• International Commerce and Information Review
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• v.15 no.2
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• pp.387-410
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• 2013

The competition aspect of business has been transformed from competition among companies to competition among ecosystem, and has been grown to platform based business, which is defined as ecosystem among business. Coming to the spotlight with the advantages of platform business combined software and hardware like Apple, platform business have been emerging in many fields. In this research, we define platform and platform based business, and then review related researches. After this, we review four representative research methodologies which are Yin(2011)' s case analysis research, Eisenhardt(2007)' s case analysis research, Romano etc' s web based qualitative data analysis method(2003), and Creswll(2010)' s open coding technique. And then, we suggest this research' s natural methodology combined with the advantages of four research methodologies. Based on our research methodology, we choose three high commercialized categories, which are smartphone platform business, social platform business, and search engine platform business. And then, we choose seven companies in three categories with success cases & failure cases, and analysis each case in perspective of our research methodology. And then, we suggest critical success & failure elements. Based on our findings, we suggest three strategic elements for the longevity of platform based business. Finally, we suggest the limitations of our research and further research issues.

• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.203-209
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• 2007

그동안 많은 솔루션 벤더들이 다양한 이기종 시스템들의 느슨한 연결 및 유연한 서비스 중개, 용이한 확장성까지 두루 갖춘 통합된 비즈니스 지원플랫폼 모델을 제시해 왔다. 최근 표준 웹서비스 기술과 SOA(Service Oriented Architecture) 개념이 확산되면서, 이를 ASP비즈니스의 서비스 어플리케이션 통합 및 비즈니스 프로세스 통합에 적용하는 사례도 증가하고 있다. KT는 현재 상용서비스 중인 ASP비즈니스 'bizmeka' 의 현황을 분석하고, 시장을 예측하여 다양한 경우의 비즈니스 프로세스들을 모듈화 및 웹서비스화한 후, 이를 메시지 라우팅 및 워크플로우 기능을 통해 실행하는 구조의 SOA 기반 ASP비즈니스 지원플랫폼을 개발하고 있다. 본 논문에서는 ASP비즈니스 지원플랫폼 구축의 기반 기술로서 SOA 및 관련 기술에 대해 살펴보고, KT가 개발 중인 플랫폼의 개념과 모델, 설계 및 구현 내용 등을 소개한다.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.79-84
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• 2023

플랫폼은 산업 전반에 걸쳐 막강한 영향력을 행사하며 비즈니스 생태계를 변화시키고 있다, 이러한 변화의 흐름에 따라서 플랫폼 기업의 가치가 빠르게 상승하고 있으며 좋은 플랫폼 기업을 발굴하여 육성하는 것이 곧 국가경쟁력 향상으로 이어지고 있다. 플랫폼 비즈니스 기반의 기업은 플랫폼 특성인 네트워크 효과와 수확체증 현상이 영향력을 발휘하기 전인 사업 초기에는 충분한 수익 발생이 어렵고 승자독식의 산업구조로 인해 치열한 선두 경쟁을 강요받고 있기에 기업 성장을 위해서는 투자유치를 통한 자금을 확보할 필요성이 있다. 본 연구는 플랫폼 비즈니스 기반의 기업에 대한 투자자의 투자결정요인을 도출하고 각 요인 간의 중요도 차이를 분석하여 투자를 준비하는 플랫폼 기업에게 투자자의 관점을 이해하고 사업을 검토하는 데 참고할 수 있는 시사점을 제시하여 플랫폼 기업의 투자유치 성공률을 제고 및 플랫폼 생태계 활성화를 목적으로 하고 있다. 투자자의 투자결정요인과 플랫폼 가치평가에 관한 선행연구를 바탕으로 플랫폼 기업에 적합한 14가지의 투자결정요인을 도출한 뒤 계층화를 통해 플랫폼, 시장, 창업자/팀, 재무, 제품/서비스의 5가지 주요 요인을 선정했으며 투자자를 대상으로 AHP 분석기법을 활용한 1:1 쌍대비교 설문을 진행하였다. 연구 결과 가장 높은 중요도를 나타내는 요인은 플랫폼 특성으로 확인되었으며, 이는 본 연구에서 선정한 플랫폼 특성인 플랫폼 규모, 핵심 참여집단 확보 여부, 가치 고착 용이성, 확보한 데이터 가치가 플랫폼 기업의 가치평가에 적절하다는 것을 시사한다. 추가로 플랫폼 기업에 대한 투자경험 유무로 그룹을 나누어 중요도를 비교한 결과 플랫폼에 투자한 투자자가 그렇지 않은 투자자에 비하여 플랫폼 기업이 확보한 데이터 가치에 대해 높은 중요도를 두고 있다는 것을 확인했다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.533-535
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• 2012

This research conduct exploratory case research to suggest evolution direction of platform based business model. To do this, we define platform business and business model based on prior literature respectively, select representative platform based business model, and suggest evolution factors of platform-based business model interaction with business model and emerging technologies.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.243-250
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• 2016

The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.175-193
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• 2022

Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.

