• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.425-434
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• 2019

The purpose of this study is to improve the academy sports field for the establishment of advanced sports culture. This study used qualitative research. The research participants were baseball players for 11 years and have been professional baseball players. Another study participant has been a soccer player for eight years. And he has been a football coach for 13 years. The results of this study are as follows. First, the act of entertaining was the form in which parents served sports leaders meals and alcohol. Parents' student athletes had increased chances of playing in the game and were able to receive faithful guidance. Second, the student athletes whose parents did not act of entertaining to the sports leader were discriminated against. The student athletes were harassed by their leaders, their positions changed, and their chances of playing were reduced. Third, parents' student athletes who did not act of entertaining to their leaders either stopped exercising or moved to another school because of discrimination. Eventually, the entertainment culture of academy sports acted as a mechanism to induce sports de-socialization of student athletes, and made students experience a negative aspect of sports culture. As a result, the entertainment culture of academy sports caused discriminatory treatment due to economic inequality. Therefore, the negative entertainment culture of academy sports should be eradicated for the establishment of advanced sports culture.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Journal of Industrial Convergence
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• v.19 no.6
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• pp.11-19
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• 2021

The purpose of this study is to explore trends in research at home and abroad related to "Sport Facilities", and seek the direction of further research. 1,801 abstracts of papers including "Sport Facilities" were collected from the SCOPUS DB from 2016 to 2020. Topic modeling techniques based on Latent Dirichlet Allocation (LDA) algorithm implemented in R language, TD-IDF techniques, and word cluds using Tagxedo was conducted to analyze the data. As a result, 8 topics were optimally determined, and "sports", "facilities", "health", "physical", "data", and "using" were derived as the main keywords for topics. This results indicated that studies on physical activity, health and using facilities regarding sports facilities at home and abroad have been actively carried out in recent years. This indicates that papers in SCOPUS DB are paying attention to the instrumental value of sport facilities, such as health promotion and improving the quality of life. Therefore, various studies that help participants who use sport facilities for a healthy life should be continuously conducted in the future.

• 한국체육학회지인문사회과학편
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• v.57 no.6
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• pp.123-134
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• 2018

The purpose of this study is to analyze the economic efficiency of the policy implemented by Ministry of Culture, Sports and Tourism on leading company in sport industry. The leading companies in sport industry are those who have a certain amount of sales in sport industry and the ones with potential to become global companies. Supporting areas include business advancement, overseas market development, and overseas PR marketing integration support. The research is performed by developing the equilibrium model composed of supply as well as demand and applying input-output analysis. The economic efficiency is estimated to in the form of changes in the sales of corporations and the ripple effect of the national economy. The results of the study are as follows. First, it is estimated that the sales growth rate of the company due to the implementation of the policy is from 3.74% to 5.19%. Second, the increase in sales reaches to a maximum of KRW 4,081 billion with a minimum of KRW 1,573 million, depending on the size of the company. Third, it is estimated that the production inducement effect for the national economy is from KRW 36 billion to KRW 93.4 billion. Fourth, the induced value added for the national economy is estimated to be at least KRW 11.3 billion, up to KRW 29.2 billion.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.607-614
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• 2020

The purpose of this study is to analyze the penalty types and characteristics of world judo players. Using a total of 19,889 penalties in 9,737 matches at the World Judo Grand Prix, the team draws a difference in the types and time of fouls according to gender, weight class and time. Results Both foul play and warning showed gender differences, and both men and women affected warning rates in weight class and time classification. In addition, fouls caused by non-combat behavior and camouflage attacks have a forward direction of time, and a low time of fouling by heavyweight athletes. Judo athletes and leaders expect to be used as basic data based on scientific data, such as training, skills, tactics and motivation, taking into account the characteristics of the foul type. Requires follow-up studies of scoring relationships and winning factors.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.681-694
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• 2021

This study is aimed to investigate the effects of perceived value of the users in the relationship between service qualities of the Pilates training centers, which has been recently increasing, and their reuse intention. A survey research was conducted with 487 users who used the Pilates training centers and collected data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The analysis results are as follows. First, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on reuse intention, positively. Second, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on both functional and emotional values, positively. Third, functional and emotional values perceived by the Pilates users showed significant impact on reuse intention, positively. Fourth, significant mediating effect of functional value was found in the relationship between service qualities of the Pilates training centers, which were external service, quality of trainers, training program, and tuition fee, and reuse intention. Fifth, significant mediating effect of emotional value was found in the relationship between service qualities of the Pilates training centers including training program and tuition fee, and reuse intention.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.273-281
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• 2019

