• Title/Summary/Keyword: 한국이미지

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Study of the corporate image and product attitude in view of consumer perception of corporate social responsibility ; - focus on the moderating effect of self-image accordance (사회적기업의 책임활동에 대한 소비자 인식이 기업이미지와 제품 태도에 미치는 영향에 관한 연구 - 자아이미지 일치성의 조절효과를 중심으로 -)

  • Jin, Yong-Sam;Lee, Jae Kwang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.12
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    • pp.7077-7092
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    • 2014
  • This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

The Influence of Global Sport Event on the Korean image, product image, purchase intention and revisit intention (글로벌 스포츠 이벤트가 한국인이미지, 제품이미지, 구매의도 및 방문의도에 미치는 영향)

  • Lee, Wan;Kim, Ki-tak;Kim, Hong-seol
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.425-431
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    • 2009
  • The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisiting intention according to winning at the global sport event. The intercollegiate students attending in Korea were selected for the sample of this study. The data were analyzed through t-test, Regression Analysis, Reliability Analysis, Frequency Analysis, Confirmatory Factor Analysis using SPSS 12.0. The conclusions of this research are following; First, there would be significant differences of factors - the Korean image, product image, purchase intention and revisit intention - before and after the global sport events. Second, there would be significant differences of factors before and after the global sport events due to the event involvements.

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A Study on the Interactive Effect of Spoken Words and Imagery not Synchronized in Multimedia Surrogates for Video Gisting (비디오 의미 파악을 위한 멀티미디어 요약의 비동시적 오디오와 이미지 정보간의 상호 작용 효과 연구)

  • Kim, Hyun-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.2
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    • pp.97-118
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    • 2011
  • The study examines the interactive effect of spoken words and imagery not synchronized in audio/image surrogates for video gisting. To do that, we conducted an experiment with 64 participants, under the assumption that participants would better understand the content of videos when viewing audio/image surrogates rather than audio or image surrogates. The results of the experiment showed that overall audio/image surrogates were better than audio or image surrogates for video gisting, although the unsynchronized multimedia surrogates made it difficult for some participants to pay attention to both audio and image when the content they present is very different.

The method of Deciding PC Web Important Image for Mobile Web Service (모바일 웹 서비스를 위한 PC 웹에서의 중요 이미지 결정 방법)

  • Park, Dae-Hyuck;Hong, Maria;Seo, Jeong-Man;Lee, Keun-Soo;Lim, Young-Hwan
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.1 s.39
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    • pp.63-69
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    • 2006
  • There are many new studies on the contents for mobile devices that are all connected to networks in a seemingly ubiquitous environment. The purpose of this paper is to propose a framework for obtaining Internet content intended for computers on mobile devices. In other words, the primary concern of this paper is to select the best images for optimal performance and convert them into images that can be effectively reproduced on mobile devices. For this, the performance of the server is to be optimized through selecting high-priority images among the many available images and converting them while considering the display pixel rates (DPR) and the image distribution areas.

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A Shape Feature Extraction Method for Topographical Image Databases (지형/지물 이미지 데이타베이스를 위한 형태 특징 추출 방법)

  • Kwon Yong-Il;Park Ho-Hyun;Lee Seok-Lyong;Chung Chin-Wan
    • Journal of KIISE:Databases
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    • v.33 no.4
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    • pp.384-395
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    • 2006
  • Topographical images such as aerial and satellite images are usually similar with respect to colors and textures but not in shapes. Thus shape features of the images and the methods of extracting them become critical for effective image retrieval from topographical image databases. In this paper, we propose a shape feature extraction method for topographical image retrieval. The method extracts a set of attributes which can model the presence of holes and disconnected regions in images and is tolerant to pre-processing, more specifically segmentation, errors. Various experiments suggest that retrieval using attributes extracted using the proposed method performs better than using existing shape feature extraction methods.

Image Caption Generation using Recurrent Neural Network (Recurrent Neural Network를 이용한 이미지 캡션 생성)

  • Lee, Changki
    • Journal of KIISE
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    • v.43 no.8
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    • pp.878-882
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    • 2016
  • Automatic generation of captions for an image is a very difficult task, due to the necessity of computer vision and natural language processing technologies. However, this task has many important applications, such as early childhood education, image retrieval, and navigation for blind. In this paper, we describe a Recurrent Neural Network (RNN) model for generating image captions, which takes image features extracted from a Convolutional Neural Network (CNN). We demonstrate that our models produce state of the art results in image caption generation experiments on the Flickr 8K, Flickr 30K, and MS COCO datasets.

