• 한국유통학회:학술대회논문집
• /
• 한국유통학회 2007년도 추계학술대회 발표논문집
• /
• pp.353-371
• /
• 2007

이 연구는 재래시장과 대형마트 고객들이 점포를 선택하는 요인을 비교분석하고, 고객만족을 결정하는 요인을 규명하여 재래시장 활성화에 대한 시사점을 제공하고자 하는 목적을 두었다. 기존 연구를 검토하여 점포선택요인과 고객만족 결정요인들을 도출하여 이를 재래시장과 대형마트 이용 고객에게 설문조사하였다. 연구결과, 재래시장 이용고객은 가격저렴성이, 대형마트 고객은 상품다양성이 가장 중요한 선택요인으로 도출되었다. 재래시장의 고객만족의 결정요인을 분석하고자 다중회귀분석을 실시한 결과, 쇼핑편리성, 상품, 접근편리성, 판매원 그리고 서비스가 유의한 정(+)의 영향을 마쳤다. 이러한 연구결과를 바탕으로 시사점을 논의하고, 연구의 한계와 미래 연구방향을 제시하였다.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
• /
• pp.470-474
• /
• 2006

헤어드라이어의 경우 소비자들이 상품에 대한 충분한 지식을 갖고 구매를 하게 되므로 특별히 판매원의 의견과 서비스를 받지 않고 직접 선택하는 경향이 높아 상품의 포장과 라벨링이 매우 중요한 요소로 지적되고 있다. 본 개발에서는 기존의 금속 열선에서 벗어나 "세라믹 히터"를 이용하여 원적외선의 방사 및 고효율의 열량을 낼 수 있는 방법과 가전제품에서 가장 전자파가 발생되는 헤어드라이기에 전자파 차폐 기술을 적용하여 고성능 및 다기능성의 요구에 부합하고자 한다.

• 지식경영연구
• /
• 제10권3호
• /
• pp.153-173
• /
• 2009

Virtual world typically characterized by Second Life (www.secondlife.com) has been successfully drawing a great deal of potential users all around the world. Attention towards 3D avartars has been increasing exponentially especially in the electronic commerce world. 3D avatars have firm position in the virtual world. This study is launched to explore this research void in which trust transference from 3D-avatars-sales representative to customers purchase intention will be especially analyzed on. To perform experiments, a research model was built in a form of path analysis. Two types of 3D avatars were designed and implemented-at-tractive type and professional type. Questionnaire survey was adopted, and empirical analysis results were obtained from the research model. Results reveal that the proposed hypotheses are proven with statistical significance.

• 농촌계획
• /
• 제5권1호
• /
• pp.20-25
• /
• 1999

Our interest in this paper is in the efficient computation of a good low bound for the traveling salesman problem and is in the application of a network problem in agriculture. We base our approach on a relatively new formulation of the TSP as a two-commodity network flow problem. By assigning Lagrangian multipliers to certain constraints and relaxing them, the problem separates into two single-commodity network flow problems and an assignment problem, for which efficient algorithms are available.

• 보일러설비
• /
• 8호통권151호
• /
• pp.104-109
• /
• 2006

보일러회사들의 사업다각화 기세가 놀라울 정도다. 특히 난방사업과 냉방사업을 아우르는 다각화는 유난히 계절을 타는 보일러 회사들에게는 최적의 조합으로 꼽히고 있다. 귀뚜라미보일러와 경동보일러가 그렇다. 이들 회사들은 동절기를 겨냥한 난방 시즌이 끝나도 하절기를 겨냥한 냉방 시즌이 기다리고 있으니 일년 365일을 항상 같은 템포로 유지할 수 있다. 가을철 추수가 끝나면 기나 긴 농한기에 접어 드는 농촌처럼 한 구석이 허전했던 보일러 회사의 대리점들도 이제는 손발에 땀이 나게 뛰기만 하면 된다. 하지만 귀뚜라미와 경동의 사업 내용은 전혀 다르다. 귀뚜라미는 에어컨의 제조원이고 경동은 판매원이다. 귀뚜라미가 센추리 아산공장을 인수하고 지난달에는 범양공조까지 흡수하면서 에어컨 메이커의 메이저를 꿈꾸고 있는 반면 경동은 세계 최대 에어컨 회사인 캐리어와 손잡고 마케팅 컴퍼니의 메이저 자리를 노리고 있다. 진입방식은 다르지만 냉난방 전문 기업으로 변신을 꾀하고 있는 귀뚜라미와 경동보일러의 에어컨 사업을 들여다 본다.

