• 한국의류산업학회지
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• 제21권2호
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• pp.151-162
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• 2019

This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

• 패션비즈니스
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• 제23권2호
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• pp.1-17
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• 2019

The objective of this study was to investigate electrical conductivity of fabrics from polyester (PET) and Nylon (N) containing polyurethane (PU), with silver paste patterns screen-stenciled in three directions. The PET/PU and N/PU fabrics knitted or woven were uniaxially strain-recovered up to 22.5% in three times when each change in electrical resistance was simultaneously measured. This study established four variables that complexly affected electrical conductivity of these specimens; fabric structures, components, cover factors, and the percolation of silver particles. The woven or knitted fabric structures did not distinctively cause the changes in electrical resistance, however, the woven fabrics with the diagonal patterns showed their relatively high electrical resistance. The PET/PU fabrics with increasing the PET proportion generally presented the opposite propensity to its electrical conductivity. The changes in electric resistance of the PET/PU 85/15 2/1 twill and double plain fabrics instantaneously responded to the rate of elongation. The PET/PU group exhibited a reverse correlation between its cover factor and electrical resistivity. The highest electrical conductivity of the PET/PU 95/5 interlock fabric, with very few fluctuations, was attributed to the deep percolation of the silver particles that bridged the gaps between one loop and another. On the other hand, the occurrence of the silver cracks along with the elongated direction led to the immeasurably high change in electrical resistance as the strain increased.

• 한국의류산업학회지
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• 제25권6호
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• pp.690-703
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• 2023

With the emergence of digitalization and environmental changes, such as those caused by COVID-19 and high-speed networks, online video platforms have changed how people communicate and created new marketing opportunities. The unique characteristics of mobile short-form videos are causing more people to consume and produce diverse content in the digital environment. The study focuses on two story types (product essential and relative information) to examine the effectiveness of short-form videos for fashion marketing. This study verified the influence of the common traits of short-form video content (informativeness, expertise, familiarity, and playfulness) on fun, e-WOM, and purchase intention and the mediation effect of fun using video samples categorized by story type. In this study, 300 Gen Z men and women responded to a survey after watching a 30-second short-form video sample. All the traits of short-form video content were found to have a positive effect on fun. Moreover, all the traits excluding playfulness had a positive effect on e-WOM and purchase intention as well. Fun had a positive effect on both e-WOM and purchase intention as well as a partial mediating effect. These findings are expected to provide insight and reference for planning short-form video marketing from the perspective of the fashion industry.

• 한국의류산업학회지
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• 제13권4호
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• pp.560-571
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• 2011

Copying of designs has been condoned in the fashion industry. However, the industry argues that whether fashion design should be protected by law and what constitute design copying in fashion. This study has been performed by in-dept interviews with employees in the fashion industry. The study finds that respondents perceived copying of design to be some extent beneficial to the industry. While, they also observed that it has a negative effect on the industry due to indiscriminate copying. In regards to standard of drawing the line between copying and inspiration or modification, designers have subjective and discrepant standards. Fashion industry itself, consumer's biased preference, inefficient education and lack of legislation are significantly engaged in design copying.

• 한국의류산업학회지
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• 제10권2호
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• pp.209-219
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• 2008

The purpose of this study was to investigate job stressors of information planning process and the relevant affairs of Fashion Information Providers, using the qualitative research method. This study was performed by interview with 14 fashion information planning providers from April to May in 2007. In the information planning process, there were five steps on fashion information providers' recognitions of stressors: information gathering, analysing, planning, presenting and evaluating. In the relevant affairs of fashion information activities, job stressors consisted of task related stressors, role related stressors, organization related stressors, personal characteristics, and outsides of organization related stressors.

• 한국의류산업학회지
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• 제5권4호
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• pp.351-362
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• 2003

To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

• 한국의류산업학회지
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• 제23권4호
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• pp.480-490
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• 2021

Sales forecasting is crucial for many retail operations. For apparel retailers, accurate sales forecast for the next season is critical to properly manage inventory and plan their supply chains. The challenge in this increases because apparel products are always new for the next season, have numerous variations, short life cycles, long lead times, and seasonal trends. In this study, a sales forecasting model is proposed for apparel products using machine learning techniques. The sales data pertaining to outerwear items for four years were collected from a Korean sports brand and filtered with outliers. Subsequently, the data were standardized by removing the effects of exogenous variables. The sales patterns of outerwear items were clustered by applying K-means clustering, and outerwear attributes associated with the specific sales-pattern type were determined by using a decision tree classifier. Six types of sales pattern clusters were derived and classified using a hybrid model of clustering and decision tree algorithm, and finally, the relationship between outerwear attributes and sales patterns was revealed. Each sales pattern can be used to predict stock-keeping-unit-level sales based on item attributes.

