• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.515-522
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• 2015

This paper is 1) to find out possibility of expansion which connect with Korea foods and Korea wave, 2) to analyze how Korea Wave effects on Korean food's recognition and purchase intention. The questionnaires are distributed 200 who had visited in Korea and used for data analysis 184. The findings are showed up as followed; The first, Korea wave showed up Korea wave culture factor, and recognition divide into two factors such as Korea food's function and Korea food's recognition. The second, Korea wave culture had strong influence on Korean food's function factor. The third, Korea wave culture had highly influence on purchase intention which is cooking food at home, visiting Korean restaurant, and recommendation to many acquaintance. The fourth, Korea food's recognition had high recognized on purchase intention.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.460-474
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• 2013

This research is to verify the effects of Korean wave image on the national image and purchase intention of Korean educational product empirically. Also, it is to find out the moderating effect of engagement when Korean wave image is affecting purchase intention of Korean educational product. In order to verify this, the questionnaires were distributed to the Chinese university students of Shandong, in China, who recognized the Korean wave, and among those questionnaires, 315 were analyzed for this research. As a result of analysis, cognitive images is found out to make a positive effects on the affective image, national image and purchase intention of Korean educational products. And affective images is found out to make a positive effects on the national image and purchase intention of Korean educational products. This result suggests that throughout the factor of Korean wave, we should improve national image and try to find ways to export Korean educational industry to China. In order to activate Korean wave image in China, the government has to review the cultural contents development policies positively like promoting Korean soap operas.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.514-526
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• 2014

The predominant concern of the study consist of: (1) whether Chinese young people think Korean Wave would lasts; (2) the direct effect of viewing degree of Korean contents on the sustainability of Korean Wave; (3) the mediation effect of liking for Korean Wave and receptiveness to foreign cultural inflow on that sustainability; (4) the moderating effect of sense of rivalry between Korean and China. The research is based on a survey conducted with 371 chinese people between high teen and early 30's, located in Guilin of Guangxi and Zhengzhou of Henan in China. The notable findings are as follow: While the group with strong rivalry does not have a direct effect of viewing degree on the sustainability for Korean Wave, the group with weak rivalrous sense and higher viewing degree of Korean contents predict shorter sustainability of Korean Wave, therefore, the moderating effect of sense of rivalry between Korea and China is significant .Next, liking for Korean Wave shows a full mediating effect among Chinese with weak rivalry and a partial mediating effect among them with strong rivalry. The mediating effect of receptiveness to foreign cultural inflow is non-significant.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.114-115
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• 2014

최근 한류(韓流) 콘텐츠의 글로벌화로 인해 콘텐츠가 전 세계로 수출됨에 따라 글로벌 환경에 적합한 콘텐츠에서의 단어 선택이 매우 중요하게 되었다. 멀티미디어 콘텐츠에서의 글로벌 단어 선택을 위해서는 각 나라의 비속어나 욕설 단어를 회피하고 오해하지 않을 말과 단어를 선택하는 것이 매우 중요하다. 이에 본 논문에서는 글로벌 콘텐츠를 위한 금기 언어 검색 시스템을 개발한다. 이를 위하여 한국어를 영어로 변환하기 위한 음소 변환 모델을 개발하고, 변환된 음소와 금기 언어 검색 데이터베이스를 개발하였다.

• Review of Korea Contents Association
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• v.14 no.2
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• pp.26-31
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• 2016

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.337-338
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• 2012

일본, 중국, 대만 등 중화권 국가에 집중되어 있는 한류 콘텐츠의 저변을 확대하기 위해, 해외 각국 방송사의 프로그램 유통전문가 혹은 배급사의 외화 프로그램 수입담당자를 대상으로 전문가 심층인터뷰를 실시했다. 연구결과. 대체적으로 한국 다큐멘터리에 대한 평가가 높았으며, 한국 콘텐츠의 장점으로 우수한 품질, 탄탄한 스토리 라인, 감성적인 이야기 구성 등을 들었다. 앞으로 신규시장에 진출하기 위해서는 각 지역에 맞는 외국어 더빙 서비스. 현자 국가와의 공동제작 등이 필요한 것으로 평가됐다.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.45-55
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• 2015

The Korean wave contents such as Korean TV dramas and K-pop are sweeping over foreign countries. This Korean wave has improved positive national brand image and also brought up interest across Korean culture. Due to expansion of Korean wave, some Korean education contents started to be made by using Korean wave contents. These kinds of Korean educational online contents induce interest in studying Korean by using Korean wave contents. Furthermore, people can indirectly experience Korean culture. so we need to come up with more effective application plan. However, contents which has produced currently still have insufficient part. Based on that, current state of Korean education online contents by using Korean wave contents will analyze into especially a series of 'Pit-A-Pat Korean' from Nuri-Sejong school need to be proposed a review of the limitations and improvement conclusion in this paper. The K-drama produced by effectively utilizing the planning and the Korean educational content. This will reveal to the culture and traditions of Korea, as well as a simple information transfer. So we expect to be a valuable activity that is responsible for a stem to improve the country's image as one item K-culture itself.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.709-719
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• 2016

This study reviews the so-called 'format-export' of Korean TV entertainment programs to China, and ahalyze its effect on the spread of Hallyu in China. Format export has developed as an alternative for the export of Korean TV programs when the Chinese government restrict the broadcasting of foreign TV programs. In so doing, the study conducted surveys about the format-exported programs in Shanghai and Zhengzhou with the sample of 381 university students. The survey shows that the popularity of entertainment programs is so high as to compete with the popularity of K-pop. Respondents in Zhengzhou tend to watch format-exported programs first and then try to watch original Korean programs, while respondents in Shanghai are more likely to watch original Korean programs. This results suggest that format-export can help the spread of Hallyu in the inland local cities in China.

• 프린팅코리아
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• v.10 no.11
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• pp.120-123
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• 2011

• Digital Contents
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• no.1 s.152
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• pp.24-25
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• 2006