• 제목/요약/키워드: 포스트포스트모더니즘

검색결과 178건 처리시간 0.022초

모던 시대와 포스트모던 시대의 샤넬 스타일 특성 비교 (Comparison of the Characteristics of Chanel Style between Modern and Postmodern Period)

  • 박숙현;이관이
    • 한국생활과학회지
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    • 제13권1호
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    • pp.159-171
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    • 2004
  • The purpose of this study was to compare the characteristic of Chanel style between modern and postmodern period. The documentary research method was used for this study. The modem period was limited from around 1920 through 1939 and the postmodern period from 1990 through present for this research. The results were summarized as follows: The characteristics of clothing style in modem period were 1) the preference of slim & straight body figure as ideal one and slim & straight clothing silhouette, 2) the high fashion image for the elite by simple & basic design, 3) the emphasis on the harmony by the unity, 4) the tendency of eliminating ornaments on clothing, 5) the discontinuation of traditional way of dress code & style, and 6) the modern style. The characteristics of clothing style in postmodern period were 1) the emphasis on erotic aspects of female body and sexy design, 2) the popularization of high fashion and certain social group's fashion, 3) the tendency of harmony by mix-match, 4) the preference of ornaments in clothing, 5) the preference of retro-fashion, and 6) the continuation of modem style.

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현대패션에 표현된 포스트모더니즘의 창조방법 (Creative Method of Post-modernism Expressed in Modern Fashion)

  • 이은경
    • 한국생활과학회지
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    • 제11권3호
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    • pp.287-299
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    • 2002
  • Post-modernism exists with different shapes in overall cultural phenomena. Among the creative methods of composing post-modernism, there are representation, parody, plural coding, trans avant-garde etc. Summing up the influence of creative method of post-modernism on modem fashion led to the following results. 1. The phenomenon appears that value and valuelessness are easily reversed, and things with historical and traditional meanings are being ignored. 2. The boundary between higher culture and public culture is being disorganized, and mixed imitation phenomenon ignoring the differences between male and female is emerging 3. The mental and historial aspects in fashion pattern are highly thought of and the trend to understand human body from the various angles emerges. 4. In the consumer-oriented society, it appears in the form of meanings to achieve the self-achievement in individual life, to express one's idea and desire in the esthetical point of views. 5. It shows that through arranging the striking things and the distorted things, it takes the compromised method of re-appreciating the existing ideas. The phenomena in the post-modernism occurring in fashion design forced the concept of the uniformed existing fashion to be changed, creating a various fashions. That can just be called the dehumanization trend in the era of post-modernism, which is the most important formative feature in modern fashion.

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포스트 모더니즘 의류광고에 대한 소비자 반응연구 (A Study on Consumer's Response for Post-modernism Fashion Advertisement)

  • 원을지;이선재
    • 복식
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    • 제46권
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    • pp.187-207
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    • 1999
  • The fashion advertisement is communication method between clothing and consumer. The development of mass communication accelerated that In modern society Post-modernism advertisement is a specialized and separated from so it confuses the consumers who are used in traditional AD. The peculiarities (non-form, destruction of description, compound of genre, mixing of reality and fiction) are more reflected in fashion advertisement. The sample consisted of 425 mail and female and the results were analyzed using frequency and percentage calculation Close tabs T-Test Oneway Anova Factor analysis Chi-square Test, Regression, Correlation Analysis. The result of this study were as follows: The post-modernism fashion ad is the separated and reflected from for young age's favorite. By the factor analysis of consumer response in each 5 emotional factors proved to be valid ones(fine, negative, sexual, stimulative, constructive aspects.) The fine and negative aspects of the factors are very concerned with the consumer's favorite attitude of fashion ad. There is no significant difference in age job but sex has a significant difference. In according to the method of the ad expression consumer's acceptance is difference in sex. There were no significant concern with excess effects and purchase intend in fashion advertisement.

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해체적 작품공간의 구조 분석을 위한 다이내믹 시미트리와 모듈 개념의 적용 및 그 해석 (Interpretation Applied Dynamic Symmetry and Module for the Structure Analysis in Art-Work Space)