• 한국의류학회지
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• 제28권1호
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• pp.1-11
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• 2004

Cultural value is widely accepted as the crucial concept in understanding consumer behavior: cultural values influence consumption values, which determine choices of consuming everyday products and services. The objectives of this study were to (a) identify the difference between cultural and consumption values in the Korean fashion industry and (b) to explain the difference using the existing theories introducing fashion system, which are Solomon(2002)'s cultural production model in marketing area and Hamilton(1997)'s fashion system arbiter in clothing area. The qualitative data used to identify cultural values were 160 apparel advertisements listed in a fashion magazine issued in 2002. Utilizing the convenient sampling method, the quantitative data used to identify consumption values were gathered by surveying female university students aged over 20 living in the Seoul metropolitan area. Of 369 returned questionnaires, 255 were used in factor analysis and paired t-test. Cultural value ignored functional aspect of apparel while it was one of the most salient factors for consumption value. With respect to success and fashion orientation factors, cultural value highly appreciated them while they were the least considered factors for consumption value. These implicate that the Korean fashion industry can be explained by Hamilton's macro-level cultural and fashion system arbiters and cultural production model as well. Introducing macro-level perspectives about fashion system, this study encourages researchers to expand their research spectrum from micro-level consumers to macro-level fashion industry, which has long been neglected by the fashion marketing researchers in Korea.

• 한국의류산업학회지
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• 제19권2호
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• pp.109-120
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• 2017

In the textile industry located in Gyeonggi-do, 85% of small-sized firms have less than 10 employees; in addition, the most of them are characterized by a vendor relying specialization system that conducts foundry from the vendor that managed marketing, textile design development, and quality checks according to unit stream. The breakaway of these vendors accelerated over the last 7 years; however, industry survival is at stake because the specialization system and orders have collapsed. The following four main policies must be implemented to overcome industry hardship. Policies have been derived from survey and analysis (present condition and trends) from industrial statistics and related policies in advanced and developing countries. First, a policy to promote cooperation between small-sized foundry unit-streams. Second, unification of the marketing support function with a textile design and development support system. Third, the introduction of policy support-management system customized according to developmental stages (tall process${\rightarrow}$fabric production${\rightarrow}$sales${\rightarrow}$clothing production sales). Fourth, foundation of a control tower that puts these tasks in a vehicle and runs them and the division of roles with the central government. We must propel main tasks to manifest the developmental potential (develop eco-friend dyeing and processing technologies, change to the young next CEO in business environment, and grow the of knit market) of the Gyeonggi Textile Industry in a short period to present a condition where these four main policies are running.

• 한국의류산업학회지
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• 제14권5호
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• pp.739-748
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• 2012

Modern people gratify their self-satisfaction to express their distinctive image and symbolic significance through various and sensible direction. The image that is formed by each factor of coordination and harmony of aesthetic characteristic has emphasized its importance in modern society. And also, the item which is conflated by the wearer's feeling figures the image and it takes a role that lifts the degree of fashion's completion. For the rapid change of fashion trend in modern society, the role of Jewelry has been emphasized. Even though the shape of Jewelry is tiny, but it has risen as one of the fashion items which could be used for various application. Especially, the Brooches are mainly put on her's top where they hold someone's eyes, so it could be regard as Artwork which assists for wearer's distinctive style and lingering impression. Overviews of Researches Trend in Brooch, they have been concerned about Brooch Design, Internal state of the Accessory in clothes and Accessory Design which is expressed in Fashion. But, the study on the relations between Clothes and Brooch is insufficient. So, in this paper, first of all we arrange the terms according to characteristic of Brooch, and then study empirically for the relations between Clothes and Shape of Brooch, Colors of Brooch, Materials of Brooch in Fashion Collection in order to study for the new physical beauty that is expressed by interaction between Clothes and Brooch.