• 한국생활과학회지
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• 제15권5호
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• pp.775-782
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• 2006

The purpose of this study was to investigate the factor of feminization in men's fashion according to Sex Role Stereotype of the viewpoint of 20's$\sim$30's womens. The investigators surveyed 284 women who aged twenties and thirties in pusan. For data analysis, we used Chi-Square Test, Factor Analysis, Reliability Analysis, T-test and ANOVA along with SPSS 12.0 package. The results of this study were as follow: First, the result of sex role stereotype according to vital statistics was difference all of variable accept for age. Androgyny type and man type highly showed in most variable. That was showed the change of Sex Role Stereotype. Second, the result of the factor of feminization in men's fashion according to Sex Role Stereotype of the viewpoint of 20's$\sim$30's womens were identified as 'pursuit of sense', 'pursuit of fashion', 'pursuit of individuality', 'secession of sex role', 'feminity'. Third, the result of the factor of feminization in men's fashion according to The vital statistics was difference with all of variable except for educational level. Forth, the factor of feminization in men's fashion according to sex role stereotype was difference with all of factor except for pursuit of sense'. Specially, 'pursuit of fashion' and 'pursuit of individuality' were important understanded the factor of feminization in men's fashion in Androgyny type.

• 한국의류학회지
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• 제27권12호
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• pp.1368-1373
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• 2003

본 연구에서는 견직물에 강경한 촉감을 부여하여 한복지 뿐만 아니라 현대의 패션경향에도 부합되는 소재를 개발하고자 하였다. 견직물에 강경성을 부여하기 위하여 의마가공용 폴리우레탄 수지를 이용하여 수지농도와 큐어링온도에 따른 수지부착율을 조사하였고, 여기에 수반되는 물리적 특성의 변화를 살펴보았다. 또한 가공된 견직물의 세탁에 대한 내구성도 살펴보아 동시에 실용가능성도 검토하였다. 이상의 연구를 통해 다음과 같은 결과를 얻었다. 1. 의마가공용 폴리우레탄 수지를 견직물에 처리할 경우 수지 농도가 증가할수록 수지 부착량이 증가하였다. 2. 열처리온도를 변화시켜 수지부착량의 변화를 살펴본 결과 열처리 온도가 증가할수록 수지의 부착량이 감소하여 본 실험에 사용된 수지의 적정 열처리 온도가 160-18$0^{\circ}C$인 것을 고려해 볼 때 견직물의 경우 17$0^{\circ}C$의 열처리 온도가 적절한 것으로 나타났다. 3. 수지 처리된 견직물의 역학적 특성치의 변화를 살펴본 결과 RT, EM, MIU값은 감소하는 경향을 가지며, LT, B, 2HB, G, 2HG, 2HG5값은 증가하는 경향을 나타내어 폴리우레탄 수지처리로 의마가공 효과를 갖는 견직물을 얻을 수 있었다. 4. 수지 처리된 견직물의 역학적 특성치는 물세탁 후에도 크게 변화가 없어 세탁에 대한 내구성을 지니고 있는 것으로 나타났다.

• 한국의류산업학회지
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• 제9권1호
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• pp.72-80
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• 2007

The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.

• 한국의상디자인학회지
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• 제8권3호
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• pp.35-47
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• 2006

This study aims to suggest the Deconstruction theory that is changing and developing by being converted into visual from as cultural code which reflects the spirit of the times and art style as well as to analyze the phenomenon of deconstruction expressed in the Fashion photographs. Fashion photographs are historical documents presenting us with the evidence of the ideal body types and culture throughout time. Fashion photographs is direct information about the fashion itself, and at the same time, it transmits various circumstances of the times. Fashion photographs has opened a new aspect called visual communication, when it's seen in new, more profound way, instead of being locked in its visible frame. Photograph is no longer a mere means to preserve documentation or pursue artistic expression. Instead, it's now regarded as a way to pursue visual transmission owing to its cognitive psychology, and this is a remarkable step toward new thing. In this study, the possible visual information function of photograph was explored from diverse aspects, such as the combination of photo and design, its linking to printing technology's mass production function, or the development of its imagery symbolism. This study shows that the nature of deconstruction can be explained as deconstruction of the sexes, deconstruction of the time and space, and deconstruction of the genre.

• 한국생활과학회지
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• 제20권1호
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• pp.155-168
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• 2011

This study aims at analyzing the Mix & Match fashion trend expressed in the Ready to Wear collections shown in 27 collections of 3 designers(Alexander McQueen, Jean Paul Gaultier, Comme des Gar$\c{c}$ons) over the past five years from 2007S/S to 2011S/S, and the results are as follows. 1) The characteristics were a combination of past and modern, the past and past prominent fashions combined at a different time, these styles and details were seen in Alexander McQueen's collection. 2) The properties of combination were expressed as a clash of cultures, such as East and West or African and European. 3) The characteristics of the combinations were expressed by differences in purpose, such as outer garments or underwear. 4) Artistic combinations of Mixing & Matching happen through a component confusion of art and garments. 5) The characteristics of Mixing & Matching fashion were expressed in images, especially in the case of Jean Paul Gaultier.

