• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.61-75
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• 2001

This study was intended to observe strategic fashion-presentation in Music stars according to the change of the star system in the Korean popular musics. The Korean Music stars since 1990s have been made, fabricated and have excessively depended on the demand of the teenagers. Therefore their distinctive fashion-presentation is considered as more important element than those of the past. Consequently. the characteristics of the fashion-presentation in the Korean Music star these days are as follows : First. Music stars shows fashion-presentation that has a consistent fashion theme. That is one of the key success factor to raise the recognition of star singer. Second. Music star produces fashion images which reflects identity and of subculture. Those appearance have won wild popularity of the Peeps 1990's new generation. Third. although there is no change music genre and emotion. through merely renovation of their fashion image, Music star got diversity and originality of the characteristics of contemporary cultural goods. Fourth. In case of famous dance groups, in the past they maintained a singular atmosphere as a group, but in 1990'Music star group each members of the group have individually fashion-presentation. So, they can get more fans. Fifth, Music singers borrow or duplicate fashion-presentation from each others. Such as similar fashion-presentation guarantees support of the same fans.

• Archives of design research
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• v.18 no.1 s.59
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• pp.233-244
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• 2005

Fashion is one of the characteristics which represents the comtemporary sociocultural signifiant. A style that a certain stream of fashion brings is not just limited in fragmentary tendencies and fads. That can be a code to communicate and function as a medium in itself. Music has been displaying it's power to fashion while fashion has been exercising it's influence over the music. There is an inseparable relationship between music and fashion in terms of expressing our images of the world: fashion delivers them through visuality and music does it by sound. Both fashion and music are reflecting our society as well as they are influencing on sociocultural aspects generally. Whenever music has been changed new youth culture has been made and this culture has been expanded with forming some distinct fashion trends. The study focuses on identifying the relations between pop music and fashion styles which are occupying positions firmly on the bases of youth culture through analysing the relations between the fashion styles and music genres which are used in sub-culture groups to express their own identities and consciousness from a point of semiotics. In conclusion, subculture is the exit of their escaping from the compelling inconsistency cause by the condition of people's life and the way for them to solve through cultural sublimating for themselves. People come up with distinctive style of music and fashion to express their resistant signifie in their symbolic way. In addition, a particular music trend has much to do with a contemporary fashion style. In the relationship between music and fashion, there have been the subtle mechanism to boost and influence and some crucial similarity each other to signify inner values of the times. This study lets us realize that fashion is not only a popular style of clothes, hair, etc. at a particular time or place but also a medium to communicate and to guarantee polysemous identity by functioning as a flexible tool to exchange contemporary sociocultural meanings.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.349-357
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• 2022

Drum Set are representative instruments that use grips in modern popular music. Depending on how and how clearly you hold the basic grip, it also affects your performance ability. The purpose of this study is to analyze the characteristics, strengths, and weaknesses of each grip, derive the resulting complex effects, and present practical application plans to the drummers. The research method is largely divided into traditional and matched grips, and in detail, German, American, French, and hybrid styles are included to analyze the performance method utilized. It also refers to the grip method of all drummers from the 1930s to the present, which was registered in Drummer World, an overseas drum site. This study proposed several application plans by classifying and analyzing the most basic grip methods in drum set in detail. I was able to see that the performance impact was different depending on the grip, and I think it will be more helpful for future performances if I understand both the positive and adverse functions of each grip and play it.

