• Title/Summary/Keyword: 한류특성

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A Study on the Determinants of Overseas Purchases via Agents :Analyzing Chinese Consumers' Purchases of Korean Cosmetics (해외 현지인 연계 대리구매 결정요인 분석 - 중국 소비자와 한국 화장품 산업을 중심으로 -)

  • Zhou, Xiao-Feng;Cho, Hyuk-Soo
    • International Commerce and Information Review
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    • v.19 no.3
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    • pp.129-150
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    • 2017
  • The Hallyu, or Korean Wave, has recently been proliferating around the world focusing on Asia. With the development of China's economy and the improvement of their people's living standards, Chinese consumption has been growing quickly. In cosmetic industry, Chinese consumers tend to prefer international brands including Korean cosmetics. There are various ways for Chinese consumers to purchase international brand cosmetics. One of them is overseas purchase via buying agent. This study is designed to exam various determinants of the overseas purchase. Based on empirical findings, product price and functionality can play an important role in terms of the overseas purchase. Also, moderating effects of an external factor(importing country's favorability) was empirically investigated. The results of SEM(Structural Equation Modeling) show that the relationship between consumer openness and overseas purchase via buying agent can be positively moderated by the favorability.

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Organizing Korean International Broadcasting's Programming Strategy and Channel Positioning map (한국 해외홍보방송의 편성전략과 채널 포지셔닝 설정)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.97-103
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    • 2013
  • The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

A Study on Subscriber's Preference Factors through Korea, United States and Japan Webtoon Data Analysis : With Naver Webtoon (한, 미, 일 웹툰 분석을 통한 구독자 선호 요인 탐색 : 네이버 웹툰을 중심으로)

  • Do, Sang-Beum;Kang, Juyoung
    • The Journal of Bigdata
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    • v.3 no.1
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    • pp.21-32
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    • 2018
  • Currently, Webtoon Industry is promising as high potential market from it's high growth trend. The best advantage webtoon propose is that webtoon can provide appropriate service to customers with various needs. For this feature, webtoon industry is expanding throughout the world. This situation may give a great chance for authors and webtoon service corporation to export webtoon contents. Also, this situation could be an opportunity for webtoon to become a new "Korean Wave" contents. For successful advance to market, a close analysis for customers of exporting countries. In this research, we collected the data from Naver Webtoon and analyzed the features of webtoons and webtoon subscribers according to countries. With this research, it would be possible to find out specific methods and variables which affect the preference of webtoon subscribers.

Characteristics of a Flux-Lock Type Superconducting Fault Current Limiter According to the Parallel Connection of the Superconducting Elements. (초전도 한류소자의 병렬연결에 따른 자속구속형 초전도 한류기의 특성 분석)

  • Oh, Kum-Gom;Jung, Byung-Ik;Choi, Hyo-Sang
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.57 no.2
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    • pp.198-201
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    • 2008
  • We investigated the operating characteristics of the flux-lock type superconducting fault current limiter(SFCL) with the parallel connection between the primary and secondary windings which are connected with two superconducting units in series. The parallel connection for current level increase of the flux-lock type SFCL is necessary to apply the SFCL into the power system. The resistance generated in superconducting units was dependent upon the winding direction of the primary and the secondary coils, which can reduce the power burden. The resistance of the superconducting elements in the subtractive polarity winding is higher than that of the additive polarity winding. The fault current limiting effect of the subtractive polarity winding is better than that of the additive polarity winding. From this results, we confirmed that the power capacity of the flux-lock type SFCL could be increased by the parallel connection of the superconducting units.

Study of the Application of PTC elements for Molded Case Circuit Breakers (소형 배선용차단기에 PTC 소자 적용에 관한 연구)

  • Kim, K.S.;Lee, S.S.;Lim, K.J.;Kang, S.H.
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2008.11a
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    • pp.376-377
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    • 2008
  • 저압계동의 고장전류를 차단하기 위해서, 기중차단기(ACB), 배선용차단기(MCCB) 등을 사용하고 있는데, 저압차단기는 저압계통의 고장전류를 차단할 수 있으나, 고장전류를 효과적으로 제한하지 못하며, 차단기 내부의 아킹시간이 상대적으로 길므로, 저압차단기는 물론 주변 전력기기에 전기적/열적/기계적 스트레스를 주게 된다. 또한 지속적인 부하의 증가로 인해 저압계통의 단락전류는 점점 증가하는 추세에 있으므로 저압계통은 물론 고압계통에서도 고장전류를 보다 빠르고 효과적으로 제한 및 차단을 할 수 있는 한류형 차단기가 제안되고 있다. 저압계통의 경우, 정온도계수(Positive Temperature Coefficient, PTC) 특성을 가지는 한류소자를 기존 차단기에 직렬 혹은 병렬로 연결하여 저압계동의 고장전류를 매우 빠르고 효과적으로 제한 및 차단하는 추세이다. 본 연구에서는 정온도계수 특성을 가지는 소자를 이용하여 소형 저압차단기의 차단용량 향상에 기여할 수 있는지 검증하였다.

