• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.111-119
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• 2012

This study examines determinants of user immersion for Korean drama and entertainment genre programs among Chinese students in Korea. The major results are as follows: firstly, user immersion for entertainment genre was more greater than that of drama genre. Although drama was tended to evaluated based on star appearance and narrative structure, entertainment program was favored by its pleasure and vividness. Secondly, there were gender differences for entertainment and drama genre programs between male and female respondents. Also, there was a correlation between drama immersion and duration of stay. Thirdly, although determinants of drama immersion were program characteristics, duration of stay and drama preference, those of entertainment immersion were program characteristics, appearance of star players and entertainment preference.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.257-259
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• 2011

본 연구는 웹기반 신용교육에서 학습자의 몰입과 학습효과간의 관계를 분석하여 이를 기반으로 프로그램의 기획, 설계에 있어 시사점을 제공하기 위한 연구이다. 기존 연구 결과에 기초하여 웹기반 신용교육에서 몰입에 영향을 미치는 영향요인들을 학습자의 자기효능감, 상호작용성, 프로그램 유용성으로 정리하고, 몰입수준, 학습효과간에 어떠한 인과적 관계가 있는지 규명하였다. 분석결과 첫째, 상호작용성과 프로그램 유용성이 몰입수준, 학업만족도, 학습전이도 등과 상관관계가 높은 것으로 나타났다. 둘째, 몰입 영향요인으로 정리된 자기효능감, 상호작용성, 프로그램 유용성은 모두 몰입수준에 유의한 영향을 주는 것으로 나타났다. 셋째, 몰입 영향요인 중 상호작용성과 프로그램 유용성은 몰입수준 촉진을 매개로 하여 학습효과에 긍정적인 영향을 미치는 것으로 밝혀졌다.

• Journal of The Korean Association of Information Education
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• v.26 no.5
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• pp.353-360
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• 2022

The purpose of this study is to verify the effect of artificial intelligence storytelling education program designed to help learning artificial intelligence based on storytelling, the most important element of human intelligence, on learning flow. To this end, a 16-hour artificial intelligence education program was designed and developed, and applied over 8 weeks to 19 gifted students in 5th and 6th grades of elementary school. Artificial intelligence storytelling education program was developed in the form of teaching and learning course plans for each class and storybooks. Artificial intelligence storytelling education program application results showed significant improvements in average scores in all 9 sub-factors of learning flow, including combination of challenges and abilities, integration of behavior and consciousness, clear goal, concrete feedback, focus on task, sense of control, loss of self-consciousness, Distortion of the sense of time, and self-purpose experience. In other words, it was confirmed that artificial intelligence storytelling education program was effective in improving learning flow.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.28-35
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• 2005

This paper examines empirically the effect of mileage program in e-Business on brand loyalty, and the mediating role of customers' trust and relational commitment. The results show that customer's benefits and convenience of the program significantly influences positively customer's trust. In addition, customer's trust also influences positively relational commitment, and relational commitment significantly influences positively brand loyalty. Thus, trust and relational commitment should be considered in the mileage program to improve the brand loyalty of internet shopping mall. Implications and limitations of this study are suggested.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.110-135
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• 2010

The purpose of this study was to examine the effects of a mileage program on consumers' negative emotions and behavior when the program failed. To accomplish the purpose of this study, the failures in mileage programs were classified into three types(refusal, delay, reduced advantages) with two types of customers' commitment(affective and calculative), and an experimental design was used to verify the effect of customers' negative emotions on their negative behavior when the programs fail. A total of 600 university students in Seoul and Pusan areas were surveyed from 1st of Sept. to 30th in 2009. The result suggests that both consumers with affective commitment and those with calculative commitment felt negative emotions(regret, disappointment) when a mileage program failed. Consumers with affective commitment to a company are expected to give negative words of mouth to others. Also, consumers with calculative commitment to a company are expected to complain and give negative words of mouth to others.

