• Electronics and Telecommunications Trends
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• v.29 no.4
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• pp.137-146
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• 2014

최근 들어 창조경제의 추진동력으로서 창업생태계에 대한 관심이 높아지고 있다. 하지만 플랫폼의 관점에서 창업생태계를 활성화하는 시도는 아직 본격화되지 않고 있다. 이에 본고에서는 보육, 자금, 혁신과 같이 창업생태계가 지향해야 할 주요 기능별 플랫폼을 살펴보고 그 중 혁신플랫폼을 중심으로 연구를 수행하였다. 창업기업에게 혁신의 기회를 제공하고 빠른 제품개발과 실행을 지원하는 혁신플랫폼을 유형화하였으며, 나아가 국내 외 운영사례 분석을 통해 창업생태계의 활성화를 지원하고자 하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.351-354
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• 2023

전기차의 보급에 따라 전기차 충전시설이 매 년 확대되고 있으며, 충전에 따른 데이터도 수집되고 있다. 전기차 충전시설의 2가지 방식인 플러그인 방식과 펜터그래프 방식의 특징을 반영할 수 있는 데이터 처리가 필요하고 이에 적합한 데이터 플랫폼 개발이 필요하다. 이러한 데이터 플랫폼의 구축은 향후 전기차 충전시설의 설치와 활용에 도움이 될 것이다. 또한 국내의 이러한 전기차 충전시설의 데이터 플랫폼을 향후에는 아시아 등 해외에 수출하거나 투자 진출 할 수 있는 방안들로 활용할 수 있다. 본 연구에서는 2가지 방식의 전기차 충전시설에 따른 데이터 플랫폼 개발시 고려사항을 도출하였고 이에따라 중국, 인도 및 아시아 시장 진출의 패키징 전략을 도출하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2024.01a
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• pp.175-177
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• 2024

OTT(Over-The-Top) 플랫폼의 부상은 미디어 콘텐츠 소비 방식을 혁명적으로 변화시키고 있다. 본 논문은 Netflix, Amazon Prime Video, Disney+, Hulu 등 주요 OTT 플랫폼에 등록된 영화들을 IMDb 평점과 러닝타임, Rotten Tomatoes 지수를 중심으로 분석한다. 이를 통해 현재의 영화 시장 트렌드와 소비자 선택, 시장 전략에 중요한 정보를 제공하려 한다. 분석 결과, 플랫폼별로 제공하는 영화의 품질과 러닝타임이 다양하며, 소비자들이 선호하는 영화 테마를 시각적으로 파악할 수 있는 워드 클라우드를 포함한다. 이러한 결과는 OTT 플랫폼의 전략적 콘텐츠 제공과 소비자 행동 이해에 기여할 수 있는 중요한 통찰력을 제공한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.81-93
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• 2023

Under the digital economy, companies are facing a new business environment. Previous studies with a traditional perspectives on start-ups explained they are at a disadvantaged compared to large companies in mobilizing resources and building new relationships. However, recent researches on the digital economy and platform ecosystems have suggested that digital platforms can be an efficient means of overcoming the liabilities of smallness and newness for start-up companies. Through platforms start-ups can secure routes to mobilize resources, collect and analyze market information. Especially as various platorms are established within categorized industry or market, unique characteristics and market awareness regarding an individual startup company have been formed. Accordingly there is also an advantage that startup companies have umbrella effect by participating in the platform. From this point of view, this study describes the process by which a start-up company effectively utilizes a platform to overcome the liabilities of newness and smallness through the case the study of 'Genie the Bottle'. The results suggest that platforms play a crucial role for start-ups to secure awareness and legitimacy and grow the market in the beauty industry in which high consumer involvement is dominant.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.177-188
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• 2020

In the digital world, creative industries such as music, movies, and drama have been the most impacted by digital transformation. As these contents were converted to a digital format of 0s and 1s, the business model changed and so did the rules of competition in the market. Apple, Spotify, and Netflix were quick to ride the digital transformation wave to become market leaders in the creative industry. This study reviews case studies in the creative industry to grasp the important factors necessary for market restructuring using digital technology. It was found that companies that set visions, platform, and open innovation as business strategies were able to achieve critical mass and become market leaders. These three elements are commonly found in the contents industry. On the other hand, companies that did not embrace digital innovation have become victims of digital darwinism. By analysing the experience of digital product innovation through case studies in the creative industry, we can derive implications for digital transformation in the 4th industrial revolution.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.112-116
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• 2019