• 한국의류학회지
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• 제24권8호
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• pp.1155-1166
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• 2000

The purpose of this study is to investigate deconstructive trends of the street fashion in the 1990s spring/summer(S/S) Collections. This study was carried out by both the qualitative analysis and the quantitative analysis. In the qualitative analysis, the important street fashion was grouped and deconstruction was sampling of category. In the quantitative analysis, it took frequency, percentage and $\chi$$^2$-test. The results of the quantitative analysis are as follows: 1. \"N대-Hippie/Grunge\" has been most popular street fashion through the 1990s. The next is \"Sportive Casual\". 2. According to \"deconstructive inner meanings\", there are significant differences between the S/S street fashion in the 1990s. In \"N대-Mods/Jazz\" style, \"Sportive Casual style\" and \"Technos/Cyber-punk\" style, \"Intertextuality\" is high. In \"N대-Hippie/Grunge\" style, \"Exhibition of Otherness\" is high. 3. According to the \"deconstructive outer description\", there are also significant differences between the S/S street fashion in the 1990s. But, In \"Neo-Mods/Jazz\" style, \"Not Included\" is high, which means the \"N대-Mods/Jazz\" isnt related to the \"deconstructive outer description\". In \"N대-Hippie/Grunge\" style, \"Poverty.outworn\" is high. In \"Sportive Casual\", \"Exposure\" is high. In the \"Technos/Cyber-punk\", \"Destruction.Division\" is high.

• 패션비즈니스
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• 제10권4호
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• pp.45-54
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• 2006

This study analyzed the purchasing behavior for underwear, with the subjects of pregnant women, and the trend of its fit preference and thereby looks into the practices of their clothing life to provide the basic data for the formation of maternity clothing industry, focusing on the underwear development in response to pregnant women's body type features. The conclusion were as follows: 1. The analysis of underwear wearing practices for the women in the pregnancy of eight months or longer and those after the delivery within one month showed that about 80-90% of them wore panties or brassieres and about 70% of them did not wear girdles, thus with a lower level for girdles than for panties or brassieres. 2. The surveys of the satisfaction and fit for two designs each with the high wearing frequency did not show any relatively significant difference in assessment by the design. The analysis of the satisfaction by the part with the maternity underwear indicated that in the case of panties the respondents were dissatisfied with the length as to be long, and also dissatisfied with waist circumference, abdomen circumference, private parts, and groin as to be small, reflecting that the circumference coverage of the panties in the market was not effectively managed.

• 한국의상디자인학회지
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• 제4권2호
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• pp.163-172
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• 2002

There have been many unbalanced attempts to break the rules with Renaissance movement which connects with the past in the current art. And From the latter half of Twenty century to the early half of twenty one century, the common sense of fashion is turned over by(unthinkable fashion). To analyze current apparence of fashion, this research make a comparison of fashion condition between the sixteenth century and twenty century fashion, Three analysis methods is introduced. First of all, this paper make research of original language of mannerism and unthinkable apparence. Second, appearances of mannerism fashion and unthinkable fashion which are taken from reference books and pictures. Third, Gathering methods which express own style between two periods in the end part of research. As a result, Although Mannerism isn't practical for the visual and new pleasure, and neglect humanism of Renaissance, It is a tendency which is willing to change the flow of prevailing mode, and to reflect asking of people each periods. Mannerism and unthinkable fashion is apparence of society to refresh own feeling. And then, Mannerism and unthinkable fashion is a new challenge to escape from fixed thought.

• 패션비즈니스
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• 제3권3호
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• pp.69-78
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• 1999

The purpose of this thesis is to investigate of fabric characteristics in women's wear as reviewing the fabric trends in 1990's domestic fashion. As a method to accomplish this research, I have examined the articles related to fashion fabric and fashion trend magerzines. This study considered women's wear relatively used diverse fabrics, there was not previous study regarding the fabrics used in domestic, since the 1990's. The social fators for the 1990's fashion were the influence of the informed, the increased concern for the ecological environment, the sattlement of young popular culture, the increase of resonable consume and social anxiety. To understand the fashion trends of the 1990's women's wear, it is divided three periods. The traditional period is from 1991 to 1993, the mixed period of the naturalism and the technology is from 1994 to 1995, the retro period is from 1996 to 1999. The charateristics of the fabrics used in 1990's women's wear were the appearance of various functional fabrics, the development of new synthetic fabric with high sensitivity, the popularization of circular knit, the fabrics with a retro mood toward traditional feminine mood and the blending of fabrics. The fashion of 1990 have had the characteristics of various utilization of the materials on the base of reasonable and practical trends than the changes of design and detail.

• 한국의류학회지
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• 제28권1호
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• pp.100-111
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• 2004

The purpose of this study is to investigate fashion advertisements portraying ambiguous sex phenomena, including homosexuality codes and to analyze the meaning of these advertisements in order to develop effective fashion advertisements strategies. The method of this study was to observe the readings about ambiguous sex theory, including homosexuality, and analyze fashion advertisements that express this through the Internet and fashion journals. The ambiguous sex expression seen in fashion advertisements meet various consumers' needs which is what the latest advertisement market requires, and offer competitive brand image by fresh appeal. In the background, there are various complex factors like the change of contemporary spirit, and designers' tastes and values about homosexuality. The kinds of ambiguous sex expression techniques portrayed in fashion advertisements can be divided as the ambiguity of physical codes and the ambiguity of sex role identity. These advertisements do play a role as a public campaign for a change in society from the sociocultural point of view. And, from the economical viewpoint, they approach the consumer as a fresh marketing strategy. From the esthetic viewpoint, they express new esthetic sense named “edge” And seen from the designers' viewpoints, they express designers' private sexual identities.