• 제목/요약/키워드: 한식당

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한류가 중국관광객의 한식당 방문전 서비스기대와 방문후 고객만족에 미치는 영향 (Korean Restaurant Service Expectations and Customer Satisfaction with Korean Food among Chinese Tourists)

  • 유영진;최용석;천희숙
    • 한국식생활문화학회지
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    • 제24권6호
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    • pp.581-587
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    • 2009
  • This study was conducted to establish basic data to improve the service quality of the Korean food service industry by evaluating the experience that Chinese tourists have at Korean restaurants. To accomplish this, we analyzed the common dining out style of Chinese tourists and how their expectations were influenced by the Korean culture and movies and dramas. We then compared the customer satisfaction of Chinese tourists before and after visiting Korean restaurants. The results of this study suggest that before and after visiting Korean restaurants. The results of this study suggest that advertising of the Korean culture and movies and dramas to Chinese who dine out on a regular basis should be accelerated. In addition, the Korean food industry must develop distinct marketing strategies and improve the food menu and service to satisfy Chinese tourists who visit Korea often.

국내 한식당의 서비스스케이프가 고객의 경험적 가치, 감정적 반응 및 고객 만족도에 미치는 영향에 관한 연구 (The Effects of Servicescapes in Korean Restaurants on Customers' Experiential Value, Pleasure feeling and Customer Satisfaction)

  • 정효선;윤혜현
    • 한국식생활문화학회지
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    • 제25권1호
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    • pp.36-46
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    • 2010
  • The purpose of this study was to investigate the effects of servicescapes in Korean restaurants on customers' experiential value, pleasure feeling and customer satisfaction. Based on a total of 550 samples obtained from empirical research, this study reviewed the reliability and fitness of research model using the Amos program. The relationships hypothesized in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $\chi^2=406.097$ (df 130), p<.001, GFI .915, AGFI .889, RMR .042, NFI .955, CFI .969, RMSEA .062. SEM results showed that the servicescape showed a positive significant effect on customers' experiential value ($\beta=.808$, t=15.171, p<.001), and customers' experiential value had a positive significant effect on pleasure feeling ($\beta=.756$, t=10.616, p<.001). Also, customer's experiential value ($\beta=.391$, t=8.579, p<.001) and pleasure feeling ($\beta=.573$, t=13.091, p<.001) had a positive significant effects on customer satisfaction. Analysis of mediating roles showed that, the effect of servicescapes in Korean restaurants on customers' pleasure feeling was perfectly mediated by the customers' experiential value. Limitations of this study and future research directions are also discussed.

한국 전통죽의 영양소에 관한 연구 - 열량 및 일반성분을 중심으로 - (A Study on Calorie and Proximate Components of Traditional Korea Gruel)

