Browse > Article
http://dx.doi.org/10.5850/JKSCT.2022.46.3.407

Surrealistic Characteristics Expressed in Ignasi Monreal's Fashion Illustrations -Focusing on the 2018 S/S Gucci Hallucination Collection-  

Son, Ju Hee (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
Chun, Jaehoon (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/Research Institute of Human Ecology, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.46, no.3, 2022 , pp. 407-423 More about this Journal
Abstract
Fashion illustration is a language that expresses the inspirational imagination of designers. Like fashion, illustration reflects and records the social and cultural phenomena of the time. In this context, Ignasi Monreal's fashion illustration shows the characteristics that reveal modern people's ways of thinking and their desires. This study analyzed work by Ignasi Monreal in 'Gucci Hallucination' of 2018 S/S to examine the characteristics of his new painting style and the messages his fashion illustration aims to convey. He tried to harmonize his surrealistic digital illustrations of Greek mythology with Gucci items. As a result of this study, the characteristics of Monreal's illustration works were divided into two main categories: formal aspects (similarity of composition or subject and use of dépaysement techniques), and content aspects (expression of a mythical surreal being). These qualities differentiate Monreal's fashion illustration from that of other artists. In addition, his works on the myth of Icarus not only express the desires of modern people but also convey social satirical messages.
Keywords
Ignasi Monreal; Fashion illustration; Surrealism; Gucci; Depaysement;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 Geum, D. M. (2017, November 16). 화가를 사랑한 디자이너 [A designer who loved painters]. W Korea. Retrieved from http://www.wkorea.com/2017/11/16/%ed%99%94%ea%b0%80%eb%a5%bc-%ec%82%ac%eb%9e%91%ed%95%9c-%eb%94%94%ec%9e%90%ec%9d%b4%eb%84%88/
2 Gucci. (n.d.-a). 2017 구찌 기프트북(GIFT BOOK) 일러스트레이션 [2017 Gucci Gift Book illustration]. Gucci. Retrieved from https://www.gucci.com/kr/ko/st/stories/inspirationsand-codes/article/cruise-2018-gifts-qa
3 Hong, H., & Lee, J. (2014). A study on the Hommage of architectural space-Focused on Richard Meier's architecture-. Journal of Korea Institute of Spatial Design, 9(2), 129-138. doi:10.35216/kisd.2014.9.2.129   DOI
4 Kee, Y. M. (2016). The meaning of the acceptance of photography in the development of the surrealism art movement in the 1920s. Journal of the Korean Society of Design Culture, 22(2), 51-62. doi:10.18208/ksdc.2016.22.2.51   DOI
5 Kim, M.-h. (2009). Analysis of domestic research trends in fashion illustration. Journal of the Korean Society of Clothing and Textiles, 33(8), 1337-1346. doi:10.5850/JKSCT.2009.33.8.1337   DOI
6 Ko, J.-H. (2016). A suggestion for the educational convergence of literature and art-On Sir John Everett Millais's Ophelia-. Journal of Literarytherapy, 40, 39-72. doi: 10.20907/kslt.2016.40   DOI
7 Lee, I. (2016). Study on depaysement technique in surrealism artists' work. The Journal of Europe Culture Arts, 13, 59-76.
8 Mona Lisa with the Keys. (n.d.). www.FernandLeger.org. Retrieved from https://www.fernandleger.org/mona-lisa-with-the-keys/
9 Monreal, I. (n.d.-f). Gucci Gifting: Gucci Artwork 00 (VI). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
10 Monreal, I. (n.d.-c). Gucci Gifting: Gucci Artwork 00 (III). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
11 Moon, J.-H. (2020). A study of the visual irony of a painting using 'Depaysement'. Journal of the Korea Convergence Society, 11(4), 165-172. doi:10.15207/JKCS.2020.11.4.165   DOI
12 Mycelebs. (n.d.). 시간의 복제 85-3: 한만영 [Reproduction of time 85-3 by Han Manyoung]. Mycelebs. Retrieved from https://www.mycelebs.com/art/%EC%8B%9C%EA%B0%84%EC%9D%98%%EB%B3%B5%EC%A0%9C%85-3-283083
13 Oh, S. (2013). A study of 'appropriation' in Korean contemporary art - The appropriation of images in painting -. Bulletin of Korean Society of Basic Design & Art, 14(3), 155-170.
