• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.360-369
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• 2010

Recently various types of college with different schooling years, different methods of providing education service and so forth, appeared whereas students as their customers also have various traits. This study aims to verify the brand personality congruity difference among college types as well as analyse the effect of congruity on trust, satisfaction, and loyalty. The study undertakes the following researches with five brand personality scale(BPS) which presented in the previous research. First research was rather exploratory to clarify the difference in the personality congruity between college-student according to different types of college. As result, 4-year university was highly congruent in competence, sophistication, and ruggedness, while 2-year college was highly congruent in sincerity and cyber university was high in excitement. The second part of the research analysed the effects of personality congruity on trust, satisfaction, and brand loyalty. Results support that brand personality congruity significantly affects trust, satisfaction, and brand loyalty.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.141-152
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• 2020

This thesis is a study on the creation of characters of "personality actors and character actors" among the concepts of "star persona" of S. Prince. This study selected 7 representative films of Jung Woo-sung, a representative personality actor in the Korean film industry, and analyzed how 'Jung Woo-sung-character' is embodied in the film as a character component suggested by R. Dyer. In the traditional sense, the actor's acting has been highly valued for transformation and impersonation in character creation, but discussing the method of creating a character focusing only on the actor's acting in a movie acting implemented in combination with advanced technology I don't think it's suitable for movie acting research. Theorists such as R.Dyer and Edgar Morin, who studied film actors and stars, also emphasize that 'movie actors are different from theater actors' (by the film medium). Therefore, in this thesis, a detailed analysis of the acting of a personality actor was avoided. As Morin pointed out that the character in the movie can be implemented through the actor's image and type, not playing the type of role. I tried to propose the significance of this character creation method of the personality actor by analyzing actor Jung Woo-sung and his character.

• Journal of Industrial Convergence
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• v.4 no.2
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• pp.75-93
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• 2006

In this study, toward a theory of creativity in organizations. In order to attain the objective of this study, a theory was review on the basis of preceding studies. Organizational creativity has yet studied in organizations. Therefore, in this study investigated literatures that appear to enhance and restrain creativity. Finally, I've discussed not only summary but also the direction of future study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.61-63
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• 2007

아이덴티티(identity)는 퍼스낼리티(personality)로서 자신을 총체적으로 통합시켜 경쟁시대에 차별 화를 위한 새로운 이미지 정착의 수단으로 중요시 되고 있다. 본 연구는 각 캐릭터들 간의 다양성과 시각적 통일성 요소들을 파악하여 동질성 인지를 통한 캐릭터 아이덴티티를 확립하는 기초정보 제공에 목적이 있다. 따라서 범주화, 전형성 인지 과정에 관련된 선행연구를 바탕으로 캐릭터 인지의 형태적 대표성을 나타낼 수 있는 전형적 요소들이 있다는 가설 하에 사례분석을 통한 조형적 요소의 특징을 분류하였다. 또한 캐릭터 그룹 간의 아이덴티티를 나타낼 수 있는 형태적 요소의 범위를 파악하였으며, 기초설문조사를 바탕으로 캐릭터의 형태 인지에 따른 빈도분석 결과 형태 인지의 우선 순위는 얼굴, 눈 코 입, 면, 아웃라인 순으로 분석 되었다. 향후 캐릭터의 형태적 요소에 기인한 실증분석을 통해 캐릭터 아이덴티티를 실현하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• Korean journal of communication and information
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• v.37
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• pp.418-451
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• 2007

