• Title/Summary/Keyword: 페이스북 페이지

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A QR Code-based Smart Phone Application Supporting Digital Marketing (디지털 마케팅을 지원하는 QR 코드 기반의 스마트 폰 어플리케이션)

  • Park, Jong-Eun;Lee, Hong-Chang;Park, Jong-Moon;Lee, Myung-Joon
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06d
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    • pp.238-240
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    • 2012
  • 세계 최대 규모의 SNS인 페이스북은 사용자 사이의 관계를 맺어주는 서비스를 넘어 조직, 상표와 같은 현실의 객체를 온라인상으로 표현하는 페이지를 통해 사람들과 소셜 관계를 맺어주는 서비스를 지원한다. 페이지는 페이스북 사용자와 소셜 관계를 맺음으로써 펜 관리, 홍보 등의 목적으로 이용된다. 본 논문에서는 QR 코드를 이용하여 페이스북 페이지와 사용자 사이의 손쉬운 소셜 관계를 맺는 방법을 제안하고 이를 바탕으로 디지털 마케팅을 지원하는 스마트 폰 어플리케이션을 개발하였다. 개발된 어플리케이션은 자신의 페이스북 페이지 정보를 QR 코드에 저장하는 기능을 제공한다. 그리고 사람들에 의해 배포된 QR 코드를 통해 페이지와 관계를 맺고 페이지에 관련된 글을 페이스북에 게시하는 기능을 제공한다.

A Preliminary Study on the Current Condition of University Library Facebook Pages : around Korean & USA University Libraries (도서관 페이스북 페이지의 운영 실태에 관한 기초연구: 한국과 미국의 대학도서관 사례를 중심으로)

  • Lee, Soo-Sang
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.347-372
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    • 2012
  • This paper explores the current condition of facebook pages in order to provide university libraries with practical ideas in using facebook services. A total of 20 facebook pages of 20 selected Korean and USA university libraries were examined and analyzed in various ways. The research questions for this study are: (1) how well do library operate the facebook page? (2) what are the category and nature of wall posts of library facebook pages. To get the answers to this questions, various checkpoints are developed and applied. The most significant findings are that there are a quite different data of operation and there are similar patterns of posts communication to the Korean and USA university library pages.

Effects of Brand Self-Disclosure and User Social Connectedness on Response to Facebook Brand Fan Pages (페이스북 브랜드 팬 페이지에 대한 이용자의 반응 -브랜드의 자기노출정도와 이용자의 사회적 연결감을 중심으로-)

  • Lee, Eunsun;Kim, Yeo Jung;Ahn, Jungsun
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.60-71
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    • 2013
  • The current study examines the major variables -Facebook social connectedness and brand self-disclosure- that affect the relationship between users and brands. In this study, we assume that users communicate and build relationships with brands via Facebook brand fan pages, like they do with other users. Additionally, we test the effect of attitude toward Facebook fan page on intention to be a fan of the fan page. The results show that the brand's self-disclosure positively affects on attitude toward the fan page, but Facebook social connectedness has negative effects. Also, attitude toward the fan page has positive effects on the intention to be a fan. This study helps understand how brand messages are spreading across diverse Facebook users.

The Methods of Collecting, Preservation, Reproduction for Records of Public Sector's Facebook Pages (정부부처의 페이스북 페이지 기록물 수집·보존·재현 방법)

  • Jang, In-Ho;Hwang, Yun-Young;Lee, Kyu-Chul
    • Journal of Korean Society of Archives and Records Management
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    • v.14 no.2
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    • pp.117-128
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    • 2014
  • Social Network Service (SNS) has gained great popularity. Recently, facebook has been used most active. Most of government ministries of Republic of Korea operates facebook. In the case of facebook, it takes advantages of possibilities to inform the direction of policy to aggregate opinions of people for issues. Information gained from facebook has a very important value to be reflected in the policy or to understand public opinions. Long-term storage for this information should be considered. In the case of overseas, tools for long-term storage of documentary facebook have recently been developed. However, it does not save all the data in facebook and ignores the principles for long-term storage. These tools are limited to a simple backup. Therefore, this study aims to investigate how to reproduce, store and collect facebook page records of the government ministries.