Pattern Formalization Technique for Dynamic Analysis of the Medical Image Data (의료이미지 데이터의 동적 분석을 위한 패턴 정형화 기술)

  • Ko, Kwang-man
    • Journal of Digital Contents Society
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    • v.17 no.3
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    • pp.197-202
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    • 2016
  • This paper suggested that medical image database construction technique that generated and recognized from variable medical device and professional medical experts for the formalization and pattern extraction from informal medical images. And then we transformed informal image characteristics to digital data, and generated the meaningful pattern matching informations. Through this experienced works, so many related researchers can easily access the medical images database and use this formalized image informations on the variable fields.

An Edge Enhancement Algorithm using Morphological Processing (형태학적 처리를 이용한 윤곽선의 선명도 향상 알고리듬)

  • 남진우
    • Proceedings of the Korea Institute of Convergence Signal Processing
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    • 2000.12a
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    • pp.109-112
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    • 2000
  • 고역의 주파수 성분이 감쇠되어 선명도가 저하된 이미지나 선형 보간법에 의해 확대된 이미지의 계단모양 왜곡을 감소시킴으로써 경계선의 선명도가 저하된 이미지들을 위해 형태학적 처리(morphological processing)에 의한 이미지 윤곽선의 선명도를 향상시키는 방법을 제안하였다. 본 논문에서는 블러링(blurring)된 이미지를 화소의 명암에 따라 다수개의 평판 이미지(slice image)로 나누고 각 평판 이미지에 대해 반복적인 최대/최소값 필터(min/max filter)의 적용으로 얻어진 윤곽선의 중심을 기준으로 하여 팽창(dilation)과 침식(erosion)을 수행함으로 이미지의 윤곽선에서의 명암 변화에 대한 경사도를 크게 만들고 이로써 이미지 윤곽선의 선명도를 향상시키는 방법을 사용하였으며 모의 시험결과를 통하여 고역 주파수 강조에 의한 방법에 비하여 인위적인 잡음(artifact)없이 효과적으로 선명도를 향상시킬 수 있음을 보였다.

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The Attitude of the Korean Television Drama in Mongolia Market Impact Korea Country Image, Corporate and Product's Image Formation (몽골 시장에서 한국 드라마에 대한 태도가 한국 국가 이미지, 기업 및 제품 이미지 형성에 미치는 영향 연구)

  • Odmandakh, Batsukh;Lee, Kee-Sung;Jin, Chang-Hyun
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.223-232
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    • 2016
  • The purpose of the study is to explore the attitude of the Korean television drama in mongolia market impact Korea country image, corporate and product's image formation. The research is conducted effects of Korean image, its company, product and belief of its product and influence of procurement of Korean products in Mongolia in terms of Mongolian has enormously watched Korean drama since latest of 1990. Korean drama can influence Korean products image. Watching Kore and rama can influence view of Mongolian in quality of Korean products, design etc. Korean dramas can affect images of Korean company. Watching Korean drama can influence opinion of Mongolian in staff, culture, level of technique of Korean company moreover, competitiveness of Korean company in international market and etc. Korean drama can influence Korean image. Watching Korean drama can reach aspect of Mongolian in Korean education level, national security, reconstruction and income of population and etc. The most effective factor in product reliability and procurement was country image but company image can not influence that. In conclusion according to survey result within Mongolian customers that Korean drama has some influence in Korean image, its company image, product image, and product reliability and procurement of Korean product.

브랜드 차별화 시대의 전략

  • 이상민
    • Product Safety
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    • s.43
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    • pp.38-41
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    • 1996
  • 개인의 이미지관리는 현재의 자기자신을 둘러보고 어떤 이미지로 개성을 발휘할 것인가를 정하고, 이를 개발하기 위한 방안을 모색한 후 외모에서부터 내면까지 우러나오는 모든 모습들이 개성있게 보여지도록 관리하는 것인 반면, 기업의 이미지 관리는 체계화되고 조직적으로 관리될 수 있도록 통합적 이미지 구축을 위한 브랜드 개성을 설정한다.

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