  • 윤숙자;허우덕
    • 한국식품영양과학회지
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    • 제37권7호
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    • pp.879-885
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    • 2008
  • 죽의 1회분량 당 총 열량은 148.8(대추죽)${\sim}294.1\;kcal$(잣죽)의 넓은 범위를 나타냈다. 음식별로 열량 함량을 보았을 때 잣죽이 294.1 kcal로 KDRI 한끼 기준량의 33.3%를 제공하여 잣죽의 열량이 가장 높았으며, 팥죽(285 kcal, 31.7%), 닭죽(249.5 kcal, 27.7%), 호박죽(243.8 kcal, 27.1%)의 순으로 열량이 높았다. 대추죽은 148.8 kcal로 가장 열량이 낮았다. 죽류의 1회분량 당 탄수화물 함량은 23.0(닭죽)${\sim}52.1\;g$(팥죽)의 범위의 수준이었으며, 평균 $34.7{\pm}9.1\;g$로 KDRI 한끼 탄수화물 권장량의 24.4%를 공급하였다. 죽류의 1회 분량 당 탄수화물 함량을 분석한 결과를 보았을 때 팥죽의 탄수화물 함량이 가장 많아 1회분량 당 탄수화물 함량이 52.1 g으로 KDRI 한끼 기준량에 36.7%를 제공하였으며, 다음으로 호박죽이 51.4 g으로 KDRI 한끼 기준량에 36.2%를 제공하였다. 1회분량 당 탄수화물 함량이 가장 작은 음식은 닭죽(23.0 g, 16.2%)으로 탄수화물 함량이 가장 낮았다. 음식별 탄수화물 영양밀도는 대추죽이 INQ 1.4로 가장 높아 다른 죽류보다 열량이 가장 낮은 반면 탄수화물 공급이 우수하였다. 그 다음으로 흰죽(INQ 1.3)과 호박죽(INQ 1.3) 순으로 탄수화물 영양밀도가 우수하였다. 반면 잣죽(INQ 0.6)과 닭죽(INQ 0.6)은 탄수화물 영양밀도가 낮아 다른 죽 종류보다 열량은 높은 반면 탄수화물의 함량이 낮았다. 죽류의 단백질 함량은 2.3(흰죽)${\sim}22.3\;g$(닭죽)의 범위 수준으로, 평균 $8.2{\pm}4.9\;g$로 KDRI 한끼 단백질 권장량의 25.6%를 공급하였다. 분석한 죽류 중 닭죽이 단백질 함량이 $22.3{\pm}0.03\;g$으로 가장 높았고, KDRI 한끼 단백질 권장량에 69.7%로 팥죽($12.6{\pm}0.14\;g$, 39.4%)과 콩죽($11.0{\pm}0.11\;g$, 34.4%) 등 두류를 첨가된 죽의 단백질 함량이 높았다. 단백질의 영양밀도가 가장 높은 음식 역시 닭죽(INQ 2.5)이 가장 높았고, 굴죽(INQ 1.5), 콩죽(INQ 1.3) 순으로 단백질 영양밀도가 우수하였고, 굴죽이 열량은 낮은 반면 단백질을 섭취할 수 있는 우수한 급원 음식임을 알 수 있다. 죽류의 지방 함량은 0.3(대추죽)${\sim}17.8\;g$(잣죽)의 범위였고, 평균 $4.8{\pm}4.5\;g$로 KDRI 한끼 지방 권장량의 21.1%를 공급하였다. 분석한 죽 중 지방함량이 가장 높은 음식은 잣죽으로 지방 함량이 $17.8{\pm}0.12\;g$으로 가장 높았고, KDRI 한끼 지방 권장량에 77.4%이었다. 콩죽($9.0{\pm}1.0\;g$, 39.1%)과 닭죽($7.6{\pm}0.17\;g$, 33.0%)의 지방함량이 높았다. 죽류 중 1회 분량 당 지방 함량이 가장 낮은 음식은 대추죽($0.3{\pm}0.01\;g$)으로 KDRI 한끼 지방 권장량에 1.3%를 공급하였다. 지방의 영양밀도는 잣죽(INQ 2.4), 흑임자죽(INQ 1.5), 콩죽(INQ 1.5) 순으로 지방 영양밀도가 우수하였다. 본 연구 결과를 통해 얻어진 한국 전통죽의 영양소 함량에 대한 자료가 국내외 한식당, 학교 및 산업체 급식 등 단체급식장에서 널리 활용되어 한국전통음식의 보급이 확대되는 기틀이 되기를 기대한다. 또한, 한국음식의 영양 성분에 대한 평균적인 data를 도출하기 위해서는 보다 확장해서 연구하고, 이에 대한 영양정보제공 등이 필요하다고 본다.

인삼 사포닌 분획이 콩 발아시의 당 신생반응에 미치는 영향 (The Effect of Ginseng on Gluconeogenesis at the Early Phase of Germination Soy-bean Sprout)

  • 박혜수;곽한식;주충노
    • Journal of Ginseng Research
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    • 제9권2호
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    • pp.221-231
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    • 1985
  • The effect of ginseng saponin on the activities of isocitrate lyase, palate synthase, succinate dehydrogenase, malate dehydrogenase and lipase have been investigated at the early phase of germinating soy-bean sprout and found that all the above enzymes were stimulated when the bean was rinsed for 24 hours with 10-4% saponin solution. The length of the saponin treated group was not longer than that of control group but the weight of the former was heavier (15%) than the latter. Total sugar content of test group was always much higher than that of control. From the above results, it was concluded that ginseng saponin might stimulate several enzymes of Soybean sprout during germination resulting in rapid growth of the Soybean sprout.

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한식당 생활한복 유니폼 구매 및 착용 만족도에 관한 연구 (A Study on Wearing Satisfaction and Purchase about Hanbok Uniforms of Korean Style Food Restaurants)

