• Journal of Digital Convergence
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• v.18 no.1
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• pp.369-377
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• 2020

The purpose of this study is to find out the effect of e-learning quality and learner's usage motivation on e-learning satisfaction in Korea and China. In addition, by comparing and analyzing the factors influencing the satisfaction of learners between the two countries, this study aims to suggest the effective use of e-learning. This study surveyed Korean university students at Y and K universities in Gyeongsangbuk-do and Chinese university students at A university in Henan, China. As a result, for Korean university students, it is showed that learning time, learning space, learning process, usefulness, e-learning information quality, and service quality affect e-learning satisfaction. For Chinese university students, learning time, learning process and e-learning system quality, information quality, and service quality were found to affect e-learning satisfaction. Among them, service quality was an important factor influencing e-learning satisfaction in both countries, but the average score of each factor was very low. In the future, we discussed ways to improve service quality.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.211-220
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• 2019

Role model has received remarkable attentions in entrepreneurship literature over long time but majority of studies were conducted in western context. As an explorative study, this paper attempted to replicate the effect of role model in eastern context based on the discussions in the literature, using total 440 samples made of Korean and Chinese university students. This study examined the impact and effectiveness of role model on promoting entrepreneurship of university students, considering the main stream of entrepreneurship study has been concentrated on the effect of entrepreneurial education. Our findings presented that role model had a positive impact on both entrepreneurial self-efficacy and entrepreneurial intention of Korean and Chinese university students. Also, entrepreneurial self-efficacy had a significant and positive relationship with entrepreneurial intention of university students. The result of this study implies that role model need to be factored into entrepreneurship education curriculum in order to make it more effective and powerful promotional and educational tool for young university students. Theoretical and practical implications were presented based on the findings of this study.

• Journal of Ginseng Culture
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• v.6
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• pp.135-151
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• 2024

In order to compare the ginseng consumption culture of Korean and Chinese college students, their purchase status of ginseng products, attitudes toward ginseng, and satisfaction with ginseng products were examined, and the purchase and recommendation intention of ginseng products was investigated. It targeted 267 Korean college students and 318 Chinese college students who had experience eating ginseng products. As a result of the survey, in the case of Korean college student consumers, interest in ginseng products increased compared to before COVID-19, and the intention to purchase and recommend ginseng products increased. In addition, the higher the satisfaction with ginseng, the higher the frequency of ginseng purchase experience, the higher the social benefit attitude toward ginseng, and the higher the age, the higher the intention to purchase and recommend ginseng products. Chinese college student consumers had higher parental purchases than Korea, higher positive intentions to purchase and recommend social and psychological benefits, and their 20s are already more interested and friendly than Korea. What Korean college students and Chinese college student consumers have in common is that interest in health, safety, and environment has increased since before COVID-19, and interest in ginseng-related products has changed in individual experiences, indicating that individual experiences are important and Chinese college student consumers are influenced by parents. In particular, COVID-19 is an opportunity to recognize the importance of health, which is important to those in their 20s, and is actually related to purchase intention. Focusing on these results, it seems that expansion to preferred products for college student consumers and differentiation of marketing strategies according to family influence and consumption culture should be made, and these new changes due to COVID-19 seem to be a timely opportunity. At a time when interest in health and safety has increased, strategic preparations are needed for the future consumersociety to respond to changesin product diversity and convergence, changes in marketing media to meet consumer consumption values, and changesin consumer family types, such assingle households.

• Korean Journal of Culture and Social Issue
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• v.18 no.2
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• pp.301-327
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• 2012

This study investigated body images based on the survey data drawn from college students in three East Asian countries(Korea, Japan, and China). 347 Korean, 341 Chinese, and 271 Japanese college students responded to questions designed to measure body images such as body-related values (operability, inclination, locus of evaluation, and instrumentality of appearance), body esteem (appearance, and health), and objectified body-consciousness ( surveillance and shame). The results showed that body images differ among countries. Regarding body-related values, Korean students have least conservative beliefs and followed by Japanese, and Chinese. Korean students showed the highest acceptance level for the voluntary body alteration(operability), highest inclination to body appearance over health. They also showed the strongest tendency of evaluating their body from the observer's point of view and the strongest belief about the social utility of body appearance compare to Japanese and Chinese students. Appearance- esteem of Korean was similar to Chinese but higher than Japanese. Surveillance and shame about body appearance of Korean students were similar to Japanese but higher than Chinese. Compare to male students, females showed stronger belief about the body appearance over health, lower appearance esteem, and higher surveillance and shame about body. Korean women showed the least conservative body-related values, and the levels of body appearance esteem and objectified body consciousness were located in between Japanese and Chinese women. Japanese women showed especially low body appearance esteem and highest surveillance and shame. Chinese women showed the most conservative body-related value, the highest appearance-esteem, and the lowest surveillance and shame. It was revealed that the body-related values indirectly affect to appearance-esteem through the mediating role of objectified body consciousness in Chinese and Japanese samples, but that the body-related values had direct effect on appearance-esteem as well in Korean sample.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.233-242
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• 2020

This empirical study was designed to identify the key factors that affect entrepreneurial orientation of university students. An exploratory model was suggested to verify the relationship among the research variables including entrepreneurship education, entrepreneurial self-efficacy, and entrepreneurial orientation(Innovativeness, Proactiveness, Risk-Taking Propensity) in order to attain the purpose of the study. This paper also aimed at investigating the possible difference between Korea and China in entrepreneurial process within this research framework. Total 440 university students participated in this study from both countries; Korea(n=224) and China(n=216). The hierarchical multiple regression was employed for estimating technique by using IBM SPSS statistics Version 23. The findings showed that entrepreneurship education works as a key predictor of entrepreneurial orien- tation and entrepreneurial self-efficacy as well. Also, entrepreneurial self-efficacy has a positive and significant mediating effect and goes on to further impact entrepreneurial orientation. So, entrepreneurship education should be enhanced extensively in order to promote entrepreneurship of young people. The theoretical and practical implication were presented.

