• Title/Summary/Keyword: 항공 서비스 만족도

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A Study on the Effect of Digital Literacy Competency on Learning Flow Earning Satisfaction and Learning Outcomes of College Students Majoring in Aviation Service (항공서비스전공 대학생의 디지털 리터러시 역량이 학습몰입, 학습만족, 학습성과에 미치는 영향에 관한 연구)

  • Kim, Ha Young
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.30 no.3
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    • pp.38-53
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    • 2022
  • Recently, the acquisition and production of information using digital tools and the creation of new knowledge are emphasized as important educational elements. Therefore, in this study, the effect of learning achievement according to the digital literacy level of college students was analyzed. For the analysis, a questionnaire is conducted with college students majoring in aviation services attending universities in Seoul Capital Area and Chungcheong area. To verify the hypothesis of the study, demographic characteristics are identified based on the questionnaire, reliability and validity of measurement items are verified, and structural equation model analysis is performed to verify the hypothesis. The analysis results are as follows. First, among the sub-factors of digital literacy competency of college students majoring in aviation service, 'technology use' is found to have a positive effect on 'cognitive flow' and 'emotional flow' of learning flow except 'behavioral flow'. Second, among the sub-factors of digital literacy competency, 'self-learning' is found to have a positive effect on 'cognitive flow', 'emotional flow', and 'behavioral flow' in learning flow. Third, the sub-factors of learning flow, 'cognitive flow', 'emotional flow', and 'behavioral flow' have a positive effect on 'learning satisfaction'. Fourth, 'learning satisfaction' is found to have a positive effect on 'learning outcomes'. Based on the research results, practical support measures and strategies for educational success are presented.

A Study on the Effects of Learning Perception Using Role Play on Interpersonal Competence, Learning Satisfaction, and Learning Outcomes of Aviation Service Major College Students (역할극을 통한 학습인식이 항공서비스전공 대학생의 대인관계능력, 학습만족, 학습성과에 미치는 영향에 관한 연구)

  • Ha Young Kim
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.1
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    • pp.118-132
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    • 2023
  • This study aimed to analyze the relationship between the learning perception of aviation service subjects using role play on the interpersonal competence, learning satisfaction, and learning outcomes of college students majoring in aviation service. A survey was conducted targeting 217 university students majoring in aviation service who are enrolled in universities in the metropolitan area and Chungcheong area and have experience in class using role play. In addition, the hypothesis is verified using the structural equation model. Among the perceptions of role play classes experienced by university students majoring in aviation service, 'inter-dependency' was found to have a positive (+) effect on all sub-factors of interpersonal competence. And 'usefulness' confirmed the positive (+) influence relationship with 'temperament for others' and 'communication' except for 'relationship promotion' of interpersonal ability. Among sub-factor of interpersonal competence, it is confirmed that only the factors of 'temperament for others' and 'communication' had an effect on learning satisfaction. And it is proved that learning satisfaction is an important determinant of learning outcomes. Therefore, this study is expected to serve as a basis for deriving an efficient and optimal learning method for practical subjects in aviation service majors.

A Research on the Cabin Service Quality Factors in a National Carrier affecting Overseas Tourist's Experience and Satisfactiont (여객의 해외여행 관광지 관광체험과 관광만족에 영향을 미치는 국적항공사 객실서비스 품질 요인 연구)

  • Yoon, Han-Young;Jang, Ji-Seung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.9
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    • pp.188-197
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    • 2019
  • This study analyzed empirically the effects of the perception of outbound passengers, who flew from Korea to overseas tourist destinations, on the cabin service quality, tourist experience, and tourist satisfaction. For empirical analysis, a survey was given to Korean passengers using a national carrier of South Korea. Based on empirical analysis, the researchers judged that the analysis results and implications could be applied to inbound foreign passengers who visited Korea for the tourism purposes if researchers generated significant results from empirical analysis. This paper designed a research model that represented the meaningful relationship among, airline cabin-service quality, tourist experience, and tourist satisfaction following preceding research. According to the analysis, that factors that consisted of the cabin service quality had a significant effect on the tourist satisfaction with a mediating effect of both the cognitive and emotional tourist experience. Therefore, the perception on airline's cabin service quality of the national carrier would be a starting point that can help improve the tourist satisfaction.

A Research on Premium In-Flight Service by Enhancing Service Quality focusing on K-Airline's Passengers and Cabin Crews (서비스품질 향상을 통한 기내서비스 명품화에 관한 연구 - K항공사 승객과 승무원을 중심으로 -)

  • Na, Eun-Jung;Kim, Ki-Woong;Yoon, Young-Pyo;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.1
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    • pp.74-87
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    • 2011
  • This paper tried to research the relationship among the passenger's satisfaction and expectation of in-flight service quality, overall satisfaction and passenger's Loyalty by emphasizing on two groups of passengers and cabin crews from K-airline to find out which service quality area should be focused on for pursuing premium in-flight service. Such six service quality areas as in-flight equipment, food&beverage, duty-free sales, service ability, service image and specialized service were conceived and survey questions were made based on relevant previous researches. The analysis has used the data of 281 passengers and 336 cabin crews from K-airline. According to the analysis, in physical service factors, passengers perceive satisfaction from duty-free sales contributes to overall service satisfaction. However, cabin crews believed in-flight equipment and food&beverage are important to overall service satisfaction. In human service factors, both groups seemed to agree service ability and service image have a positive impact on overall service satisfaction. Among service satisfaction factors, the customer's satisfaction from cabin crew's service ability(service response, professional knowledge and foreign language skill) is also proven to be directly connected to customer loyalty.