  • 임경화;강순제
    • 한국의류학회지
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    • 제29권3_4호
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    • pp.462-469
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    • 2005
  • This study was inquiry into wearing condition and satisfaction of Saenghwal Hanbok uniform for Korean restaurant's employees. For this Purpose to be fulfilled survey was carried out to the managers and employees who are working in Korean traditional restaurants located in Seoul, and the reality of wearing Saenghwal Hanbok uniforms and the employees's satisfaction were considered. It taken into consideration when designing Hanbok uniforms for Korean traditional restaurants. The analysis was executed involving Simple Analysis, Correlation Analysis, Independent Samples T-test, Paired Comparison, ANOVA, and Duncun Test using SPSS. The report shows that buyers get two pieces style of skirt ($74\%$) and they are buying from Hanbok shops ($58\%$), or from uniform shops ($21\%$). It is almost impossible to see that employees' opinion is reflected in the uniform design since the decisions are made by either Senior manager or General Manager. Based on the result of this survey, followings should be taken into consideration when designing Hanbok uniforms for Korean traditional restaurants. Firstly, a design should reflect a sphere and a radiuses of action throughout a grasp of the type of restaurant, such as the type of sitting and whether there are stairs or not, and the type of service in charge, and so on. Secondly, considerations on the fabrics in terms of sweat absorption, tactility, weight and so on should be prioritized emphasizing a functional aspect. Thirdly, a sleeve should be narrower and shorter, and the skirt should be less wide and not crease easily. Lastly, a Geogori should be knot-button on with care in order not to be opened and a skirt should be zipped up.

국내 한식당의 서비스 접점 요인이 고객감정, 고객만족도 및 행동의도에 미치는 영향 - 국내 거주 외국인 고객을 중심으로 - (The Effect of the Service Encounter Element in Korean Restaurants upon Customer's Emotion Feelings, Customer Satisfaction, and Behavioral Intention - Focused on Foreigners Living in Korea -)

  • 이선령;송민경;곽다영;이경진;정효선;윤혜현
    • 한국식생활문화학회지
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    • 제26권6호
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    • pp.641-648
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    • 2011
  • The two purposes of this study were to understand service encounters in Korean restaurants by foreigners living in Korea and to examine the effect of service encounters on the customer's emotion feelings, customer satisfaction, and behavioral intention. Based on the reactions of a total of 614 foreigners obtained by empirical research, this study reviews the reliability and fitness of the research model, and verifies a total of 4 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data: ${\chi}^2$ 683.466 (df=216), CMIN/df 3.164, RMR 0.095, GFI 0.911, AGFI 0.886, NFI 0.933, CFI 0.953, and RMSEA 0.059. As a result of empirical analysis, the physical environment, interactions with employees, and interactions with other customers were quantified as service encounter factors in Korean restaurants. These factors were indicated to have an influence on customer's emotion feelings. Also, customer's emotion feelings had a positive influence on customer satisfaction and behavioral intent. Limitations and future research are also discussed.

DINESERV를 이용한 전주한식당의 고객 만족, 재방문 의도, 구전 의도 형성과정에 관한 연구 (A Study on the Formation of Customer Satisfaction, Revisit Intention and Word-of-Mouth for the Korean Restaurants in Jeonju City using DINESERV)

  • 김기진;이보순
    • 한국조리학회지
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    • 제15권2호
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    • pp.322-337
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    • 2009
  • 본 연구는 DINESERV 품질이 고객 만족, 재방문 의도, 구전 의도에 미치는 각각의 영향 관계를 알아보고자 하였다. 아울러, DINESERV 품질과 재방문 의도간에 고객 만족의 매개효과를 알아보고, DINESERV 품질과 구전 의도 간의 고객 만족의 매개효과를 알아보고자 하였다. 조사는 전주지역의 27개 한식당에 방문한 고객을 대상으로 실시하였고, 총 428부를 분석에 사용하였으며, SPSS와 AMOS 16.0을 사용하여 2단계 분석법을 실시하였다. 분석결과, DINESERV의 잠재요인 중 서비스접점, 분위기 그리고 음식품질이 고객만족에 유의한 영향을 미치는 것으로 나타났고, DINESERV 품질과 재방문 의도간의 영향 관계는 유의하지 않았으며, DINESERV의 잠재요인 중 편리성이 구전의도에 유의한 영향을 미치는 것으로 나타났다. 또한, 고객 만족은 재방문 의도와 구전 의도에 각각 유의한 영향을 미치는 것으로 나타났다. 아울러 서비스 접점, 분위기, 음식 품질은 고객 만족의 매개효과에 의해 재방문 의도와 구전 의도에 간접적으로 영향을 미치는 것으로 나타났다.

