• Journal of Fashion Business
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• v.2 no.4
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• pp.21-27
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• 1998

This study is regards to merchandising in terms of paradigm shift on marketing and cost reduction. All research was done to trace the change of customer's purchasing trend taking examples through two of major women fashion brand, Katharine Hamnett and Cynthia Rowley since Korea has been in IMF controlling. The conclusion is as following; 1. After IMF controlling, young character casual and middle-low priced unisex mode have mainly been in '98 fashion trend. On item terms, cross coordination with reasonable prices was formed as main stream. 2. Shortened production lead-time made it possible to reduce its cost. Also new types of fashion business has been introduced to customers. 3. Speedy action are more emphasized through the benefits of simplified marketing channel and shortened payment terms. 4. It used to be a typical style to enjoy the high margin with an famous overseas brand paying license fee. Currently, the trend is extended to re-export to overseas for the licensed OEM goods.

• Human Ecology Research
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• v.53 no.4
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• pp.463-473
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• 2015

The fashion industry has distinctive characteristics. It is important to understand the specific working environment and unique problems at fashion corporations in order enhance employee efficiency. However, studies on job stress for fashion employees remain limited. This study used qualitative research to examine major job stress factors for fashion company workers. In-depth interviews were conducted on 6 respondents who work in various departments at fashion manufacturing companies. We identified task-related factors and structural factors as the two major job stress factors. Task-related factors consisted of 4 elements (necessity of massive knowledge, overtime outside work, tight schedules, and organizational tasks); structural factors consisted of 3 elements (burden of sales outcome, formal relationships, and anxiety of salary retirement). The results indicated that respondents consistently tried to gain knowledge about the latest trends and field experiences that caused mental and physical exhaustion due to the necessity of working late. Designers and workers in the sales department were constantly evaluated by their sales results compared to other workers that caused high levels of stress. Respondents answered that building relationships was an important factor in the fashion industry and sometimes felt that building formal relationships was more important than the ability to do work.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.859-862
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• 2015

Recent fashion business, is to promote and make a business strategy to realize a high added value to the first goal. Completion of the best men's clothing is only by making the pattern through a person's body size, making it as the best dressed. In this paper, we propose a system to automate production processes a significant impact on menswear production process, time and cost reduction in order to satisfy the needs of manufacturers and customers. Consequently, it is possible to provide optimal men's clothing by saving a time and expense of customers by, increases the customer's needs and men's clothing demand, it is possible to more easily perform to franchising custom men's clothing manufacturer.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.18-33
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• 2005

The purposes of this study were to investigate the difference of the SCM activities in the general characteristics of fashion enterprises and to inquire out the general characteristics affecting the introduction of SCM. The characteristics of apparel manufactures were also compared through the cluster analysis of the SCM activity levels of apparel manufactures. Through questionnaire survey, a total af 214 data - 123 from 64 apparel manufacturers, 46 from 40 fabric suppliers and 45 from 4 retailers - were used for analysis. The analysis on the relation between the SCM activity levels and the general characteristics of fashion enterprises showed that the SCM activities were affected by product assortment pattern and SCM introduction level for fabric suppliers, production method, product assortment pattern, business type and SCM introduction level for apparel manufacturers, and SCM introduction level for retailers. The cluster characteristics related to the SCM activity levels of apparel manufacturers showed that the clusters with higher level were tending to doing business internationally and trying to manufacture in a small lot in variety. The higher level clusters also revealed relatively low in the occupation ratio of fashion goods and high in quick response ratio compared to the lower level clusters.