• The Korean Journal of Community Living Science
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• v.16 no.3
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• pp.133-141
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• 2005

본 연구는 연변 지역 조선족 여자 대학생을 대상으로 의복태도에 따른 의복구매동기를 조사함으로써 소비자의 심리적 특성을 밝히는데 그 목적이 있다. 2002년 5월에서 6월 사이에 300부의 설문지가 중국 연변 지역의 여자 대학생에게 배부되어 248부의 설문지가 최종적으로 분석에 사용되었다. 설문지는 5점 척도를 사용하였고, 통계처리는 SAS PC 프로그램을 이용하여 빈도, 요인분석, t-test를 하였다. 연구 결과를 요약하면 다음과 같다. 여자 대학생의 의복태도는 유행성, 유명상표지향성, 심미성, 정숙성의 네 요인으로 분류되었다. 각 요인 별로 요인의 평균값이 높은 집단과 낮은 집단으로 분류하여 의복태도에 따른 의복구매동기를 조사한 결과, 유행성${\cdot}$유명상표지향성${\cdot}$심미성${\cdot}$정숙성 네 요인 모두 각 요인 별로 평균값이 높은 집단과 낮은 두 집단 간에 유의한 차이를 나타내었다. 유행성요인에 높은 평균점수를 갖는 집단은 낮은 집단에 비해 멋진 외모나 새로운 유행을 추구하기 위해 의복을 구입하는 동기가 높았고, 미적요인에 높은 평균점수를 갖는 집단은 낮은 집단에 비해 실용적 이유보다는 사회적 모임이나 기분의 변화를 위하여 의복의 구매동기를 가졌다. 이러한 결과를 통하여 의복태도는 중국조선족소비자의 경우에도 의복구매행동을 예측하는 좋은 변수가 될 수 있으며 시장세분화를 위한 유용한 기준이 될 수 있음을 확인하였다.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.7-15
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• 2019

With the increase of employment pressure in China and the need of economic transformation, chinese government started to encourage college students to innovate and start their businesses to relieve the employment pressure. Due to the lack of entrepreneurship ability, the success rate of college students' entrepreneurship is not high. Therefore, based on the grounded theory and qualitative research methods, this paper focuses on the entrepreneurial ability of college students, selects college students who have started their own businesses in jilin university of China as interview objects, and summarizes the original data obtained in the in-depth interview for analyzing the connotation of college students' entrepreneurial ability, and puts forward the concept model of Chinese college students' entrepreneurial ability. The results show that the entrepreneurial ability of college students consists of driving force, management ability, entrepreneurial endowment, and potential ability. This study has certain guiding significance for universities to carry out entrepreneurship education.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.295-296
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• 2013

중국 대학생의 미니블로그 이용 시, 이용동기에 있어서 두 매체 모두 '정보공유', '자아존재감', '대인커뮤니케이션', '엔터테인먼트' 요인이 나타났으며, 모바일에서는 '유명인 접근성'요인이 추가적으로 나타났다. 충족요인에 있어서 두 매체 모두 '콘텐츠', '사회적 교류', '관계형성' 요인이 나타났으며, 두 매체의 차이로 PC의 '기능성', '편리성' 요인에 반해, 모바일에서는 '정보공유', '엔터테인먼트'요인이 나타났다.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.436-443
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• 2010

The purpose of this study is to investigate whether there are differences in three attitudes-attitudes toward English learning, attitudes toward American, and attitudes toward American culture between Korean and Chinese university students learning Korean in Korea. The subjects are 211 students, who are 101 Korean and 110 Chinese. Gardner(1985)'s AMTB questionnaire was administered to measure the learners' attitudes. And the collected data were analyzed by t-test to examine the differences between two groups. The results of this study showed that there were statistically very significant differences in attitudes toward English learning and there were significant differences in attitudes toward American between two groups. But there were no differences statistically in attitudes toward American culture between two groups. To make better learning environment for English learners, the differences in other affective variables between two groups need to be studied.

• Journal of International Area Studies (JIAS)
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• v.15 no.2
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• pp.141-168
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• 2011

The purpose of this study was to investigate the relationship between national identity and attitudes towards immigrants among Korean, Chinese and Japanese univ. students. The subjects were univ. students of Korean(433), Chinese (495) and Japanese(477). Data were analyzed by Factor analysis, ANOVA, Scheffe, Structural Equation Modeling, multi-group analysis. The results are following : First, ethnic and civic identity both was the highest in chinese univ. students. Ethnic identity was the lowest in Korean univ. students, and civic identity was the lowest in Japanese univ. students. Second, attitudes towards immigrants among Korean, Chinese and Japanese Univ. Students differed from items of perceived threat. Third, each sub-factor of national identity influenced mutual relation rather than independent on attitude towards immigrants. The impact of national identity on the attitudes towards immigrants, that of Japanese univ. students has significantly highest, but those of Korean and Chinese univ. students was not affected.