14 Oh, S. I. (2018, April 23). 인공지능으로 맞춤형 스타일 제안하고 증강현실로 가상 피팅 체험까지 [Artificial intelligence suggests customized styles and virtual fitting experience with augmented reality]. Forbes Korea. Retrieved from http://jmagazine.joins.com/forbes/view/321040
15 OPEN GALLERY. (2020, January 17). [아트 딕셔너리] NO.2 데페이즈망(depaysement): 초현실과의 '우연한 만남' [[Art Dictionary] NO.2 depaysession : A 'accidental encounter' with Surreal]. OPEN GALLERY. Retrieved from https://post.naver.com/viewer/postView.nhn?volumeNo=27306315&memberNo=856760&searchKeyword=%EB%A5%B4%EB%84%A4%EB%A7%88%EA%B7%B8%EB%A6%AC%ED%8A%B8&searchRank=86
16 Pak, S. (2007). Das sinnbild des Ikarus: Utopie [The icon of Ikarus: Utopia]. Deutsche Sprach- und Literaturwissenschaft, 39, 47-69.
17 Pi, Y. M., & Woo, J. H. (2015). Study on fashion illustration expression in fashion magazines - A comparative study on 2002~2013 male and female magazines -. Journal of the Korean Society of Fashion Design, 15(2), 1-20
18 Yoo, S., & Roh, Y.-D. (2012). 이카로스와 차라투스트라의 유사성 연구 [The relation of Ikarus and Nietzsche Zarathustra]. Franz Kafka, 28, 319-341.
19 Son, G. I. (2018, February 28). 진정한 명품의 조건... "브랜드 철학에 예술을 입혀라" [The qualifications of true luxury... "Add art to brand philosophy"]. The Dong-A Ilbo. Retrieved from https://www.donga.com/news/article/all/20180227/88881708/1
20 Son, Y. E., & Kim, J.-S. (2018). Development of textile design applied by surrealist techniques (Part 2). Journal of Korea Design Forum, 23(1), 205-214. doi:10.21326/ksdt.2018.23.1.018   DOI
21 Lee, H.-J., & Kim, J.-H. (2006). Study of fashion illustrations for advertise-Focused on imaginary brand [RacyBlueEye] images. Journal of the Korean Society of Fashion Design, 6(2), 35-53.
22 Kim, S.-K. (2004). A study on the surrealism expressed in fashion illustrations. Journal of the Korea Fashion & Costume Design Association, 6(3), 123-138.
23 Kim, Y., & Yoo, Y. (2011). A study on expressional characteristics in digital fashion illustration of Tadahiro Uesugi. Bulletin of Korean Society of Basic Design & Art, 12(4), 45-53.
24 Lee, E. (2018). Communality manifested in the 'modern mythologies' of the surrealists in the 1930s and 1940s. Korean Bulletin of Art History, (50), 33-58. doi:10.15819/rah.2018..50.33   DOI
25 Choi, Y., & Park, J. (2019). Formativeness and aesthetic characteristics in Gucci collections by creative directors. Journal of the Korean Society of Costume, 69(8), 1-15. doi:10.7233/jksc.2019.69.8.001   DOI
26 Artland. (2018, December 27). Who made the biggest splash in the art world in 2018? Artland. Retrieved from https://magazine.artland.com/who-made-the-biggest-splash-in-the-art-world-in-2018/
27 Azzarello. N. (2019, May 12). Inside the mesmeric mind of ignasi monreal, the artist behind Gucci's SS18 'hallucination'. Designboom. Retrieved from https://www.designboom.com/art/ignasi-monreal-interview-gucci-hallucination-campaign-design-prize-05-12-2019
