• Archives of design research
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• v.16 no.3
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• pp.401-410
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• 2003

With increase of internet users, usage frequency of e-mail card is growing up. In addition to advantage of delivering message in real-time, e-mail card contains words, animation and sound. So users can enjoy it's multiple characters. For these reasons, there is a shift in preference from traditional card to e-mail card especially in young age. In character portal sites sewing users with e-mail card it is regarded as useful media for character promotion. After bizarre rabbit 'Mashimaro' wins a great success as Flash animation, Flash card has been treated as an important media in character business. As the study on the aesthetic motive in Flash card, this thesis analyzes what is the meaning existing in characteristic expression of Flash card and proposes that the meaning is related to tension reduction from the viewpoint of entropy principle. We can summarize that contents of animation are based on striving toward simplicity and expressions of animation are based on catabolism. Both lead to pleasure of tension reduction. We can draw conclusion that pleasure of tension reduction becomes one of major factors of the aesthetic motive felt in Flash card.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.133-142
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• 2006

The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.228-241
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• 2011

This study aims to consider the effects of the change in communication culture affected by 'Social Media' on the film marketing. Particularly, Twitter, a kind of Social Media which shows the most rapid growth recently, is examined for what kind of benefits it's functional characteristics would provide for film marketing. Twitter, which has distinctive characteristics such as free access, the high level of attention resulting from its simplicity, alarming speed of spreading information and low costs, offers a variety of marketing opportunities not only for general commercial films but for low budget or independent films that do not have sufficient marketing opportunity. In the case of the documentary film (2010, Woo-jung Kwon), starting from the process of the film production through release to the time after the screening, it continued to communicate with potential audiences via Twitter and tried every tool of film marketing like advertising, PR, promotion and word of mouth. By doing so, it provides a model for low budget or independent films about what alternative activities they might be able to conduct for film marketing.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.974-985
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• 2013

This research aimed to propose policy alternatives on acquisition and retention of SME's R&D personnel through the analysis of the status and problems of SME's R&D personnel. As research methods, literature review, survey analysis, domestic and foreign R&D personnel support system and practices benchmarking, human capital corporate panel (HCCP) and integrated survey DB material analysis, and case investigation by interview were used. The occupational status and problems of SME R&D personnel concerned on the corporate size, HRM practices on satisfaction and HRD problems, talent personnel management and training system status, the core talent management system and R&D personnel management system, and its complaints were organized. As conclusion, we have proposed alternatives on acquisition and retention of R&D personnel focused on the talent management. Suggestions were such as supports on R&D personnel management system and its dissemination, systematic career development programs, and excellency promotion on SME's and R&D talent personnel.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.316-330
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• 2020

The study analyzes reviews of hardware products, customer service products, and products that take the form of a convergence of hardware and cloud services in ICT using text mining. We derive keywords of each review and find the differentiation of words that are used to derive topics. A cluster analysis is performed to categorize reviews into their respective clusters. Through this study, we observed which keywords are most often used for each product type and found topics that express the characteristics of products and services using topic modeling. We derived keywords such as "professional" and "technician" which are topics that suggest the excellence of the service provider in the review of service products. Further, we identified adjectives with positive connotations such as "favorite", "fine", "fun", "nice", "smart", "unlimited", and "useful" from Amazon Eco review, an integrated product and service. Using the cluster analysis, the entire review was clustered into three groups, and three product type reviews exclusively resulted in belonging to each different cluster. The study analyzed the differences whereby consumer needs are expressed differently in reviews depending on the type of product and suggested that it is necessary to differentiate product planning and marketing promotion according to the product type in practice.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.15-28
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• 2009

The purpose of this study is to examine customer behavior when choosing event menu at the banquet restaurant of a five-star hotel and analyze the factors of choosing the menu and its customer satisfaction. Based on the results of this study, it is possible for hotel mangers to develop good banquet event menu choices and use them when changing menu. This study adopts the Enter Method, and "t" defines 3 variables such as physiological intent, quality of food, and reasonable price. However, the other factors such as sensory images of food, contents of menu, promotion menu, cleanliness and services prove not to be important variables in this study. Among most important 3 variables, quality of food with the highest figure($\beta$ .416) is the most important variable to customer satisfaction followed by physiological intent ($\beta$ .283) and resonable price($\beta$ .134).

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.5
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• pp.163-168
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• 2015

Recent exhibition's paradigm is changing from the existing unidirectional oriented exhibition form to a form of interactive hands-on exhibits that viewers can get and realistically feel a variety of information. Hands-on exhibit embodies the human interface by utilizing light, sound, pressure, etc. in time and space. In this paper, we have studied the creation of fractal image by the Mandelbrot technique and proposed the interaction method for it to be converted into a variety of forms. By using the proposed method, a variety of image transformation such as printmaking effect, sketch effect, Pop Art effect can be performed, according to clicking a certain fraction on the created fractal image screen by a user mouse. Interactive image generated in this study are expected to be used for trade shows, promotional products, media art design.

• Journal of the Korean Data and Information Science Society
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• v.20 no.1
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• pp.25-37
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• 2009

Recently, according to the epoch-making advancement of the Internet technique, internet using is widely expanded to the social whole not only until quantitative growth but also until qualitative growth. This research is aimed to offer plan about segmentation strategy which could be applied to business strategic establishment and the academic research, and information about solution method. In this paper, we compared similarity among purchasing products by using statistical methods such as positioning and correspondence analysis, and we tried to design predictive model for segmentation of existing customer. In conclusion, we have objective that enterprises create a benefit from the stabilized customer and customers have a benefit from enterprises by providing marketing promotion which fits the property of each person.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.381-391
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• 2010

This study aims to understand the characteristics of sports marketing businesses of the 10 largest advertising agencies which lead the advertising market in Korea. To do that, the present author has investigated into the traits of the advertising market in Korea and how the characteristics are connected to sports businesses of the advertising agencies, with a focus on the current condition of sport marketing businesses of the agencies. The sports marketing business of the 10 largest advertising agencies in Korea was described by the fact that they did not create profits through sports business but just conducted their sports marketing activities mainly related to the sponsorship and event planning for communicating their parent companies. Such the characteristics of the advertising agencies is attributed to their nature that they are in-house agencies of large companies. The agencies engage in a variety of sports promotion sectors aligned with the intended business directions of their sponsors, however they are encountering considerable challenges in the aspect of sports business focused on property.

• Journal of Broadcast Engineering
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• v.21 no.2
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• pp.210-218
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• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.