The current study examined the relationships between the adolescent's conflict resolution style and Big-Five personality factors, self-monitoring and self-esteem. Firstly, results showed that adolescent's big-five personality model affects their conflict resolution styles with their friends and peer group. In detail, the higher the neuroticism was, the stronger became the attack and avoidance strategies. The higher the extraversion was, the higher became the collaborative strategy and the lower became the attack and avoidance strategies. The higher the agreeableness was, the higher became the collaborative strategy and the lower became the attack strategy. The higher the conscientiousness was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the openness to experience was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the self-esteem was, the higher became the collaborative strategy and the lower became the avoidance and attack strategies. The higher the self-monitoring was, the higher became the collaborative strategy and the lower became the avoidance strategy. Secondly, the big-five personality factors also affected the adolescent's conflict resolution styles. The extraversion, conscientiousness, and agreeableness positively affected the collaborative strategy. The neuroticism was positively related with the attack strategy, whereas agreeableness was negatively affected the attack strategy. The neuroticism and agreeableness were positively related with the avoidance strategy, whereas the extraversion was negatively affected the avoidance strategy. Limitations and suggestions for future study were discussed thereafter.

• Korea and Global Affairs
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• v.3 no.1
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• pp.107-150
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• 2019

The article is intended to examine the four main vocalists, including Freddie Mercury, of the legendary rock group Queen, whose movie has generated a "Queen Syndrome" all over the world, and is widely shared by nearly 10 million viewers in Korea. In today's era of cultural content, this paper studied the relationship between their personality and character in the sense of storytelling for the four Queen members who left charismatic voices and beautiful pop music harmonies. As a theoretical background, I will focus our research on the members' psychological and human factors for the popularization of rock music, but I will apply the environmental factors that each member has been born and lived in, as well as the factors of family relations, such as parents. Queen is a band that has performed throughout the world for about 20 years, from the early 1970s to the birth and disappearance of a rock group. In sum, the four members of Queen, who have strong personalities, showed various musical possibilities by combining completely different genres such as acafella, ballad, opera and hard rock, depending on their taste and imagination, and achieved legendary fame that transcended generations by displaying excellent skills in communicating with the public. The four personality and characters, the rock group Queen and its main vocal Freddie Mercury, were the feet of association calculated by correlation from internal to external influences.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.344-351
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• 2011

The aim of this study is to clarify the psychological effects of walking in the urban forest and to examine how the effects differ in accordance with individual personality. The study subjects comprised 18 male Japanese university students ($21.0{\pm}0.8$ years old). These subjects were instructed to walk predetermined 20-min courses in the urban forest and the city (control). Three questionnaires (POMS, STAI-S, and SCL-90) were administered to assess the subjects' psychological responses. The KG's Daily Life Questionnaire was used to examine the subject's personalities for presence of the Type A behavior pattern. The study found that walking in the urban forest improved the participants' positive mood and decreased their negative mood, anxiety, and other negative mental symptoms. Moreover, Type B subjects showed a bigger change than Type A subjects on the SCL-90's obsessive and compulsive scale. Our results supported the premise that walking in the urban forest has relaxing effects, and that these effects can differ in accordance with the subject's personality characteristics.

• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.85-98
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• 2021

The present thesis is a study about a character actor's characterization from the concept of 'star persona'. Conducted in 2020, this is a follow-up study about a personality actor's characterization. Lee Sung-min was selected due to his wide acting spectrum among domestic actors and his brilliant expression of differing characters as a character actor. The study discusses characterization methods for character actors on the basis of his role of high-ranking North Korean bureaucrat 'Ri Myung-un' in the film 'The Spy Gone North'. Stanislavski claimed that character building or characterization was the pinnacle of the acting art. However, such an expression of personality requires hard work and devotion from an actor. The actor Lee Sung-min practiced the North Korean dialect in order to act the role, and added the way the elite speak in North Korea to this dialect. He achieves a style of acting that raises tensions within the drama by spitting out lines in one breath and by making the audience fixate their gaze within character solo shots for which the character's emotions and lines serve as the core, with the purpose of maximizing dramatic tension and situational reality. Continuity and angle also serve extremely important roles in terms of expressing a character's personality development, affect, and emotions. The present thesis discussed the character development methods for a character actor's role of 'Ri Myung-un' in the film 'The Spy Gone North'.