• Archives of design research
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• v.20
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• pp.1-10
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• 1997

In 1990s with the increasing of consumers' standard of life and change of life style, there has been an increase of import from overseas license brands and a new participation of big enterprises, as well as small and medium enterprises in local fashion market. As a leading fashion company with a long tradition and technique, the INDIAN brand of Sejung Inc. needs to establish a new image to preoccupy relative superiorty in the competition with other brands and satisfy future consumers in the present situation of 1990s. Therefore, for developing of its image, we made an investigation of three-dimentional marketing about business environment, and after setting up the B.I concept, we initiated to express a visual image. Through a made-up question after the completion of those works, we decided our logo mark and completed the entire design system, including the basic and applied elements of main design items of INDIAN B.I Finally, to maximize the effect of the brand identity, it is necessary for us to keep the principles in making the shape of design, to take care of them thoroughly, to make all the members' thinking and behavior unite concerned with the brand, and to execute continuous educational programs for practice of B.I. conciousness with the public relations when B.I. will be appeared on the market.

• Journal of Fashion Business
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• v.2 no.3
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• pp.166-179
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• 1998

The purposes of this study were to 1) investigate the problems in and the complaints from fashion textile converters and 2) develope the effective strategies to revitalize the converting business. This research study consists of two parts. The one part includes a study, on the domestic industry, which is mainly conducted through questionnaires, interviews and a review of related literature. The other part includes a study on the foreign industries. In case of Japan, survey was performed by visiting Japanese industry and interviewing Japanese converters. However, in case of Italy, a study was mainly conducted through a review of related literature and by interviewing Italian converters thru mail. As a survey instrument, a questionnaire was developed by the researchers after reviewing the related literature and interviewing textile converters. A questionnaire was distributed to 250 textile converters who were selected at random from the directory of textile converters which had been made by the researchers. All of the returned responses which include sixty four questionnaires were used for the analysis. The difficulties with which these converters confront are in a small scale and lack of specialty, professional training, and government support. Also, converters need an association or an organization that represent them. Cases of Japan and Italy were researched as examples of developed nation's. For instance, one of bench mark companies in development, planning and management, "Fashion Soft House" in Japan was analyzed. Regarding to Italy, the functions of the textile design studios which were mainly located around the silk complex, Como, were examined. Finally, on the basis of the results of this study, the strategies to revitalize the fashion textile converters include the tactics concerning management, production, education, improvement of the relationship between related industries, and the supportive policy by the government.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.225-236
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• 1996

Computer simulation methods for three area of textile design, wearing, and design were developed by using CAD system, and its results were applied to pattern design simulation. Textile design created by using the CAD system was applied to T-shirt schematization. Created wearing, printing, and knitting design respectively were applied to women clothing, children's wear, and men sweater. In this rearch, several equipped since various color working, materials, pattern development and swift intention decision of goods direction are possible on the moniter. Third, many goods order are rushed within short time because spot direction are possible on the moniter. Third, many goods order are rushed within short time because intention decision of buyer could be induced and embodied design almost reflection the buyer's will on the spot before production of goods and samples. Forth, time and expense were saved to get the information in terms of design information systematically and could be managed annually. Fifth, creative design development can be not only availed but saved the service expense of outside orders and the traffic expense.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.351-355
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• 2003

유행에 민감한 의류업계의 생명은 빠른 대응이다. 특히 중국은 인구가 많고, 국토 면적이 넓어서 동북부와 남부 및 서부지역에서 계절의 변화가 뚜렷한 차이를 보이고 온도 차이가 큼으로 하여 같은 시점에서 서로 다른 계절의 의류가 요구되거나 유행되고 있는 것이 특징이 다. 본 연구에서는 중국의 특성에 맞추어 중국현지의 의류유통회사(약칭 S사)의 생산과 판매중심의 시장대응형 프로세스를 구축하여 상품기획에서부터 상품발주, OEM생산, 입하, 배분, 출하, 판매, 실적집계, 판매평가, 보충출하, 보충생산, 히트상품 및 유사품 재발주 등 일련의 과정을 포함하는 정보망을 구축하여 각 과정에서 발생하는 정보를 실시간으로 집계하고 다각도에서 분석하여 더 빠르고 더 정확한 영업의사결정의 지원을 목적으로 하였다.

