• Title/Summary/Keyword: 패션 시스템

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The Effect of CRM Factors in Supply Chain Management of Fashion Apparel Company (패션기업의 SCM환경에서 관계구축에 영향을 미치는 CRM요인)

  • Son, Jin Ah
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.137-144
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    • 2017
  • The purpose of this study is to examine the effectiveness of Customer Relationship Management (CRM) factors in the Supply Chain Management (SCM) context focusing on ashion apparel company. Especially, this study reveals whether a long term relationship is beneficial for all businesses regardless of negotiation power leverage. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. The findings of this study are as follows: First, the research model which is CRMs for interactive relationship building were developed. Second, cause-and-effect relationships in the proposed model were partially supported depending on CRMs. The most effective CRMs offered are a guarantee of sales and a special discount. Customized products and quality, convenience, competitive pricing, and development of a product/system/service were effective to ultimately increase a switching cost.

A study on recent research trends related to infant & children's clothes (최근 유·아동복 관련 연구 동향에 관한 연구)

  • Kim, Yun Hee;Lee, Jin Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.175-186
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    • 2018
  • These days, due to increased income levels, lower birthrate, and increased marriage age, interest and investment in children has increased, and infant & children's clothes has become more upgraded, differentiated, and diversified. In accordance with the change of the infant & children's clothes market, Examine the research trends of the papers in the journals. Used 'KISS', 'DBpia', 'Korea Institute of Science and Technology Information', in the search system, and 137 papers were searched for by using key word, 'infant's clothes' and 'children's clothes'. The year of publication is limited to 2001 to 2017, and they are classified into 5-year units and again the papers were classified by year, by journal, by field of clothing research (Technical Design & Production, Fashion Marketing, Textile System, Fashion Design), and frequency and percentage were used as data analysis. The number of articles related to infant & children's clothes increased such as 39 in 2001~2005, 43 in 2006~2010, and 55 in 2011~2017. The distribution of articles by journals has been published mainly in the journal of the Korean Society of Clothing and Textiles, but as the journals were diversified, they were distributed evenly in other journals related to the apparel. In the presentations according to the research field by year, from 2001 to 2005, the ratio of apparel design and production was high, but since 2006, many papers related to fashion marketing and fashion design have been published. The research contents of the field of clothing research are as follows: 41 articles in design production field, focusing on dimensional system and pattern design, 40 articles in fashion design field, focusing on design development and design preferences, 46 articles in fashion marketing field, focusing on consumer behavior and marketing management. And 10 articles in apparel material system field, focusing on research on cloth science materials, but they are less well studied than others, but these studies should be actively pursued in the future.

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Exploratory Study on Global Marketing Strategy for the Dongdaemun Fashion District (동대문 패션시장의 생산시스템을 활용한 글로벌 마케팅 전략에 관한 탐색적 연구)

  • Kim, Munyoung
    • Journal of the Korean Society of Costume
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    • v.64 no.3
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    • pp.47-61
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    • 2014
  • Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.

Aesthetic Value of Typography Expressed in Modern Fashion within the Framework of System (시스템 관점에 의한 현대 패션 타이포그래피의 미적 가치)

  • Suh, Hyunsoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.4
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    • pp.661-672
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    • 2017
  • This research studies the aesthetic value of typography in fashion, within the framework of system for objective and multilateral research. For this purpose, a literature review and analysis of system and typography were performed. The scope of this research is from 2000 to 2015. The results of the research can be summarized as follows. First, by analyzing system and typography in modern fashion in order to set up a new theoretical standard, we found that the main values of typography in modern fashion concern functionality, hierarchy, stability, independency, and flexibility. Second, by analyzing of aesthetic value of typography in fashion within system, we found that main values the functionality of typography as a marketing tool, the hierarchy of typography as a slogan of subculture, the stability of typography for the increasing of collective belonging, the independency of typography as a linguistic playfulness, and the flexibility of typography as an image. Lastly, each aesthetic value of typography expressed in fashion has similarities and differences. It could be considered in the same vein as the system that always has a double-side character of dependency and independency, universality and individuality. This study has pursued to conduct more research on fashion within a framework of system.

Kidult Fashion Design Appling Jeffrey Fulvimari's Work - Using CAD System - (Jeffrey Fulvimari의 작품을 응용한 키덜트 패션 디자인 - CAD 시스템을 이용하여 -)

  • Jang, Jung-Im;Lee, Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.647-660
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    • 2007
  • The purpose of this study is to develop 'fashion design for kidults' appling fashion illustrator Jeffrey Fulvimari's work which is offering inspiration through collaboration with artists of various fields, and it was also used to advertisement visual of many products. The method of the study is composed of literature study and development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through Internet, and design results are presented using Adobe Illustrator 10 and Photoshop 7.0 programs. This study chose images which give cute and lively feeling among famous fashion illustrator Jeffrey Fulvimari's works on the basis of influence of kidult trend appeared in modern fashion and presented kidult fashion design that expresses naive & happy memories of childhood girlishly and sexily using CAD system. Appling images appeared in Jeffrey's work to kidult fashion design could confirm that artist's work has a realizable possibility as high value-added design component, and it answered to kidult trend which is expressed variously in modern fashion.

