• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.339-346
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• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

• 지역과문화
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• v.6 no.1
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• pp.81-99
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• 2019

Despite the recent social interest, academic discussions about life culture festival in Korea are still not actively discussed. Therefore, on this study we intends to conduct an empirical analysis on the satisfaction, loyalty, and effects of life culture festival by using structural equation model. Before the analysis, we reviewed conceptual definitions about life culture and its previous studies for set up detailed factors to be used for. This study is based on the survey which distributed in 2016 Bucheon City life culture festival "DaRak". With collected survey, we analyzed data by using structural equation model. As a results, festival loyalty shows significant impact on festival effects(0.92). Both program factor(0.59) and operation-information factor(0.29) also shows significant result about festival effects as lower factor of festival satisfaction, but its only when they mediated by festival loyalty factor.

• Annual Conference of KIPS
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• 2012.04a
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• pp.1128-1130
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• 2012

지역축제는 지역에서 정례적으로 개최되는 지역문화가 종합화되고 축약 적으로 상징화된 행사로서 지역발전에 미치는 효과는 크게 경제적 효과, 사회. 문화적 효과, 그리고 물리. 환경적 효과로 볼 수 있다. 지역축제는 지방자치가 실시된 1995년부터 지역 경쟁력을 강화하기 위하여 급속하게 증가 하였으며, 2008년 현재 전국적으로 개최되는 축제는 1년에 1100여개가 넘는 것으로 밝혀졌다. 문화관광부에서는 경쟁력 있는 지역축제를 육성하기위하여 지원규모에 따라 최우수, 우수, 지역육성 그리고 예비 축제 등으로 구분하여 지원하고 이들 중 상품성이 큰축제를 문화관광 축제로 지원한다. 본 논문에서는 이러한 문화관광 축제들을 선정하여 관광객들이 축제 관람 시 필요로 하는 다양한 정보들을 웹상에서 보다 쉽게 비교 검색이 가능하도록 통합검색시스템 설계에 관한 요구분석 내용을 기술한다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.213-217
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• 2022

It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.

• Journal of the Korean association of regional geographers
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• v.12 no.1
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• pp.31-43
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• 2006

The aim of this paper is to explore localization processes of the Chuncheon mime festival (hereafter, CMF). Its history and processes can be periodized as three stages: the formative stage ($1989{\sim}1993$), the developing stage ($1994{\sim}1997$) and the settling-down & diffusing stage ($1998{\sim}2004$). Throughout this successful processes, CMF has contributed to settle down the structure of a virtuous circle in the regional (re)vitalization on the economic and socio-cultural dimension since the mid 1990s. This results from (1) a successful mix among vision providers, practioners, central and local governments, and citizen, (2) a interplay of the ability of spatial production by the mime culture and the capacity of cultural production by spatial occupiers.

• Cartoon and Animation Studies
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• s.24
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• pp.1-24
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• 2011

This article is concerned with the values of the BICOF in terms of the urban revitalization. The values of the BICOF cover the economic value, social value, cultural value and city image value. The 13 indicators for measuring the values of the BICOF are developed. The article examined how the related stakeholders identified the BICOF's values on the Bucheon City by using AHP method. In addition, the objectives and programmes of the BICOF are analyzed in the perspective of the urban revitalization. As a result, the recognition of the BICOF's values varied according to the stakeholders. In addition, the result of AHP analysis indicates that the cultural values and image values should have priorities in comparison with the social values and economic values. This recognitions is different from the recent formal statements that BICOF's economic values should be emphasized as a priority. The article concludes that the identity of the BICOF should be established in the base of building the value consensus among the related stakeholders.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.1
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• pp.193-209
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• 2003

Tourism now stand among the fastest and largest industries in the global economy in the 21 st era, with knowledge information and environment industry. After 1990's, each local government in korea that has been organizing and expanding new and existing festivals, those related locality, natural resources, speciality and ethnic customs. While netizens have increased from the later half of 1990's, the Internet has appeared in it with a main advertizing channel of all industries, especially tourism. Each local county publicizes a local festival and all kind of information while managing its web-site. However, they have lots of difficulties In building local information web sites because of lack of technical and financial resources. This study examined general theories about Internet web sites and local festivals to elicit the previous problems and to suggest the ways to activate local festivals utilizing Internet, based upon analysis of web sites and Internet utilization on local festivals designated by the Ministry of Culture and Tourism as the cultural tour one among local festivals.

• 프린팅코리아
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• v.11 no.11
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• pp.80-83
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• 2012

서울인쇄센터와 서울시인쇄정보산업협동조합이 공동주최하고 서울특별시 후원, 한국제지, 한국아그파산업이 협찬한 제7회 서울인쇄문화대상 및 인쇄문화축제가 지난 10월 18일부터 20일까지 3일간 남산한옥마을에서 열렸다. 2006년 이래 서울광장에서 열렸던 인쇄문화축제는 올해 처음으로 남산한옥마을로 옮겨 개최됐다.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.185-195
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• 2021

This study is to criticize whether festivals as cultural activities form cultural values by questioning about the animal cruelty in Korean festivals. Changes in the social awareness of animals and the viewpoint that shifted from human-centered thinking to values of the environment and life served as an opportunity to look back on animals. This study looked at festivals using animals in Korea and especially analyzed the four major animal festivals that have been criticized. A qualitative study method interpreting opinions, evaluations, alternatives, and arguments of cultural tourism and animal rights experts was implemented by conducting interviews with experts of cultural tourism and animal rights, who have conflicting views about animal festivals. The primary topic of discussion is a sharp criticism that 'sales of products based on innocence' is a commercialized cultural value. The expression that 'wrongful traditions do not need to be protected' is an escape from the customary memory of traditions that do not create cultural values. The act of stopping the long malpractice of traditional animal violence is the very act of creating 'cultural values.'

• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.99-115
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• 2011

This study focuses on the economic effect on regional development and spatial distribution of community festivals and events as a regional development strategy in South Korea. Community festivals are totally estimated to 893 cases in 2009, and most of festivals were newly established since 1995. Spatial Distribution of festivals show regional differences. Many of festivals was hold in Jeju, Gyeongnam, Ulsan, and Chungnam provinces, however, Gyeongbuk, Jeonnam, Gwangju, and Gyeonggi provinces were distributed less. The total number of cultural tourism festivals selected as best festival by central government were increased from 10 in 1997 to 57 in 2009, and the everage local economic effects of one cultural tourism festival were also increased from14.2 billion won in 1997 to 33.3 billion won in 2008. In order to estimate the relationship between community frstivals and local economic effect, Geumsan Insam Festival, Muju Firefly Festival, and Hampyeong Butterfly Festival are selected as case study. These three festivals were successful in the tourist attraction, and it were also affected positively to local economic effect.