• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.224-228
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• 2002

제품의 품질 및 가격 뿐만 아니라 물질적 풍요로움과 더불어 다변화 되어가는 생활 환경 속에서 소비자의 감성과 선호도를 파악하는 것은 제품 판매 전략의 중요한 성공요소가 되고 있다. 이를 위하여 제품의 기능적 측면 뿐만 아니라 개개인의 정서적 감정과 선호도가 반영된 제품의 설계나 디자인 또한 요구되고 있다. 본 연구에서는 소재 개발의 프로세스가 고객 중심으로 변화하는 것에 대응하여 사용자의 감성과 선호도를 중심으로 소재를 개발하는 방법의 하나로 협력적 필터링 개인화 기법을 응용하여 섬유 패션 디자인 추천 시스템을 제안한다. Textile 기반의 협력적 필터링 시스템에서 예측에 사용될 이웃의 수를 결정하기 위해서 Representative Attribute-Neighborhood를 사용한다. 이웃들간의 사용자 유사도 가중치는 피어슨 상관 계수(Pearson Correlation Coefficient)를 사용한다. 소재에 대한 사용자의 감성이나 선호도에 대한 Textile의 대표 감성 형용사를 추출함으로써 소재 개발을 위한 감성 형용사 데이터 베이스를 구축한다. 구축된 감성 형용사 데이터 베이스를 기반으로 성향이 비슷한 사용자에게 Textile을 추천한다. 사용자 선호도 예측과 Textile 기반의 협력적 필터링 기술을 이용한 섬유 패션 디자인 추천 에이전트를 구축하여 시스템의 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.567-576
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• 2012

This study aimed to analyze preferences depending on consumption value in relation to fashion jewelry design, colors, and materials. For this, 156 female consumers participated in it as subjects, and for a research tool of consumption value, VALS (Values and Life Style) technique was employed to make an empirical analysis by dividing it into three types such as principle-oriented value, status-oriented value and behavior-oriented value. Research findings indicate that above all, there are differences in preferences depending on characteristics of fashion jewelry design depending on consumption value. It was found that there are differences in preferences depending on numbers of setting of fashion jewelry depending on consumption value, but it was found that there are no differences in preferences depending on jewelry materials. In addition, it was observed that for color characteristics of fashion jewelry, there are differences in preferences depending on consumption value. There are differences in preferences for fashion jewelry depending on consumption value, which indicates that preferences for products change depending on consumers' consumption value rather than use value. And it can be an explanation for this reason. Therefore, it is necessary to work out a more efficient strategy through a process of setting up a target according to consumption value.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.489-500
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• 2008

The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

• Journal of Fashion Business
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• v.26 no.3
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• pp.33-49
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• 2022

In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepeto's "Best Items" section were investigated and analyzed in the first pre-survey. Based on this, the second and main survey was conducted using a questionnaire to investigate users' style-specific preferences and purchasing behaviors for virtual fashion, comparing style preferences between virtual and real, brand preferences, and purchasing behaviors of virtual fashion. The survey found that most users were teenage girls with a high preference for pastel-toned, feminine, and cute casual styles who had a much higher interest in brands bearing idol names than in real-world luxury brands. Many responded that they felt burdened by purchasing items that had to be purchased for cash. The same can be assumed to be the reason why they preferred a suit of items that were fully coordinated rather than individual items. These results seem to reflect characteristics of teenage girls who lack cash with a high preference for idols and feminine-cute casual styles. This study suggests considerations when creating virtual fashion items. By providing basic information, more effects and developments in creating virtual fashion items that reflect consumer preferences and reactions are expected in the future.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2019.11a
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• pp.67-69
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• 2019

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.198-210
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• 2022

Recently, research on environmental sustainable fashion design has been conducted, but various studies on preference and purchase intention for environmental sustainable fashion products have not yet been conducted. Therefore, this paper studied the effect of the characteristics of environmental sustainable fashion products on purchase intention with preference as a mediating effect. This study focused on Generation MZ attending universities in Hubei Province, China, and a total of 350 online surveys were conducted from August 15, 2021 to August 20, 2021. Among them, 335 copies were used for the final analysis, excluding invalid questionnaires. SPSS26 and AMOS26 were used for analysis. First, the results of the analysis showed that environmental protection characteristics among the characteristics of environmental sustainable fashion products had a positive effect on preference. At the same time, environmental sustainability had a positive effect on purchase intention. Second, environmental protection and sustainability have a significant positive effect on preference. At the same time, environmental sustainability has a significant positive effect on purchase intention. Third, preference plays a significant mediating role in the relationship between the purchase intention of environmental protection.

• Journal of Fashion Business
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• v.25 no.5
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• pp.38-56
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• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.71-72
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• 2012

본 연구에서는 패션 브랜드 선호도 향상에 미치는 어플리케이션 특성요인들을 파악하기 위해, 패션 브랜드 어플리케이션 사용자들을 대상으로 어플리케이션 디자인, 콘텐츠, 사용용이성, 커뮤니티의 특성이 브랜드 선호도에 미치는 영향을 분석했고, 그 결과 각 특성별 세부요인에 따라 유의도에 차이가 있는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.157-174
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• 2013

This study aims to develop a proper face design for traditional fashion doll so that the Korean traditional doll can achieve its stand in the modern collection with the new face design based on researching documents, analyzing the examples and delivering a customer survey. The majority of dolls in traditional costume has an innocent look with inverted triangle shape face. But the inverted triangle or oval shape as well as the refined look of well balanced facial features are preferred. An oval face, elongated eyes with no double eyelid or inner double eyelid, plump lips and round and high nose are considered beautiful in the traditional figure. Based on this result, a new design is configured with an inverted triangular face with slightly plump cheeks, eyes with reduced eye, pupil and double eyelid, round nose without tuning up and small and full lower lip.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.349-350
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• 2023

본 연구는 농업 작업능률 향상에 적합한 작업복 개발을 위해 농업 종사자를 대상으로 작업복 착용실태 및 선호도, 필요 기능 등을 조사하고자 한다. 이를 통해 농촌의 작업능률을 향상시킬 수 있는 농촌 작업복 개발에 필요한 기초자료를 추출하고자 한다. 작업복을 착용하는 경우가 많았고 작업복 미착용 시는 트레이닝복이나 아웃도어를 착용하였다. 작업복 색상은 검정과 남색 등 어두운 색을 주로 착용하였다. 동작 시는 엉덩이, 무릎 등이 당기고 상의가 올라가 허리가 나오거나 바지 뒤가 당겨 내려가는 경우가 많았다. 작업복은 통기성, 흡습성, 신축성에 대한 불만이 가장 많았고 기능성, 활동성, 디자인, 작업효율성, 쾌적성 등의 기능을 중요하게 생각하였다. 향후 연구에서는 동작 분석을 통한 작업복 패턴을 개발할 필요가 있을 것으로 생각된다.