• Title/Summary/Keyword: 한국적 패션디자인

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Research about The Effect of Customer-Brand Relationship of Fashion Social Brand on Brand Equity (패션 사회적 브랜드-소비자 관계가 브랜드 자산에 미치는 영향 연구)

  • Na, Youn Kue
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.1-14
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    • 2016
  • 사회적기업의 브랜드를 추구하는 패션 소비층은 개인적인 가치 기준을 바탕으로 합리적인 소비생활을 하며 브랜드 이미지를 중시하고 자신만의 감도를 찾는 공통된 특징을 가지고 있다. 이러한 추세에 따라 패션 사회적 브랜드는 새로운 각도에서 소비자들을 이해하며 환경변화에 능동적으로 대응할 필요성이 요구되고 있다. 이에 본 연구에서는 패션 사회적 브랜드-소비자 관계의 세부적 요인이 브랜드 자산 구성요소들에 미치는 구조적 관계에 대해 규명하며, 연구결과를 기준으로 패션사회적 브랜드가 소비자의 구매행동을 예측하여 보다 효율적인 브랜드 전략을 진행하는데 있어 시사점을 제공하고자 한다. 이를 위해 2015년 4월 1일부터 30일까지 ${\bigcirc}{\bigcirc}$ 패션 사회적 브랜드 상품구매경험자를 800명을 대상으로 설문을 실시하였으며, SPSS 20.0, AMOS 20.0을 사용하여, 빈도분석, 신뢰도 분석, 요인분석 및 경로분석을 실시하였다. 이상을 바탕으로 도출된 연구결과는 다음과 같다. 첫째, 브랜드-소비자 관계의 행위적 몰입, 인지적 믿음은 브랜드 인지도에 유의한 영향을 미쳤으나, 감성적 유대는 브랜드 인지도에 영향을 미치지 않았다. 둘째, 브랜드-소비자 관계의 행위적 몰입, 감성적 유대, 인지적 믿음은 브랜드 이미지에 유의한 영향을 미쳤다. 셋째, 패션 사회적 브랜드 이미지는 브랜드 태도 및 브랜드 충성도에 유의한 영향을 미쳤다. 넷째, 패션 사회적 브랜드의 지각된 품질은 브랜드 이미지, 브랜드 태도, 브랜드 충성도에 유의한 영향을 미쳤다. 다섯째, 패션 사회적 브랜드 태도는 브랜드 충성도에 유의한 영향을 미쳤다.

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Personalized Fashion Designs Style Recommendation using Context Awareness (상황인식을 이용한 맞춤형 패션 디자인 스타일 추천)

  • Yoon, Se-Yong;Choi, Mi-Jin;Choi, Seong-Hee;Han, Ki-Tae;Chung, Kyung-Yong
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.342-344
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    • 2010
  • 스마트웨어가 사용자 중심으로 다변화 되어가는 유비쿼터스 환경속에서 상황정보를 제공하는 것은 서비스 전략의 중요한 성공요소가 되고 있다. 상황인식은 현실의 상황을 정보화하고 이를 활용하여 지능화된 개인화 서비스를 제공하는 기술이다. 본 논문에서는 상황인식을 이용한 맞춤형 패션 디자인 스타일 추천을 제안하였다. 제안된 방법은 사용자에게 자신의 선호도에 부합하는 패션 디자인 스타일을 제공함으로써 이를 얻기 위한 시간과 비용을 줄여주고, 손쉽게 원하는 스타일에 접근하도록 한다. 상황인식은 개인화 서비스에 필요한 상황정보를 추출하고 분류한다. 그리고 상황인식 기반의 필터링으로 패션 디자인 스타일 추천을 함으로 사용자에게 보다 다양한 서비스를 제공할 수 있다. 이를 사용자 인터페이스로 구축하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

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Hangul-Oullim-Meotjit (한글-어울림-멋짓)

  • Ahn, Sang-Soo
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.335-344
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    • 2007
  • Hunminjeongeum. is. book. of. Hangul.. The. contents. is. all. about. philosophy. and. concept. of. Hangul. design.. It. is. world-valuable. design. text.. It. is. a. design. theory. book.. typographic. theory.. and. design. philosophy. book.. The. word. of. 'design'. is. Meotjit. in. Korean.. Design. is.'doing. or. making. with .Meot'. in. material,. non-material,. even. in. thinking.. Visual. communication. design. is.'Bom-Meotjit',. Fashion. design. is. 'Ot-Meotjit'.. Substance. of. Meot. is. Oullim,. the. great. harmony.. The. state. of. Meot. is. the. identity. of. Korean. design. spirit..

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A Study of Organic Fashion Design According to Change in the Paradigm of the Digital Age (디지털시대 패러다임 변화에 따른 유기적 패션디자인 연구)

  • Kim, Yoo-Kyoung;Yoo, Young-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.55-67
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    • 2011
  • The purpose of this study is exploring the expressional characteristics of organic fashion design different from the past by analyzing the expressional characteristics of organic fashion design dependent on the digital paradigm and simultaneously suggesting the theoretical data required to understand the changing trend of organic design in relation to the paradigm of the age. The results of the research is as follows; The expressional characteristics of organic fashion design according to the digital age appeared to have same aspects. Pluralism respecting multi-culture, hybrid of multi-meaning image, circulation that can consistently circulated, non-hierarchical post-structure, de-boundary through dissolution of genres, digital nomad considering mobility, human centered through significant sensitivity, de-materialization of assimilation between reality and non-reality, conceptualization given the concept of designer, technology combining with digital technology. This study found that organic fashion design in the digital age has the same conceptual context as periodical paradigm freely circulating consistently by organically combining each individual. This can be understood as the trend of design implied in conceptual context that organic fashion design requires periodical paradigm.

