• Title/Summary/Keyword: 프랜차이즈 성과

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The Effects of Output Sector Munificence and Dynamism on Distribution Channel Performances: Moderating Effects of Integration (수요부문 풍요성과 동태성이 유통경로 성과에 미치는 영향: 수직적 통합의 조절효과)

  • Kim, Sang-Deok;Oh, Se-Jo
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.1-20
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    • 2006
  • In these days of severe changes in the environment and economic slump, it is indispensable for firms to cope with the environment effectively. This study is an attempt to investigate the mechanisms through which output sector munificence and dynamism affect distribution channel performances, such as, satisfaction, trust, and commitment. Especially, this study focus on moderating effects on distribution channel integration that has not been investigated in the past. For the purpose of empirical testing, 70 corporate channels, 120 contractual channels, and 100 conventional marketing channels have been selected and analyzed. According to the result from moderated regression analysis, munificence strengthens distribution channel performances, while dynamism weakens them. And integration reinforces the effects.

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A Study on the Development Strategy of the Foods Package Design (식품 패키지디자인 개발 전략에 관한 연구)

  • Choi, Jeong-Gye;Lee, Sang-Youn
    • The Korean Journal of Franchise Management
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    • v.2 no.2
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    • pp.45-69
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    • 2011
  • A basic function of packaging is preservability, delivery, subdivision, aesthetic and serviceability on packaging. Originally, the function and necessity of packaging is on preservability, but today it is expending before. then packaging is focusing on sales promotion. Although it is hard to say production itself, it could does when it is made. also, it is important for product to be goods when packaging and its materials are identification on matching each other. The role of packaging design is a core factor that satisfy consumer a various of needs and wants. In the past, the role of food packaging design is just preservability and delivery on product. but then, nawaday it is asked a various role. Not only present products have to get inherency but also have added value. That is, advanced technologies, information, and richness from materials which are diversity for coming a extention of choice. currently, food packaging design shouldn't have stayed on just packaging which cover beautiful. Packaging design is a symbolic sign. It is importance for manager to do R&D, producing, and distribution, also for consumer who use and buy the product whether manager and consumer think package design is a main mediation. This day, food design pay attention to be asking consumer's a number of sensitivity. It is the reason that the package is importance and exist. This article is to examine preservability, delivery, subdivision, aesthetic, serviceability, and environmental orientation in order to develop and show a method and theories to find package design in food industry the reason that why sales promotion and its profit increase. Consequently, draw on the function of package design effects the benefit on product is distribution. Green Design on the food packages by combining recycled and biodegradable food packages for the development of practices and long life to the look of the food package design practices.

Effects of Organizational Justice on Emotions, Job Satisfaction, and Turnover Intention in Franchise Industry (조직공정성이 감정, 직무만족 그리고 이직의도에 미치는 영향)

  • Han, Sang-Ho;Lee, Yong-Ki;Lee, Jae-Gyu
    • The Korean Journal of Franchise Management
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    • v.9 no.2
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    • pp.7-16
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    • 2018
  • Purpose - Turnover Intention in the franchise industry is becoming a very important issue. This study examines the structural relationships between organizational justice, emotion, job satisfaction, and turnover intention in the franchise industry. In this model, emotion was classified into two sub-dimensions such as positive and negative emotion. Research design, data, methodology - The sample of this study collected from employees of a food-service franchise company is representative. Copies of the questionnaire along with a cover letter were delivered by a research assistant to the human resources manager or the general manager of the selected food-service franchise firms after they agreed to participate in the study. In order to increase the response rate of the respondents, a small gift was provided to the respondents who completed the questionnaire. A total of 300 questionnaires were distributed and 285 returned responses, 9 responses were not usable due to missing information. Thus, a total of 276 responses were used using structural equation modeling with Smartpls 3.0. Results - The results showed that organizational justice had positive significant effects on positive emotion and job satisfaction. Job satisfaction had negative a significant effect on turnover intention. And negative emotion had positive significant effect on turnover intention. Conclusions - The results of this study provide some implications. If employees feel that the franchise headquarters is fair about the methods and procedures of decision making, resource allocation, information sharing, etc., it means that employees feel better. If the franchise's decision-making processes and methods and results are transparently disclosed and processed in accordance with the internal rules of the company, the employees will be able to fully understand and accept them. The results of this study also show that positive and negative emotions of service-based franchise employees have different effects on job attitude and organizational behavior. In particular, when negative emotions of employees are passed on to others and the results are negative, employees may feel that they are disoriented or wrong. Therefore, the franchise headquarters should try to inspire employees' sense of organizational community, and should pay attention to how to relieve the job stress and the fair distribution of work and rewards.

