• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.83-93
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• 2004

The purpose of this study is to examine the relationship between thought systems of post-structuralism by Deleuze and digital culture which is the core topic of social and cultural discussion. And this study also aims to grasp the diversity and movable thinking shown in fashion illustration from the aesthetic thought systems of post-structuralism theory by Deleuze. Furthermore, this study intends to ascertain the concrete representation characteristics and its significance of fashion illustration by analyzing works on the basis of the above-mentioned theory. What are discussed in this paper can be summarized as follows First, this study examined the post-structuralism which supplies the theoretic basis for figuring out the principles of diversity and movable thinking. Second, this study examined the relationship between the open structure and movable individuality of Deleuze who is a representative scholar of post- structuralism. Third, this study analyzed the representative characteristics and aesthetic value to which the principles of post-structuralism, derived from the aesthetic theory of Deleuze, was applied.

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.156-157
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• 2005

• Journal of the Korean Society of Costume
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• v.54 no.1
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• pp.109-123
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• 2004

In this study, the fashion trend after the 1990s and the characteristics of fashion in the postmodernistic viewpoint that mainly effected fashion were observed, and the characteristics of fashion illustration expression was observed in the viewpoint of its link. It can be seen that mutually close characteristics are mutually linked. As the result of this study, the characteristics of fashion illustration can be categorized into three areas. and the sub-concepts are as following. The first category is the pursuit of feminine beauty of individual multi-dimension. This includes- 1) retro feminine beauty; 2) fetishistic and ecstatic feminine beauty; 3) mixed composition genderless (mixed composition style. ageless style and raceless style): and 4) beauty of body deconstruction and reconstruction (deformation due to partial transformation, change into animalization, mechanization and spirituelization. and beautification of crudeness). The second is the intentional deviation of expression and production technique. This includes-1) deviation from traditional perspective; 2) deviation from composition concept: and 3) breaking away from the existing material and expression technique of material. The third is the pursuit of authority-rejection form of expression. This is an area that should be noticed in the fashion illustration expression of the 1990s, as it shows the most diverse phenomenon. The sub-concepts of this category include- 1) separation of art 2) minimalism (minimalism in structure and production method); 3) flatness; 4) completion of incompletion; 5) accidentalism; 6) sportive;7) absence of figure; 8) intentional childishness 9) story development; 10) techno mechanism and cyber character; and 11) animation style.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.165-179
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• 2000

This research centers on studying the function and characteristic of fashion illustration for advertisement and publication which is, among plenty of fashion illustration's functions, the commercial one. Here are some purposes of the research. First, it presents the function of fashion illustration. Second, under the contemporary circumstance of specialization and subdivision. It givers people the better understanding of fashion illustration by providing a variety of its classification bases other than the typical, simple grouping of style drawing and fashion illustration. Third, this research helps fashion illustration establish itself as commercial art by showing how fashion illustration is utilized in the field as a part of the fashion industry. The methods and contents of the research are described that the concept of fashion illustration, characteristic, classification bases and commercial function are presented and than the data of fashion illustration which hale been used as goods since 1990 in the nation are selected in order to analyze the media for the application of fashion illustration. its expression methods, factors and images. By doing so, advertising fashion illustration are much less than those of published fashion illustration and even most cases of advertising fashion illustration are related just to poster advertisement such as magazines, fashion events or public subscription. The published fashion illustration isn't also attracting the public since it focuses on fashion information books, fashion magazines or fashion -clothing books. Another finding is that the expression style of fashion illustration is not various or distinctive. The expression remains in the trends of painting, figurative drawing, sometimes adopts post-modernism which is reflected in popular cartoon and figures exaggerates or simplifies the human body. The image of fashion illustration is simple. casual or feminine in the rough. For the development of commercial fashion illustration, it is required to produce fashion illustrators, not works but goody, with various concepts appealing to the public.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.13-25
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• 2004

The purpose of this study was to show the analysis system and the expression which is applied to fashion illustration by three major components in visual sign, metaphor and metonymy. The results of this study were as follows : Firstly, metaphor in qualisign of syntactics was revealed as a color such as realistic description, a pattern such as clothing of figure. etc. Metonymy was revealed as a social and cultural background color, a concept pattern. etc. In sinsign of syntactics. metaphor was revealed as a human body, non-human body and metamorphosis human body and metonymy as a human body and non-human body. In legisign of syntactics, the metaphor by perspective was used for a fantasy of space. and the metonymy was revealed as a color perspective representation, etc. The degree of change of texture was revealed as a metaphor and metonymy of gradation. And conventional custom sign was almost revealed in metaphor. Secondly, semantics showed about fashion image as juxtaposition of two similar objects in metaphor and as real description and simplification in metonymy Alternative fashion image in semantics was presented as a object related to fashion image. Conventional symbolic sign was presented as a role to clarify a fashion message in metaphor. Thirdly, the metaphorical and metonymical expression in pragmatics were usually presented as drawing and painting.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.407-423
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• 2022

