was included as moderator in customer satisfaction and customer loyalty relationships. The subjects are the customers who use the Busan New Port. A survey using 317 customers was conducted, Confirmatory factor analysis was conducted to test the validity of the measurement model, and AMOS analysis approach was used to gain important insights into how customer retention in the port business can be ensured. Results in this paper indicate that customer trust and satisfaction are identified as antecedents of the port service quality dimensions. Customer satisfaction positively influences trust. Customer trust and satisfaction positively influence loyalty. Switching barrier positively moderates the relationship of customer satisfaction and customer loyalty. Finally, this study suggests that the implications of these findings and offers directions for future research.

Determinants of Port Security Service Quality (항만보안 서비스 품질 결정요인에 관한 연구)

  • Seong, Ji Hye;Shin, Youngran;Park, Eun Yu
    • Journal of Korea Port Economic Association
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    • v.39 no.4
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    • pp.285-294
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    • 2023
  • This study addresses the unique nature of port security services, which encompass a blend of both public and private components, distinguishing it from conventional police services exclusively focused on public welfare. The primary objective of port security is to thwart potential terrorist threats and address criminal activities within the port environment. The services offered include security screening for personnel and vehicles, assistance for port entrants and exit procedures, pass issuance, and guidance for port users arriving by vehicle. Despite the critical role played by port security, there is a notable absence of prior research assessing customer responses to these services. This study aims to fill this gap by defining port security services based on existing research, identifying the factors influencing the quality of port security services, and proposing recommendations for enhancing overall port security operations.

A Study on the Effect of Automobile Port's Service Quality on Customer Satisfaction and Loyalty: Focusing on the Pyeong-taek Automobile Port (자동차 항만의 서비스 품질요인이 고객만족 및 충성도에 미치는 영향에 관한 실증연구: 평택항 자동차부두를 중심으로)

  • Kim, Hark-Soo;Sun, Il-Suck;Ahn, Seung-Bum
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.91-106
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    • 2015
  • This study aims to analyze the effects of service quality offered by automotive Ro-Ro terminal operators on customer satisfaction and loyalty. The results of the research can be used to understand how to enhance the service level in order to manage competitiveness of the terminal operators, finally resulting in global competitiveness of the automobile industry of Korea in both exports and imports. We carried out a survey on two groups: shippers (customers) and providers (related terminal operators and stakeholders). To identify and classify the factors into groups, we conducted Exploratory Factors Analysis (EFA) and Confirmatory Factor Analysis (CFA), which showed construct validity and convergent validity. We also calculated Cronbach's alpha for reliability. Five factor groups were identified: tangibles, reliability, responsiveness, assurance, and empathy. We found that empathy is the most influential factor group among the five groups, and that the other groups too exhibited similar effects. Based on the results of the survey and analyses, we can conclude that empathy is most important in automotive Ro-Ro terminals. In particular, specialties, training, experiences, and loyalty of employees are crucial factors because automotive Ro-Ro terminals significantly rely on work forces, differently from other bulk terminals and container terminals. Flexible working hours and fringe benefits for work forces can increase empathy, finally resulting in productivity and efficiency. Next, well-designed work schedules are followed, based on visibility through logistics and SCM activities in automobile export and import processes with information and communication networks.