Consideration of the Employment Effect of Food Service in Korea through an Input-output Table (산업연관표를 통한 우리나라 외식산업의 고용효과 고찰)

  • Hwang, Seong-hyuk;Choi, Yong-Hwe;Han, Kyu-Chul
    • The Korean Journal of Franchise Management
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    • v.2 no.1
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    • pp.46-60
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    • 2011
  • Under the crisis of global economy, a creation of employment became an important economic issue in Korea. Recently, the structure of Korea economy has been shifted to technology intensive industry. So, Korea economy has been placed on growth without job. Food service industry to overcome this situation has begun to receive attention as a good alternative. Therefore, this study analyzed the effect of the food service industry up on the national employment in Korea using input-output table. Food service industry has a high influence on related industries that are within a food system in respect to job creation. These results show that it is important to provide support policies by government to develop a food service industry.

A Study on the Promotion of Specialty Store of Fresh Foods - Focused on Chonggak' House Vegetables Store - (생식품 전문점 판매 서비스 활성화에 관한 연구 - 총각네 야채가게를 중심으로 -)

  • Lee, Young-Suk;Yoon, Nam Soo
    • The Korean Journal of Franchise Management
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    • v.2 no.1
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    • pp.100-118
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    • 2011
  • Since 1990, income has been grown rapidly in Korea. Thus, concerns of environmental pollution and health have been increased among Korea's consumers. As a result of this concern, demand for safe food and agricultural products has been growing in Korea. Recently, purchasing patterns of Korea's consumers have been changed as Korea's society has changed to an aging society, growth of unmarried person, and low birthrate. Korea's consumers prefer to buy only volume that they need. Thus, the volume of agricultural products that they purchase became small. Therefore, retailers should reflect such needs of consumers to their business. The purpose of this study is to build up new strategies in order to make a high profit through customer's satisfaction when selling agricultural products. Using literature review, this study has drawn results. The results of this study is that retailers should lay products with brand in their store and establish trust with customers in oder to make loyal customers. In addition, retailers should prepare individual package of agricultural products for sales of a small volume to keep pace with social changes.

The Effect of Foodservice Franchise Restaurant Employees' Group Cohesiveness on Organizational Commitment and Turnover Intention - A Moderating Effect of Full-time and Part-time Employment - (외식 프랜차이즈 레스토랑 종사자의 집단응집성이 조직몰입 및 이직의도에 미치는 영향 - 풀타임과 파트타임의 조절효과 -)

  • Jeong, Ho-Kyun;Jeong, Sun-Ja;Jang, Jun-Ho
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.205-217
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    • 2010
  • The purpose of this study is to investigate the formation of turnover intention of restaurant employees by considering their group cohesiveness, organizational commitment, and employment status(full-time vs part-time). Also, following Baron and Kenny's(1986) guidelines, it examined a mediating effect of organizational commitment on turnover intention. The results of an empirical analysis showed that group cohesiveness had a significant effect on organizational commitment, and organizational commitment was negatively associated with turnover intention. Also, group cohesiveness was negatively associated with turnover intention. That is, the higher the group cohesiveness and the organizational commitment, the lower the turnover intention. In addition, the results of mediation tests revealed that organizational commitment was a partial mediator in the relationship between group cohesiveness and turnover intention. Finally, employment status did not moderate the relationship between group cohesiveness and organizational commitment, organizational commitment and turnover intention, or group cohesiveness and turnover intention. Implications and suggestions for future research were discussed.

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골목정원 조성이 골목환경에 미치는 영향 - 대구광역시 서구 비산 2·3동을 중심으로 -

  • Hwang, Myeong-Ran;Jang, Cheol-Gyu;Sin, Jae-Yun;Lee, Seul-Gi;Park, Yeong-Eun;Jeong, Seong-Gwan
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2017.10a
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    • pp.76-78
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    • 2017
  • 본 연구는 비산 2 3동의 골목정원 조성지역과 비조성지역의 주민들을 대상으로 골목현황 및 주민의식을 분석하고, 이를 통해 골목정원 조성이 골목환경에 미치는 영향을 분석하고자 하였다. 연구결과를 살펴보면, 조성지역은 11개의 골목정원과 22개의 주제정원이 조성되어 있으며, 비조성지역은 서부시장을 중심으로 한 프랜차이즈 특화거리가 조성 중에 있다. 골목환경 구성요소의 중요도는 두 지역 모두 조명시설, CCTV 등 안전과 관련된 항목이 높게 평가되었으며, '공방 등 체험, 전시 및 공연시설', '텃밭', '항아리, 장식품 등 조형물' 등 개인 여가생활과 관련된 항목은 낮게 분석되었다. 만족도의 경우 조성지역은 골목정원 조성으로 개선된 조명시설, 초화류 등과 같은 항목이 높게 나타났다. 비조성지역의 경우 19개 항목의 만족도가 모두 낮게 분석되어 전반적으로 골목환경에 대해 불만족하는 것으로 분석되었다. 이를 바탕으로 개선방안을 제시하면, 조성지역은 CCTV 추가설치 및 빈집정비를 통해 골목의 안전성 확보와 휴게 및 교류공간 조성이 필요할 것으로 판단된다. 비조성지역의 경우 전반적인 골목환경 개선이 필요하며, 조명시설의 추가 설치가 필요할 것으로 사료된다.

