• The monthly packaging world
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• s.190
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• pp.120-121
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• 2009

한국상품문화디자인학회는 국내 기업의 상품 개발 의욕과 인력을 고취시키겠다는 취지 아래 1995년부터 베스트 패키지디자인어워드를 제정, 브랜드 아이덴티티, 제품 그래픽스, 용기디자인 부문으로 수상자를 선정하고 있다. 지난해 12월 6일 코리아디자인센터에서 열린 2008 베스트패키지디자인어워즈에서는 (주)고내촌의 '한라보리 고추장'이 대상을 차지했다. 이번 패키지디자인을 진행한 (주)오너디자인연구소 신지영 차장에게 제품 패키지 특성에 대한 설명을 들어보았다.

• The monthly packaging world
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• s.276
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• pp.98-101
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• 2016

월간 포장계에서는 금번 4월호부터 12월호에 걸쳐, 패키지디자인에 있어서의 심리학의 중요성을 피력해 보고자 한다. 본 지는 이를 통해 패키지디자이너는 물론 경영자, 패키지 관련 용기, 기계, 재료 등 전 분야의 종사자들이 패키지디자인을 하는데 있어서 마케팅적 사고의 범주에서 벗어나 소비자 심리를 이해하고 공감하기를 기대해 본다. 본 고에서는 '포장디자인은 소비자 기억을 촉진시키도록 디자인되어야 한다'는 명제 아래, 패키지디자인은 기업의 일방적인 메시지에 앞서 소비자가 원하는 정보를 소비자 가치 기준에 맞춰 디자인해야 할 것을 강조해 보고, 소비자의 기억을 촉진시켜 구매로 유도하기 위해 전략적으로 디자인 해야할 것을 제시해보도록 한다.

• Journal of the KSME
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• v.54 no.10
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• pp.43-45
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• 2014

이 글에서는 그라비아 인쇄형 스마트 패키지 센서태그 제조에 필요한 인쇄 공정, 소재 및 구현된 인쇄 스마트 패키지 센서태그에 대해 소개하고자 한다.

• Cartoon and Animation Studies
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• s.45
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• pp.283-298
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• 2016

Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

• Journal of the Korean Society for Nondestructive Testing
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• v.21 no.6
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• pp.598-606
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• 2001

Recently, semiconductor packages trend to be thinner, which makes difficult to detect defects therein. A preconditioning test is generally performed to evaluate the reliability of semiconductor packages. The test procedure includes two scanning acoustic microscope (SAM) tests at the beginning and end of the entire test, in order to help detect physical defects such as delaminations and package cracks. In particular, of primary concern are package cracks and delaminations caused by moisture absorbed under ambient conditions. This paper discusses the failure mechanism associated with the moisture absorbed and encapsulated in semiconductors, and the use SAM to detect failures such as tracks and delaminations grown during the preconditioning test.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.39 no.2
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• pp.101-107
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• 2002

High performance packages must protect circuits from the internal leakaged-electromagnetic fields as well as the surrounding. In this paper, we characterized an electromagnetically-shielded millimeter-wave ceramic package from 20 to 40 ㎓ using FEM(Finite Element Method). From these calculation results, the parasitic resonance is observed at 33.4 ㎓. We use metal-filled via-holes at the ceramic package walls and resonance has been suppressed in a frequency range from 20 to 40 ㎓. These calculation results will be helpful for MMIC packaging using electromagnetically-shielded millimeter-wave ceramic packages.

• Proceedings of the Korean Vacuum Society Conference
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• 2010.08a
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• pp.241-241
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• 2010

적외선 센서는 빛의 유무에 관계없이 물체 또는 인체에서 발산하는 적외선을 감지한다. 이러한 센서를 전자 및 디스플레이 시스템과 연동하면 열영상 시스템이 되는데, 이는 전방 감시, 플랜트 감시, 보안, 방범용으로 많이 사용되며, 특히 자동차 야간 운전자 보조용으로 사용되어 최첨단, 고부가가치를 지니고 있는 핵심부품이다. 비냉각형 적외선 센서인 마이크로볼로미터는 상온에서 작동하므로 극저온 Cooler가 불필요하며, 무게와 부피가 작아 각종 시스템에 부착가능하다. 특히 볼로미터형 적외선 센서는 용량이 적은 TE cooler로 상온으로 안정화를 시키며, 진공으로 유지되는 금속 또는 세라믹 패키지를 사용하게 된다. 본 연구에서는 마이크로 볼로미터용 진공패키지를 제작하여 패키지 조립 및 측정기술에 대해 조사하였다. 패키지는 금속재질인 kovar를 사용하여 제작되었고, 내부에 TE Cooler와 장수명 진공유지를 위한 getter, 그리고 온도센서 및 볼로미터 센서 칩을 장착하여 조립하였다. 패키지 Cap ass'y와 base envelop의 솔더링 공정은 약 $200^{\circ}C$에서 수행하였으며, evacuation system을 이용하여 5일 동안 패키지 bake-out 공정을 수행하였다. 이 후 getter를 활성화시키고, seal-off 공정으로 진공 기밀을 유지하였다. 진공 패키지의 기밀성은 $6{\times}10^{-9}\;std.cm^3/sec$로 기밀성을 유지하였다. 볼로미터 센서의 반응도는 $10^2\;V/W$ 이상을 나타내었으며, 탐지도는 $2{\times}10^8\;cm-Hz^{1/2}/W$를 나타내었다.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.47-54
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• 2017

In this research, I analyze cases of character packages in Japane, extract the concept of design that was loved by consumers and inmates and succeeded in marketing, and aim to establish the logic and principle. In addition, in the future, when introducing and utilizing the character package design in Korea, this research intends to make a guideline for the development of objective validity and empathic package design. After identifying the design concept and finding the principle by targeting package design of five character of Tohato which mixed various media and expanded sales, I want to find out the cause of success. Therefore, I have studied the theory and principles of enterprise and creative in product strategy through case analysis of character design concept and character package design. As a result, a design that leaving the functional side, having a story, making memories, and inducing a sense of closeness was as a successful case of renewal. In the package design, in some cases, package design execution is more important under the theoretical system according to consumer behavior analysis and Promotion of bold design concept of the design for the success of that concept, deviated from the existing principle.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.185-196
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• 2012

This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink.

• International Area Studies Review
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• v.16 no.1
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• pp.53-74
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• 2012

The bundling of multiple products/services at a set price has become a popular marketing strategy. However, little is known on how effects of bundling strategy influence tourists' evaluation of tour packages. Tourists evaluate a tour package based on the trade-off between the perceived benefits and costs involved in purchasing the tour package. In other words, the perceived value of the tour package influenced whether tourists to purchase a tour package or not. This study tested a tour package based on the theory of bundling, taking a moderating approach with perceived value. The data for this study wascollected by subjects who live Seoul Metropolitan Area and Gyeonggi Province and 4234 respondents, potential tourists to northeastern U.S.A/Canada. Results show that bundling taken by travel agencies include how many product items to put in a tour package and what degree of discount for the tour package. Also explaining functional relationship among product items in the tour package. Result show that tourists expect a discount, large or small, from purchasing a tour package. And the larger the number of products in a tour packages, the larger the discount size, and low functional relationship among items tourists expect to get.