• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.227-236
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• 2022

벤처기업 CEO의 본질적 역량과 역할은 조직의 자원을 얼마나 효율적으로 운영하는가에 따라 관리자로서 조직성과에 큰 영향을 미친다. 이러한 중요성에도 불구하고 CEO 역량 수준이 조직이 내재하는 자원에 미치는 영향에 대한 이론적 고찰과 CEO의 역량 수준과 조직성과 간의 관계가 조직 구성원의 역량에 따라서 어떻게 달라지는가에 관한 실증연구는 매우 부족한 실정이다. 기존 선행연구의 한계점을 보완하기 위해 본 연구에서는 자원기반이론(resource-based view of the firm)을 바탕으로 프로스포츠 산업에서의 조직 구성원의 역량에 따른 관리자의 감독역할에 대해 실증적으로 분석하였다. 구체적으로, 본 연구에서는 기존의 스포츠 기업가정신(sport entrepreneurship) 연구 분야의 이론을 경영전략의 자원기반관점과 융합하여 벤처기업 CEO와 프로스포츠 감독의 역할이 조직구조와 성과 메커니즘의 측면에서 매우 흡사하며 조직의 자원을 효율적으로 운영하고 성과를 도출하는 측면에서 모두 기업가(entrepreneur)적 특성을 반드시 내재해야 한다고 본다. 이러한 맥락에서 프로스포츠팀에서의 관리자로서의 감독 역량과 조직성과 간의 관계에서 조직의 자원 효율성의 매개효과와 조직 구성원 역량에 대한 조절효과를 설명하고자 한다. 미국프로농구(NBA) 30개 구단과 한국프로농구(KBL) 10개 구단의 9개 시즌(2013~2014시즌 - 2021~2022시즌)의 감독과 팀 데이터를 실증분석에 있어 프로세스 매크로 58 모형을 적용하여 본 연구의 가설을 검증하였다. 실증분석 결과, 미국프로농구과 한국프로농구 데이터 모두에서 (1) 프로농구팀의 자원 효율성은 감독의 역량과 승률 간의 정(+)의 관계를 매개하고, (2) 조직 구성원의 역량은 농구팀의 자원 효율성을 통한 감독 역량이 승률에 미치는 간접효과를 조절(p<.05) 하는 것으로 나타났다. 본 연구는 비교적 객관적으로 조직의 성과측정이 가능한 프로스포츠 데이터를 활용하여 프로스포츠 산업에서 벤처기업의 CEO와 유사한 기업가적 역할을 수반해야 하는 감독 및 조직 구성원의 역량이 조직의 성과에 미치는 영향을 실증분석하는 한편 스포츠 애널리틱스(sport analytics) 분야와 경영학 연구를 융합하였다는 의의가 있다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.852-853
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• 2016

In this paper, we propose a profile design of customized sports content curation system for activating daily sports. The proposed profile is a system that recommends sports convergence contents in everyday life tailored to the characteristics of profile in terms of the individual and team. Especially, the proposed profile is designed as the static profile that is changed depending on the user's feedback. The proposed design of profile design are to improve the happiness and health of individuals, it is expected to contribute the new service model development of in the field of Sport for All.

• 한국체육학회지인문사회과학편
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• v.55 no.1
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• pp.37-47
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• 2016

This study aims to develop an educational program of sport ethics which would enhance moral autonomy on the part of athletes. First, based on James Rest's Four Component Model of moral behavior, this study has analyzed prior studies and built educational contents. Then, it used dilemma discussions among peers for disequilibrium of cognitive structure. Last, this program has been tested and proven by college students who were thoroughly interviewed afterwards. After joining the program, the student-athletes showed a positive change of thought and action in relation to sport ethics. I hope that this study will contribute to enlarging the field of sport ethics education.

• Journal of Service Research and Studies
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• v.12 no.2
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• pp.117-134
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• 2022

This study conducted a survey on visitors who visited the 2021-2022 KBL Professional Basketball Stadium in Wonju to understand how professional sports viewing factors affect the club image, club satisfaction, and club reputation. As factors for watching professional sports, four factors were considered: stadium, game situation, spectating cost, and spectator promotion. A total of 450 questionnaires were distributed and 411 questionnaires excluding 39 questionnaires were used as the final analysis data. For the effective questionnaire survey, After analyzing the purpose and purpose of the research, participants were asked to collect data. The collected data were analyzed using SPSS statistical package after data coding and cleaning process. The results of this study are as follows. First, the effect of professional sports viewing factor on brand image was 45.1%, and the factor of pro sports viewing was significant in stadium, competition situation, and promotion of viewing, and had no effect on viewing cost. Second, the influence of professional sporting factor on the satisfaction of the team was 42.5% in explaining power, which was significant in the stadium, the competition situation, the cost of visiting, and promotion of viewing. Third, the influence of professional sports viewing factor on team reputation was 62.1%, and the factor of professional sports viewing was significant in promoting stadium, visiting cost, and viewing, and had no effect on economic situation. The implication of this study is that in order to increase the brand value of the club, it is much more effective to increase the quality of facilities and food and beverages and to activate events for the audience than to lower the cost of viewing.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.189-197
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• 2016

