• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.414-423
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• 2021

This study establishes a conceptual model that can clarify the causal relationship between self-efficacy, expected value and perceived risk, and trust for hydrogen Electric vehicles, which are expected to play an important role in activating hydrogen electric vehicles, and verify this through empirical research. As a specific research goal, first, the concepts of self-efficacy, perceived value, perceived risk, and trust were defined conceptually and operationally, centering on prior research. Second, a research model was presented and verified through an empirical analysis in order to confirm the influence relationship between the self-efficacy, perceived value, perceived risk, and trust derived through prior research. As a result of the study, it was found that self-efficacy had a significant effect on perceived value and trust. Also, perceived value and perceived risk were found to have a significant effect on perceived trust.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.443-452
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• 2011

This research aims at investigating the factors that affects the wearing of the nuclear protection equipment by radiology students. We measured the factors related to the wearing of the nuclear protection equipment based on the theory of planned behavior (TPB). We collected 192 survey records from 230 radiology students in Kwang-ju and Chun-nam providence who finished the clinical training. Based on Logistic Regression analysis, we found that the wearing of the nuclear protection equipment is statistically more probable as the level of study is lower, the scale of practicing hospital is smaller, the attitude rating is lower, and the rating of perceived behavioral control is higher. We argue that the development of educational program considering factors like the perceived behavioral control is required to enhance the degree of wearing the nuclear protection equipment in the clinical training of college students.

• Journal of Korean Academy of Nursing
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• v.53 no.3
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• pp.370-370
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• 2023

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.1013-1016
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• 2010

시스템의 올바른 동작이 반드시 보장되어야 하는 안전필수 시스템의 안전성과 신뢰성을 확보하기 위한 방법으로 정형기법이 있다. 정형기법은 수학과 논리를 기초로 하는 방법으로, 초심자에게는 다소 난해하고 어려운 부분이 있다. 이와 같은 어려움을 조금이나마 덜 수 있는 방법으로 본 논문에서는 정형기법을 적용한 디자인 패턴을 제안한다.

• Asia Marketing Journal
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• v.5 no.4
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• pp.110-131
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• 2003

국내 통신판매 시장에 TV홈쇼핑이라는 새로운 유통형태가 등장한지 8년이 지났다. 95년 케이블TV와 함께 출범한 홈쇼핑은 그 당시 30억원 규모에 불과하였다. 그러나 7년이 지난 2002년을 기준으로 무려 4조원이 넘는 규모를 자랑하고 있다. 이렇게 고도화된 정보기술을 바탕으로 고속성장을 하고 있는 홈쇼핑은 유통시장의 새로운 업태로 자리매김하였다. 이러한 상황에서 국내 홈쇼핑 업계를 이끌어가고 있는 LG홈쇼핑 사례를 통해서 TV 홈쇼핑과 같은 무점포 유통시장에서 경쟁우위(competitive advantage)를 확보하도록 하는 핵심 성공요인(key success factor)이 무엇인지 알아보고, 이를 통해서 중요한 전략적 시사점을 찾을 수 있을 것이다.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.159-170
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• 2020

With increasing international labour in Korea, the perspective of foreign workers' maintenance and changes of origin while living and working overseas provides a new angle for leadership research. For the purpose to investigate the effect of leadership on the group of foreign workers, this study targeted Filipino workers in U and G city and explored whether authentic leadership predicts foreign workers' work engagement and retainment through the potential intervening effect of interpersonal trust. The empirical study utilized SPSS, and results proved that authentic leadership has no significant relationship to foreign Filipino workers' work engagement directly, but authentic leadership showed a negative effect on Filipino workers' turnover intention. The full mediation effect of interpersonal trust proves the value and importance of establishing trust relationships in retaining foreign workers.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.329-341
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• 2022

The purpose of this study is to examine the influence of Share house quality, trust and commitment to reuse intention of share houses, which are used residences of the college students of South Korea, with a view to confirming whether such share houses can function as an alternative form of residence for college students and young generation. With this, it is intended to enhance the understanding of the current share house market and find implications in the reasonable supply of share houses in the near future and the improvement of the living environment. Literature reviews and empirical studies were conducted in this paper. The findings of this study can be summarized as follows; Regression analysis was conducted to see how tangibility, safety, empathy, reliability, and responsiveness of Share house quality affect trust, commitment, and reuse intension.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.113-125
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• 2022

The purpose of this study is to examine how the app characteristics of delivery apps and personal characteristics influence consumers' attitudes, trust, and reuse intention. To address the goal, this researcher selected consumers having experience in ordering food through a delivery app as subjects and carried out a survey with a structured questionnaire from April 1st to 30th, 2022, and then collected the results through Google Surveys due to the prevalence of COVID-19. The main results are summed up as follows. First, it has been found that app characteristics influence their attitudes, trust, and reuse intention. Second, personal characteristics have significant effects on their attitudes, trust, and reuse intention. Third, their attitudes and trust have been found to exert effects on their reuse intention. This study is distinct from previous studies in that it has considered app characteristics and personal characteristics both in examining the factors to realize the continuous use of delivery apps. Moreover, this study is significant in that based on the results, it has revealed that factors associated with app characteristics and personal characteristics are crucial to enhance their intention to reuse delivery apps.

• Korea Trade Review
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• v.43 no.3
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• pp.27-46
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• 2018

By conducting a survey on Vietnamese customers' attitude towards domestic and international franchise coffee shops, the purpose of this research is to examine the impacts of service quality and customer equity on customer satisfaction, customer trust and customer loyalty. Based on this research's results, solutions for service improvements were considered to help franchise coffee shops improve customer satisfaction, customer trust and customer loyalty. Specific results were as follows. First results suggest that service quality has positive impact on customer satisfaction and customer trust. Secondly, in terms of customer equity, relationship equity has positive impacts on customer satisfaction and customer trust; However, although brand equity has positive impacts on customer satisfaction, it does not affect customer trust. Finally, customer trust has direct and positive influences on customer satisfaction and customer loyalty. Based on these results, this research proposes practical and theoretical implications and limitations for future research.

• Journal of Venture Innovation
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• v.6 no.2
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• pp.83-99
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• 2023

The purpose of this study is to research the impact of the organizational culture of large construction companies on emotional commitment through organizational trust targeting the headquarters and field workers of domestics. Applied the significance sampling method, and the number of samples used in the final analysis was 201, and statistical analysis used the SPSS 20.0 program for the input data processing. As a result of the analysis, first, in the group of the sub-factors of organizational culture recognized by members of large construction companies, rational culture, development culture, and consensus culture had a significant positive (+) effect on emotional commitment, but hierarchical culture was not significant. Second, development culture, consensus culture, and hierarchical culture were found a significant positive (+) effect on organizational trust, but rational culture was not found to be significant. Third, organizational trust was found a significant positive (+) effect on emotional commitment. Fourth, organizational trust has been shown to mediate the relationship between organizational culture and emotional commitment. This suggests that organizational culture that aiming flexibility & change value rather than stability & control value for organizational members can have a positive effect on emotional commitment.