Effective Astronomy Public Outreach via Social Network Service

  • Zi, Woongbae;Lee, Juhun;Kim, Jeonghwan
    • The Bulletin of The Korean Astronomical Society
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    • v.39 no.1
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    • pp.89.2-89.2
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    • 2014
  • 정기적으로 발행되는 우주라이크 [WouldYouLike]의 간행물 홍보를 위해 가장 많은 사용자를 가진 소셜네트워크 서비스 (SNS) 페이스북을 이용한 천문우주학 대중화 활동에 대해 소개한다. 2012년 7월부터 페이스북 페이지를 운영하기 시작한 이후 현재까지 1만 2천여명의 팬을 가지게 되었고, 그곳에 올려지는 우주라이크의 게시글들은 평균적으로 약 4천명의 사람들에게 전달된다. 다양한 종류의 글, 그림, 사진 그리고 동영상등을 업로드하고 페이스북 사용자들의 반응을 살펴본결과 크게 세가지의 수요층이 존재하는 것을 알 수 있었다. 이번 발표를 통해 우주라이크 페이스북 페이지에서 지금까지 다루어졌던 컨텐츠들인 '이번주 천문학', '네모난 천문학' 그리고 '아름다운 천체사진 및 글귀' 등을 소개 및 분석하고 각각의 컨텐츠들이 가지고 있는 장단점에 대해서 논의한 후 SNS를 통한 천문우주학 대중화의 효과적인 개선책을 찾고자 한다.

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Factor Analysis for the Promoting from CRM Marketing under Social Network Service - the e-Coupon of Facebook (SNS 환경에서 CRM 마케팅 활성화를 위한 요인 분석 - 페이스북 팬페이지 e 쿠폰 발행을 매개로)

  • Yoon, Jinsung;Lee, Seoukjoo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.1619-1622
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    • 2012
  • 최근의 인터넷환경하에서 고객들과의 소통을 통한 관계의 이해와 관리 필요성이 증가하면서 고객관계관리(Customer Relationship Management, CRM)가 중요한 기능으로 고려되고 있다. CRM은 인터넷의 발달과 함께 e-CRM으로 발전되었으며, 최근 소셜 네트워크 서비스(Social Network Service, SNS)가 활성화되면서 s-CRM으로 변화하고 있다. SNS 는 자기를 표현하는 프로필과 사용자 간의 연결을 통한 소통으로 구성되어 있으며, 사용자간의 의견교환을 통한 자발적인 홍보와 노출뿐만 아니라 고객과 기업의 직접적인 커뮤니케이션 창구로서 CRM 마케팅을 펼치기에 적합하다. 본 연구는 SNS 중 현재 가장 많은 회원을 보유한 페이스북 팬페이지에서 e 쿠폰 발행을 매개로 소셜 네트워크 이용자들을 대상으로 충성 고객을 확보하기 위한 요인들을 분석하였다. 본 연구 결과는 페이스북 기업 팬페이지의 좋아요, e 쿠폰 발행, e 쿠폰 사용내역에서의 각 요인들의 영향을 분석하였다.

Experiments of Export marketing Using Social Media and Their Implications (소셜미디어를 이용한 수출마케팅 실험과 시사점 - 트위터와 페이스북을 중심으로 -)

  • Lee, Ho-Hyung;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.3-21
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    • 2011
  • In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

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A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment (페이스북 브랜드 팬 페이지 사용자들의 융합된 편익이 브랜드 애착과 브랜드 몰입에 미치는 영향 연구)

  • Tag, Dong-Il
    • Journal of the Korea Convergence Society
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    • v.6 no.5
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    • pp.199-206
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    • 2015
  • This study is the convenience Facebook brand fan page users who seek functional, emotional, divided into three levels of symbolic benefits to the brand benefit was to examine whether structurally affect to brand attachment and brand commitment. Results and emotional benefits are found to affect the brand attachment relative to the functional convenience. In addition, the symbolic benefits were to affect brand attachment compared with the functional convenience. But the emotional benefits and symbolic benefits was shown to affect different brand without attachment, brand attachment points have been identified that affect the antecedents of brand engagement.