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Implementation of 2.5D Mapping System for Fashion Design (패션디자인을 위한 2.5D맵핑 시스템의 구현)

  • Lee, Min-Kyu;Kim, Young-Un;Cho, Jun-Ei;Han, Sung-Kuk;Jung, Sung-Tae;Lee, Yong-Ju;Jung, Suck-Tae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.2
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    • pp.599-602
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    • 2005
  • This paper utilizing model picture of finished clothes in fashion design field various material (textile fabrics) doing Draping directly can invent new design, and do not produce direction sample or poetic theme width and confirm clothes work to simulation. Also, construct database about model and material image that can confirm Mapping result by real time. Development did the 2.5D Mapping system that used path extraction algorithm, warp algorithm, a lighting extraction and application algorithm in order to implement natural Draping of model picture and material image.

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Development of Smart Mirror System for Hearing Deaf's Pronunciation Training (청각 장애인을 위한 발음 교정 학습용 스마트 미러 시스템 개발)

  • Jung, Ha-Yoon;Jeong, Da-Mi;Lee, Jong-Hyeok;Kim, Byung-Gyu
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.267-274
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    • 2017
  • Recently, there is a new trend about internet of things (IoT) such as shops with smart mirror around the fashion and beauty industry. Since smart mirror can display a content through a monitor which is attached to back of mirror system while looking through a mirror, it can be applied to various industries such as fashion, beauty and health care. This paper proposes an efficient learning system requiring no assistance from others for the hearing deaf who atrophy verbal skill and are inaccurate in pronunciation by using features of smart mirror. Also, this system proposes an efficient and simple lip reading method which can be applied to an embedded system and improves a learning efficiency by employing previously verified pronunciation training data.

A Study of Discriminant Analysis about Korean Quick Response System Adoption (국내(國內) 신속대응(迅速對應)시스템 도입업체(導入業體)의 판별분석(判別分析) 연구(硏究))

  • Ko, Eun-Ju
    • Journal of Fashion Business
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    • v.4 no.3
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    • pp.103-114
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    • 2000
  • The purpose of this study was to test the discriminant analysis model of Quick Response system and to examine the detailed relationship between each discriminant factor and Quick Response adoption. In this discriminant analysis model of Quick Response system, firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits were included as discriminant factors. Onehundred and two subjects were randomly selected for the survey study and discriminant analysis, descriptive analysis, t-test, and x square test were used for the data analysis. The results of this study were: 1. Wilks Lambda and F value support the discriminant analysis model that, taken together firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits significantly help to explain Quick Response adoption. 2. The importance of discriminant ability was, in order, firm size, the Quick Response benefits, women's wear, fashion trend, analyzer, selling time, reactor, defender and men's wear. 3. The discriminant function had the high hit ratio, so this can be well used for the classification of Quick Response adoption/nonadoption.

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Adoption and Future Research Direction of Apparel CAD in Korea (국내(國內) 어패럴 CAD 시스템의 도입현황(導入現況) 및 향후(向後) 연구방향(硏究方向))

  • Ko, Eun-Ju;Hwang, Seung-Hee
    • Journal of Fashion Business
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    • v.3 no.1
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    • pp.55-64
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    • 1999
  • The purpose of this research are to enhance the understanding of apparel CAD system and to suggest future research direction in the field of apparel CAD system. To do so, (1) the background and the concept, (2) the adoption situation, (3) the benefits and problems, (4) previous research are discussed. Also factors which can influence the adoption decision of apparel CAD system are Identified and related propositions which can provide the directions to future research are developed. Using the usage level of apparel CAD system adoption as the dependent variables, the selected organizational characteristics, as independent variables, are : firm size, product characteristics, and perception of apparel CAD system benefits.

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A Study on the Fashion Internship Program Model (I) - Focused on the System Development for the College Departments - (패션 인턴십 프로그램 모델 연구(I) - 학계용 시스템 구축을 중심으로 -)

  • Yu Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.14 no.3 s.62
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    • pp.483-496
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    • 2006
  • The purpose of this study was to develop a pragmatic fashion internship program as a following study of 'An analysis of the consciousness of the professors and college students for the fashion industry internship'. The methods of the quantitative analysis and some case studies were used for this study. The results of this study were as follows : Internship program has 6 steps ; ready, introduction, selection, operation, reputation, management. It will help professors and college students to execute the program systematically. The contents of the fashion internship program model for professors were as follows: 8 recruiting methods to find internship companies, the contents of the internship agreement, 6 types of internship, the contents of the recommendation letter, advanced education contents for a fashion internship, e-mentoring program model, a curriculum of the cultural study and the major course, evaluation standard elements of the intern students, the methods of evaluation etc.

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