• The Korean Journal of Food And Nutrition
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• v.7 no.1
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• pp.64-82
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• 1994

1. 포장재료에서는 기능성필름, 전자레인지, 조리식품의 포장쪽으로 다층복합필름, 중공성형용기, 완전분해성 플라스틱필름과 같은 새로운 무공해 신소재가 개발될 것이다. 2. 포장제품의 차별화로 인하여 다양성 추구가 이루어질 것이다. 노인층의 증가, 젊은층의 유행 등으로 포장재료의 형태, 디자인의 패션화 등 목적에 따라 다양화 될 전망이다. 3. 환경보호를 위한 자원절약과 감량화 등이 규제에 따라 적정포장이 적극적으로 이루어질 것이다. UR개방과 GR에 대비해 포장설계로부터 폐기물에 이르기까지 자원절약형, 감량화, 대체품 개발, 가급적 포장재 단일화 성향으로 갈 것이다. 4. 생산기계에서부터 포장기계 및 물류 등의 고속화 및 전 자동화 시스템으로 개발될 것이다. 인건비 절감, 생산성 향상, 합리적 유통 구조개선이 이루어질 것이다. 5. 포장기술의 다양한 연구개발과 응용이 이루어져야겠다. 국내의 식품포장 연구는 매우 미미한 수준이며 기초연구에서부터 응용에 이르기까지 확산되어야 할 것이다. 식품의 무균화 및 무균포장기술, CA/MA포장기술, 전자렌지식품의 포장기술, 물류관리를 위한 포장 표준화, 포장식품의 보관 수명 연구, 식품과 포장재료의 유해성 연구 등 다양한 연구가 이루어져야 할 것이다. 6. 국내 포장교육의 전문기관으로 학과설립의 확대가 이루어져 업체의 요구에 부응하여야 될 것이다.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.209-216
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• 1998

The results of the study of diving the 21st century's Korea fashion market into consumer market, fashion market, and a new marketing strategy are as follows. The 21st consumer market is First, a fashion democracy phenomenon. As many people try to leave unconditional fashion following, consumer show a phenomenon to choose and create their own fashion by subjective judgements. Second, a phenomenon of total fashion pursuit. Consumer in the future are likely to put their goals not in differentiating small item products, but considering various fashion elements based on their individuality and sense of value. Third, world quality-oriented. With the improvement of life level, it accomplishes to emphasize consumers' fashion mind on the world wide popular use of materials, quality, design and brand image. Fourth, with the entrance of neo-rationalism, consumers show increasing trends to emphasize wisdom, solidity in goods strategy pursuing high quality fashion and to demand resonable prices. Fifth, concept-oriented. Consumers are changing into pursuing concept appropriate to individual life scene. Prospecting the composition of the 21st century's fashion market, First, sportive casual zone will draw attention more than any other zone. This is because interest in sports will grow according to the increase of leisure time and the expasion of time and space in the 21st century, and also ecology will become the important issue of sports sense because of human beings's natural habit toward nature. Second, the down aging phenomenon will accelerate its speed as a big trend. Third, a retro phenomenon, a concept contrary to digital and high-tech, will become another big trend for its remake, antique, and classic concept in fashion market with ecology trend. New marketing strategy to cope with changing fashion market is as follows. First, with the trend of borderless concept, borders between apparels are becoming vague, for example, they offer custom-made products to consumers. Second, as more enterprises take the way of gorilla and guerrilla where guerrillas who aim at niche market show up will develop. Basically, they think highly of individual creative study, and pursue the scene adherence with high sensitiveness. However this polarization becomes mutually-supplementing relationship showing gorilla's guerilla movement, and guerilla's gorilla high-tech. Third with the development of value retailing, enterprises pursuing mass merchandising of groups called category killers are expanded and amplified to new product fields, and expand business' share. Fourth, using outsourcing, the trend to use exterior function leaving each enterprise's strength by inspecting its own work is gradually strong. Fifth, with the expansion of none store sale, the entrance of the internet and the CD-ROM sales added to communication sales such as catalogues are specified. An eminent American think tank expect that 5-5% of the total sale of clothes and home goods in 2010 will be done by none store sale. Accordingly, to overcome the problems, First international, global level marketing, Second, the improvement of technology, Third, knowledge-creating marketing are needed.