• 한국가정과교육학회지
• /
• 제33권2호
• /
• pp.81-93
• /
• 2021

본 연구의 목적은 고등학생의 한복 이미지, 한복 선호 유형, 전통한복 인식을 알아보고 성별 및 한복수업 참여 여부에 따른 차이를 확인하는 것이다. 이를 위해 부산 지역 고등학생 438명의 자료를 수집한 후 SPSS를 사용하여 빈도 분석, 교차 분석, t-검정, F-검정으로 분석하였다. 본 연구 결과는 다음과 같다. 첫째, 대부분의 고등학생은 한복을 우아한 이미지로 인식하고 있었으나 대중매체 및 온라인상에서 화려한 한복 디자인에 노출되어 한복에 대한 화려한 이미지도 가지고 있는 것으로 나타났다. 한복 이미지는 성별, 한복수업 참여 여부 및 성별을 고려한 집단에서 통계적 유의미성이 확인되었다. 촌스러운 이미지는 남학생이 여학생에 비해 높은 비율을 보였고, 한복수업 미참여 남학생 집단이 수업 참여 남학생 집단에 비해 3배 이상 높은 비율로 나타났다. 둘째, 고등학생이 선호하고 있는 한복 유형은 전통한복이었으며 그 다음으로는 퓨전한복, 생활한복, 패션한복 순으로 나타났다. 한복 선호 유형은 성별, 한복수업 참여 여부 및 성별을 고려한 집단에 따라 차이를 보였다. 특히 패션한복에 대한 선호는 한복수업참여 집단이 미참여 집단에 비해 높은 비율로 나타났다. 셋째, 고등학생의 전통한복에 대한 인식도는 보통 이상이었고 하위요소별로 살펴보면 심미성, 지속가능성, 실용성 순으로 나타났다. 전통한복 인식은 한복수업 참여 여부, 성별, 한복수업 참여 여부 및 성별을 고려한 집단에서 유의미한 차이를 보였다. 여학생이 남학생에 비해 그리고 한복수업 참여 학생이 미참여 학생에 비해 전통한복을 긍정적으로 평가한 것으로 나타났다.

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2004년도 정기총회 및 춘계학술대회
• /
• pp.144-146
• /
• 2004

설문지를 이용한 조사연구법에 의해 실행되었으며, 현재 생활한복 디자인 교복을 착용하는 2개 고등학교 학생과 양장교복을 착용하고 있는 2개 고등학교 학생 560명을 조사대상으로 하였으며, 표본은 2003년 10월 조사 당시 모든 조사대상자는 7개월 이상의 교복 착용경험기간을 가지고 있는 학생들로 구성되었다. 자료는 빈도분석, 요인분석, t-test때 의해 분석되었다. (중략)

• 복식
• /
• 제50권6호
• /
• pp.33-46
• /
• 2000

The purpose of this study was to investigate the consumers'evaluation for image and price of Saenghwal Hanbok. Data were collected by Questionnaire from 400 men and women living in Seoul area between August and September of 1998, and 374 questionnaires were analyzed by frequency, percentage, mean, standard deviation, t-test and factor analysis. As a result, consumers perceived Saenghwal Hanbok as 'comfortable' and 'individualistic' compared with western dress. Git(collar) and Gorum (ribbons) or Maedup(braided buttons) of Jeokori(jacket) were selected as having traditional image the most. 245 people(65%) answered that the general impression of Saenghwal Hanbok wearers was favorable. Saenghwal hanbok was thought to be appropriate when priced between 30,000 and 200,000 won per suit. And the intention to continue wearing Saenghwal Hanbok in the future was very positive.

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2000년도 International Costume Culture Conference (한글판)
• /
• pp.22-23
• /
• 2000

• 한국의류학회지
• /
• 제32권3호
• /
• pp.454-461
• /
• 2008

The object of this study was to investigate the attitudes toward the school uniforms with Hanbok image and design preferences for the improvement of the uniforms. Subjects were high school students wearing the westernstyle school uniforms. Questionnaires were distributed to 480 students and 400 responses among them were used for data analysis. Students replied to the questions about the attitudes toward the school uniforms with Hanbok image and the wearing of the uniforms, preferred design, and subjects' characteristics. Using the SPSS program, frequency and percent ratio of data were determined and t-test and $X^{2}$ test were performed. As the results, students' attitude toward the uniforms with Hanbok image showed to be positive, and girl students were more positive than boy students but they didn't want to wear the uniforms. It revealed that students wanted to be expressed Hanbok image in the uniforms partially and to be conceived their image warm, peaceful and smooth. It is concluded that the school uniforms with Hanbok image should be designed to display Korean traditional beauty and Hanbok image partially at the neckline or the end of the sleeve, keeping the shape of the westernstyle uniforms.

