• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2012.10a
• /
• pp.533-535
• /
• 2012

This research conduct exploratory case research to suggest evolution direction of platform based business model. To do this, we define platform business and business model based on prior literature respectively, select representative platform based business model, and suggest evolution factors of platform-based business model interaction with business model and emerging technologies.

• Cartoon and Animation Studies
• /
• s.45
• /
• pp.127-146
• /
• 2016

The most presentative case would be functional evolution of webtoon as a contents business model, which has taken a initiating role in both innovated strategic experiments and outcomes. Most of all, There are the launch of PPS(Page Profit Sharing) sevice in NAVER webtoon, the paid service model implementation in KAKAOpage and potential business as an exclusive application in Lezhin entertainment This study to analyze these phenomina and results can figure out how the business model in the webtoon platform is developed in various fields diversely and what makes this model evolved and extended. Especially, the diversification of the webtoon platform has been received attention since it pursued the grouped spin off through horizontal convergence and transformational expansion among similar platforms, and also this shows that which factors enhance these phenomina to be controled and expanded. On the basis of the result of this study, we try to find the way to connect business vision of the domestic webtoon platform with affiliated business. Furthermore, it proposes the interrelationship between this and the business strategy for overseas in the globalized platform.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.451-459
• /
• 2024

Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

• 한국IT서비스학회:학술대회논문집
• /
• 2007.05a
• /
• pp.203-209
• /
• 2007

그동안 많은 솔루션 벤더들이 다양한 이기종 시스템들의 느슨한 연결 및 유연한 서비스 중개, 용이한 확장성까지 두루 갖춘 통합된 비즈니스 지원플랫폼 모델을 제시해 왔다. 최근 표준 웹서비스 기술과 SOA(Service Oriented Architecture) 개념이 확산되면서, 이를 ASP비즈니스의 서비스 어플리케이션 통합 및 비즈니스 프로세스 통합에 적용하는 사례도 증가하고 있다. KT는 현재 상용서비스 중인 ASP비즈니스 'bizmeka' 의 현황을 분석하고, 시장을 예측하여 다양한 경우의 비즈니스 프로세스들을 모듈화 및 웹서비스화한 후, 이를 메시지 라우팅 및 워크플로우 기능을 통해 실행하는 구조의 SOA 기반 ASP비즈니스 지원플랫폼을 개발하고 있다. 본 논문에서는 ASP비즈니스 지원플랫폼 구축의 기반 기술로서 SOA 및 관련 기술에 대해 살펴보고, KT가 개발 중인 플랫폼의 개념과 모델, 설계 및 구현 내용 등을 소개한다.

• Journal of Digital Convergence
• /
• v.19 no.10
• /
• pp.303-317
• /
• 2021

The purpose of this study is to analyze the competitiveness of OTT operators by developing an analysis framework specialized for the OTT industry. Based on existing research on business model, platform business model, and OTT characteristics, the OTT platform business model framework was developed, and case analysis was conducted based on data from related materials, literature, and internal data to suggest the direction for domestic OTT operators. As a result of the study, domestic OTT operators should use advanced AI and big data technologies to produce original content and improve the infrastructure and service quality of the platform. This study is meaningful in that it provides an analysis framework for OTT operators to establish their own competitive strategies and suggests the direction for domestic OTT operators through case application.

• Korea Science and Art Forum
• /
• v.25
• /
• pp.103-118
• /
• 2016

Due to the rapid development of ICT, corporate business models quickly changed and because of the radical growth of IT technology, sequential or gradual survival has become difficult. Internet-based new businesses such as IT service companies are seeking for new convergence business models that have not existed before to create business models that are more competitive, but the economic efficiency of business models that were successful in the past is wearing off. Yet, as reaching the critical point where the platform value becomes extremely high for platforms via the Internet is happening at a much higher speed than before, platform-ization has become a very important condition for rapid business expansion for all kinds of businesses. This study analyzes the necessity of establishing platform business models in IT service planning and identifies their characteristics through case analyses of platform business models. The results derived features First, there is a need to ensure sufficient buyers and sellers, and second, platform business model should provide customers with distinctive value of the only platforms are generating. third, the common interests between platform-driven company and a partner, participants Should be existing. Fourthly, by expanding base of participants and upgrades, expansion of adjacent areas we must have a continuous scalability and evolution must be sustainable. While it is expected that the identified characteristics will cause tremendous impacts to the establishment of platform business models and to the graphing of service planning, we also look forward to this study serving as the starting point for the establishment of theories of profit models for platform businesses, which were not mentioned in the study, so that planners responsible for platform-based IT service planning will spend less time and draw bigger schemes in building planning drafts.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.6
• /
• pp.175-193
• /
• 2022

Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.431-438
• /
• 2016

This study focused on the Korean-wave content consumed in the global market and analyzed success/failure factors of services through business model analysis. It aims to offer an effective new media content platform model. ViKi, Drama Fever, Maaduu.com which are representative global OTT were researched on management strategy by case analysis. The success of the global OTT platform is organized into three factors, target customer coverage, revenue model and community activation. Clear and wide coverage of target customer is important to determine the value of the service. Also, revenue model based on the pay service and community for Korean-wave fandom are essential to make good performance in new media platform business.

• Journal of the Korea Society for Simulation
• /
• v.29 no.2
• /
• pp.1-10
• /
• 2020

Companies that use open source SW must comply with the "Open Source SW License" in order to use it freely. However, despite the potential legal responsibilities and risks associated with compliance, they do not know or neglect the risks. For this reason, cases of disputes, including license violations, are soaring. Recently, Open source SW license compliance platform services have been developed and actively utilized to address these issues. This study designed a business model for open source SW license compliance platform and conducted an economic feasibility analysis. The focus of the study is the establishment of a business model and the estimation of potential customers and actual purchase rates. For this purpose, we designed seven business model scenarios for promotion and sales period, and performed an economic evaluation using an expanded model of the Bass model, the Kalish model and the customer's maximum willingness to pay.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2016.07a
• /
• pp.69-70
• /
• 2016

본 논문에서는 개방형 플랫폼 기반의 영상콘텐츠 제작 서비스를 위한 비즈니스 모델을 제안한다. 이는 중개형 플랫폼 구축 전략 관점에서 성격이 다른 두 고객층인 자신의 영상 자료로 영상콘텐츠를 제작하고 싶어 하는 수요자와 제작한 영상 콘텐츠 템플릿을 제공하는 공급자를 대상으로 온라인 상에서 양면시장 설립에 부합되며, 또한 교차(간접) 네트워크의 효과를 기대할 수 있다. 그리고 협업과 공유 및 맞춤 서비스를 제공함으로써 두 고객층에 상호 이익을 만족시킬 수 있는 개방형 플랫폼 기반의 비즈니스 서비스 모델이라고 할 수 있다. 이를 위해 본 논문에서는 Web 기반의 중개형 플랫폼 서비스 운영 및 구축을 위한 시스템 구성 등을 제안한다.