• International Commerce and Information Review
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• v.17 no.3
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• pp.323-358
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• 2015

This study strives to identify effects of the relationship between the loyalty program and service loyalty through focusing on the role of the loyalty program which is used as a means of promotion in relationship marketing. According to the result of the empirical testing, the higher the economical usefulness and psychological usefulness (the perceived value of the loyalty program) are, the higher the customer satisfaction rate was. Also, the higher the satisfaction of the loyalty program, the more credibility increased. Furthermore, the higher credibility was the more positive the influencing relationship with a heightened level of commitment was found to be. It was discovered that different factors such as customer satisfaction, customer trust, customer commitment in the loyalty program have a positive influence on service loyalty. Loyalty program satisfaction, along with loyalty program credibility and commitment indirectly affected service loyalty.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.2
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• pp.93-111
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• 2013

The purpose of the study is to prove the effectiveness of bibliotherapy program to overcome of the excessive absorption on games for children. A 12-week programs were developed and managed in 1-2 grade, 3-4 grade, 5-6 grade for the elementary school student. Also MGUS (Maladaptive Game Use Scale), Self-Esteem Inventory, Self-Control Inventory, and HTP(House, Tree, Person) Diagnosis Tool were measured prior to the bibliotherapy and post-tests were followed to the participants statistically by t-test. According to analysis results, the bibliotherapy program was effectiveness to overcome of the excessive absorption on games for children.

• Journal of the Korean Applied Science and Technology
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• v.37 no.5
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• pp.1454-1464
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• 2020

Study purpose is to analyze the changes in the level of self-efficacy, exercise commitment, and health related quality of life of the adults with intellectual disability through the swimming program participation. Study subjects were 12 adults with intellectual disability residing in a residential care facility and they participated in 12 weeks swimming program. Changes in the level of self-efficacy, exercise commitment, and health quality of life were analyzed. To measure self-efficacy, General Self-Efficacy Scale was used and the level of general, social and physical self-efficacy was measured. To measure exercise commitment, Exercise Commitment Scale was used and the level of cognitive and behavioral commitment was measured. To measure health related quality of life, Short Form-8 Health Survey was used and the level of general health quality of life was measured. As the results after the swimming program participation, the level of self-efficacy, exercise commitment, and health related quality of life of the subjects was statistically significant improved. Swimming program participation acts to positively improve the level of self-efficacy, exercise commitment, and health related quality of life of the adults with intellectual disability. Thus, the application of swimming program for them should be considered.

• Journal of Korean Society of Archives and Records Management
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• v.16 no.4
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• pp.31-53
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• 2016

This study conducted a survey targeting incumbent records managers and archivists to examine the effect of the training program executed by the National Archives of Korea on the job satisfaction and organizational commitment of actual record managers. Based on the results, this study proposed a training program that could improve job satisfaction and organizational commitment, based on the analysis results and the requirements of record managers and archivists, while fulfilling the knowledge and technology demand for records management. The training program of the National Archives of Korea proposed by this study has the following advantages. Records managers and archivists can acquire more professional skills that their field require them while feeling satisfied with their duty and becoming more immersed with their organization. In addition, they can also actively enhance their ability to cope with the variable environment.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.193-204
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• 2021

The purpose of this study was to examine the mediating effect of self-efficacy moderated by social support in the influence of local children's center cultural program commitment on career awareness and development of children and adolescents using Local Children Centers' Services. For this purpose, the questionnaires of local children's center cultural program commitment, career awareness and development, social support, and self-efficacy was conducted to 190 elementary school students in the 3rd grade and middle and high school in 22 children's centers in N city. The statistical packages were SPSS PC+ 25.0 and SPSS MACRO. The main results are as follows: First, cultural program commitment had positive correlation with self-efficacy, social support, career awareness and career development. Also, self-efficacy had a positive correlation with social support, career awareness and career development, and social support had a positive correlation with career awareness and career development. Second, the hypothesis model was supported that cultural program commitment positively affects career awareness mediated by self-efficacy moderated by social support. In other words, the more they participated and commited in cultural programs, the more self-efficacy increased leading to more career awareness. Also, the more social support was felt, the more the positive influence of cultural program commitment on self-efficacy increased. The hypothesis model was supported that cultural program commitment positively affects career development mediated by self-efficacy moderated by social support. In other words, the more they participated and commited in cultural programs, the more self-efficacy increased leading to more career development. Also, the more social support was felt, the more positive influence of cultural program commitment on self-efficacy increased. The limitation and future tasks were discussed.