• Title/Summary/Keyword: 패션색채

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Column - Christian Louboutin S.A. vs. Yves Saint Laurent America Inc. (Column - Zoom In - 패션산업에서 단일 색채상표 가능할까?)

  • Lee, Myeong-Hui
    • 발명특허
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    • v.36 no.11
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    • pp.57-60
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    • 2011
  • 최근 Christian Louboutin사(社)는 Yves Saint Lauren사(社)에 구두 외부밑창에 빨간색을 사용하지 말 것을 요청했는데 Yves Saint Lauren사(社)가 이를 거절하자 빨간색 밑창에 대한 상표권에 기초해 뉴욕 남부지방법원에 가처분신청을 했다. 위 사례를 통해 패션산업에서 색채는 미를 표현하고 경쟁하기 위한 필수요소인데, 경쟁자에게 색채 사용을 금지할 수 있는 것인지, 패션산업에서 단색의 색채가 상표로 등록될 수 있는 것인지, 색채상표의 등록요건은 무엇인지를 검토하고자 한다.

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Research on Color Design in Fashion Display (패션 디스플레이의 색채 디자인에 관한 연구)

  • Huo, Mei-Lin;Kim, Chul-Soo
    • Journal of the Korea Convergence Society
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    • v.10 no.6
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    • pp.121-128
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    • 2019
  • Fashion display is a part of fashion brand marketing strategy. Today, due to the improvement of consumers' aesthetics, consumers' requirements for display and decoration in fashion stores are also increasing. And color design plays an important psychological role in the display. In this study, the color design of the display is taken as the center, and the status quo, emotional characteristics, psychological and physiological functions of the color design of the display are taken care of. After analyzing specific examples through previous studies, the methods and rules of color design are explored on the basis of these studies, and the principles of color matching beauty are studied to prompt the color design that follows in the display. First, there should be some emphasis on the overall color allocation. Second, the structure of the store needs to be considered. Third, we need to emphasize scientific and reasonable color matching sequence. To sum up, judging this research is of positive significance to the later research on color design.

Color Sensibility and Preference of the Black Color Fabrics (블랙컬러 패션소재의 색채감성과 선호도)

  • Kim, Yeo-Won;Choi, Jong-Myoung
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.337-346
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    • 2010
  • The purposes of this research were to evaluate the color sensibility and preferences, and to analyze the effect of the tactile preferences and purchasing preference on structural properties, color characteristics and color sensibility for the black color fabrics. Male and female university students were asked to evaluate the color sensibility, tactile preference and purchasing preference to the nine different black fabrics which were selected on the basis of the previous research results. Data were analyzed by using frequency analysis, mean, factor analysis, t-test, Kruskal-Wallis test, correlation and regression analysis. The color sensibility for black color fabrics was classified into four factors: simplicity/classic, elegance, modernity and dignity. This color sensibility factors showed a significant correlative relationship to the structural properties and color characteristics of black color fabrics. On the other hand, fabrics which were evaluated with good tactile preference among the black color fabrics tended to show higher purchasing preference. Also, among the color sensibility, the structural properties and color characteristics of black color fabrics, major variable factor of influencing on the tactile preference and the purchasing preference was turned out to be the color sensibility.

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Development of an Integrated Color Design System for Fashion Based on Personal Color Image (개인색채이미지에 기반한 통합적인 패션색채디자인 시스템 개발)

  • Kim, Young-In;Kim, Hee-Yeon;Han, Eun-Joo
    • Journal of the Korean Society of Costume
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    • v.60 no.7
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    • pp.61-73
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    • 2010
  • This study aims to develop an fashion color design system based on personal color and sensorial images. This web-based system has a parallel structure which a user can search her own personal color, sensorial, and fashion images. The fashion image was presented according to the type of personal color image and sensorial image: futuristic fashion image from alluring image on all of personal color images; elegant fashion images from calm with pure/splendid images or faint/calm with alluring images; modern fashion image from pure/calm with alluring images or faint with lively images; plain fashion image from plain images with all personal color images but pure image; romantic fashion image from calm image with all personal color images but calm image. Fashion color and color combination palettes based on personal color images were presented with the each of those fashion images.

An Analysis of Fashion Color Preferences According to Koreans' Personal Color Types (한국인의 개인색채 유형에 따른 패션색채 기호의 분석)

  • Jo, Eun-Young;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.37-51
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    • 2008
  • The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

복식에 표현된 검정색의 색채특성

  • 송금옥;김영인
    • Proceedings of the Korea Society of Costume Conference
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    • 2004.05a
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    • pp.54-54
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    • 2004
  • 검정색은 죽음, 절망 등을 상징하는 부정적인 색채이미지를 가졌지만 고대부터 현대에 이르기까지 복식에 다양하게 표현되어 왔으며, 검정색에 대한 색채정보와 색채심리의 계속적인 변화에도 불구하고 패션컬렉션에는 검정색을 사용한 디자인이 매 시즌 소개되고 있다. (중략)

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