• Journal of Korea Society of Industrial Information Systems
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• v.16 no.4
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• pp.107-117
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• 2011

Smartphones are widely used as a mobile communication devices with more advanced computing ability and connectivity than a contemporary feature phone. As the market expands, many brand-new smartphones are released and chosen by (potential) smartphone users. In spite of smartphone's popularity, little research of the factors affecting the evaluation of smartphones and their influences on smartphone choice have been performed. Therefore, we aim to analyze evaluation factors of smartphone selection and use in this research. We use Fuzzy Analytic Hierarchy Process method, a Multi-Criteria Decision Making (MCDM) model, to find the relative importance among the factors considering the fuzziness of pair-wise comparison using AHP. After reviewing related works and interviewing the focus group, we extract the five independent factors influencing the choice and use of a smartphone. Pair-wise comparison and triangle fuzzy numbers are used to calculate the relative importance of factors. We analyze not only the whole interviewees' responses, but the differences between smartphone users and non-users. Practical implications are delivered in concluding remarks.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.192-207
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• 2023

Commercialization of level-4 (Lv.4) autonomous driving applications requires the definition of a safe road environment under which autonomous vehicles can operate safely. Thus, a risk assessment model is required to determine whether the operation of autonomous vehicles can provide safety to is sufficiently prepared for future real-life traffic problems. Although the risk factors of autonomous vehicles were selected and graded, the decision-making method was applied as qualitative data using a survey of experts in the field of autonomous driving due to the cause of the accident and difficulty in obtaining autonomous driving data. The fuzzy linguistic representation of decision-makers and the fuzzy analytic hierarchy process (AHP), which converts uncertainty into quantitative figures, were implemented to compensate for the AHP shortcomings of the multi-standard decision-making technique. Through the process of deriving the weights of the upper and lower attributes, the road alignment, which is a physical infrastructure, was analyzed as the most important risk factor in the operation risk of autonomous vehicles. In addition, the operation risk of autonomous vehicles was derived through the example of the risk of operating autonomous vehicles for the 5 areas to be evaluated.

• Spatial Information Research
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• v.7 no.2
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• pp.223-236
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• 1999

Recently, the need of wast incineratory has been recognized. However, the waste incinerator is considered the typical example of NYMB syndrome as a locally unwanted facilities. Therefore, the site selection of waste incineratory should be determined very carefully with consideration of various location factors. The purpose of this study is to provide a new decision-making process model for site selection that provides a rational and a systematic way. The fuzzy set theory and AHP theory, which have merits to overcome uncertainly and complexity of spatial data, are applied to select candidate sites for the waste incineratory. The method is able to produce a more flexible and objective solution for selecting suitability sites in comparison to rigid boolean logic. The result of this study shows that geographic information systems have clear implication for informing the spatial decision making process.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.11
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• pp.2083-2090
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• 2008

In this paper, we propose a method for control of temperature and the direction of wind in an air-cooler using thermal images and fuzzy inference rules in order to achieve energy saving. In a simulation for controlling temperature, a thermal image is transformed to a color distribution image of $300{\times}400$ size to analyze the thermal image. A color distribution image is composed of R, G and B values haying temperature values of Red, Magenta, Yellow, Green, Cyan and Blue. Each color has a temperature value from $24.0^{\circ}C$ to $27.0^{\circ}C$ and a color distribution image is classified into height hierarchies from level 1 to level 10. The classified hierarchies have their peculiar color distributions and temperature values are assigned to each level by temperature values of the peculiar colors. The process for controlling overall balance of temperature and the direction of wind in an indoor space is as follows. Fuzzy membership functions are designed by the direction of wind, duration time, and temperature and height values of a color distribution image to calculate the strength of wind. After then, the strength of wind is calculated by membership values of membership functions.

• Archives of design research
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• v.14 no.1
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• pp.27-34
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• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.51-68
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• 2017

Financial technology (FinTech) is an emerging financial service sector include innovations in financial literacy and investment, retail banking, education, and crypto-currencies like bitcoin. One of the crucial branch of financial technology-third-party payment (TPP) is undergoing rapid growth, with online/mobile systems replacing offline financial systems. System quality and user attitudes are key perceptions driving third-party payment usage, the importance of these perceptions, however, may be different with countries as users' thinking varies from country to country. Thus, the purpose of this study is to elaborate how factors differ from China to Korea by drawing on the unified theory of acceptance and use of technology (UTAUT2). Additionally, this study also aims to propose a multi-attribute evaluation of the third-party online payment system based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal solution (TOPSIS), to examine the relative importance of the perceptions influencing new technology adoption intention. The results showed that the price value has the most significant influence on Chinese perceptions, while the perceived credibility has the most significant effect on Korean perceptions. Sub-criteria also performs different results to Chinese and Korean third-party online payment system.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.2
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• pp.77-90
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• 2012

As the influence of service industry into domestic economy is increasing, it also has been influenced more powerfully at the domestic GDP(Gross Domestic Product) relative importance and employment relative importance continuously. By means of these reason, the Korean government announced the synthetic countermeasure for strengthening the competitive power of service industry in December, 2006. After then, it announced phase I of 'service industry advancing plan' which is concrete execution plan in April, 2008. Also, it is announced to announce phase II plans in september, 2008 and phase III plan in December, 2008 additionally. Service quality is the most powerful competitive means at service marketing and a key point for improving service productivity. The improvement of service quality has considerable influence on survival and profitability of service industry. Therefore, the study of objective service quality measurement in service industry is very important issue. The purpose of this study is to suggest a measurement model of service quality using fuzzy theory and AHP which measuring service quality objectively in subjective environment. It is expected that this study will help the improvement of competition power of service industry as well as establishment of effective decision-making.

• Journal of Navigation and Port Research
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• v.27 no.2
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• pp.137-143
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• 2003

The prevention of marine accidents has been a important topic in marine society for long time, and various safety policies and countermeasures have been developed and applied to prevent those accidents. In spite of these efforts, however, significant marine accidents have taken place intermittently. Ship is being operated under a highly dynamic environments, and many factors are related with ship's collision, whose factors are interacting. So, the analysis on ship's collision causes are very important to prepare countermeasures which will ensure the safe navigation. This study analysed the ship's collision data over the past 10 years(1991-2000), which is compiled by Korea Marine Accidents Inquiry Agency. The analysis confirmed that‘ship's collision’is occurred most frequently and the cause is closely related with human factor. The main purpose of this study is to analyse human factor. For this, the structure of human factor is analysed by the questionnaire methodology. Marine experts were surveyed based on major elements that were extracted from the human factor affecting to ship's collision. FSM has been widely adopted in modeling a dynamic system which is composed of human factors. Then, the structure analysis on the causes of ship's collision using FSM are performed. This structure model could be used in understanding and verifying the procedure of real ship's collision. Furthermore it could be used as the model to prevent ship's collision and reduce marine accidents.