Power of SNS Authenticity on Company Reputation (기업명성과 SNS 진정성의 영향력 연구)

  • Jo, Jung-Yul
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.73-81
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    • 2015
  • SNS is in the process of fast evolution as well. This study is about influence of authenticity and interactivity among Facebook Fan Page users. Authenticity is something people form in the process of expressing and sharing information thru SNS Facebook Fan Page. Interactivity is a level of participation of users in the process of expressing and sharing information thru SNS Facebook Fan Page. The focus of this paper is to see the power of authenticity and interactivity of SNS Facebook Fan Page users in a time of crisis. Authenticity is proven as a valuable asset for corporations for it showed a sturdy characteristic even when something terrible happened. When a crisis attacked, high authenticity user group was not willing to change their evaluation on a company reputation and image as much as low authenticity user group. Interestingly enough, the meaning interactivity level was strikingly different from what we expected. The more their level of interactivity, was the more they were likely to change their evaluation on a company in a time of crisis. A serious discussion is necessary for this contraty results.

Clustering Method based on Genre Interest for Cold-Start Problem in Movie Recommendation (영화 추천 시스템의 초기 사용자 문제를 위한 장르 선호 기반의 클러스터링 기법)

  • You, Tithrottanak;Rosli, Ahmad Nurzid;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.57-77
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    • 2013
  • Social media has become one of the most popular media in web and mobile application. In 2011, social networks and blogs are still the top destination of online users, according to a study from Nielsen Company. In their studies, nearly 4 in 5active users visit social network and blog. Social Networks and Blogs sites rule Americans' Internet time, accounting to 23 percent of time spent online. Facebook is the main social network that the U.S internet users spend time more than the other social network services such as Yahoo, Google, AOL Media Network, Twitter, Linked In and so on. In recent trend, most of the companies promote their products in the Facebook by creating the "Facebook Page" that refers to specific product. The "Like" option allows user to subscribed and received updates their interested on from the page. The film makers which produce a lot of films around the world also take part to market and promote their films by exploiting the advantages of using the "Facebook Page". In addition, a great number of streaming service providers allows users to subscribe their service to watch and enjoy movies and TV program. They can instantly watch movies and TV program over the internet to PCs, Macs and TVs. Netflix alone as the world's leading subscription service have more than 30 million streaming members in the United States, Latin America, the United Kingdom and the Nordics. As the matter of facts, a million of movies and TV program with different of genres are offered to the subscriber. In contrast, users need spend a lot time to find the right movies which are related to their interest genre. Recent years there are many researchers who have been propose a method to improve prediction the rating or preference that would give the most related items such as books, music or movies to the garget user or the group of users that have the same interest in the particular items. One of the most popular methods to build recommendation system is traditional Collaborative Filtering (CF). The method compute the similarity of the target user and other users, which then are cluster in the same interest on items according which items that users have been rated. The method then predicts other items from the same group of users to recommend to a group of users. Moreover, There are many items that need to study for suggesting to users such as books, music, movies, news, videos and so on. However, in this paper we only focus on movie as item to recommend to users. In addition, there are many challenges for CF task. Firstly, the "sparsity problem"; it occurs when user information preference is not enough. The recommendation accuracies result is lower compared to the neighbor who composed with a large amount of ratings. The second problem is "cold-start problem"; it occurs whenever new users or items are added into the system, which each has norating or a few rating. For instance, no personalized predictions can be made for a new user without any ratings on the record. In this research we propose a clustering method according to the users' genre interest extracted from social network service (SNS) and user's movies rating information system to solve the "cold-start problem." Our proposed method will clusters the target user together with the other users by combining the user genre interest and the rating information. It is important to realize a huge amount of interesting and useful user's information from Facebook Graph, we can extract information from the "Facebook Page" which "Like" by them. Moreover, we use the Internet Movie Database(IMDb) as the main dataset. The IMDbis online databases that consist of a large amount of information related to movies, TV programs and including actors. This dataset not only used to provide movie information in our Movie Rating Systems, but also as resources to provide movie genre information which extracted from the "Facebook Page". Formerly, the user must login with their Facebook account to login to the Movie Rating System, at the same time our system will collect the genre interest from the "Facebook Page". We conduct many experiments with other methods to see how our method performs and we also compare to the other methods. First, we compared our proposed method in the case of the normal recommendation to see how our system improves the recommendation result. Then we experiment method in case of cold-start problem. Our experiment show that our method is outperform than the other methods. In these two cases of our experimentation, we see that our proposed method produces better result in case both cases.