• Archives of design research
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• no.16
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• pp.161-170
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• 1996

In an attempt to teace trands in fashion journalism based on the examination of recent fashion magazines in korea, this study has dealt with the followings: the number of articles on fashion, image of fashion, characteristics of articles, change in "coordinate" and titles, and length of time of publication. The results of this study follow: 1. Among the general magazines for ladies whose titles have been changed, those dedicated to the "Ms class" have increased the pages on fashion and coverage of casual brand: those for housewives have shown no change in contents despite the change in titles, 2. The length of time of publication does not affect the change in the number of articles on fashion. General magazines for ladies have shown the greater "coordinate" in articles on fashion. 3. In terms of the contents of articles on fashion, those devoted to fashion and clothing are specialized and innovation-oriented, whereas general magaines stress the provision of more practical information. 4. The emergence of the X-generation and the newer generation has resulted in positioning of clothing crand, making them chief tarhet readers.ing them chief tarhet readers.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.505-516
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• 2008

Image which appears in fashion illustration on the late twentieth century is not the representative image as an equivalence to the real fashion styles but the virtual image which bears no relation to any reality. The purpose of this study is review the concept of virtuality and analyze in which way virtual image is expressed in fashion illustrations on the background of Jean Baudrillard's simulacre theory. In post-modem paintings the expression methods of image-virtualization were image mixing through photo-image appropriation, image overlapping, and the icons inserted unreasonably, the focus-out effect through scrubbing and the over-painting on the photograph. Image-virtualization in fashion illustration was expressed through image mixing and expression of image uncertainty. Image mixing was made by photo-image appropriation, image overlapping, connection of heterogeneous images and using interface image, and uncertain image was expressed through the expression of visual ambiguity and virtual movement.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.323-333
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• 2021

Lil Miquela, who appeared on social media in 2016, is one of the most popular virtual influencers. In particular, Miquela is having a great impact on society by continuing to collaborate with many fashion brands through Instagram. As the activity of virtual influencers is emerging today, this study aims to derive the meanings of contemporary fashion through analyzing Miquela's social media case. This study analyzed Miquela's Instagram posts as research subjects. As a result of the above analysis, it was possible to classify the methods and devices for expressing fashion in Miquela's social media into three categories: storytelling, reality, and tags & hyperlinks. In addition, the meanings of fashion could be derived from three aspects: the object of experience, the direction of technology, and the realization of the spirit of the times. After appearing on social media, Miquela, who has gradually expanded her domain, is a virtual fashion influencer who has built her identity through fashion, and is expected to give new meaning to fashion in the future.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.139-148
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• 2020

This study classifies black fashion-mania by each type based on their motivation for wearing black fashion as well as verifies how they express their style. To achieve the objectives of this study, the research questions are as follows. First, the images of black fashion-manias are classified. Second, each type of black fashion enthusiasts' motivations for wearing black fashion are verified. Last, black fashion-mania style are analyzed according to image types. In order to answer the research questions, a literature review and in-depth interviews (total 30 respondents (male 15, female 15) were executed. As a result, black fashion-manias use black fashion for self protection, their self-images such as charismatic professional image, modern sophisticated image, body-conscious sexy image, avant garde image which is an anti-fashion norm and unique image. The strong reason why black fashion-manias insist on black fashion is to 'look cooler'. The expressions could be articulated from sophisticated styling techniques that appear to be undecorated rather than an overt decorated styling. It is helpful information to plan black fashion products and to establish a design direction that requires an understanding of why black fashion is pursued, while promoting an understanding of groups of black fashion-mania.

• Journal of Fashion Business
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• v.23 no.4
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• pp.24-37
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• 2019

This study focused on the fashion designer brand 'Alexander McQueen' to determine how butterflies are used in modern fashion through the sensibilities of certain designers. To this end, both a literature review and empirical research were conducted. First, we examined the origin of the word and appearance characteristics of butterflies based on prior research and a book, and also surveyed the tendencies used by the fashion designer brand Alexander McQueen. Second, out of 239 items announced by the fashion designer brand "Alexander McQueen" RTW (Ready to Wear) ranging from the S/S Collection in 2008 to the 2018-9 F/W collection, 73 pieces deemed to be fashion using butterfly images were collected through www.samsung.net and www.firstview.com, then analyzed based on timing and aesthetic characteristics. Results. The analysis by time period was divided into fantasy, handicraft, mix and match, and aesthetic characteristics shown in the order of compromise beauty, rhythmical beauty, and voluptuous beauty. The purpose of this study was to determine how butterflies are expressed in fashion based on the sensibility of a specific designer in modern fashion, the fashion designer brand 'Alexander McQueen'. Based on the results of this study, we hope that the information presented herein on fashion of natural images will serve as a basic material for similar research or design ideas as an example of designs based on butterfly images.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.167-184
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• 2021

The objective of this study was to develop a fashion therapy program for improving body image and self-esteem among male workers. Accordingly, the demand for fashion therapy programs was examined by conducting a literature review, survey, and in-depth interviews with men working in the Daegu and Gyeongbuk areas. The results are summarized as follows. The fashion therapy program followed a framework of "introduction-development-final" and was 60 minutes in length, for four sessions (one per week). The contents of the program consisted of a study of the participants' appearance and any concerns they had about their body in Session 1. In Session 2, differences in image perception were examined according to color coding of menswear and personal color. Session 3 comprised understanding what styling is required to supplement men's body shape and what style is suitable for each participant. The content of Session 4 determined how to build social performance or positive image using nonverbal elements. Overall, this study has great significance in that it has developed a study on fashion therapy program originally applied for psychological treatment with women that has been adapted as a program to help improve positive emotions and social competitiveness of male workers in an office environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.180-199
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• 2021

This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.