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한식당 가격정책이 매출에 미치는 영향에 관한 연구 (A Study on the Effects of Korean Restaurant′s Menu Price Policy upon the Sale(The Case of ‘B’ Korean Restaurant of ‘P’ Hotel at Seoul))

  • 김희기
    • 한국조리학회지
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    • 제9권2호
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    • pp.148-175
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    • 2003
  • As mentioned above, Korean restaurant's menu price is to be decided by combining various factors. Korean restaurant is demanded to decide menu price more carefully than other restaurants do, because the number of Korean restaurant is the largest in Korea and Korean food is the most popular among the Korean people. Korean restaurant cannot neglect price competitiveness and is often given complaints from its customers. Because of such management difficulties, the number of Korean restaurant has recently decreased at special class hotels as well as common hotels. Korean restaurant managers are demanded to make efforts to inherit Korean tradition and culture by keeping pride and responsibility. Until now, Korean restaurants are thought to decide the menu prices in short-sighted, non-scientific and haphazard way of thinking. Such price decision factors have established traditions and have been generally accepted to let Korean restaurant managers lose carefulness at the menu price decision. In advanced countries, however, they recognized the importance of the price decision since the 1960's or earlier to research the menu price systematically and scientifically. Before deciding the menu prices, Korean restaurant managers are demanded to investigate various kinds of factors carefully and spend a lot of time to calculate direct costs, that is, one of the most important factors of cost calculations. The managers are demanded to decide the menu prices in reasonable and future-oriented way by keeping not private thinking but correct information and judgment. The sale of each menu has difference, while the menu price increase has been evaluated to be successful from overall point of view. Despite of increased total sale, there was not much difference of net profit because of increased material costs. However, higher level of the customers produced comfortable and cozy atmosphere of the restaurant enough to satisfy customers, and improved service quality much more. Not only customer satisfaction but also improved service quality is thought to play an important role in invitation of future customers.

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외식서비스품질과 고객만족, 충성도 간의 구조적 관계에서 고객가치의 매개역할에 관한 연구 : 20-30대 소비자를 중심으로 (A Study on the Mediating Role of Customer Value in the Structural Relationships among Restaurant Service Quality, Customer Satisfaction, and Loyalty: Focusing on Ages 20s-30s)

  • 이원갑;김기진
    • 한국조리학회지
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    • 제18권3호
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    • pp.121-136
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    • 2012
  • 본 연구는 외식서비스품질과 고객가치, 고객만족, 충성도 사이의 구조적 관계를 살펴보고자 하였다. 또한, 그 구조적 관계에서 고객가치의 매개역할을 살펴보고자 하였다. 본 연구의 목적을 달성하기위해 대구지역의 한식당, 패스트푸드, 피자레스토랑, 패밀리레스토랑을 이용해 본 경험이 있는 20-30대 소비자를 대상으로 할당표본추출을 시도하였다. 조사는 2010년 5월 20일-6월 20일까지 1개월간 진행되었고, 459부가 최종분석에 사용되었으며, IBM SPSS 19.0과 IBM AMOS 19.0을 사용하여 최종분석 하였다. 분석결과 접점서비스와 음식품질과 같은 외식서비스품질 요소가 고객가치, 고객만족에 유의한 영향을 미치는 것으로 나타났고, 고객가치는 고객만족과 충성도에 유의한 영향을 미치는 것으로 나타났으며, 고객만족은 충성도에 유의한 영향을 미치는 것으로 나타났다. 아울러 접점서비스와 음식품질이 고객만족과 충성도에 미치는 영향에 고객가치의 매개역할은 유의한 것으로 나타났다.

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한식당의 인지된 서비스 품질이 고객 만족도 및 행동 의도에 미치는 영향 연구 : 신뢰의 매개 효과를 중심으로 (A Study on the Effects of Perceived Service Quality in Korean Food Restaurants upon Customer Satisfaction and Behavioral Intention : Focused on the Mediating Roles of Trust)

  • 정효선;송민경;이선령;강옥구;윤혜현
    • 한국식품조리과학회지
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    • 제25권5호
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    • pp.545-556
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    • 2009
  • The purposes of this study were to understand the influence of perceived service quality in Korean food restaurants on customer satisfaction and behavioral intention and to empirically analyze whether trust plays a mediating role between both the relations of the perceived service quality and customer satisfaction and the perceived service quality and behavioral intention. Based on total 303 samples obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 5 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, $X^2{_{(df131)}}$ = 536.566, p<.01, RMR .126, GFI .841, NFI .896, CFI .919, RMSEA .101. The SEM results showed that the perceived service quality(${\beta}$= .823, t = 9.392, p<.001) had a significant positive effect on trust had a significant positive effect on trust, and trust had a significant positive effect on customer satisfaction(${\beta}$ = .730, t = 14.202, p<.001) and behavioral intention(${\beta}$ = .239, t = 3.362, p<.001). Also, customer satisfaction had a significant positive effect on behavioral intention(${\beta}$ = .509, t = 6.978, p<.001). In addition, the effect of the perceived service quality in Korean food restaurants upon behavioral intention was found to be partially mediated by the trust.