블록체인으로 물류부문에서의 플랫폼을 구죽하고 이를 통해 국내외 유관기관 사용자들을 연동하여 정보를 안전하게 공유하고 물류부문에서의 생산성을 도모하고자 하는 노력이 국내외에서 활발하게 진행되고 있다. 관세청의 통관물류 블록체인 플랫폼구축, 삼성 SDS의 젤로에서 딜리버로 이어지는 물류플랫폼 구축, 케이엘넷의 블록체인형 물류입줄항관리 이외에 다양한 프로젝트들이 있다. 해외에서는 머스크와 아이비엠의 블록체인형 글로벌 물류플랫폼인 TRADELENS 프로젝트, 전세계 항만네트워크사업자들의 모임인 IPCSA 에서 추진하는 블록체인형 전자선하증권등을 들 수 있다. 하지만 물류라는 것이 관련 기관들이 워낙 다양하고 이용되고 있는 서류들이 많아서 쉽게 블록체인으로 플랫폼이 구현되기는 어려울 수 있다. 물류부분의 플랫폼은 기술의 문제라기 보다는 업무 처리 및 이해당사자들의 문서호환 및 정보 공유 또는 보호의 문제이기 때문이다. 새로운 기술로 거론되고 있는 블록체인을 효과적으로 잘 이해하고 우리의 물류부문의 경쟁력을 제고시키는 위해서는 블록체인 플랫폼구축에 대해 보다 바른 방법으로의 접근과 시스템구현이 무엇보다 절실하다 이에 국내외 블록체인 플랫폼 구현현황을 살펴보고 이에 대한 문제점 및 대 응방안을 모색하며 미래의 바람직한 플랫폼 구현방안을 제시하고자 한다.

• Journal of Korea Technology Innovation Society
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• v.16 no.1
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• pp.130-155
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• 2013

As a society of knowledge and information has been developed rapidly, because of changing from web environment to ubiquitous environment, a lot of countries across the world as well as S. Korea have come to search out new technology policy with spatial information system for smart society as ubiquitous spatial information society. So this research focused on the strategy consulting of new technology policy of S. Korea with spatial information system analysed by the application of 'scenario planning' as a foresight method. And as a consequence, the strategy formulation of new technology policy for the future S. Korea is to set up the spatial information technology policy with platform.

• Korea Trade Review
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• v.48 no.3
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• pp.177-197
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• 2023

The rent seeking behavior of monopolistic online platform enterprises against digital contents suppliers is similar to the importing countries transfers the monopoly profit acquired by exporting companies in the imperfectly competitive market through optimal tariffs. If such an optimal tariffs imposing mechanism of importing countries, according to so-called strategic trade policy theories, is applied to the rent-seeking behavior of online platform companies, important insights can be obtained in discussions on regulatory reform. In other words, if an online platform enterprises impose a differentiated fee on each contents-suppliers in a monopolistically competitive markets that pursues contents differentiation through R&D investment, it would reduce the innovation investment by contents suppliers. Nevertheless, profit-maximizing online platform enterprises would not voluntarily give up the discriminatory fee system. Therefore, we would like to propose the introduction of a regulation that can force the introduction of an non-discriminatory fee system for all the contents suppliers.

• Spatial Information Research
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• v.23 no.2
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• pp.59-68
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• 2015

According to the NGIS (National Geographic Information System) project conducted since 1995, the central and local government has been accumulating huge amount of geospatial data. Korean Ministry of Land, Infrastructure and Transport started its GeoSpatial open platform (V-World) service in January 2012, also offering a wide range of functions and services. However, the National GeoSpatial open platform is still woefully deficient for the users to find their desired data, lack of data for private business area, insufficient in publicity of local government and public-private partnerships. Through analyzing current research trend after GeoSpatial open platform served for three years, study on overseas expansion, system links, service improvement, utilization and future strategy has been mainly conducted. This study, by analyzing the advanced overseas GeoSpatial platform as well as domestic research trend and combining the concept of new technology, business platform and SMG (Seoul Metropolitan Government)'s GeoSpatial platform, proposes a policy for the construction of future GeoSpatial Open Platform model.

• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.151-160
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• 2021

This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.