  • 신연호
    • 디자인학연구
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    • 제13권3호
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    • pp.221-234
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    • 2000
  • 본 연구는 1970년대 이후 포스트 모더니즘 예술가들의 작품공간에서 나타나고 있는 해체적 방식의 공간개념 고찰을 목적으로 하고 있다. 이에 따라 예술가들의 세계관 변화에 따른 20세기 후기 시대 포스트모더니즘 시각예술 작품에 나타난 복잡계(complex System)의 특성들을 20세기 전기 시대 모더니즘 시각예술 작품에 나타난 단순계(simple System)의 특성들과 비교하여, 그 특성들이 작품형식의 특징을 이루어 주는 구성체계와 어떤 상관관계를 맺으며 조형적 체계화의 변수를 갖게 되는가에 대한 탐구이다. 따라서 그 구성체계들과 변수에 대한 이론적 접근방법으로서는 예술작업에서 기본적 형태 구성 방법으로 사용되는 질서체계의 의미 즉, 모듈(module) 개념을 르 꼬르뷔제(Le Corbusier)의 이론을 통하여 살펴보고, 예술작업에서의 형태구조를 랭거(Suzanne langer)의 형태론 연구에서 정의된 '생명체의 법칙(the law of living form) 즉, '유기체의 원리(the principles of organization)'로 볼 수 있을 때, 인체나 자연 생태계의 성장구조에서 나타나는 유기체적 구조라고 보며, 모듈의 법칙을 지배하는 원리를 햄비지(Jay Hambidge)가 주장하는 다이내믹 시미트리(dynamic symmetry)로서 작품 공간을 산술분석 하였다. 이로써 20세기 전기 시대와 후기 시대의 시각예술 작품에서 나타난 양식의 특성들을 제시작품을 통하여 그 내용면과 형식면에서 차이를 비교 분석할 수 있었으며 이를 통해 20세기 후기 포스트 모더니즘 시각예술 작품에서 나타나는 복잡계의 특성들이 새로운 조형적 체제화의 변수에 작용하는 원리를 다음과 같이 다음과 같이 제안할 수 있게 되었다. 첫째, 작품공간에서의 모듈은 다이내믹 시미트리로부터 만들어지고 이루어져야 한다. 둘째, 모듈은 다이내믹 시미트리의 필요충분 조건인 만족스럽고(acceptable), 효율적이며(effcient), 융통적이고(flexible), 적응력이 뛰어난(adaptable) 인간적 요구사항을 충족시켜야 한다. 셋째, 다이내믹 시미트리는 역(逆, reciprocity)의 원리와 보상(補賞, complement)의 원리를 제 1의 구성원리로 하며 공간에서 서로에 대한 역과 공통성(common property)을 갖고 자기유사를 지닐 때 연속체(continuum)를 손상하지 않고 전체공간을 유기체적으로 분절한다.

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패션광고에 나타난 포스트모던적 특징 (Postmodern Characteristics in Fashion Advertising)

  • 최선형
    • 복식
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    • 제58권10호
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    • pp.123-134
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    • 2008
  • The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

실용주의 환경론과 근본주의 생태론의 접점 모색 (Toward Shared Grounds Between Environmental Pragmatism and Foundationalist Ecology)

  • 강용기
    • 영어영문학
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    • 제56권1호
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    • pp.47-64
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    • 2010
  • It is unfair that environmental pragmatism has been regarded as a mouthpiece for industrial expediency and business boosterism. John Dewey's radical pragmatism known as 'Instrumentalism' has provoked ecological fundamentalists' criticism more vehemently than any other pragmatic philosophies. However, most of the presumptive misunderstandings of such critics as Holmes Rolston, J. Baird Calliott, Erich Katz, C. A. Bowers and many others come from their limited or reduced reading of Deweyan pragmatism. The following three aspects of Deweyan pragmatism can work out in opening up a dialogical space with those eco-centrist thinkers mentioned above. First, the concept of Dewey's 'primary experience' can articulate the foundationalist view of nature, which is often found in aboriginal cultures. Second, as Andrew Light points out, ecological essentialism can share its metaphilosophical position with the pragmatist epistemology. While Anthony Weston pursues pluralism, admitting that the foundationalism might be one of the efficient approaches to nature, Eric Katz is also clearly attracted to the metaphilosophical element in Weston's argument that anyone who attempts to claim the 'inherent value' of non-human nature never possibly avoids a pitfall of anthropomorphism. Lastly, in a more comprehensive perspective, Dewey's pragmatism shows a philosophical complexity, what Larry A. Hickman calls 'post-postmodernism.' a dynamic interaction between modernism and postmodernism. Significantly enough, the environmental version of this complexity can procure a meeting ground between foundationalist ecology and the pragmatic view of nature.

포스트-미디엄과 포스트프로덕션 : 포스트모더니즘 이후 현대미술의 '동시대성(contemporaneity)' (Post-Medium and Postproduction: Contemporaneity of Contemporary Art)

