• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.157-160
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• 2016

최근 모바일 쇼핑 시장의 거래액 규모는 해마다 기하급수적으로 증가하고 있으며, 기업들은 모바일 애플리케이션의 어떤 특성들이 자사의 매출을 증대시킬 수 있는지에 대해 관심이 있다. 그러므로 본 논문에서는 텍스트 마이닝을 이용하여 사용자들이 많이 쓰는 모바일 쇼핑 애플리케이션의 리뷰에서 자주 쓰는 명사를 추출하고 내용분석을 통해 평가 항목들을 도출한다. 그리고 도출된 평가항목에 레퍼토리 그리드 기법을 적용하여 모바일 쇼핑 애플리케이션을 평가하고 시장 포지셔닝을 실시한다. 이를 통해 모바일 쇼핑 애플리케이션의 어떤 특성이 이용자들의 서비스 선호도에 영향을 미치는지 분석한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3446-3451
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• 2011

Nowadays, industry clusters have been considered as critical factors for regional competitiveness and economic revitalization. It should be important to evaluate strategic positioning and establish competition strategies for Korean industry clusters. I proposed strategic positioning, identified problems, and established strategic directions by analyzing potential attractiveness based on growth and productivity and retained capabilities of proximity, networks, correlation and revenue increase for 7 regional industry clusters. In addition, I analyzed best practices of global industry clusters to provide implications on establishing competition strategies.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.282-293
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• 2010

Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.

• Smart Media Journal
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• v.11 no.9
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• pp.64-74
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• 2022

A number of studies related to underwater robots are being conducted to utilize marine resources. However, unlike ordinary drones, underwater robots have a problem that it is not easy to locate because the medium is water, not air. The monitoring and positioning program of underwater robots, an existing study for identifying underwater locations, has difficulty in locating and monitoring in small spaces because it aims to be utilized in large spaces. Therefore, in this paper, we propose a three-dimensional positioning program for continuous monitoring and command delivery in small spaces. The proposed program consists of a multi-dimensional positioning monitoring function and a ability to control the path of travel through a three-dimensional screen so that the depth of the underwater robot can be identified. Through the performance evaluation, a robot underwater could be monitored and verified from various angles with a 3D screen, and an error within the assumed range was verified as the difference between the set path and the actual position is within 6.44 m on average.

• Journal of Agricultural Extension & Community Development
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• v.20 no.4
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• pp.1181-1216
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• 2013

This study was accomplished to enhance brand value for hanwoo and to develop strategy for brand positioning that move customer's heart. This study in order to achieve the research was carried out as follows: First, the cluster analysis based on demographic characteristics for consumer on the basis of three types segmentation on market was conducted. Market A was consisted of a well-educated, high-income and young bracket. Market B was consisted of a well-educated, high-income and middle-aged bracket. Market C was consisted of a low-income and middle-aged class. Second, consumer's positioning map was analyzed based on perceiving data which are products' functional, emotional, and self-expressive benefits about consumer's feeling beef products. This study was analyzed each relative brand advantage and structure of competition on segmented market by conjoining each brands positioning map and feature vectors map. By the result of the analysis, each brand's positioning strategy was devised. As a result of the study, the hoengseong hanwoo is competitive about all kinds of market. We chooses that hoengseong hanwoo's target is A market, because that brand is evaluated as a high-ranked quality by high-class image of luxury price, quality, brand image. For management improvement sake, this brand(the hoengseong hanwoo) is needed to effort for promoting consumer's awareness about safety and reliability.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.669-676
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• 2012

This study aims to compare the properties of natural dye stuffs, such as color, dyeability, fastness, and marketability, to analyze the differences noted by expert groups regarding the properties of the stuffs, and to make a positioning of the stuffs. A survey of experts in academia, business, and the art of natural dyeing was conducted, with an evaluation of 23 types of the stuff's properties. There is a correlation between the properties of the stuffs, and evaluating dye stuffs differs according to the group to which it belongs. X-axis relates to color and Y-axis refers to fastness in the positioning of the stuff. There are different relationships between properties according to their group. Color is significantly associated with marketability in art experts however, fastness is closely connected with marketability in business. The stuffs can be divided into five clusters. Cluster I includes indigo and persimmon, and is marked by excellent color, dyeability, fastness, and marketability, Cluster II contains safflower and sappan wood, which are excellent colors, yet suffer from low marketability on account of their medium to low fastness. Cluster III includes red, purple, and brown dyes, and onion and rhubarb, and has medium properties. Cluster IV is mugwort and yellow dyes, except onion and rhubarb, and features low properties. Cluster V is loess, featuring medium color and low fastness.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.321-330
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• 2011