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The Influence of Creative Fashion Design Process on Core Competencies in the Fourth Industrial Revolution Era - Focusing on Creative Self-Efficacy, Self-efficacy for Group Work, Problem Solving Ability, and Communicative Ability - (창의적 패션디자인 프로세스가 제4차 산업혁명시대 핵심역량에 미치는 영향 - 창의적 자기효능감, 협력적 자기효능감, 문제해결능력, 의사소통능력을 중심으로 -)

  • Choi, Hyoseung;Shon, Youngmi
    • Fashion & Textile Research Journal
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    • v.23 no.1
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    • pp.1-12
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    • 2021
  • The field of design requires creative thinking in the era of the Fourth Industrial Revolution. Advanced educational process are needed to develop creative human resources. The ability to creatively develop or cope with new things is also seen as an important core competency. Therefore, this study develops a creative fashion design process and verifies its effect on core competencies in the era of the Fourth Industrial Revolution. For this, 29 college students majoring in fashion design were selected to form an experimental group, a comparative group, and a control group. A creative fashion design program was applied in the experimental group. However, the existing fashion design program was applied to the comparative group. The corresponding sample t-test was applied as an analysis method. The analysis results are as follows. In the experimental group, creative self-efficacy, self-efficacy for group work problem solving ability, and communicative ability improved. However, only communicative ability improved in the comparative group. There was no change in the control group. We proved the value of the study based on collected results. In addition, the results of this study can be used as a basic strategy for subsequent research.

Tectonic Strategies in Architectonic Fashion Design (건축적 패션 디자인의 구조적 전략)

  • Yim, Eunhyuk
    • Journal of Fashion Business
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    • v.18 no.1
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    • pp.164-181
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    • 2014
  • As the boundary between fashion and architecture is getting blurred, the interactions of the two fields are turning out abundant as well as essential. This study investigates the tectonic strategies in architectural fashion design as a novel aesthetic in the 21st century by combining literary survey and case analysis on architecture and contemporary fashion. The tectonic strategies in the works of architectural fashion designers were categorized as follows: organic geometry, technological garment construction, and independent space. Organic geometry transforms basic geometric shapes into subtle organic forms after being thrown on the body. Technological garment construction explores the garment structure and volume by applying the structural principle of suspension and fractal geometry. Independent space refers to maintaining the firm three-dimensionality of garment structure which keeps the distance from the body, assuming the similarity to architecture.

Genderless Trends in Modern Fashion (현대 패션에 나타난 젠더리스 경향)

  • Yan, Xin;Kim, Hyun-Joo
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.499-512
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    • 2022
  • The purpose of this study was to first look at genderless concepts that are different from Unix, and by grasping the trend of genderless clothes in modern fashion and examining their characteristics, we looked at genderless trends and characteristics in modern fashion. To this end, this study conducted a theoretical review and collection case analysis through domestic and foreign literature and fashion websites. Based on this, the characteristics of genderless clothes expressed in the collection were derived by analyzing designs with strong genderless tendencies in modern collections. As a result of the study, genderless fashion in modern collections could be derived from three visible results: innovation, rebellion, and future-oriented. In addition, modern genderless fashion contains various needs for mental gender and physiological gender, not simply physiological gender, and this is seen by interacting with the current social phenomenon in which gender distinction becomes ambiguous. Understanding and studying the genderless phenomenon, which has become a cultural phenomenon and popularity, hopes that many follow-up studies related to genderless clothes will be conducted in the future.

Participatory Fashion Design Education Program based on RP-ISD Model (RP-ISD모델을 활용한 참여적 패션디자인 교육프로그램 개발)

  • Lee, Jee Hyun;Ahn, Ji Won;Kim, Ji Eun;Kho, Jeong Min
    • Journal of the Korean Society of Costume
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    • v.66 no.1
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    • pp.73-89
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    • 2016
  • This study aimed to develop an education program for fashion design that can deliver knowledge and techniques to enhance the capability of participatory fashion designers. The framework for education program was established based on the RP (Rapid Prototype) model, and the developing process of education program was structured and systemized. As a result, this study proposed the circulated RP-ISD model, which is designed to revise and complement the educational objectives, strategy and evaluation tool by iterative prototype, and purposed to be consistent in carrying out the instructional systems design. Furthermore, the systematic developing process and the assessment criteria of design education program for ten weeks was proposed. This result could be used as a base study of participatory fashion design and contribute to systemization of education programs in design field. Furthermore, it could foster the possibility of an alternative education model in fashion design.

Digital Home Network Product Design Process & the Design Proposition (디지털 홈 네트워크 제품디자인 프로세스와 디자인 제안)

  • Lee, Dae-Woo
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.118-127
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    • 2009
  • The current global spread of communal residential culture and the trend of continuing increase of newly built apartment environment are increasing the demand of home network products for each residential space and among households. The continuing advancement of ubiquitous and the introduction and development of home network system are promoting the demand for the product design. The residential culture change and the apartment interior design change are having mutual effects on the lifestyle of residents and the product design and demand new product design. Coordination with interior products, interior style and products, product and fashion design and reconstruction and fusion between the products and their element factors are the core element of this design study. Based on this, integrated design strategy and concept research and analysis were studied for the design process, and have been expressed in three dimension design through which the design functionality and the external aesthetical design can correspond to each other. It's because the aspect of the future development prospect can be predicted in detail by presenting practical design plan.