• Product Safety
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• s.198
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• pp.56-61
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• 2010

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.91-107
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• 2014

This purpose of this study is to analyze the pursuit of current fashion trends and fashion image types of middle-aged women in Korea. This study attempted to investigate the standards and properties of these different types of fashion images. The overall characteristics of middle-aged women and the concepts of personal image and fashion image were investigated through literature research. Survey and analysis based on Q methodology was conducted. Factors of personal image, fashion image and components of fashion image were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) The main factors influencing the current fashion image of women in their forties and fifties in Korea are classified into six types. 2) The elements of fashion image that Korean women in their 40s and 50s pursue are divide into four types. 3) Each type can be recognized by specific fashion image components and colors. 4) This shows that middle-aged Korean women are highly conscious of how others perceive them and have a desire to not stand out from others. It also shows that they are very active in pursuing fashion and following trends, which is the image of an active and dignified woman. This study provides the framework that enables sorting of the fashion images types that middle-aged Korean women want to pursue. The results from analyzing the factors can be used to recognize specific fashion images, and can be used in the planning and designing of fashion items for middle-aged Korean women.

• Journal of the Korean Society of Costume
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• v.46
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• pp.67-88
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• 1999

텍스타일의 발전에 있어서 진보적 기술혁신은 합성섬유의 잠재력을 높이는데 큰 촉매 역할을 해왔는데 그 중 가장 두드러지게 성공적인 분야는 바로 스트레치 직물 분야이다. 스트레치는 그자체의 다양한 종류와 변화무쌍한 특성과 함께 스포츠 웨어, 캐주얼웨어 뿐 아니라 최근에는 정장류 남성복에 이르기 까지 그 사용범위와 미적 표현이 크게 증가되고 다양해졌다. 스트레치의 미는 기능적이고 편안하면서도 직물자체의 유동적인 특성과 함께 인체와 더불어 표출되는시각적 이미지가 현대미에 새로운 개념을 더하고있다는 데에 그 가치가 있다. 본 연구목적은 현대 패션디자인에 표현되어진 스트레치의 미적 개념과 가치가 무엇인가를 발견하는데 있다. 특히 섬유과학기술의 진보로 인한 스트레치 직물의 다양함과 그에대한 디자이너들의 패션철학과 디자인의 다양한 변화를 강조하고 나아가 다음세기를 위한 보다 나은 디자인의 방향을 제시해 보고자한다. 연구결과는 다음과같다. 1, 스트레치의 가장 두드러지는 현대적 미는 편안함과 기능성에 있다. 특히 스트레치 직물 자체가 더욱 가벼워지고 강해지면서 현대생활과 미래생활에서 가장 크게 중시되고 있는 comfortable & functional 의 이상적인 개념을 충적시켜 주고 있다. 2. 스트레치 직물의 유동적특징에서 대표적으로 나타난 스타일은 바디스트인데 이것은 스트레치 자체의 신축성이 기본적으로 인체곡선 위에서 표현되어진 것으로서 거의 비슷한 스타일의 uniformity 현상을 낳게 되었고 또한 인체선의 드러남으로 인해 'healthy'이미지 추구라는 현대미의 새로운 개념을 가져왔다. 2. 더욱 정교해진 스트레치는 결국 transparent look을 낳았고 또한 비치는 직물들을 겹쳐입는 layering 현상을 가져왔는데 이것은 현대적 순수미와 여성미가 시감각적 이미지로 표현되어진 것이라 할수 있다. 4. 스트레치가 되므로서 생기는 긴장은 다른 디자인 요소들에 대해서는 극히 단순한 것을 요구하면서 결국 simplicity를 동반하게 되었다. 5. 스트레치는 디자인 구성 요소들의 보다 작은 개념을 낳았는데 즉 더욱 좁아진 형과 작아진 사이즈 없어지거나 줄어든 다트와 구성선 그리고 그에따라 줄어든 공정과 낮아진 가격이다. 이 개념은 현대미의 minimalism의 한 현상으로 해석되어지며 스트레치 직물은 여기에 가장 부합되는 소재가 되었다. 6. 스트레치의 시각적 이미지는 그자체가 'easy' 'free'느낌과 함께 보편적이면서 미래적이다. 이상으로 볼 때 미래의 패션은 보다 진보적인 섬유과학발전에 힘입어 21세기의 새로운 환경에 잘 적응 할 수 있는 합리적이면서도 미적 가치가 내포된 인간에게 보다 친숙한 디자인으로 전개되리라고 생각되어진다.