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Characteristics of Exports of Korean TV Dramas : Focused on Types of TV Right, Exportation Price, Differentiation between Countries (국내 지상파 방송드라마 해외 판매 특성 : 판권 유형, 거래 단가, 국가 간 차이를 중심으로)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.136-147
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    • 2015
  • In this study, we research for characteristics of exportation of Korean TV dramas during 10 years. During this decade, media environment has been changed significantly : platforms have been increased and viewing attitude have been also changed. We will find out these changes in TV exportation : types of TV rights, price per countries, frequency of trade per countries, etc. For this, export records of 2 Korean TV stations from 2005 to 2014 have been obtained. As a result, export countries have been diversed, price have been increased and types of TV rights also have been various.

Development of Current Limiting COS Fuse Link with Improved Overcurrent and Protection Coordination performance (과전류 차단과 보호협조 성능이 향상된 한류형 COS 퓨즈링크 개발)

  • Kim, Youn-Hyun;Kim, Young-Ju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.129-136
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    • 2020
  • A Cut Out Switch (COS) is used for line protection and pole transformer protection in power systems. The COS used to protect the pole transformer is installed on the power side of the pole transformer to protect the electric equipment from fault currents. The COS is composed largely of a body and a fuse holder, and when the fault current is energized, the element of the fuse link in the fuse holder is melted to block the fault current. The arc generated when the COS fuse link is blown causes fire and noise, causing discomfort to residents in the surrounding area, and the arc flame can cause secondary damage to the peripheral device. In this study, a current-limiting COS fuse with improved overcurrent blocking performance rather than explosion type was developed to solve the arc and noise problems during COS operation. The overcurrent breaking performance of the current-limiting COS improves the reliability by developing a striker and COS fuse bracket. In addition, this study aimed to verify the performance of the developed current-limiting COS fuse through a test at an authorized institution.

Performance Evaluation of a Squirrel Cage Induction Motor by Using the High Temperature Superconductor (고온초전도체를 이용한 농형 유도전동기 특성시험)

  • Sim, Jung-Wook;Lim, Hyoung-Woo;Cha, Guee-Soo
    • Proceedings of the KIEE Conference
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    • 2001.10a
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    • pp.68-70
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    • 2001
  • 고온 초전도체를 이용한 전력기기들은 변압기, 한류기 등의 정지기기의 형태와 회전기로서는 동기발전기, 벌크형 전동기, 동기전동기 등에 개발되고 있다. 이중 회전기에서 고온초전도를 이용한 유도전동기의 개발은 국내외적으로 미비한 실정이다. 본 논문에서는 고온초전도체를 이용한 농형 유도전동기의 제작 및 시험을 통하여 기본특성을 확인하였다.

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The Characteristics analysis of a Flux-lock Type Fault Current Limiter according to the Winding Directions for Power Grid (전력계통 적용을 위한 결선방향에 따른 자속구속형 한류기의 특성 분석)

  • Lee, Mi-Yong;Park, Jeong-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.11
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    • pp.5879-5884
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    • 2013
  • With the rapid industrialization and economical development, the electricity demands of the industrial facilities and densely populated large cities are continuing to increase in Korea. The increase in the power consumption requires the extension of power facilities, but it is difficult to secure spaces for equipment installation in the limited space of urban areas. In addition, the 154 kV or 345 kV transmission systems in Korea has a short transmission distance, and are connected to one another in network structures that ensure the high reliability and stability of power supply. This structure reduces the impedance during the fault in power system, and increases the magnitude of in the short circuit fault current. The superconducting fault current limiter (SFCL) was devised to effectively address these existing problems. The SFCL is a new-concept eco-friendly protective device that ensures fast operation and recovery time for the fault current and does not need additional fault detection devices. Therefore, many studies are being conducted around the world. In this paper, based on the wiring method the initial fault current characteristics, current limiting characteristics, according to the incident angle and the change in inductance current limiting characteristics were analyzed in a multifaceted methods.

Study of Overseas Market Orientation and Bus mess Performance in 'Feel Korea' Industry (한류산업에 있어서 해외시장지향성과 사업성과에 관한 연구)

  • Chun Tae-Suk
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.6 s.38
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    • pp.321-336
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    • 2005
  • The objective of this paper is to verify, based on the Jaworski & Kohli's previous study (1993) , relationships among top management factor, interdepartmental cooperation, intra-organizational Properties , marketing capability, environmental factor, and export Performance as factors for enhancement of export marketing as pursued by Korean media production enterprises which target overseas market centered on the 'Feel Korea' trend which is recently gaining popularity in Asian economies. This study based its theoretical framework on previous studies on market orientation. For day analysis, this study surveyed a total of 306 employees in 36 media & contents enterprises including KBS, MBC, SBS. etc. Of them, 106 subjects who were primarily engaged in marketing were utilized for final analysis. Based on the previous studies for each variables, a theoretical study model was developed. As a result, the study result was found to be consistent with the previous ones on market orientation by Jaworski & Kohli (1993).

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