A Comparative Study on the Service Characteristics for Transferring Process of High-Speed Rail and Domestic Airline Systems by Using Structural Equation Modeling (공분산구조분석을 이용한 고속철도와 국내항공의 이동단계별 서비스특성 비교연구)

  • Kim, Tae Ho;Jeong, Kwang Seop;Park, Je Jin
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.29 no.2D
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    • pp.183-190
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    • 2009
  • In order to improve continuous success and stabilization of high-speed rail in the future, Using Frequency of high-speed rail should be enhanced by improving satisfaction of high-speed rail passenger. High-speed rail is needed to hold the priority in competition means by comparing the traits of service of domestic air lines. This study utilizes structural equation modeling to develop model for estimating factors influencing to service through conducting survey questionnaire. It also uses reliability analysis, correlation analysis, factor analysis to examine the rationalization of items and to establish hypothesis of this research. The results show that KTX contains 'inner service' item that is considered to be ameliorated and that domestic airline present low performance of 'outer service' item. In other words, moving section which partly is under a limited condition is needed to be improved. In addition, access to airport and transfer to other transportations have to be improved as they show the lowest satisfaction.

The Effect of Operational Control Center's Service Quality on Airline Staff's Job Engagement (종합통제센터의 서비스품질이 항공사 직원의 직무몰입에 미치는 영향)

  • Kim, Hyo Joong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.1
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    • pp.14-21
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    • 2020
  • Here I investigate what effects Operational Control Center(OCC)'s service quality may have on airline staff's job engagement. My analysis reveals that airline OCC's service quality has a meaningful effect on airline staff's service satisfaction, and that service satisfaction mediates a meaningful effect on staff's job engagement. It was suggested that improving OCC's service quality leads to higher staff's job engagement. Accordingly, I suggest methods of improving OCC's service quality. I find that the importance of contributing factors on OCC's service quality are as follows, in order of most to least important: professionalism, assurance, empathy, reliability, organizational culture, and responsiveness. The results of this study are relevant not only for airlines but also for government agencies such as the National Emergency Management Agency, the Korea Forest Service, the National Police Agency and the Korea Coast Guard that operate aircraft and must ensure aviation safety.

A Study on Effects of Foreign Cabin Attendants' Assignment on Teamwork, Team Satisfaction, and Job Performance of Korean Cabin Attendants (외국인 승무원의 팀 배속이 한국인 승무원과의 팀웍, 팀만족, 직무성과에 미치는 영향 - K항공사를 중심으로)

  • Kim, Su-Jin;Jin, Chang-Ok
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.68-72
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    • 2016
  • 본 연구는 외국인 승무원의 팀 배속이 한국승무원과의 팀웍, 팀만족, 직무성과에 미치는 영향을 밝힘으로써 효율적인 외국인 승무원 관리방안을 모색하고 나아가 한국인 및 외국인 객실승무원의 단합된 팀웍으로 최상의 고객서비스를 제공하는 데 그 목적이 있다. 본 연구는 문헌연구와 실증연구를 바탕으로 진행하였으며 외국인 승무원의 팀 배속이 한국승무원과의 팀웍, 팀만족도, 직무성과에 미치는 영향 관계를 규명하였다. 설문은 K항공사 객실승무원을 대상으로 496부를 설문 조사하였으며 자료를 수집하고 분석한 결과, 외국인 승무원의 팀 배속이 한국승무원과의 팀웍, 팀만족, 직무성과에 긍정적인 영향을 미치는 것으로 나타났다.

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Service Quality Evaluation based on Social Media Analytics: Focused on Airline Industry (소셜미디어 어낼리틱스 기반 서비스품질 평가: 항공산업을 중심으로)

  • Myoung-Ki Han;Byounggu Choi
    • Information Systems Review
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    • v.24 no.1
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    • pp.157-181
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    • 2022
  • As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.

우리 사업장 탐방 - 이스타항공, 고객만족을 향한 아름다운 비상

  • Kim, Eun-Seop
    • 건강소식
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    • v.34 no.4
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    • pp.40-41
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    • 2010
  • 이스타항공의 대표 슬로건은 '짜릿한 가격으로 추억을 파는 국민항공사'다 거품을 뺀 가격의 향수를 자극하는 서비스로 무장, 취항 1년 만에 고객들이 자발적으로 찾는 항공사로 거듭난 이스타항공의 다음 목표는, 동북아 최고의 LCC(Low Cost Carrier)다.

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