This study is aimed at providing basic data necessary for promoting consumption of professional sports licensing in the industry through service quality. Specifically, the current study examines the effects of service quality and licensing product intentions on professional sports and evaluates the moderating identity. For this study, we distributed a total of 480 questionnaires to those sampled through non-probability sampling from people living in small and medium cities including Seoul. Collected data were coded and entered into the computer, and statistically processed using SPSS Statistics 18 The results were as follow: First, service quality of professional sports significantly effect on licensing product intentions, but identity could not effect on licensing product intentions. Second, Identity as a moderating variable has significantly positive effect on the relationship between star player of service quality and Licensing Product Intentions. In conclusion, the companies that participate as title sponsors in professional sports were proven to promotion their licensing product intentions, as identified with sports fans through service quality of professional sports such as record, attractiveness, star player and locally affiliated.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.603-605
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• 2022

현재 세계적으로 e스포츠 시장의 규모가 꾸준히 성장하고 있지만 프로 e스포츠 구단부터 e스포츠 이벤트 대행사까지 각종 e스포츠 유관 기업들은 산업 규모에 걸맞는 수익을 창출 하기는 커녕 오히려 적자를 기록하는 경우를 더욱 자주 찾아볼 수 있다. 이러한 상황 속에서 사업적 다각화를 위해 프로 선수들을 주류로 다루는 e스포츠 산업뿐만 아니라 다양한 아마추어 e스포츠 산업을 다루는 사업 모델 또한 주목을 받고 있다. 본 논문에서는 그 중 각종 논-엔데믹 기업 내에서 진행되고 있는 사내 e스포츠 토너먼트들이 업무 효율성에 얼마나 긍정적인 영향을 미치는지에 대해 연구함으로서 새로운 수익 모델에 대한 검증, 더 나아가 사업 타당성에 대해 검토해 보도록 한다.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.411-422
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• 2013

The purpose of this study is to analyze the impact of food corporations'sponsorship activities on Brand Images and Purchase Intension in professional sport industry in Korea. To accomplish the purpose, SPSS 18.0 Ver., had been conducted with 263 actual returned questionnaires. After the relevant literature reviews and analysis statistic data, three outcomes were deducted, those are, first, sponsorship factors for food corporations in professional sport industry significantly influenced on brand image. Second, Sponsorship factors for food corporations in professional sport industry significantly influenced on the purchase intension. Third, brand image of food corporation in professional sport industry significantly influenced on purchase intention. With this study, undiscovered several marketing strategies of food corporations with professional sport of Korea for their future marketing strategies could be discussed and proposed.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.712-721
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• 2016

This study analyzes important urban characteristics according to location of large-scaled professional sports facilities based on a binary logistic regression model and t-test. For the empirical analysis, this study uses 24 urban characteristics within social, economic, cultural, traffic, and spatial categories in 228 cities. The results show that economic condition can be the main decision factor for the differential feature of the location as well as social and traffic conditions. Concretely, more the number of young adults and middle-aged people who have considerable purchasing power, and available land are more the beneficial to the presence of the sports facilities. Recently local governments focus on location of the facilities due to their impacts on regional economics as well as residents' quality of life. In this point of vies, this study gives good understanding why it is a great option for location of the facilities.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.352-362
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• 2010

This research aims to analyze business strategies of professional sports marketing companies which have properties of sports organizations in Korea, with a view to investigating into the nature of the business of the agencies and the characteristics of business models and to considering what kinds of suggestions such characteristics have for the development of professional sports marketing agencies in Korea. Professional sports marketing agencies do not simply acquire their property rights or act as a proxy in getting the property rights but also multiply opportunities for their business while acting as a proxy and developing extension commodities so as to maximize their profit, which is a core capability of sport businesses. Sports marketing businesses in Korea are characterized by dual structure: advertisement companies specializing in BTL (Below The Line)-centered promotion business, and sports marketing agencies specializing in the business focused on sports contents. This structure serves as an obstruction for Korean sports marketing agencies to build up their capabilities to maximize opportunities and extension.

• 한국체육학회지인문사회과학편
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• v.51 no.3
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• pp.79-88
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• 2012

The purpose of this study was to find spectator's value cognition and expected-benefit factors on professional baseball sportstar. Purposeful Sampling method was used to select among fan club leaders and people who had watched baseball games over ten years 8 informants who watched more than 4 times in 6 baseball games in 2011 Lotte Card Professional Baseball League. Data collection relies on focus group interviews and in-depth interviews. Text analysis was attempted to adopt the A-R-C needs theory proposed by Thomson(2006) for spectator's value cognition and the metaphors for consuming by Holt(1995) for expected-benefit factors. The research summary is as follow: Spectator's value cognition on professional baseball sportstar were an object of entertainment-oriented value, a major figure for social relationship-oriented and an object of identical. Spectator's expected-benefit factors on professional baseball sports tar were confirmation of values and heroic orientation. Meanwhile, spectator who had entertainment-oriented value cognition on professional baseball sportstar expect heroic orientation, who recognize professional baseball sportstar a major figure for social relationship-oriented and an object of identical pursue confirmation of values.