• Title/Summary/Keyword: 품질인식

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Effects of Perceived Quality of TikTok on User Satisfaction and Continuance Intention: and the Role of Commercial Viability (틱톡(TikTok) 서비스에 대한 품질 인식이 이용자 만족과 지속 사용 의도에 미치는 영향과 상업성 인식의 효과)

  • Chung, Yongkuk;Wei, Xin
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.77-89
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    • 2020
  • This study examined how the quality of TikTok service affects user satisfaction and continuance intention. This study classified the quality of Tiktok service as service quality, information quality, and system quality, and examined the effect of each dimension on user satisfaction and continuous intention. In addition, the role of perceived commercial viability was also examined. In this study, we conduced an online survey on 237 Chinese TikTok users and analyzed the data with the SEM and a moderated regression analysis. Results are as follows. First, information quality and system quality are positively associated with user satisfaction. Second, information quality is positively associated with continuance intention. Third, user satisfaction fully mediates system quality and continuance intention, and it partially mediates information quality and continuance intention. Fourth, although user satisfaction is positively associated with continuance intention, commercial viability does not function as a moderating variable.

Development of Test Module for Quality Requirements of Biometric Software (생체인식 소프트웨어의 품질요구에 따른 시험모듈의 개발)

  • Lee Ha-Yong;Yang Hae-Sool;Hwang Suk-Hyung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2004.10a
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    • pp.444-447
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    • 2004
  • 오늘날 생체인식 소프트웨어의 품질은 각종 보안장치의 성능과 신뢰성을 좌우하는 중요한 요소로 자리잡고 있다. 국내의 경우, 아직 생체인식 소프트웨어에 대한 품질특성, 특히 신뢰성에 관한 품질평가와 인증이 자리잡지 못한 실정이며 평가와 인증을 위한 시험 인증체계가 구축되어 있지 않은 실정이다. 이로 인해, 생체인식 소프트웨어의 품질저하로 인한 생체인식 분야의 보안성 및 신뢰성 저하를 유발할 수 있는 문제점이 발생할 수 있다. 본 연구에서는 ISO/IEC 12119와 ISO/IEC 9126을 기반으로 생체인식 소프트웨어의 품질 요구를 체계화하고 생체인식 소프트웨어의 품질평가를 위한 시험모듈과 시험모듈 적용을 위한 시험표를 구축하였다.

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서비스 제공자와 서비스 이용자 간의 서비스 품질에 관한 인식 차이 연구 - 대학 행정 서비스 중심으로

  • Park, Ui-Jeong;Yu, Han-Ju
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.411-417
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    • 2010
  • 캠퍼스 중심의 정규 대학 연구가 급격히 감소될 것으로 예상되면서 대학도 매우 치열한 경쟁 체계를 벗어 날 수 없게 되었다. 이에 다양한 매체를 적용하는 학습방법과 학생의 개념을 다양화하려는 대학들의 노력이 강화됨에 따라 대학 서비스의 핵심인 교육서비스와 행정서비스에 대한 품질 향상은 매우 중요한 과제가 되었다. 본 연구는 대학 서비스의 핵심 중 하나인 행정 서비스를 중심으로 서비스 제공자가 인식한 서비스 품질과 서비스 이용자가 인식한 서비스 품질의 수준이 직무 만족도에 어떠한 영향을 미치는 가를 분석하였다 또한 서비스 제공자가 인식하는 서비스 제공 품질과 서비스 이용자가 인식한 서비스 사용 품질에 관한 두 인식의 차이를 고찰하였다.

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Research on Cosmetic Quality Perception and Satisfaction According to Consumer Characteristics (소비자 특성에 따른 화장품 품질 인식 및 만족도 연구)

  • Lee, Eun-Joo;Li, Shun-Hua
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.216-224
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    • 2021
  • This study analyzes the differences in perception of cosmetic quality (safety, stability, functionality, usability) and satisfaction according to consumer characteristics, targeting 317 men and women from their 18 to 50s who use cosmetics in Seoul and Gyeonggi Province, and the differences in effect of cosmetic quality perception on satisfaction according to side effects experience was analyzed. Among the cosmetic quality factors, the usability was satisfied, but the perception of safety, stability, and functionality was low, so overall quality improvement was necessary. In particular, the quality perception and satisfaction by men and 40s was low, so a customized solution was needed for this. In the order of usability and functionality, to both those experiencing or not side effect, had a significant positive effect on the satisfaction level, and the improvement of usability and functional awareness was the main factor that increased satisfaction. Improving product quality and supplementing factors that positively influence consumer perception are thought to be of great help in improving quality perception and satisfaction.

The Effect of Package Gloss on Purchase Intention: Mediating Role of Perceived Corporate Eco-friendliness and Perceived Quality (패키지 광택이 제품 구매의도에 미치는 영향: 기업 친환경성 인식과 품질인식의 매개효과를 중심으로)

  • Hye Bin Rim;Ga Hyeon Lim;Eun Yeong Doh;So-Dam Jang;Byung-Kwan Lee
    • Science of Emotion and Sensibility
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    • v.25 no.4
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    • pp.53-62
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    • 2022
  • This study was conducted to investigate the effects of the gloss of a product's packaging on purchase intention and the mediating role of perceived corporate eco-friendliness and perceived quality in food area. The participants were randomly assigned to product package condition (glossy vs. matte) and after observing ketchup and potato chips, they responded to questions on about perceived corporate eco-friendliness, perceived quality, and purchase intention. The participants reported their opinion that companies that manufactured matte package products would likely use more organic ingredients and would be more eco-friendly than companies that manufactured glossy package products. The more the participants perceived a company to be eco-friendly, the better they evaluated the company's product quality and the higher their purchase intention. This study has theoretical and practical implications, in that it extends the study of the product package in relation to its effect on corporate image, and it proposes a practical use of matte product package for improving the eco-friendly image of the company. Limitations and further research were also discussed.