This study aimed to qualify the amount of movement during game-based training and competition by using a GPS and to identify the non-contact injury risk in lower extremities for female field hockey enrolled in Korean national team. A total of 52 players were participated in this study and their GPS data collected during training and competition were averaged for 1 week and 4 weeks. And then, an injury risk in lower extremities was calculated for each category of the amount of movement in GPS variables that were related to non-contact injury. In forwards, the injury risk was the lowest in the moderate-low category of total distance covered and repeated high-intensity effort bout and the high category of high intensity distance for 1 week, but the risk decreased as the amount of high intensity distance increased for 4 weeks. In midfielders, the injury risk was the lowest in the low category of total distance covered, high intensity distance, repeated high-intensity effort bout and deceleration bout for 1 week.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.158-160
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• 2010

이 연구의 목적은 여성의 리듬운동 참가와 신체이미지 및 자아존중감의 관계를 규명하는데 있다. 본 연구는 2009년 서울 경기도 지역 2009년 서울 경기도지역에 소재하고 있는 스포츠센터, 일반동호회, 지역동호회, 댄스학원, 일반인을 대상으로 리듬운동에 참여하고 있는 20~50대 성인여성을 모집단으로 설정한 다음, 집락무선표집법을 이용하여 300명을 추출 하였다. 결론은 다음과 같다. 첫째, 리듬운동 참가여성은 비참가여성에 비해 신체이미지 및 자아존중감을 더 긍정적으로 평가한다. 둘째, 리듬운동 참가기간은 체형, 만족, 유연성요인에 영향을 미치고 있으며, 참가강도는 체형과 근력요인에 영향을 미친다. 셋째, 리듬운동참가기간은 자아존중감에 영향을 미치며, 참가빈도는 부적 영향을 미치는 것으로 나타났다. 넷째, 여성의 리듬운동 참가정도는 신체이미지 그리고 자아존중감에 인과적 영향을 미친다.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.461-468
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• 2019

The aim of this study was to compare and analyse the national players between the winning games and the losing ones by classifying the GPS data measured in the competition. 27 players of Korean national team on field hockey had analysed to collect plenty of data by using GPS system in real time on 16 A-matches for this paper. The result was followed: First, it has revealed that the winning games showed that it had played a lot in the rest of the zone except for zone 1 and zone 5 from zone 1 to zone 6. Second, is has also shown that it had a significant differences into the distance between the winning games and the losing ones. Third, there were no significant differences between Low-speed zone (zone 1 to Zone 3) and High-speed zone (zone 4 to zone 6) into the distance but were a significant differences on the number of high-accelerations in a section of accelerations. Last, in the position-specific, it has shown a significant differences between a distance by the section and the acceleration frequency and the results showed that the difference between the low accelerations and high ones influenced positively related to the performance.

• 한국체육학회지인문사회과학편
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• v.58 no.1
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• pp.295-308
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• 2019

The purpose of the present study is to apply a health belief model to the serious perception of an increase in youth obesity, and to develop and validate a measurement tool for youth obesity prevention among this group who are experiencing increasing rates of obesity. The specific goals of this study are to 1) apply a health belief model to develop a measurement tool for obesity prevention among youth who are seeing rising rates of obesity, and 2) provide an integrated validation procedure and foundation for developing this measurement tool. A total of 1801 high school students[sample1: 902(male:464,female:438); sample2: 899(male:464,female:438)] were recruited and collected data from 12 high school in Seoul and Kyonggi area. For this study the analytic framework of unified validity was developed which can comprehensively reflect unified validity be Messick(1995), framework for conducting a strong program of construct validation by Benson(1998), the unified validity implementation method of Rasch model suggested by Wolfe and Smith(2007a, 2007b). Furthermore, after dividing the developed analytic framework into each stage(the substantive domain), the evidence of validity of Youth Obesity Prevention Scale(YOPS) applying Health Belief Model was systematically suggested. The YOPS suggested the evidence about the substantive domain of unified validity. The developed YOPS was consist of Susceptibility, Severity, Benefits, Barriers and Cues to Action. After 3 stage in substantive domain, the components of YOPS(5factors and 28items) satisfied the unidimensionality, and the 5 point Likert scale had the significant discrimination of the respondents' response.