28 Breton, A. (1924). Manifeste du surrealisme [First manifesto of surrealism]. Paris: Gallimard.
29 BAZAAR. (2018, April 15). 인스타그램에서 핫한 패션 예술가 [A hot fashion artist on Instagram]. Harper's BAZAAR. Retrieved from https://www.harpersbazaar.co.kr/article/39041
30 Baek, J. H., & Bae, S. J. (2019). A study of strategic brand identity innovation of Gucci through the change of creative director. Journal of the Korean Society of Design Culture, 25(1), 185-198. doi:10.18208/ksdc.2019.25.1.185   DOI
31 Bulgari. (2020, July 9). Barocko High Jewerly Collection reinterpreted by Ignasi. YouTube. Retrieved from https://www.youtube.com/watch?v=IELI5WVstvk
32 Chrysalis Mag. (n.d.). Ignasi Monreal. Chrysalis Mag. Retrieved from https://chrysalismag.by/project/ignasi-monreal
33 Denman, S. (n.d.). Luxury magazine: June. The National. Retrieved from https://luxuryjune.thenational.ae/#group-guccis-zeitgeist-g5gTeX7OXV
34 Depaysement. (n.d.). Larousse. Retrieved from https://www.larousse.fr/dictionnaires/francais/d%C3%A9paysement/23728
35 Gu, J.-H. (2018). Social and artistic interactions between Tuscany and Flanders through the . History & the World, 54, 1-33. doi:10.17857/hw.2018.12.54.1   DOI
36 Fine Art America. (2012, December 23). Ophelia. Fine Art America. Retrieved from https://fineartamerica.com/featured/ophelia-john-everett-millais.html
37 Gadsby, H. (2016, October 17.) Hannah Gadsby: why I love the Arnolfini Portrait, one of art history's greatest riddles. The Guardian. Retrieved from https://www.theguardian.com/culture/2016/oct/17/hannah-gadsby-why-i-love-the-arnolfiniportrait-one-of-art-historys-greatest-riddles
38 Gi, S. J. (2018, November 19). 포시즌스 호텔, 아트북 <호텔 미학> 출간 [Four Seasons Hotel published the art book ]. Aju Business Daily. Retrieved from https://www.ajunews.com/view/20181119082122458
39 Monreal, I. (n.d.-k). Gucci SS18 Campaign: Gucci SS18 Campaign 04. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-04
40 Monreal, I. (n.d.-j). Gucci SS18 Campaign: Gucci SS18 Campaign 03. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-03
41 Monreal, I. (n.d.-l). Gucci SS18 Campaign: Gucci SS18 Campaign 07. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-07
42 Monreal, I. (n.d.-n). Gucci SS18 Campaign: Gucci SS18 Campaign 09. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-09
43 Monreal, I. (n.d.-o). Gucci SS18 Campaign: Gucci SS18 Campaign 12. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-12
44 Monreal, I. (n.d.-p). Gucci SS18 Campaign: Gucci SS18 Campaign 13. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-13
45 Europosters. (n.d.). Fine art print Hieronymus Bosch - The Garden of Earthly Delights by Hieronymus Bosch. Europosters. Retrieved from https://www.europosters.eu/art-photo/hieronymus-bosch-the-garden-of-earthly-delights-v55601
46 Eckardt, S. (2017, December 25). How a dungeons & dragonsloving, self-professed "Geek" ended up painting Gucci's spring 2018 campaign. W Magazine. Retrieved from https://www.wmagazine.com/story/gucci-spring-2018-campaignignasi-monreal
47 Monreal, I. (n.d.-r). Gucci SS18 Campaign: Gucci SS18 Campaign 15. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-15