A Study on the Evaluation and Improvement of Staff Services Quality in Academic Library (대학도서관의 인적 서비스 품질에 관한 연구)

  • Kang, Hye-Young
    • Journal of Korean Library and Information Science Society
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    • v.41 no.4
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    • pp.127-150
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    • 2010
  • This study aims to analyze the gap between university students' cognitions and expectations on users' cognitions about dimensions of library staff service quality and the reason of gap. The results showed that the overal service didn't reach the users' minimum expectation. Among the every item of service quality, the greatest expectation service was the quick delivery of non home library materials and staff's politeness. The most great was in-depth subject services and friendly encounter. The staff service quality gave the library satisfaction; in-depth subject services, exact understanding of user needs and politeness. The great gaps were caused to the lack of willingness to answer question, the lack of communication, and the lack of user care etc.

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Architecture Evaluation Utilizing CBAM and AHP (생체인식 소프트웨어의 품질 평가모듈에 관한 연구)

  • Yang, Hae-Sool;Lee, Man-Ho;Yoon, Young-Mi
    • The KIPS Transactions:PartD
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    • v.13D no.5 s.108
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    • pp.699-708
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    • 2006
  • The latest biometric field have marched fast with security technology of IT. As importance of present biometrics is realized, internal and external biometrics software market is trend that is soaring. Accordingly, high reliability of biometric software and request of high quality software are enlarged. Evaluation items and criteria must be established for biometric software quality assurance. In this paper, we development the evaluation module for biometric software test based on ISO/IEC 12119 that is the standard about software quality requirement and test, and ISO/IEC 9126 that is standard about evaluation of software product, and ISO/IEC 14598-6 that is the standard about construction of the evaluation module. Constituents of biometric software products(product descriptor, user document program and data) is subject to the quality evaluation module that we developed in this paper, we can expect improvement in the quality of software by using with a standard such as ISO/IEC 9126-3 that can be used in software development process.

웹캠에 의한 무선원격 모니터링이 고객충성도에 미치는 영향에 관한 연구

  • Ryu, In-Su;Chae, Myeong-Sin
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.394-399
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    • 2008
  • 서비스 산업의 비중이 날로 높아지는 시기에 마케팅 전략 수립에 있어서 차별화된 서비스 품질 제공이 더욱 중요하게 인식되고 있다. 감시카메라 등으로 사용되면서 문제점만 부각되고 있는 웹카메라를 감시나 보안 등의 목적 외에 차별화된 서비스 품질 제공의 수단으로 활 용되기 위한 연구가 필요하다. 따라서 본 연구에서는 유치원/어린이집 학부모를 대상으로 웹캠에 의한 원격모니터링 서비스의 서비스 품질 구성요인에 대한 재구성 및 서비스 품질요인이 고객의 성향에 따라 어떻게 인식되는지에 대한 연구를 실시하였으며, 웹캠에 의한 서비스 품질 구성요인이 고객만족 및 고객충성도에 주는 영향요인을 규명하였다. 이러한 변수의 상관관계와 영향 현상을 연구하기 웹캠 원격모니터링 서비스를 사용하고 있는 유치원/어린이 집을 대상으로 설문조사를 하였다. 연구결과 웹캠 모니터링 서비스 품질 구성요인을 영상품질 및 전송속도, 이동성 및 휴대성, 편의성, 가시성, 신뢰성으로 설정하였으며, 그 중 영상품질 및 전송속도가 고객만족 영향요인으로 나타났다. 이러한 서비스 품질 구성요인들을 고객이 인식함에 있어서 고객성향 중에서 디지털 기기 숙련도가 서비스 품질 인식에 영향을 주는 요인으로 나타났다. 그 외 인구통계학적 변인과 서비스 품질 구성요인들은 유의미하지 않은 것으로 분석되었는바, 이러한 결과가 마케팅적으로 어떻게 활용될 수 있는가가 논의된다.

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Effect of Web-services' Technological Interactivity on User-generated Contents' Perceived Efficiency and Quality (웹서비스의 기술적 상호작용성이 사용자 콘텐츠 생산 효율성과 품질 인식에 미치는 영향 연구)

  • Lee, Yoon-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.380-388
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    • 2012
  • One of the key factors for success in fostering web-service is the supply of user-generated contents(UGCs). Technological interactivity is an environmental factor which stimulates user-content interaction, and reflects the system's capability for supporting various interactions that are allowed by a medium. The present study uses a structural equation model to investigate the influence of three components of technological interactivity-user control, synchronicity, and responsiveness-on web-services' perceived content performance. The results show that web-services' user control and synchronicity exhibited a positive relationship with the perceived efficiency of content generation; further, perceived efficiency boosts perceptions of content quality, which means that the user control and synchronicity of a web-service also have an indirect effect on perceived content quality. Additionally, responsiveness has a positive effect on perceived content quality. These findings are important for marketers and operators seeking to make their web-service successful.

A Study on the Exhibition and Convention Visitors' Satisfaction Level and on the Participating Companies' Perception on the Performance - Centered on the Busan International Travel Fair - (전시·컨벤션 참관객 만족도와 참여업체 성과인식에 관한 연구 - 부산국제관광전을 중심으로 -)

  • Lee, Jong-Ho
    • Management & Information Systems Review
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    • v.34 no.2
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    • pp.171-191
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    • 2015
  • This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.

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