• Cartoon and Animation Studies
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• s.45
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• pp.127-146
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• 2016

The most presentative case would be functional evolution of webtoon as a contents business model, which has taken a initiating role in both innovated strategic experiments and outcomes. Most of all, There are the launch of PPS(Page Profit Sharing) sevice in NAVER webtoon, the paid service model implementation in KAKAOpage and potential business as an exclusive application in Lezhin entertainment This study to analyze these phenomina and results can figure out how the business model in the webtoon platform is developed in various fields diversely and what makes this model evolved and extended. Especially, the diversification of the webtoon platform has been received attention since it pursued the grouped spin off through horizontal convergence and transformational expansion among similar platforms, and also this shows that which factors enhance these phenomina to be controled and expanded. On the basis of the result of this study, we try to find the way to connect business vision of the domestic webtoon platform with affiliated business. Furthermore, it proposes the interrelationship between this and the business strategy for overseas in the globalized platform.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.303-317
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• 2021

The purpose of this study is to analyze the competitiveness of OTT operators by developing an analysis framework specialized for the OTT industry. Based on existing research on business model, platform business model, and OTT characteristics, the OTT platform business model framework was developed, and case analysis was conducted based on data from related materials, literature, and internal data to suggest the direction for domestic OTT operators. As a result of the study, domestic OTT operators should use advanced AI and big data technologies to produce original content and improve the infrastructure and service quality of the platform. This study is meaningful in that it provides an analysis framework for OTT operators to establish their own competitive strategies and suggests the direction for domestic OTT operators through case application.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.25 no.1 s.212
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• pp.40-46
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• 2007

SOA 플랫폼은 비즈니스의 신속한 변화와 지속적인 최적화를 지원할 수 있도록 SOA 철학을 반영한 기본소프트웨어 인프라이다. SOA 플랫폼은 서비스를 생성하고 관리하는 서비스 라이프사이클 환경, 사용자에게 서비스의 전달을 담당하는 서비스 전달 네트워크, 서비스 수행과 서비스 제공 수준을 통제하는 서비스 통제 플랫폼 그리고 비즈니스 어플리케이션을 토대로 서비스 생성에 기반이 되는 기저 어플리케이션 플랫폼으로 구성된다. 현재 시장에서는 서비스 라이프사이클 환경과 기저 어플리케이션 플랫폼이 주로 적용되고 있으며, 향후에는 서비스 전달 네트워크와 서비스 통제 플랫폼의 적용이 점진적으로 증가될 것으로 예상된다.

• Korea Science and Art Forum
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• v.25
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• pp.103-118
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• 2016

Due to the rapid development of ICT, corporate business models quickly changed and because of the radical growth of IT technology, sequential or gradual survival has become difficult. Internet-based new businesses such as IT service companies are seeking for new convergence business models that have not existed before to create business models that are more competitive, but the economic efficiency of business models that were successful in the past is wearing off. Yet, as reaching the critical point where the platform value becomes extremely high for platforms via the Internet is happening at a much higher speed than before, platform-ization has become a very important condition for rapid business expansion for all kinds of businesses. This study analyzes the necessity of establishing platform business models in IT service planning and identifies their characteristics through case analyses of platform business models. The results derived features First, there is a need to ensure sufficient buyers and sellers, and second, platform business model should provide customers with distinctive value of the only platforms are generating. third, the common interests between platform-driven company and a partner, participants Should be existing. Fourthly, by expanding base of participants and upgrades, expansion of adjacent areas we must have a continuous scalability and evolution must be sustainable. While it is expected that the identified characteristics will cause tremendous impacts to the establishment of platform business models and to the graphing of service planning, we also look forward to this study serving as the starting point for the establishment of theories of profit models for platform businesses, which were not mentioned in the study, so that planners responsible for platform-based IT service planning will spend less time and draw bigger schemes in building planning drafts.