48 Jung, K.-H. (2001). Work analysis on parody types in contemporary art. Art Journal, 4, 5-33.
49 Gucci. (n.d.-b). Skies to Earth. Gucci. Retrieved from https://www.gucci.com/kr/ko/st/stories/inspirations-and-codes/article/cruise-2018-gifts-places-shoppable
50 Gucci. (n.d.-c). Gucci Hallucination. Gucci. Retrieved from https://www.gucci.com/us/en/st/stories/advertising-campaign/article/spring-summer-2018-ignasi-monreal
51 Kang, C. W. (2018, April 11). 구찌, 이그나시 몬레알과 리미티드 에디션 출시 [Gucci launches limited edition with Ignaci Monreal]. Fashion Seoul. Retrieved from https://fashionseoul.com/157729
52 Choi, Y.-Y., & Ko, J.-M. (2021). A case study on the expansion transmedia storyworld of K-POP idol group : Focusing on reboot and homage. The Journal of the Korea Contents Association, 21(4), 723-733. doi:10.5392/JKCA.2021.21.04.723   DOI
53 Kim, M. (1989). Dress as art-Impressionism and It's image in dress-. Journal of the Korean Home Economics Association, 27(2), 1-19.
54 Kim, M. (2013). Aesthetics in dress: New perspectives on fashion & fashion thinking. Paju: Kyomunsa.
55 Monreal, I. (n.d.-q). Gucci SS18 Campaign: Gucci SS18 Campaign 14. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-14
56 Monreal, I. (n.d.-s). Gucci SS18 Campaign: Gucci SS18 Campaign 16. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-16
57 Monreal, I. (n.d.-t). Gucci SS18 Campaign: Gucci SS18 Campaign 17. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-17
58 Monreal, I. (n.d.-u). Gucci SS18 Campaign: Gucci SS18 Campaign 19. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-19
59 Monreal, I. (n.d.-m). Gucci SS18 Campaign: Gucci SS18 Campaign 08. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-08
60 Monreal, I. (n.d.-b). Gucci Gifting: Gucci Artwork 00 (II). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
61 Monreal, I. (n.d.-d). Gucci Gifting: Gucci Artwork 00 (IV). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
62 Monreal, I. (n.d.-e). Gucci Gifting: Gucci Artwork 00 (V). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
63 Monreal, I. (n.d.-g). Gucci Gifting: Gucci Artwork 00 (VII) Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
64 Monreal, I. (n.d.-h). Gucci Gifting: Gucci Artwork 00 (VIII). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
65 Monreal, I. (n.d.-a). Gucci Gifting: Gucci Artwork 00 (I). Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-gifting/gucci-artwork-00
66 Maisey, S. (2018, June 11). Exclusive: digital paintings by Spain's Ignasi Monreal for Gucci. The National. Retrieved from https://www.thenationalnews.com/lifestyle/fashion/exclusive-digital-paintings-by-spain-s-ignasi-monreal-for-gucci-1.739074
67 Ariz, E. (n.d.). Ignasi Monreal - Illustration meets couture. METAL. Retrieved from https://metalmagazine.eu/en/post/interview/ignasi-monreal-illustration-meets-couture
68 Monreal, I. (n.d.-i). Gucci SS18 Campaign: Gucci SS18 Campaign 01. Ignasi Monreal. Retrieved from https://www.ignasimonreal.com/gucci-ss18/gucci-ss18-campaign-01
69 Personal Values, 1952 by Rene Magrit. (n.d.). Rene Magritte: Biography, Paintings, and Quotes. Retrieved from https://www.renemagritte.org/personal-values.jsp
70 Lee, J. (2019). The effect of surrealistic expression on user experience in augmented reality. A Journal of Brand Design Association of Korea, 17(4), 197-208. doi:10.18852/bdak.2019.17.4.197   DOI
71 Wang, Z., & Cho, E. (2021). A study on the characteristics of surrealism in the works of Peeping Tom dance company - Focusing on 「Vader」, 「Moeder」 and 「Kind」 in the family trilogy -. The Korean Journal of Dance Studies, 81(1), 41-55. doi:10.16877/kjds.81.1.202103.41   DOI
72 Yoon, S. W. (2019, June 11). 한물갔다던 '구찌'는 어떻게 밀레니얼의 사랑을 되찾았나 [How did 'Gucci' regain millennials' love?]. The Asia Business Daily. Retrieved from https://view.asiae.co.kr/article/2019061015221977101
73 Yeou, E. (2014). A study on the association between metaphysical painting of Giorgio de Chirico and surrealistic subconsciousness. Art Journal, 15, 71-93.