Fashion illustration is a language that expresses the inspirational imagination of designers. Like fashion, illustration reflects and records the social and cultural phenomena of the time. In this context, Ignasi Monreal's fashion illustration shows the characteristics that reveal modern people's ways of thinking and their desires. This study analyzed work by Ignasi Monreal in 'Gucci Hallucination' of 2018 S/S to examine the characteristics of his new painting style and the messages his fashion illustration aims to convey. He tried to harmonize his surrealistic digital illustrations of Greek mythology with Gucci items. As a result of this study, the characteristics of Monreal's illustration works were divided into two main categories: formal aspects (similarity of composition or subject and use of dépaysement techniques), and content aspects (expression of a mythical surreal being). These qualities differentiate Monreal's fashion illustration from that of other artists. In addition, his works on the myth of Icarus not only express the desires of modern people but also convey social satirical messages.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.31-33
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• 2004

현대는 정보문화, 정보홍수와 같은 용어가 사용될 만큼 일상생활에 수많은 정보가 제공되고 있다. 오늘날 정보전달 즉, 커뮤니케이션의 문제는 대단히 중요시되고 있고 디자인 분야에서 이러한 정보 전달 기능의 디스플레이는 특별한 의미와 가치를 가지고 있다. 특히 패션 매장에 있어서, 디스플레이는 구매 욕구를 자극시키고, 같은 옷이라도 전혀 다르게 보이도록 할 수 있는 중요한 판매촉진 요소이며 여기에는 트랜드 이미지, 디자이너의 개성, 그리고 환상까지 끌어내는 전략이 필요하다. (중략)

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.233-243
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• 2010

Thanks to the rapid advance of modern technology in industrial society, economic and material abundances have not only caused a variety of cultural industry to develop but also brought about the development of beauty treatment industry. Like this, the industry has continually expanded into the public rapidly by forming a new beauty trend along with the growth of mass media such as T.V, advertisement, vogue magazine, and film. And make-up is also broadening its artistic areas by utilizing various expression skills and consistently changing with beauty trends, which has influences on Make-up Illustration. As a result, it has been recognized as a new conception of 'art' expanding in interpretation of communicating with the masses under condition of modern culture and stressed in its part more and more. It is expected that Make-up Illustration playing an important role in the exchange of fashion trend information between beauty treatment industry and people will be studied in different-image-expression ways to raise its artistic value and be a useful material for research and creation activities in the foreseeable future by Make-up Illustration made of computer graphics.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.123-138
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• 2004

The objective of this study is to review the expressive effect of fashion illustrations and to enlarge its expressive range by analysing the correlations between fashion illustrations and surrealistic expressive characteristics. The results are as follows. The surrealistic expressive methods of fashion illustration such as depaysement and automatism have been used by many foreign and domestic fashion illustrators. I think that these methods reinforce the subjective aspect of expressive effects and enlarge the transmitting function of fashion message. The elements of expression are divided into color, texture, shape/form and space. Subjective colors rather than natural colors are used for the surrealistic expressive effect of color in fashion illustrations, and illusion of space is expressed by the change of brightness. The surrealistic expressive effect in fashion illustrations distorted the experience of factual texture and disturbed the visual texture. The use of tactile texture presented strange effects perspectively. The objects of shape in fashion illustrations were mainly human body. The form of human body presents reconstituted and reinterpreted figure by transformation or distortion according to the intention of the artist rather than realistic and physical form. In fashion illustration, the transformation of the human body itself whose body parts get separated, superposition of exterior material and human body, and the distortion of human body by the change are done. Space is where background and shapes are inter-penetrated because they are ambiguous and untransparent, and where all are in disorder and unbalance. The method of projection uses distance perspective, multiple perspective and amplified perspective representation, and forms a psychological space feeling. And I think the use of surrealistic expressive methods are very useful for the subjective sensitiveness and the transmission of a fashion message, and presents a possibility to develop a new expressive method.

• Journal of the Korean Society of Costume
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• v.65 no.5
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• pp.103-112
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• 2015

This study examines the fashion illustrations textbooks that have been published in the domestic market, and identifies its characteristics and problems in regards to its use in developing creative students. The purpose of the study is to propose ways to improve the development of the fashion illustration textbooks. The research method of this study are as follows: First, the teaching materials on fashion illustration in Korea were researched to examine the current state of publication. Second, its contents were analyzed to identify its characteristics. Third, an improvement plan of educational materials on fashion illustration in Korea were proposed. As for the scope of study, 18 volumes of fashion illustration teaching materials published in Korea during 2004-2014 were targeted. It should be noted that translated publications, digital fashion illustration materials and teaching materials for specialized and professional organizations were excluded. Conclusions of this study are as follows: First, examination of the textbooks revealed that additional content is needed regarding theoretical understanding of fashion illustration, as well as illustrations of men and children, as there was an insufficient amount of those topics. Second, the contents on the illustration application using current trends were lacking in the unit on illustration application. Accordingly, it is necessary to develop contents that reflect these trends. Lastly, the textbooks should be packaged with compact discs CDs containing video clips to assist students to get a better grasp of the material. The result of this study can be used to develop new teaching materials on fashion illustration, and be utilized as basic information in the curriculum design of fashion illustration.