Images of smoky make up illustrations with different the brightness tones for typical Korean eyes (standard one, small single eyelid and tailed up style) were systematically analyzed using vision-based emotional descriptive language for students majoring makeup and professional group. We identified that various images could be expressed by changing smoky makeup tones on eyes types through analysis of the emotional descriptive language. The smoky make up image recognition of smoky make up illustrations was almost consistent between the students and the professional group, but there was the distinct difference of image perception by two groups for some smoky make up illustrations due to the generation gap as well as their make up expertise and techniques. We suggested the image positioning maps which expressed the emotional reaction felt according to eyes shapes and smoky make up tones. The positioning maps were to provide criteria for various images to be able to express by smoky make up.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.339-348
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• 2015

The purpose of this study is to suggest positioning strategy according to franchising family restaurant brands. Discriminant Analysis was utilized to suggest methodological framework that seeks to find their relative positions in the family restaurant brands. As a result, the results show that five factors (employee service, physical environment, marketing, accessibility, and food quality) were extracted from Exploratory Factor Analysis that contains twenty three questions related to service quality of family restaurant. Second, Discriminant Analysis revealed that three factors out of five including employee service, physical environment, and accessibility showed the highest discriminant power. Based on the three factors, positioning maps were made and the location of four brands were identified. Third, service quality, satisfaction, and willingness had a significant influence on revisit intention.

• Proceedings of the Safety Management and Science Conference
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• 2012.11a
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• pp.507-514
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• 2012

본 연구에서는 사회, 경제, 교육, 제도 등의 변화 분석을 통해 세계화와 미래화를 위한 노동시장의 변화에 대해 예측하고 미래 산업의 효율적 운영 관리방안 마련 및 시스템적 접근방법을 통한 무한 경쟁체제의 경쟁력 강화 방안 마련하고자 한다. 본 연구에서 제시하는 산업분석에 대한 계산은 근거와 신뢰성에 대한 의견이 제시될 수 있으나 본 연구에서 고려하고자 한 것은 산업 간의 포지셔닝 계수라는 것을 언급하고자 한다. 결국 포터가 제시한 방법론을 적용은 각 산업 간의 포지셔닝 결정을 위한 상대적 가치 계산이지 산업에 절대적 계산이 아니다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.67-68
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• 2016

본 연구는 매해 가트너에서 발표하는 'Emerging Technology'들 중 최근 5년간의 하이프 기술들의 포지셔닝을 기준으로 주요 국가의 연구 문헌과 특허 정보를 이용하여 국가별 기술 경쟁력 평가 지표에 대한 다면적 분석 방법을 제안한다. 급변하는 IT 기술 환경에서 미래 산업을 선도하기 위해서는 국가 R&D 기획에 있어 더욱 면밀하고 창의적인 방안들의 연구가 필요하며, 특히 다양한 산업 분야 중 급속한 변화를 보여주는 ICT 분야에 있어서는 이를 뒷받침할 고도의 R&D 투자방향을 예측할 수 있어야 한다. 이를 위해 본 연구는 많은 방법들 중 세계 기술 성숙도를 다루는 가트너 하이프 사이클과 연구 개발 투자가 집중되는 특허 정보 다면적 요소들을 통합 분석한 후, 국가별 기술 경쟁력의 평가 지표를 선정하였고, 이를 판단할 수 있는 기준으로 시장성, 잠재성, 확장성, 감소성을 제시하였다. 그 결과 가트너 하이프 사이클 기술들의 포지셔닝의 움직임과 다면적 분석 결과 변화가 유사하게 나타났다. 이에 따라 본 연구를 통해 ICT 기술 변화와 경쟁력 등을 직관적으로 파악할 수 있었고, 국가 R&D 투자방향을 설정하는데 도움을 줄 수 있을 것으로 예상된다