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A Study on the Profitability of Coffee Franchise Firms using ROIC Tree, ROA & ROE (ROIC(영업투하자본율) Tree와 ROA, ROE를 활용한 커피프랜차이즈 기업의 수익성에 관한 연구)

  • Kim, Tae-Ho;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.24 no.1
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    • pp.130-139
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    • 2018
  • The purpose of this study was to grasp the profitability of coffee franchise companies using ROIC tree, ROA and ROE. As a result, ROA was using assets efficiently, and some companies are in desperate need to improve their management based on past brand recognition, and a new paradigm management strategy is urgently required. In particular, the franchise company's current cost burden is greater than comparable firms. In ROE, the capital was operating efficiently. Since ROIC is very difficult to classify business related and operating related amounts accurately based on financial statement information, there is a limit to accurate ROIC calculation. Therefore, ROIC is estimated to be 7.6~38.29% as of 2016 based on ROIC calculation. In the case of continuous growth companies, investments are made to improve steady sales, but some companies seem to be unable to escape from past paradigm. In order to continue the growth of the company beyond the accounting profit in the future, the ROIC Tree can be used to measure the subdivided management performance and propose efficiency plan.

The Effects of Knowledge Sharing, Interdependence, Mutual Benefit Sharing on Franchise Information System Performance (지식공유, 상호의존, 상호이익공유가 프랜차이즈 정보시스템 성과에 미치는 영향)

  • Yoo, Dong Keun;Lee, Yong-Ki;Lee, Sung Hoon
    • Knowledge Management Research
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    • v.13 no.2
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    • pp.53-72
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    • 2012
  • Recently, an effective building and utilization of information system are essential in franchise firms as well as corporate management. Accordingly, this study is to examine the structural relationships among partnership quality of supplier, trust with a supplier and commitment, and franchise information system performance based on Henderson's(1990) information system partnership model and Lee and Kim's(1999) partnership model. For these purposes, the authors developed several hypotheses. The data were collected from 173 franchisors and analyzed with SPSS 18.0 and AMOS 18.0 The results are as following. First, sharing knowledge, interdependence, and mutual benefit influence supplier trust, but do not influence commitment. Second, supplier trust affect commitment and it prove that supplier trust is a full mediating role between partnership quality and commitment of franchise and information system supplier. Third, both supplier trust and commitment have a positive effect on performance of franchise information system. Therefore, it implies that supplier trust is significant factor in an performance of franchise information system. At the end of this paper, managerial and theoretical implications, limitations and future research directions were suggested.

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The Effects of Entrepreneurship and Market Orientation of Restaurant Franchisers on the Boundary-spanning Behavior and Managerial Performance of Franchisees (외식 프랜차이즈 본사의 기업가 지향성과 시장 지향성이 가맹점의 영역 초월 행동과 경영 성과에 미치는 영향)

  • Jeon, Kyeong-Hwan;Ha, Dong-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.27 no.2
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    • pp.172-183
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    • 2012
  • This study was conducted to investigate the effects of the entrepreneurship and market orientation of franchisers on the boundary-spanning behavior of franchisees in food-service companies in the Yeongnam region. This study also investigated the relationship between the entrepreneurship and market orientation of franchisers and sought to identify the effect of the boundary-spanning behavior of franchisees on their managerial performance. Based on literature reviews, 4 hypotheses were tested. The subjects responding in this study were owners or managers of franchise restaurants in Youngnam province. A total of 605 questionnaires were analyzed using the factor analysis, a reliability test, and structural equation modeling analysis. The results revealed that first, the entrepreneurship and market orientation of franchisers were positively related to the boundary-spanning behaviors of franchisees, and secondly, the entrepreneurship of franchisers was positively related to their market orientation. Finally, the boundary-spanning behavior of franchisees was positively related to their managerial performance. Therefore, food-service franchisers in Youngnam should have the entrepreneurship and market orientation to lead franchisees to have positive boundary-spanning behaviors and good performance.