• 대한가정학회지
• /
• 제39권6호
• /
• pp.123-133
• /
• 2001

The purose of this study was to investigate the effect of clothing image, benefit sought, perceived risk, demographic and consumer's characteristics on the Purchase Intention of Saenghwal-Hanbok. The questionnaire was administered to 227 women in Seoul Data were analysed by factor analysis, correlation and multipleregression. The resets of this study were as follows: 1. The clothing images of Saenghwal-Hanbok were composed of dignified, comfortable, conservative and innovative dimensions. The benefits sought of Saenghwal-Hanbok were identified to traditional aethetics, contemporary aethetics, comfortability The perceived risk of Saenghwal-Hanbok was the only risk on the negative viewpoint of others. 2. The images of Saenghwal-Hanbok with the exception of innovative image have influenced on the benefit sought and the perceived risk of Saenghwal-Hanbok. 3. The positive effects of benefits sought iud negative effect of perceived risk ell the purchase intention of Saenghwal-Hanbok were found. There were also the significant effects of demographic and consumer's characteristics on the clothing image, benefit sought, perceived risk.

• 복식
• /
• 제53권3호
• /
• pp.155-163
• /
• 2003

The purposes of this study were to identify the differences of the Casual Hanbok's image perception according to wearing situation and to certify factors affecting the Casual Hanbok's purchase. Self administered questionnaires were used. The subjects were 596 women in Chonbuk Province and done during August. 2002. Proportion, percentage, mean, factor analysis, ANOVA and multi-regression were done for data analysis. The results were as follows ; 1. Factors in the Casual Hanbok's image perception were fashion, elegant, comfort, innovation and tradition. The total variences were 53.84%. Especially tradition and innovation factors were very Important. 2. Casual Hanbok's perceived image in formal situation were higher in factors of fashion, elegance, comfort, innovation, and tradition than the perceived image in mind. And the image of informal situation was higher in factors of fashion, elegant and innovation than the perceived image in mind. 3. Purchasing intention was affected by the Casual Hanbok's fashion, elegance, innovation, and tradition, and their influence was 18.10%. Casual Hanbok wearing frequencies affected the purchasing intention significantly.

• 한국의류학회지
• /
• 제46권5호
• /
• pp.772-788
• /
• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• 한국조경학회지
• /
• 제45권3호
• /
• pp.80-91
• /
• 2017

본 연구는 최근 젊은 층을 중심으로 확산되고 있는 한복나들이의 행위 주체인 한복나들이객과 그들이 방문하고, 선호하는 장소의 특성을 밝힘으로써 경복궁에 한복나들이객이 집중되는 요인을 규명하는 것이다. 한복나들이객의 자발적 취미활동을 경관 프로슈머적 관점에서 해석하고, 도시경관적 의의를 고찰하고자 한다. 한복나들이객을 대상으로 심층인터뷰, 현장인터뷰, 현장관찰조사를 실시한 결과, 한복나들이객은 다양한 층위가 있었다. 한복나들이객은 한복에 대한 인식, 이용방식, 활동에 따라 선도그룹, 진입그룹, 단순체험그룹으로 구분되며, 선도그룹과 진입그룹은 한복나들이 활동의 지속성에 따라 자발적 취미계층으로 분류된다. 한복나들이 장소로서 경복궁 방문 목적과 요인에 그룹별 차이가 있었다. 선도그룹은 홍보, 모임, 문화 활동을 위한 장소와 주변 목적지에 방문하기 위한 집결장소로 경복궁을 방문하는 경우가 많았다. 이 경우, 경복궁의 전통적인 경관 외에 교통 편리성, 경복궁과 주변지역의 전통문화 전시 및 행사가 주 요인으로 나타났다. 진입그룹은 경복궁의 전통적인 경관과 주변 문화시설 이용을 목적으로 방문하는 경우가 많았다. 단순체험그룹은 경복궁의 전통적인 경관과 한복 착용자가 많은 점이 방문 요인으로 작용했다. 단순체험그룹은 한복나들이 장소로 경복궁을 최초로 방문하고 있어, '한복나들이 입문 코스', '한복놀이터'로서 경복궁의 새로운 장소성을 확인하였다. 한복나들이 향유계층은 오프라인의 실제 장소에서 장소와 경관을 소비하고, 동시에 새로운 경관을 생산하며, 소셜미디어와 1인 미디어 등 온라인에서 경관 이미지를 생산함으로써 '경관 프로슈머'적 성향을 지닌다. 이들의 다채롭고 자발적인 움직임은 도시경관에 역동성을 부여하며, 이는 도시의 새로운 문화자산이라는 의미를 지닌다. 그동안 국내외 소비자학 및 마케팅 분야에 국한되어 연구된 프로슈머의 개념을 한복나들이객이라는 자발적 취미계층을 통해 '경관 프로슈머'를 개념화하고, 도시경관적 의의를 고찰하였다는 점에서 본 연구의 의의가 있다.

• 복식문화연구
• /
• 제13권6호통권59호
• /
• pp.977-989
• /
• 2005

The purpose of this study is to identify the effect of three clothing cues(jacket color, skirt color, and tone of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are If color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of female figure by the jacket color, skirt color, and tone, three factors including youth${\cdot}$activity, attractiveness, and visibility were identified. Among these factors, youth${\cdot}$activity and attractiveness were proved to be more important. Some interaction effects of clothing cues were found. Jacket color and tone had significant effects on the impression of visibility. The combination of skirt color and tone had significant effects on youth${\cdot}$activity, attractiveness, and visibility.