The Dimensions of Apparel Store Service Quality

의류점포의 서비스 품질차원

  • 김성희 (우석대학교 의상학과) ;
  • 김가영 (명지대학교 산업디자인학과) ;
  • 이선재 (숙명여자대학교 의류학과)
  • Published : 1999.03.01

Abstract

This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intangible like policy convenience and credit. Apparel store service quality is composed mlti-dimentionally. In the empirical research a questionnaire was developed and statistical data were collected during June 1998. The subjects were 244 women in the age of 20's SAS were used to analyze collected data. Frequency percentage mean STD, factor analysis and Cronbach's a were applied. From the results of analysis the apparel store service quality were classified into four dimenstions ; salesperson(7 items) VMD(6 items) reliable policy(5 items) and customer convenience (3 items)

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