• Trans-
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• v.8
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• pp.1-28
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• 2020

This study examines musical characteristics of so-called 'Hongdae Sound' as a historic musical trend by comparing with 'US 8^th Army Sound' and British 'London Punk'. Hongdae Sound refers to the musical trend that was formed with independent bands and musicians who mostly performed live in the club called 'Drug' in Hongdae area, and voluntarily adopted minor musical sensitivity and indie spirit of 'post-punk rock' genre. But as an industrial standpoint the superficial identity of 'indie' interferes with academic approach when analysing musical aspects of Hongdae Sound. Therefore it is necessary to rearrange its characteristics as the musical trend based on regional classification in order to fully appreciate its status in history of Korean popular music. US 8^th Army Sound refers to the musical trend that was played within the live stages in US military bases in Korea. Many hired Korean musicians for those shows were able to learn the current popular musical trend in the States, and to spread those to the general public outside the bases. The industrial system of the Army Sound was very similar to that of K-Pop, but when it comes to leading the newest musical trend of 'rock-n-roll', it had more resemblance to that of Hongdae Sound. London punk was the back-to-basic form of pure rock that was armed with social angst and rebel, indie spirit. Its primal motto was 'do-it-yourself', and Hongdae Sound mostly followed its industrial, musical and spiritual paths. London punk was short-lived because it abandoned its indie spirits and became absorbed to the mainstream. But Hongdae sound maintain its longevity by maintaining the spirit and truthfulness of indie, while endlessly experimenting with new trends.

• Journal of the Korean Society of Costume
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• v.44
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• pp.91-101
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• 1999

The purpose of this study was to examine the hiphop fashion which has the leading power of 1990's korean fashion flow. Hiphop Fashion represents individuals' unique characters and their culture. Baggy jeans with extra large shirts, various accessories, and a unique coordination of these items that is all their own represents the style that is hiphop. There are three major reasons why hiphop fashion has become so popular in the 1990's. First, the popularity of hiphop music whose singers directly influence the public. Second, the popularity of sports and sporting heros. These athletes' sporty Hiphop looks has amply shown that are also leaders of the hiphop fashion. Third, mass media like TV and many publications, defivitely helped to quickly spread hiphop all over the world. Music only TV stations like MTV and StarTV are good examples. Fashion always tells us much - as every anthropologist knows - and a thoughtful analysis of hiphop will reveal many interesting, and perhaps even surprising things about the men and women who wear it.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.71-82
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• 2021

The main purpose of this study was to investigate K-pop stars' images in photos presented by social networks in China. In this study photos of K-pop stars were collected from a community site of Baidu as one of the biggest portal sites and were five idol groups (EXO, IKON, T-ara, Wonder Girls, and Girls' Generation) which have beeb getting famous in China. For this musical styles and backgrounds of the K-pop idol stars were scrutinized in brief and explored in respect with its images. The results of the study were follows: First, the overall pictorial images of K-pop boys' groups were characterized in masculine and stylish images emphasizing the western appearance. In case of K-pop girl groups, sexy, gorgeous, feminine and youthful images were identified. In conclusion, K-pop idol stars is contributing to expand Korean pop arts into Chinese public culture as Chinese people produced and circulated the pictorial images of K-pop stars and facilitated consumption activities of K-pop contents.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.166-173
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• 2011

Asia has shown a tendency that a certain country's culture leads the fashion in turn every 10 years. The trend of Hong Kong movies in 1980's was called 'Hong Kong Wave', the trend of Japanese animation and games in 1990's was called 'Japanese Wave', and then the 'Korean Wave' began in the late 1990's. This term '~Wave(流)' is a Japanese-style term meaning '~way', '~style', '~group', and so on. In the same manner, recent popularity of Taiwanese TV dramas and a particular star that is in fashion in Japan are called 'Taiwanese Wave', and Chinese movies, broadcast, tourism, and etc. are called 'Chinese Wave'. Thus, the term 'Korean Wave' is a part of expression '~wave' used in Japan and it started to be used in the mean time, and was officially used in <韓流-Song from Korea>, a promotion record of Korean pop music, produced by Ministry of Culture and Tourism in Korea. In this paper I propose to correct the error of the term 'Korean Wave', and furthermore, to define a term expressing Korean culture and study for its usage.

• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.85-99
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• 2001

본 연구에서는 유니섹스 영 캐주얼웨어의 국내브랜드를 중심으로 고찰한 후 그 디자인 특성에 대해 살펴보고 한 시대의 패션현상을 규명하고자 하는데 그 목적이 있다. 연구방법은 국내 패션시장의 유니섹스 영 캐주얼웨어에 대한 디자인 특성을 살펴보기 위해 신세대의 하위문화와 국내브랜드 시장조사를 통한 유니섹스 영 캐주얼웨어의 동향에 대한 일반적 고찰을 한 후 영 캐주얼웨어의 브랜드를 디자인의 차이에 따라 분류하고, 그 디자인 특성을 컬러, 소재, 스타일, 아이템별로 구분하여 분석하였다. '00 S/S, '00 F/W의 유니섹스 영 캐주얼웨어 브랜드를 중심으로 고찰해 보고자 패션 정보잡지와 인터넷의 패션사이트를 검색하였다. 유니섹스 영 캐주얼웨어의 브랜드별 시장조사를 통한 그 결과는 다음과 같다. 1. 영상매체, 대중음악. 스포츠, 스타문화로 나타난 신세대의 하위문화는 탈중심성, 탈국경화, 의미의 해체 등의 포스트모던적 문화현상이며. 유니섹스 영 캐주얼웨어는 자유와 개성을 추구하는 신세대의 라이프 스타일을 잘 반영한 하위문화의 복식양식으로서 현대 패션에 영향을 미치고 있다. 2. 기성복업체는 신세대가 가지고 있는 새로운 욕구와 감성을 겨냥한 브랜드를 개발하고 판매촉진을 위해 전력을 다하는 과정에서 신세대의 하위문화를 반영한 유니섹스 영 캐주얼웨어의 일반적인 복식양식을 형성하였다. 3. 국내시장의 유니섹스 영 캐주얼웨어는 디자인 특성에 따라 컴포터블 캐주얼웨어, 스포츠 캐주얼웨어, 힙합 캐주얼웨어로 구분된다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.143-144
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• 2016

깊은 전통 문화를 지닌 중국 전통 요소들은 줄곧 예술 창작의 발원지였고 사람들에게 잘 알려진 신화, 전설과 고전 명작들을 탄생해냈다.<대성귀래>의 성공은 단지 수많은 애니메이터들의 꿈일 뿐만 아니라 중국 전통 요소들의 재차 발광과 승화이다. <대성귀래>는 중국 고전 <서유기>를 배경으로 영화 전반의 제작에 중국 요소를 활용함과 동시에 사상에 대한 전통 문화의 속박을 깨뜨려 현실 생활과 절묘하게 결합해 대중들에게 전면적이고 새로운 영화 이념을 펼쳐냈다.<대성귀래>를 연구 대상으로 하는 것은 우리가 중국 애니메이션 콘셉트의 발전 추이를 알아가는데 새로운 시각을 제공할 것이다. 본문은 중국 전통 요소인 <대성귀래> 속 배역과 장면 및 배경 음악의 활용에 대한 분석을 통해 <대성귀래>속 중국 요소가 뛰어난 빛을 낸 활용에 대해 연구하였다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.351-361
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• 2019

The objective of this article is to identify an alternative strategy for brand marketing through a case study of the Korean boy band BTS, which has recently seen a huge success in the global music scene. BTS has actively used transmedia storytelling as a tool to survive in the competitive music market. Transmedia storytelling refers to stories that are expanded across different media platforms, engaging audiences to explore from one medium to another to undergo multiple experiences. It gives audiences various ways of enjoying cultural content and participating in cultural content production through numerous media outlets. BTS has established and spread its fictional universe through albums, music videos, short films and webtoons, and has launched diverse projects where fans actively share, create, and play with their content. By inviting fans to actively participate in and interact with the BTS universe spreading through multiple media platforms, BTS can keep its fans engaged and energized. These activities have generated an emotional bond between BTS and their fans, which further leads to a worldwide fandom, based not on a producer-customer relationship but on mutual trust. The BTS case demonstrates the potential of transmedia storytelling as a useful benchmark to provide a positive brand experience for customers, which eventually enhances brand attachment and brand loyalty.