  • 정연심
    • 미술이론과 현장
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    • 제14호
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    • pp.187-215
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    • 2012
  • In recent studies of art historical methodology, such as Critical Terms for Art History and The Art of Art History, subjectivity, identity, abjection, and other terms have been placed safely in the genealogy of contemporary art history. This paper questions the contemporaneity in the story of contemporary art in our time in relation to two other critical terms that have been regularly cited by contemporary critics, not only in Euro-American fields but also in Korea. The terms are postmedium and postproduction, respectively, as used by Rosalind Krauss and Nicolas Bourriaud. This paper stems from the critical condition in which art criticism and theory have their power in the rise of neo-liberalism. But this paper does not deal with the contemporary as a chronological term for art history but rather examines the three critical terms-contemporaneity, post-medium, and postproduction-that have garnered scholarly attention. I would like to put aside postmodernism for the moment; I don't disregard the postmodern condition although the death of postmodern critical terms has resulted in the loss of its polemical power in art worlds such as in exhibitions, etc. To look at "the postproduction in the age of post-medium age after postmodernism," I first explore Krauss's notion of post-medium because, unlike media artists like Lev Manovich and Peter Weibel, Krauss's post-medium condition is different and insists on medium specificity. In this sense, Krauss has turned out to be another Greenberg in disguise. For her, photography and video are expanded mediums after Greenberg, because Krauss has spent her life explicating those mediums. Under the Cup, her recent publication, came out in 2011, and discusses her desire to defend medium-specificity against the intermedia of installation art found ubiquitously in international exhibitions and biennales. Her usage of post-medium has been taken up by Weibel as postmedia in a broader sense. But whether the post-medium condition or the postmedia age, we nonetheless enter the new age of the contemporary. Consequently, this paper questions what constitutes contemporaneity in our times. It is said that there is nothing new on earth, yet I find original artistic strategies among the younger generation in the postmedia age. The contemporary justifies its place in art fields and criticism by keeping its distance from postmodernism although we still find the remnants of postmodern artistic practices and theoretical foundations. By looking at materials written by Terry Smith, I would like to examine contemporaneity as a rhetoric where artists, critics, and curators endeavor to set up a new spirit of criticism, distant from the past of modernism and postmodernism. In discussions, modernism and postmodernism act as catalysts interacting with each other while justifying their own place. In conclusion, my paper reaches to delineate where the contemporary finds its place among artists' responses and working methods. It explores the postproduction of the Internet and the World Wide Web generations, where images become data rather than representation (of modernism) and appropriation (of postmodernism). This paper analyzes Bourriaud's text, as well as relevant artists like Pierre Huyghe, Liam Gillick, and others. By examining the aforementioned critical terms, I would like to reconsider our own contemporary art in Korea, especially among young artists influenced by digital media and the World Wide Web in the 1990s.

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현대 헤어스타일에 나타난 포스트모더니즘의 표현방법 -혼성모방(pastiche)를 중심으로-

  • 손향미;박길순
    • 복식문화학회:학술대회논문집
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    • 복식문화학회 2004년도 정기총회 및 춘계학술대회
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    • pp.19-21
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    • 2004
  • 복식은 의상뿐만 아니라 헤어스타일에서 신랄에 이르기까지 인간을 장식하는 모든 영역을 포함하고 있으며 특히 토탈패션화 현상이 대두되면서 매우 중요시되고 있다. 특히 복식 중 헤어스타일은 얼굴을 강조하고 우리의 인상을 결정해 주는 중요한 부분으로 다른 복식과 더불어 별도의 영역으로 발달되면서 독특한 상징체를 이루고 있다. 또한 헤어스타일은 대중을 중심으로 빠르고 넓게 그 영향력을 확장해 감으로써 인간의 생활과 밀접한 예술이자 사회 문화적 기능의 한 형태로 자리하고 있다. (중략)

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2002년 한.일 월드컵에 나타난 여성의 응원 패션에 관한 연구

  • 김은정
    • 한국복식학회:학술대회논문집
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    • 한국복식학회 2003년도 춘계학술대회
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    • pp.43-43
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    • 2003
  • 현대산업사회로의 전환에서 포스트모더니즘시대에 살고 있는 현대인은 소외의식, 욕구불만, 자기정체성에 대한 물음 등을 안고 살고 있다. 이러한 문제들을 다양한 방식을 통해 표현되어지고 있는 오늘날. 의식상황을 나타내는 내면은 자신의 가장 근본적이며 본질적인 욕구를 말하며 자신의 내면을 의식적이든 무의식적이든 드러내어 자신의 존재를 찾기를 원한다. 또한 고정관념에서 벗어나 다양한 형식과 방법론을 추구하고 있으며, 인간의 내면의 본질적인 감정을 표현하려고 한다.

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포스트모더니즘(Postmodernism)과 텍스타일 디자인을 위한 연구 (Developement of Print Designs Inspired from Postmodernity)

  • 이주현
    • 한국의류학회지
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    • 제20권1호
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    • pp.183-196
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    • 1996
  • The purpose of this study was to analyze the influnce of Postmodernism on 90's fashion trends, and to present applications of it's inspiration to print design. 90's fashion trends represented in fashion magazines, in fashion trend reports, and in related books were anlyzed. Informations referring to two selected target markets were collected by phone interview. In 90's fashion trends, seven fashion images seemed to be influenced from Postmodernism emerged. Based on these seven fashion images, several print designs were created and developed for one domestic market and for one export market.

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