• 한국의류산업학회지
• /
• 제13권4호
• /
• pp.531-537
• /
• 2011

Employees of sales departments of apparel makers play an important role in the success of a fashion-related business because they provide service through the direct contact with customers. This research tests several hypothesized relationships between its determinants, such as job satisfaction and customer orientation, along with service delivery level. The subjects in this study were salespeople who worked at fashion stores in Yeosu and Sunchon. To measure the hypotheses, 200 questionnaires were handed out and 185 were collected. 163 questionnaires were used for the analysis, as 22 were found to be invalid. Frequency analysis, factor analysis, reliability analysis, and multiple regression techniques were used after coding and cleaning the data with the software SPSS 18.0. The result of this study are as follow. First, job satisfaction have a positive influence on employee's customer orientation. Second, job satisfaction have an effect on procedural and hospitable service delivery level. Third, it was found that the customer orientation have a significant impact on their procedural and hospitable service delivery level.

• 지식경영연구
• /
• 제11권3호
• /
• pp.13-29
• /
• 2010

This study aims to investigate the effect of mentoring functions (career development, role modeling, and psychosocial function) on the motivation to adopt knowledge and the success of knowledge transfer in formal mentoring relations. There are considerable empirical investigation into the antecedents and consequences of mentoring, such as organizational commitment, organizational citizenship behavior, job satisfaction, In this paper, based on the relevant literatures, hypotheses are established and empirically tested that are about the effect of mentoring functions on the motivation to adopt knowledge, and the effect of motivation to adopt knowledge on the success of knowledge transfer. Using a sample of 287 service industry employees, the empirical results shows that career development and role modeling functions ware positively related to motivation to adopt knowledge, but psychosocial function was not significantly related. In addition, the motivation to adopt knowledge was positively related to the success of knowledge transfer. Based on these findings, implication and future direction are discussed.

• 한국유통학회지:유통연구
• /
• 제4권1호
• /
• pp.1-16
• /
• 1999

Although many studies have emphasized the importance of a saleperson's effort in the area of service marketing, no one has studied the variables which may influence, or may be influenced by salesperson's effort by customers. This study investigates the effects of percieved salesperson's effort on some performance variables and the effects of some selected variables on perceived salesperson's effort. Two sets of data were collected - one on the service of beauty hair shops and the other on that in fast food restaurants. The results indicate that empathy of employees is positively related to perceived effort, and perceived effort has the positive effects on satisfaction, trust, and long term relationship. However, the relationships between store image and perceived effort, and that between trust and long term relationship are only partly supported and the effects of perceived effort on long term relationship are not supported in our empirical tests.

• 한국의류산업학회지
• /
• 제12권5호
• /
• pp.591-598
• /
• 2010

Customer misbehavior can affect dissatisfaction and negative behavioral responses of other customers at the service encounter. This study explored other customer and retail employee reponses to customer anger and aggressive behaviors at the service encounter by examining the perceived wrongness of such behaviors under different situations and comparing the two perspectives of retail employees and consumers. Three scenarios were developed representing different situations including firm's responsibility, both of customer and employee responsibilities, and uncontrollable one. Data were collected from individual interviews with 222 retail employees and 149 consumers. The results showed that the consumers' perceived wrongness of customer aggressions were higher comparing to that of employees. The reasons of perceived wrongness were different by three situations implying that responsibility and controllability affected the perceived wrongness. The study further discusses implications.

• 한국의류학회지
• /
• 제23권3호
• /
• pp.435-446
• /
• 1999

This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intangible like policy convenience and credit. Apparel store service quality is composed mlti-dimentionally. In the empirical research a questionnaire was developed and statistical data were collected during June 1998. The subjects were 244 women in the age of 20's SAS were used to analyze collected data. Frequency percentage mean STD, factor analysis and Cronbach's a were applied. From the results of analysis the apparel store service quality were classified into four dimenstions ; salesperson(7 items) VMD(6 items) reliable policy(5 items) and customer convenience (3 items)