• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.97-107
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• 2020

This Study designed to examine the effects of participation motivation of Dance Sports Activation. The dance sports club participants were selected by systematic stratifies cluster random sampling method. The questionnaire was given to 320 members of badminton club members and engaging in the range activity from March 2019 to April 2019. After collecting the questionnaires, I exclude 20 unreliable questionnaires which were incomplete, incorrectly marked or double marked, and used 300 questionnaires for the study. The conclusion of this research was as follows: First, Participation motivation had a effect on enjoyment factor in dance sports club participants. Second, Participation motivation had a effect on exercise dependence in dance sports club participants. Third. Enjoyment factor had a effect on exercise dependence in dance sports club participants. It was concluded that participation motivation would be beneficial for enjoyment factor and exercise dependence in dance sports club participants.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.225-233
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• 2008

The purpose of this study is to investigate the relationship between leisure motives of private guards and their sports participation, verify the casual relationship between its variables, and finally present the need of leisure activities for them and related politic data. The subjects are the private guards who work for a private guard company in Seoul in 2007, Except the data having inadequate answers among the 200 copies which are collected by stratified cluster random sampling, the data of total 193. The result of reliability analysis check up was here below; Chronbach's ${\alpha}= .835$. SPSSWIN 15.0 program is used for the reliability and correlation analysis of the questionnaire. The followings are the conclusions from this investigation through above methods and procedures. First, leisure motives affect the experience of sports participation; the more relaxational motives are, the less the experience of sports participation is. Second, leisure motives affect the degree of sports participation; the more motives of recognizing competence are, the more the frequency of sports participation is; the more intellectual motives are, the longer the period of sports participation is; the more relaxational motives are, the less the intensity of sports participation is, while the more motives of recognizing competence are, the more the intensity of sports participation is.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.577-582
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• 2021

Recently, with the development of AR, VR, and smart device technologies, the demand for services based on non-face-to-face environments is also increasing in the fitness industry. The non-face-to-face online home training service has the advantage of not being limited by time and place compared to the existing offline service. However, there are disadvantages including the absence of exercise equipment, difficulty in measuring the amount of exercise and chekcing whether the user maintains an accurate exercise posture or not. In this study, we develop a standard exercise program that can compensate for these shortcomings and propose a new non-face-to-face home training application by using a deep learning-based body posture estimation image processing algorithm. This application allows the user to directly watch and follow the trainer of the standard exercise program video, correct the user's own posture, and perform an accurate exercise. Furthermore, if the results of this study are customized according to their purpose, it will be possible to apply them to performances, films, club activities, and conferences

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.608-616
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• 2018

The significance of leisure activities is highlighted, and professional baseball games, which featured the 2008 Beijing Olympics gold medal, are very popular. In recent years, along with the revenue from broadcasting, the club has been trying to gain revenue by developing various licensing products and merchandising products. However, sports related products are more advanced than Japanese professional baseball teams in Korea, and there is a lot of revenue from product sales. We want to compare the difference between the two countries sales of their products.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Journal of Industrial Convergence
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• v.22 no.7
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• pp.31-41
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• 2024

The purpose of this study is to analyze how to utilize sports cooperatives that can be a pleasure to work and add living expenses through sports as a model for creating jobs for the elderly. To this end, after reviewing the literature and expert survey using Delphi techiques for 9 sports experts and 4 cooperative experts, the following conclusions were drawn analyzing with Excel, SPSS V28, and AHP analysis Dress V 1.7 program First, as a model for creating jobs for the elderly, the economic factors, social factors, institutional factors, and middle categories 10 factors and sub-categories 36 factors were derived from the major categories for the utilization of sports cooperatives. Second, through senior sports cooperatives, economic activities generate income, and volunteer and talent-sharing activities provide opportunities for physical and mental health and social participation. And, as corporations, they can expand profit-making projects through government and local government collaboration and partnership projects, contributing to solving issues related to the elderly. In the future, follow-up studies are needed to explore the needs, satisfaction, problems, improvement plans, utilization plans, and development directions of sports cooperatives in the sports field.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.404-413
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• 2011

The research for the regional identity including relationships with professional sport team was caused by local autonomy system and localism. This study was to verify structural relationships among regional identity, team identification and re-attend intention of professional soccer spectators. Data were collected from spectators of professional soccer game in 'D' metropolitan city. Using purposive sampling method, a total of 397 samples were used for analysis. The statistical techniques for data analysis were descriptive analysis, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling by SPSS 15.0 and AMOS 7 programs. The results of this study were that regional identity have a positive effects on team identification. Also, team identification have a positive effects on re-attend intention. Theoretical and practical implications and future research directions were provided.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.535-543
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• 2017

This study aimed to improve the satisfaction of multi-cultural children by encouraging their participation in healthy exercises, and confirm the level of changes in their school life, the satisfaction with happiness. In order to achieve this purpose, dividing the participants in this program into an experimental group of 20 who participate in taekwondo training program and a comparison group of 20 who do not do sports activity, the study was conducted with a binary mixed design by three repeated measures by group. The conclusions made through these measures were as follows: According to the measurement time between the experimental group who participated in taekwondo training program and the comparison group who did not do sports activity, there were differences in changes in satisfaction of school life, leisure satisfaction, and satisfaction with happiness. Namely, the change in the experimental group was more than that of the comparison group. In conclusion, for multi-cultural children, it can be assessed that as the duration of participation in the taekwondo training program increases, the effect was clear, and it was found that satisfaction of school life, leisure satisfaction, and happiness satisfaction have changed statistically and significantly.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.365-366
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• 2015

국가 차원의 연구개발사업 분야 발굴 및 중점 연구개발과제 도출에 필요한 프로세스를 연구한 것으로 연구개발과제의 필요성, 추진내용, 산업-기술연관로드맵, 추진전략, 소요예산, 기대효과 등을 어떻게 구성하고 작성해야 하는지 실무중심으로 프로세스를 제시하고 있다. 이 논문은 스포츠산업 기술개발사업의 중단기 기술개발의 중점 연구개발과제 도출을 효율적으로 추진하기 위한 방법론으로 연구된 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.10
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• pp.4703-4710
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• 2012

The purpose of this study was to examine the impact of the social maturity of sustained sport-for-all participants on their physical and mental health. The subjects in this study were 190 company employees who were selected by convenience sampling from among the residents in Gangwon Province. The selected office workers continued to participate in sport-for-all programs. After a survey was conduced from November 7 to 25, 2011, the statistical package SPSS WIN 18.0 was employed to analyze the collected data. To find out the general characteristics of the subjects, frequency analysis was made, and the reliability test of the instrument and factor analysis were carried out. Descriptive statistics analysis was made by factor, and multiple regression analysis was utilized to look for connections among their variables. As a result, it's found that the social maturity of the sustained sport-for-all participants made a significant difference to their physical health, and that their social maturity made a significant difference to mental health as well. As sustained sport-for-all participation was found to be correlated to their physical and mental health, office workers should be given a chance to participate in sport-for-all on a long-term basis.